Omair Saleh
2592c4ba5b
HERO REDESIGN: - bg-gray-950 full-bleed dark hero (was white text-on-white) - Split layout: 7-col massive headline + 5-col documentary photo - Gala photo (02) as hero — warm tungsten pops against dark bg - border-l-2 promise-blue eyebrow accent (signature pattern 1) - gap-px stat strip: 30-50%, 60s, £0, 2 min (signature pattern 2) - stagger-children animation on text column - Delayed fade-up on image column (opacity: 0 → fadeUp after 250ms) - Trust line with vertical pipe separators - Merges old hero + hero image + stat section into 1 cinematic opening NAV: - Wordmark hidden on mobile (sm:inline), shows P mark only - shrink-0 on logo, whitespace-nowrap on nav buttons PERSONA CARDS: - Charity Manager card now uses mosque photo (08) for variety - Hover color: text-trust-blue → text-promise-blue (proper token) Brand compliant: 0 violations (no gradients, rounded-2xl, backdrop-blur)
266 lines
13 KiB
TypeScript
266 lines
13 KiB
TypeScript
import Link from "next/link"
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import Image from "next/image"
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import { Nav, Footer, BottomCta, LandingImage } from "./for/_components"
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/* ── Hero stats ── */
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const HERO_STATS = [
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{ stat: "30–50%", label: "of pledges never collected" },
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{ stat: "60s", label: "to complete a pledge" },
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{ stat: "£0", label: "cost to charities" },
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{ stat: "2 min", label: "signup to first link" },
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]
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/* ── Persona cards ── */
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const PERSONAS = [
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{
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slug: "charities",
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title: "Charity Manager",
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oneLiner: "You raise pledges at events. We make sure the money actually arrives.",
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tags: ["Dashboard", "WhatsApp reminders", "Gift Aid", "Zakat", "HMRC export"],
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image: "/images/landing/08-charities-hero.jpg",
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},
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{
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slug: "fundraisers",
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title: "Personal Fundraiser",
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oneLiner: "You share a LaunchGood or JustGiving link. We track who actually donates.",
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tags: ["LaunchGood", "Enthuse", "JustGiving", "Social sharing", "Conversion tracking"],
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image: "/images/landing/03-main-fundraiser-card.jpg",
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},
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{
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slug: "volunteers",
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title: "Volunteer",
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oneLiner: "You help collect pledges at events. We show you exactly how much you raised.",
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tags: ["Personal link", "Live stats", "Leaderboard", "WhatsApp share"],
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image: "/images/landing/04-main-volunteer-card.jpg",
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},
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{
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slug: "organisations",
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title: "Organisation",
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oneLiner: "You coordinate pledges across multiple charities or departments. We track every commitment.",
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tags: ["Multi-party", "Fund allocation", "Pipeline view", "Instalments"],
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image: "/images/landing/05-main-org-card.jpg",
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},
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]
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export default function HomePage() {
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return (
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<div className="min-h-screen bg-white">
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<Nav />
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{/* ━━ HERO (dark) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ */}
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<section className="bg-gray-950 overflow-hidden">
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<div className="max-w-5xl mx-auto px-6 pt-20 pb-16 md:pt-28 md:pb-20">
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<div className="grid md:grid-cols-12 gap-10 md:gap-14 items-start">
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{/* ── Text column ── */}
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<div className="md:col-span-7 pt-2 md:pt-6 stagger-children">
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{/* Eyebrow — border-l-2 accent (signature pattern 1) */}
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<div className="border-l-2 border-promise-blue pl-3 mb-8">
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<p className="text-[11px] font-semibold tracking-[0.15em] uppercase text-gray-500">
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Pledge collection for UK charities
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</p>
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</div>
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{/* Headline — Display scale */}
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<h1 className="text-[2.75rem] leading-[0.95] sm:text-6xl md:text-[4.25rem] lg:text-7xl font-black text-white tracking-tighter">
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Turn “I'll donate” into money in the bank.
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</h1>
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{/* Sub */}
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<p className="text-base md:text-lg text-gray-400 max-w-md mt-7 leading-relaxed">
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People pledge at events, over dinner, on WhatsApp. We make sure the money actually arrives.
