diff --git a/models/marts/reporting/rep_exchange__sales_lead_conversions.sql b/models/marts/reporting/rep_exchange__sales_lead_conversions.sql
new file mode 100644
index 0000000..b189f0a
--- /dev/null
+++ b/models/marts/reporting/rep_exchange__sales_lead_conversions.sql
@@ -0,0 +1,290 @@
+-- IMPORTS
+WITH leads AS (
+    SELECT * FROM {{ ref('fct_googlesheet__sales_exchange_lead_activations') }}
+),
+
+companies AS (
+    SELECT * FROM {{ ref('dim_exchange__companies') }}
+),
+
+bookings AS (
+    SELECT * FROM {{ ref('fct_exchange__bookings') }} 
+),
+
+transactions AS (
+    SELECT * FROM {{ ref('fct_exchange__transaction_orders') }}
+),
+
+-- LOGIC
+join_booking_transaction AS (
+
+    SELECT 
+        leads.sales_team_lead_activation_id,
+        leads.company_marking_id,
+        leads.agent_name,
+        leads.contact_name,
+        leads.contact_number,
+        leads.contact_email,
+        leads.contact_method,
+        leads.contact_status,
+        leads.sales_team_contacted_datetime,
+        leads.first_reply_datetime,
+        leads.exchange_registered_datetime,
+
+        companies.company_id,
+
+        bookings.booking_id,
+        bookings.booking_marking_id,
+        bookings.user_id,
+        bookings.service_type,
+        bookings.status                                 AS booking_status,
+        bookings.is_first_time_company,
+        bookings.is_first_time_company_completed,
+        bookings.is_first_time_user,
+        bookings.is_first_time_user_completed,
+        bookings.booking_created_datetime,
+        bookings.booking_approved_datetime,
+        bookings.booking_completed_datetime,
+
+        transactions.transaction_order_id,
+        transactions.transaction_type,
+        transactions.payment_method,
+        transactions.total_value_rm,
+        transactions.order_status                       AS transaction_order_status,
+        transactions.order_created_datetime             AS transaction_created_datetime,
+        transactions.order_approved_datetime            AS transaction_approved_datetime,
+        transactions.order_completed_datetime           AS transaction_completed_datetime
+
+    FROM leads
+
+    LEFT JOIN companies
+        ON (leads.company_marking_id = companies.company_marking_id)
+
+    LEFT JOIN bookings
+        ON (companies.company_id = bookings.company_id)
+
+    LEFT JOIN transactions
+        ON (bookings.booking_id = transactions.booking_id)
+
+),
+
+data_enrich_grouped AS (
+    
+    SELECT
+        company_id,
+        sales_team_lead_activation_id,
+        company_marking_id,
+        agent_name,
+        contact_name,
+        contact_number,
+        contact_email,
+        contact_method,
+        contact_status,
+        exchange_registered_datetime,
+        first_reply_datetime,
+
+        MIN(sales_team_contacted_datetime)          AS sales_team_first_contacted_datetime,
+
+        -- Count of orders placed after contacted by sales team
+        SUM(
+            CASE 
+                WHEN transaction_order_status = 'COMPLETED' AND contact_status = 'Contacted' AND transaction_created_datetime > sales_team_contacted_datetime
+                THEN 1
+                ELSE 0
+            END
+        )   AS count_transacted_after_contact,
+
+        -- Number of days that a company is first contacted after its registration date in exchange
+        MIN(TIMEDIFF(hour, exchange_registered_datetime, sales_team_contacted_datetime)) / 24.0     AS days_between_registration_and_first_contacted,
+
+        -- Boolean - Bookings and orders made BEFORE contacted datetime
+        CASE
+            WHEN MIN( booking_created_datetime ) < sales_team_contacted_datetime THEN '1'
+                ELSE '0'
+        END AS has_booked_before_contacted,
+        CASE
+            WHEN MIN( transaction_created_datetime ) < sales_team_contacted_datetime THEN '1'
+                ELSE '0'
+        END AS has_ordered_before_contacted,
+
+        -- Boolean - Bookings and orders made AFTER contacted datetime and successful contact
+        CASE 
+            WHEN MAX( booking_created_datetime ) > sales_team_contacted_datetime AND contact_status = 'Contacted' THEN '1'
+                ELSE '0'
+        END AS has_booked_after_contacted,
+        CASE
+            WHEN MAX( transaction_created_datetime ) > sales_team_contacted_datetime AND contact_status = 'Contacted' THEN '1'
+                ELSE '0'
+        END AS has_ordered_after_contacted,
+
+        -- Hours - Booking and orders made BEFORE contacted datetime
+        MIN(
+            CASE
+                WHEN booking_created_datetime < sales_team_contacted_datetime 
+                    THEN TIMEDIFF(minute, booking_created_datetime, sales_team_contacted_datetime) / 60
+            END 
+            ) AS hours_last_booked_before_contacted,
+        MIN(
+            CASE
