Main page (pledge.quikcue.com):
- Hero: 'Turn I'll donate into money in the bank'
- 30-50% stat in dark section (single number, maximum impact)
- 4 persona cards linking to /for/* pages
- 4-step how-it-works (tightened from previous)
- Compliance strip (Gift Aid, Zakat, email, WhatsApp - compact)
- Payment flexibility (now/later/monthly)
- Platform logos
- Dark CTA section
- Footer with persona links
/for/charities:
- Pain: pledges on napkins, awkward chasing, no visibility
- 5-step how-it-works specific to charity managers
- 6 features: Gift Aid, Zakat, WhatsApp, scheduling, GDPR, exports
- CTA: Start Free
/for/fundraisers:
- Pain: shared link 50 times, 3 donated
- Before/after comparison grid (without vs with)
- 6 external platforms with branding
- CTA: Start Free
/for/volunteers:
- Personal link, live stats, leaderboard
- Event night flow (4 steps)
- Share channels grid
- CTA: Tell your charity about this
/for/donors:
- Educational trust page, not a sign-up funnel
- 6-step pledge flow explained
- Data protection table (what/why for each field)
- FAQ (cancel, already paid, no WhatsApp consent)
- CTA: Are you a charity?