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</p>
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{/* CTAs */}
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<div className="flex flex-col sm:flex-row gap-3 mt-9">
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<Link
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href="/signup"
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className="inline-flex items-center justify-center bg-white px-7 py-3.5 text-sm font-bold text-gray-900 hover:bg-gray-100 transition-colors"
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>
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Start free — takes 2 minutes
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</Link>
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<Link
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href="/login?demo=1"
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className="inline-flex items-center justify-center border border-gray-700 px-7 py-3.5 text-sm font-bold text-gray-400 hover:text-white hover:border-gray-500 transition-colors"
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>
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See live demo
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</Link>
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</div>
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{/* Trust line — vertical separators */}
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<div className="flex items-center gap-4 mt-7 text-[11px] text-gray-600">
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<span>No card required</span>
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<span className="w-px h-3 bg-gray-800" />
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<span>HMRC compliant</span>
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<span className="w-px h-3 bg-gray-800" />
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<span>Free forever</span>
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</div>
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</div>
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{/* ── Image column ── */}
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<div className="md:col-span-5" style={{ opacity: 0, animation: "fadeUp 0.5s ease-out 0.25s forwards" }}>
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<div className="aspect-[3/4] md:aspect-[4/5] w-full relative overflow-hidden">
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<Image
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src="/images/landing/02-main-charity-manager-card.jpg"
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alt="Charity manager tracking pledges at a fundraising gala"
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fill
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className="object-cover"
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sizes="(max-width: 768px) 100vw, 40vw"
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quality={90}
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priority
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/>
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</div>
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</div>
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</div>
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</div>
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{/* Stat strip — gap-px pattern (signature pattern 2) */}
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<div className="border-t border-gray-800/50">
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<div className="max-w-5xl mx-auto">
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<div className="grid grid-cols-2 md:grid-cols-4 gap-px bg-gray-800/50">
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{HERO_STATS.map((s) => (
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<div key={s.stat} className="bg-gray-950 py-6 px-6">
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<p className="text-xl md:text-2xl font-black text-white tracking-tight">{s.stat}</p>
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<p className="text-[11px] text-gray-500 mt-1">{s.label}</p>
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</div>
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))}
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</div>
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</div>
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</div>
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</section>
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{/* ━━ PRODUCT IMAGE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ */}
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<section className="pt-16 pb-8 md:pt-20 md:pb-10 px-6">
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<div className="max-w-5xl mx-auto">
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<LandingImage src="/images/landing/01-main-dashboard-hero.jpg" alt="Live pledge pipeline dashboard showing donation trends and collection status" aspect="video" />
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</div>
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</section>
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{/* ━━ 4 PERSONAS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ */}
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<section className="py-24 px-6">
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<div className="max-w-5xl mx-auto space-y-14">
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<div className="max-w-2xl">
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<h2 className="text-4xl font-black text-gray-900 tracking-tight">Built for how you actually work</h2>
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<p className="text-lg text-gray-500 mt-3">Four roles. One platform. Every pledge tracked.</p>
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</div>
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<div className="grid md:grid-cols-2 gap-6">
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{PERSONAS.map((p) => (
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<Link
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key={p.slug}
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href={`/for/${p.slug}`}
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className="group block bg-white border border-gray-200 hover:border-gray-900 transition-colors"
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>
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<LandingImage src={p.image} alt={p.title} aspect="video" />
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<div className="p-6 space-y-3">
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<h3 className="text-lg font-black text-gray-900 group-hover:text-promise-blue transition-colors">{p.title}</h3>
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<p className="text-sm text-gray-500 leading-relaxed">{p.oneLiner}</p>
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<div className="flex flex-wrap gap-2">
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{p.tags.map((t) => (
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<span key={t} className="text-[11px] font-medium text-gray-400 bg-gray-50 px-2 py-0.5">{t}</span>
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))}
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</div>
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<p className="text-sm font-semibold text-promise-blue opacity-0 group-hover:opacity-100 transition-opacity pt-1">
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Learn more →
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</p>
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</div>
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</Link>
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))}
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</div>
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</div>
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</section>
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{/* ━━ HOW IT WORKS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ */}
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<section className="py-24 bg-gray-50 px-6">
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<div className="max-w-5xl mx-auto">