+                WHEN transaction_created_datetime < sales_team_contacted_datetime 
+                    AND transaction_order_status NOT IN ('SUSPENDED', 'REJECTED')
+                    THEN TIMEDIFF(minute, transaction_created_datetime, sales_team_contacted_datetime) / 60
+            END
+            ) AS hours_last_ordered_before_contacted,
+
+        -- Hours - Booking and orders made AFTER contacted datetime and successful contact
+        MIN(
+            CASE
+                WHEN ( sales_team_contacted_datetime < booking_created_datetime ) AND contact_status = 'Contacted'
+                    THEN TIMEDIFF(minute, sales_team_contacted_datetime,  booking_created_datetime) / 60
+            END 
+            ) AS hours_first_booked_after_contacted,
+        MIN(
+            CASE
+                WHEN ( sales_team_contacted_datetime < transaction_created_datetime ) AND contact_status = 'Contacted' 
+                    AND transaction_order_status NOT IN ('SUSPENDED', 'REJECTED')
+                    THEN TIMEDIFF(minute, sales_team_contacted_datetime, transaction_created_datetime) / 60
+            END
+            ) AS hours_first_ordered_after_contacted,
+
+        -- Hours -- Time taken for customer to reply after first contact
+        CASE
+            WHEN contact_status = 'Contacted' THEN TIMEDIFF(minute, sales_team_contacted_datetime, first_reply_datetime) / 60
+        END AS hours_first_reply,
+
+        -- total order value BEFORE contacted datetime
+        SUM( 
+            CASE WHEN sales_team_contacted_datetime > transaction_created_datetime THEN total_value_rm ELSE 0 END 
+            ) AS total_value_rm_before_contact,
+        SUM(
+            CASE WHEN transaction_order_status IN ('APPROVED', 'COMPLETED') 
+                AND sales_team_contacted_datetime > transaction_created_datetime THEN total_value_rm ELSE 0 END
+            ) AS total_value_rm_approved_completed_before_contact,     
+
+        -- total order value AFTER contacted datetime
+        SUM(
+            CASE WHEN sales_team_contacted_datetime < transaction_created_datetime 
+                AND contact_status = 'Contacted' THEN total_value_rm ELSE 0 END 
+            ) AS total_value_rm_after_contact,
+        SUM(
+            CASE WHEN transaction_order_status IN ('APPROVED', 'COMPLETED')
+                AND sales_team_contacted_datetime < transaction_created_datetime AND contact_status = 'Contacted' THEN total_value_rm ELSE 0 END
+            ) AS total_value_rm_approved_completed_after_contact,
+
+        -- Leads categorization
+        CASE 
+            -- Category 1: Fail to contact customer (status = 'Failed contacted')
+            -- This includes customers who do not reply and customers who rejected our offer
+            WHEN 
+                ( contact_status != 'Contacted' AND has_booked_before_contacted = 0 AND has_ordered_before_contacted = 0
+                AND has_booked_after_contacted = 0 AND has_ordered_after_contacted = 0 ) OR
+                ( contact_status != 'Contacted' AND has_booked_before_contacted = 1 AND has_ordered_before_contacted = 0
+                AND has_booked_after_contacted = 0 AND has_ordered_after_contacted = 0 ) OR
+                ( contact_status != 'Contacted' AND has_booked_before_contacted = 1 AND has_ordered_before_contacted = 1
+                AND has_booked_after_contacted = 0 AND has_ordered_after_contacted = 0 )
+                THEN 'Unreachable'
+
+            -- Category 2: Existing customers
+            -- Only successfully contacted customers are included
+            WHEN 
+                ( contact_status = 'Contacted' AND has_booked_before_contacted = 1 AND has_ordered_before_contacted = 1
+                AND has_booked_after_contacted = 0 AND has_ordered_after_contacted = 0 ) OR
+                ( contact_status = 'Contacted' AND has_booked_before_contacted = 1 AND has_ordered_before_contacted = 1
+                AND has_booked_after_contacted = 1 AND has_ordered_after_contacted = 0 ) OR
+                ( contact_status = 'Contacted' AND has_booked_before_contacted = 1 AND has_ordered_before_contacted = 1
+                AND has_booked_after_contacted = 1 AND has_ordered_after_contacted = 1 ) 
+                THEN 'Existing Customer'
+
+            -- Category 3: No action from contacted customers
+            WHEN 
+                ( contact_status = 'Contacted' AND has_booked_before_contacted = 0 AND has_ordered_before_contacted = 0
+                AND has_booked_after_contacted = 0 AND has_ordered_after_contacted = 0 ) OR
+                ( contact_status = 'Contacted' AND has_booked_before_contacted = 1 AND has_ordered_before_contacted = 0
+                AND has_booked_after_contacted = 0 AND has_ordered_after_contacted = 0 )
+                THEN 'Unengaged'
+
+            -- Category 4: Leads placed booking but not order.
