diff --git a/Dockerfile b/Dockerfile index 040c466..45eb77d 100644 --- a/Dockerfile +++ b/Dockerfile @@ -1,4 +1,17 @@ -FROM nginx:alpine -COPY nginx.conf /etc/nginx/conf.d/default.conf -COPY html/ /usr/share/nginx/html/ -EXPOSE 80 +FROM python:3.11-slim + +WORKDIR /app + +# Install deps +COPY requirements.txt . +RUN pip install --no-cache-dir -r requirements.txt + +# Copy app +COPY . . + +# Create generated dir +RUN mkdir -p /app/generated + +EXPOSE 5050 + +CMD ["gunicorn", "-b", "0.0.0.0:5050", "-w", "2", "--timeout", "120", "--access-logfile", "-", "app:app"] diff --git a/ai_engine.py b/ai_engine.py new file mode 100644 index 0000000..128059a --- /dev/null +++ b/ai_engine.py @@ -0,0 +1,328 @@ +"""AI engine — Gemini for copy, Nano Banana / Nano Banana Pro for imagery. + +Models used: + Text: gemini-2.5-flash — all copy generation + Image: gemini-2.5-flash-image — Nano Banana (fast lifestyle shots) + Image: gemini-3-pro-image-preview — Nano Banana Pro (premium hero/product shots) + +Powers: + Demo A: generate_asset_pack() — 1 product → 12 marketing assets + Demo B: competitor_xray() — competitor URL → analysis + JV upgrade + Demo C: pdp_surgeon() — existing copy → style variants + PDP: optimise_pdp_copy() — full PDP rewrite + Images: generate_all_images() — Nano Banana product imagery +""" + +import os, json, hashlib, re +from pathlib import Path +from google import genai +from google.genai import types + +GEMINI_KEY = os.environ.get("GEMINI_API_KEY", "") +client = genai.Client(api_key=GEMINI_KEY) if GEMINI_KEY else None + +GEN_DIR = Path(__file__).parent / "generated" +GEN_DIR.mkdir(exist_ok=True) + +TEXT_MODEL = "gemini-2.5-flash" +IMG_FAST = "gemini-2.5-flash-image" # Nano Banana +IMG_PRO = "gemini-3-pro-image-preview" # Nano Banana Pro + + +def _call_gemini(prompt: str, temperature: float = 0.7) -> dict: + """Call Gemini text model, return parsed JSON.""" + if not client: + return {"error": "GEMINI_API_KEY not configured"} + response = client.models.generate_content( + model=TEXT_MODEL, + contents=prompt, + config=types.GenerateContentConfig( + temperature=temperature, + response_mime_type="application/json", + ), + ) + try: + return json.loads(response.text) + except json.JSONDecodeError: + match = re.search(r'\{.*\}', response.text, re.DOTALL) + if match: + return json.loads(match.group()) + return {"error": "Failed to parse AI response", "raw": response.text[:500]} + + +def _generate_image(prompt: str, model: str = IMG_PRO) -> tuple: + """Generate image via Nano Banana. Returns (filename, mime_type) or ('','').""" + if not client: + return ("", "") + + cache_key = hashlib.md5(f"{model}:{prompt}".encode()).hexdigest()[:14] + # Check cache + for ext in ("png", "jpg", "jpeg"): + cached = GEN_DIR / f"{cache_key}.{ext}" + if cached.exists(): + return (cached.name, f"image/{ext}") + + try: + response = client.models.generate_content( + model=model, + contents=prompt, + config=types.GenerateContentConfig( + response_modalities=["IMAGE", "TEXT"], + ), + ) + for part in response.candidates[0].content.parts: + if part.inline_data and part.inline_data.data: + mime = part.inline_data.mime_type or "image/png" + ext = "jpg" if "jpeg" in mime or "jpg" in mime else "png" + filename = f"{cache_key}.{ext}" + (GEN_DIR / filename).write_bytes(part.inline_data.data) + return (filename, mime) + except Exception as e: + print(f"[img-gen] {model} error: {e}") + return ("", "") + + +# ═══════════════════════════════════════════════════════════════ +# DEMO A — One Product → 12 Assets +# ═══════════════════════════════════════════════════════════════ + +def generate_asset_pack(product: dict) -> dict: + prompt = f"""You are a world-class ecommerce copywriter and marketing strategist for Just Vitamins (justvitamins.co.uk), a trusted UK vitamin brand — 4.8★ Trustpilot, 230,000+ customers, 20 years trading. + +PRODUCT DATA: +- Title: {product.get('title','')} +- Subtitle: {product.get('subtitle','')} +- Price: {product.get('price','')} for {product.get('quantity','')} +- Per