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<div className="max-w-2xl mb-16">
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<h2 className="text-4xl font-black text-gray-900 tracking-tight">Four steps. Zero pledges lost.</h2>
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</div>
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<div className="grid md:grid-cols-4 gap-10">
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{[
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{ n: "01", title: "Create a pledge link", desc: "One link per campaign, table, volunteer, or WhatsApp group. Share anywhere." },
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{ n: "02", title: "Donor pledges", desc: "Amount, Gift Aid, Zakat, schedule — 60-second mobile flow. No app download." },
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{ n: "03", title: "WhatsApp follows up", desc: "Automated reminders with bank details. They reply PAID when done." },
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{ n: "04", title: "Money arrives", desc: "Live dashboard. Who pledged, who paid, who needs a nudge." },
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].map((s) => (
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<div key={s.n} className="space-y-4">
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<p className="text-4xl font-black text-gray-200">{s.n}</p>
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<h3 className="text-base font-bold text-gray-900">{s.title}</h3>
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<p className="text-sm text-gray-500 leading-relaxed">{s.desc}</p>
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</div>
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))}
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</div>
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</div>
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</section>
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{/* ━━ COMPLIANCE ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ */}
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<section className="py-24 px-6">
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<div className="max-w-5xl mx-auto grid md:grid-cols-2 gap-12 items-center">
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<LandingImage src="/images/landing/06-main-pledge-form.jpg" alt="Person holding phone showing pledge form with Gift Aid and consent checkboxes" aspect="square" />
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<div className="space-y-8">
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<div>
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<h2 className="text-3xl font-black text-gray-900 tracking-tight">Compliance is not optional</h2>
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<p className="text-gray-500 mt-3">Every pledge collects bulletproof consent. Ready for HMRC, ICO, and your trustees.</p>
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</div>
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<div className="space-y-5">
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{[
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{ label: "Gift Aid", sub: "HMRC model declaration, home address, timestamped. One-click CSV for claiming." },
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{ label: "Zakat", sub: "Per-campaign toggle. Donors tick one checkbox. Tracked separately in reports." },
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{ label: "Email consent", sub: "GDPR compliant. Separate opt-in, never pre-ticked. Full audit trail." },
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{ label: "WhatsApp consent", sub: "PECR compliant. Separate opt-in. Reply STOP to opt out. No sends without permission." },
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].map((c) => (
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<div key={c.label} className="border-l-2 border-gray-900 pl-4">
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<p className="text-sm font-bold text-gray-900">{c.label}</p>
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<p className="text-xs text-gray-500 mt-0.5">{c.sub}</p>
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</div>
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))}
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</div>
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</div>
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</div>
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</section>
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{/* ━━ PAYMENT FLEXIBILITY ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ */}
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<section className="py-24 bg-gray-50 px-6">
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<div className="max-w-5xl mx-auto grid md:grid-cols-2 gap-12 items-center">
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<div className="space-y-6 order-2 md:order-1">
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<h2 className="text-3xl font-black text-gray-900 tracking-tight">Donors pay when they're ready</h2>
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<div className="space-y-4">
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{[
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{ title: "Pay now", desc: "Bank transfer or redirect to their fundraising page." },
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{ title: "Pick a date", desc: "\"I'll pay on payday\" — WhatsApp reminder sent automatically." },
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{ title: "Monthly instalments", desc: "Split into 2–12 payments. Each one tracked and reminded separately." },
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].map((o) => (
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<div key={o.title} className="border-l-2 border-gray-900 pl-4">
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<p className="text-sm font-bold text-gray-900">{o.title}</p>
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<p className="text-xs text-gray-500 mt-0.5">{o.desc}</p>
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</div>
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))}
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</div>
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</div>
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<div className="order-1 md:order-2">
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<LandingImage src="/images/landing/07-main-schedule-step.jpg" alt="Hands holding phone at kitchen table showing payment schedule options" aspect="square" />
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</div>
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</div>
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</section>
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{/* ━━ PLATFORMS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ */}
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<section className="py-20 px-6 border-t">
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<div className="max-w-4xl mx-auto">
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<div className="text-center mb-10">
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<h2 className="text-2xl font-black text-gray-900">Works with your existing platform</h2>
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</div>
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<div className="flex flex-wrap justify-center gap-4">
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{["Bank Transfer (UK)", "LaunchGood", "Enthuse", "JustGiving", "GoFundMe", "Any URL"].map((p) => (
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<div key={p} className="border border-gray-200 px-5 py-3 text-sm font-medium text-gray-700">{p}</div>
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))}
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</div>
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</div>
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</section>
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<BottomCta />
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<Footer />
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</div>
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)
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}
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