+            -- Only successfully contacted customers are included
+            WHEN 
+                ( contact_status = 'Contacted' AND has_booked_before_contacted = 0 AND has_ordered_before_contacted = 0
+                AND has_booked_after_contacted = 1 AND has_ordered_after_contacted = 0 ) OR
+                ( contact_status = 'Contacted' AND has_booked_before_contacted = 1 AND has_ordered_before_contacted = 0
+                AND has_booked_after_contacted = 1 AND has_ordered_after_contacted = 0 )
+                THEN 'Potential Opportunity'
+
+            -- Category 5: Successfully converted a lead         
+            WHEN 
+                ( contact_status = 'Contacted' AND has_booked_before_contacted = 0 AND has_ordered_before_contacted = 0
+                AND has_booked_after_contacted = 1 AND has_ordered_after_contacted = 1 ) OR
+                ( contact_status = 'Contacted' AND has_booked_before_contacted = 1 AND has_ordered_before_contacted = 0
+                AND has_booked_after_contacted = 1 AND has_ordered_after_contacted = 1 )
+                THEN 'Converted'
+
+        END AS leads_categorization,
+
+        '{{ modules.datetime.datetime.now(modules.pytz.timezone("Asia/Kuala_Lumpur")) }}' AS _dbt_ran_datetime
+
+    FROM join_booking_transaction
+
+    GROUP BY
+        company_id,
+        sales_team_lead_activation_id,
+        company_marking_id,
+        agent_name,
+        contact_name,
+        contact_number,
+        contact_email,
+        contact_method,
+        contact_status,
+        sales_team_contacted_datetime,
+        first_reply_datetime,
+        exchange_registered_datetime
+),
+
+-- FINAL
+final__rep_exchange__sales_lead_conversions AS (
+
+    SELECT 
+        --ids
+        company_id,
+        sales_team_lead_activation_id,
+        company_marking_id, 
+
+        --dimensions
+        agent_name,
+        contact_method,
+        contact_name,
+        contact_number,
+        contact_email,
+        contact_status,
+        has_booked_before_contacted,
+        has_ordered_before_contacted,
+        has_booked_after_contacted,
+        has_ordered_after_contacted,
+        leads_categorization,
+
+        --measures
+        days_between_registration_and_first_contacted,
+        hours_last_booked_before_contacted,
+        hours_last_ordered_before_contacted,
+        hours_first_booked_after_contacted,
+        hours_first_ordered_after_contacted,
+        hours_first_reply,
+        count_transacted_after_contact,
+        total_value_rm_before_contact,
+        total_value_rm_approved_completed_before_contact,
+        total_value_rm_after_contact,
+        total_value_rm_approved_completed_after_contact,
+        
+        --datetime
+        sales_team_first_contacted_datetime,
+        first_reply_datetime,
+        exchange_registered_datetime, 
+
+        --metadata
+        _dbt_ran_datetime
+    
+    FROM data_enrich_grouped
+)
+
+SELECT * FROM final__rep_exchange__sales_lead_conversions
\ No newline at end of file