diff --git a/models/marts/reporting/rep_exchange__cohort_analysis.sql b/models/marts/reporting/rep_exchange__cohort_analysis.sql
new file mode 100644
index 0000000..93227cb
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+++ b/models/marts/reporting/rep_exchange__cohort_analysis.sql
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+-- SOURCE: https://www.holistics.io/blog/calculate-cohort-retention-analysis-with-sql/
+
+-- IMPORT
+WITH companies AS (
+    SELECT * FROM {{ ref('dim_exchange__companies') }}
+),
+
+transaction_orders AS (
+    SELECT * FROM {{ ref('fct_exchange__transaction_orders') }}
+),
+
+
+-- LOGIC
+company_register_month_year AS (
+
+    SELECT
+        companies.company_id,
+        companies.company_created_datetime,
+        IFF(MAX(transaction_orders.order_created_datetime) IS NULL, 1, 0)                AS is_never_order_company,
+        DATE(DATE_TRUNC('MONTH', companies.company_created_datetime))                    AS register_month_year,
+        DATE(DATE_TRUNC('MONTH', MIN(transaction_orders.order_created_datetime)))        AS first_order_month_year
+    
+    FROM companies
+
+    LEFT JOIN transaction_orders
+        ON (companies.company_id = transaction_orders.company_id)
+
+    GROUP BY 
+        companies.company_id,
+        companies.company_created_datetime,
+        register_month_year
+
+),
+
+-- Identify orders placed from each company, from the time of company registration
+-- In cohort analysis, we do not consider number of orders by each user, just whether has_placed_orders or not_placed_orders in each month
+company_order_count_from_registration_date AS (
+
+    SELECT
+        transaction_orders.company_id,
+        DATEDIFF(MONTH, company_register_month_year.company_created_datetime, transaction_orders.order_created_datetime)        AS order_month
+
+    FROM transaction_orders
+
+    LEFT JOIN company_register_month_year
+        ON (transaction_orders.company_id = company_register_month_year.company_id)
+
+    GROUP BY 
+        transaction_orders.company_id,
+        order_month
+
+),
+
+company_first_order_count_from_registration_date AS (
+
+    SELECT
+        transaction_orders.company_id,
+        DATE(DATE_TRUNC('MONTH', company_created_datetime))                                                                         AS company_created_datetime,
+        MIN(DATEDIFF(MONTH, company_register_month_year.company_created_datetime, transaction_orders.order_created_datetime))       AS first_order_month
+
+    FROM transaction_orders
+
+    LEFT JOIN company_register_month_year
+        ON (transaction_orders.company_id = company_register_month_year.company_id)
+
+    GROUP BY 
+        transaction_orders.company_id,
+        company_created_datetime
+
+),
+
+cohort_size_by_month_year AS (
+
+    SELECT 
+        register_month_year,
+        SUM(is_never_order_company)     AS count_never_order_companies,
+        COUNT(register_month_year)      AS count_total_companies
+
+    FROM company_register_month_year
+
+    GROUP BY register_month_year
+
+    ORDER BY register_month_year
+
+),
+
+order_retention AS (
+    
+    SELECT
+        company_register_month_year.register_month_year,
+        company_order_count_from_registration_date.order_month,
+        COUNT(company_register_month_year.register_month_year)      AS count_retained_companies
+
+        FROM company_order_count_from_registration_date
+
+        LEFT JOIN company_register_month_year
+            ON (company_order_count_from_registration_date.company_id = company_register_month_year.company_id)
+
+        GROUP BY
+            company_register_month_year.register_month_year,
+            company_order_count_from_registration_date.order_month
+),
+
+first_time_order_retention AS (
+    SELECT 
+        company_created_datetime,
+        first_order_month,
+        COUNT(first_order_month)        AS count_first_order_companies
+
+    FROM company_first_order_count_from_registration_date
+
+    GROUP BY 
+        company_created_datetime,
+        first_order_month
+
+),
+
+cohort_analysis_table AS (
+
+    SELECT
+        order_retention.register_month_year,
+        order_retention.order_month,
+        order_retention.count_retained_companies                    AS retained_companies,
+
+        cohort_size_by_month_year.count_total_companies             AS total_registered_company,
+        cohort_size_by_month_year.count_never_order_companies,       
+
+        first_time_order_retention.count_first_order_companies      AS count_first_order_companies,
+
+        DIV0(
+            retained_companies, 
+            total_registered_company                    
+        )       AS retention_rate_overall,
+
+        DIV0(
+            retained_companies,
+            ( total_registered_company - cohort_size_by_month_year.count_never_order_companies )
+        )       AS retention_rate_exclude_never_order_company,
+
+        DIV0(
+            count_first_order_companies,
+            ( total_registered_company - count_never_order_companies )
+        )       AS first_order_percentage,
+
+        '{{ modules.datetime.datetime.now(modules.pytz.timezone("Asia/Kuala_Lumpur")) }}'   AS _dbt_ran_datetime
+
+    FROM order_retention
+
+    LEFT JOIN cohort_size_by_month_year 
+        ON (order_retention.register_month_year = cohort_size_by_month_year.register_month_year)
+
+    LEFT JOIN first_time_order_retention
+        ON (order_retention.register_month_year = first_time_order_retention.company_created_datetime)
+        AND (order_retention.order_month = first_time_order_retention.first_order_month)
+    
+    ORDER BY 
+        order_retention.register_month_year,
+        order_retention.order_month
+
+),
+
+
+-- FINAL
+final_rep_exchange__cohort_analysis AS (
+
+    SELECT
+        -- dimensions
+        register_month_year,
+        total_registered_company,
+        order_month,
+
+        -- measures
+        count_never_order_companies,
+        count_first_order_companies,
+        retained_companies,
+        retention_rate_overall,
+        retention_rate_exclude_never_order_company,
+        first_order_percentage,
+
+        -- metadata
+        _dbt_ran_datetime
+    
+    FROM cohort_analysis_table
+
+)
+
+SELECT * FROM final_rep_exchange__cohort_analysis
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