unit: {product.get('per_unit_cost','')} +- Benefits: {json.dumps(product.get('benefits',[]))} +- Description: {product.get('description','')[:1500]} +- EFSA Health Claims: {json.dumps(product.get('health_claims',[]))} +- Category: {product.get('category','')} + +Generate a COMPLETE 12-asset marketing pack. Be specific to THIS product. + +Return JSON: +{{ + "hero_angles": [ + {{"headline":"…","target_desire":"…","best_for":"…"}}, + {{"headline":"…","target_desire":"…","best_for":"…"}}, + {{"headline":"…","target_desire":"…","best_for":"…"}} + ], + "pdp_copy": {{ + "headline":"…", + "bullets":["…","…","…","…","…"], + "faq":[{{"q":"…","a":"…"}},{{"q":"…","a":"…"}},{{"q":"…","a":"…"}}] + }}, + "ad_hooks":["…","…","…","…","…"], + "email_subjects":[ + {{"subject":"…","preview":"…"}}, + {{"subject":"…","preview":"…"}}, + {{"subject":"…","preview":"…"}} + ], + "tiktok_script":{{ + "title":"…", + "hook_0_3s":"…", + "body_3_12s":"…", + "cta_12_15s":"…", + "why_it_works":"…" + }}, + "blog_outline":{{ + "title":"…", + "sections":["…","…","…","…","…"], + "seo_keyword":"…", + "monthly_searches":"…" + }}, + "meta_seo":{{ + "title":"…","description":"…","title_chars":0,"desc_chars":0 + }}, + "alt_text":[ + {{"image_type":"Hero product shot","alt":"…","filename":"…"}}, + {{"image_type":"Lifestyle image","alt":"…","filename":"…"}} + ], + "ab_variants":[ + {{"label":"Rational","copy":"…"}}, + {{"label":"Emotional","copy":"…"}}, + {{"label":"Social Proof","copy":"…"}} + ] +}} + +RULES: EFSA claims must be accurate. Email subjects <50 chars. Meta title <60 chars, description <160 chars. UK English.""" + return _call_gemini(prompt, 0.75) + + +# ═══════════════════════════════════════════════════════════════ +# DEMO B — Competitor X-Ray +# ═══════════════════════════════════════════════════════════════ + +def competitor_xray(competitor_data: dict) -> dict: + prompt = f"""You are a competitive intelligence analyst for Just Vitamins (justvitamins.co.uk) — trusted UK supplement brand, 20 yrs, 4.8★ Trustpilot, 230K+ customers, eco bio-pouch packaging. + +COMPETITOR PAGE: +- URL: {competitor_data.get('url','')} +- Title: {competitor_data.get('title','')} +- Brand: {competitor_data.get('brand','')} +- Price: {competitor_data.get('price','')} +- Meta: {competitor_data.get('meta_description','')} +- Description: {competitor_data.get('description','')[:2000]} +- Bullets: {json.dumps(competitor_data.get('bullets',[])[:10])} +- Page extract: {competitor_data.get('raw_text','')[:2000]} + +Perform a deep competitive analysis. Output JSON: +{{ + "competitor_name":"…", + "what_theyre_selling":"One sentence — what they're REALLY selling (emotional promise, not product)", + "top_5_tactics":[ + {{"tactic":"…","explanation":"…"}}, + {{"tactic":"…","explanation":"…"}}, + {{"tactic":"…","explanation":"…"}}, + {{"tactic":"…","explanation":"…"}}, + {{"tactic":"…","explanation":"…"}} + ], + "weakest_claim":"Their most vulnerable claim / biggest gap", + "jv_hero_section":{{ + "headline":"Killer headline positioning JV as better", + "body":"2-3 sentences of copy that beats them without naming them", + "value_prop":"Single most powerful reason to choose JV" + }}, + "differentiators":[ + {{"point":"…","proof_idea":"Specific content or test idea to prove it"}}, + {{"point":"…","proof_idea":"…"}}, + {{"point":"…","proof_idea":"…"}} + ], + "do_not_say":["Compliance note 1","…","…","…"] +}} + +RULES: No false claims. EFSA/ASA compliant. Strategic, not aggressive.""" + return _call_gemini(prompt, 0.7) + + +# ═══════════════════════════════════════════════════════════════ +# DEMO C — PDP Surgeon +# ═══════════════════════════════════════════════════════════════ + +STYLE_INSTRUCTIONS = { + "balanced": "Balanced, trustworthy DTC supplement voice. Mix emotional hooks with rational proof.", + "premium": "Premium aspirational voice. Sophisticated language, formulation science, target affluent buyers.", + "dr": "Direct-response style. Pattern interrupts, urgency, specific numbers, scarcity, stacked bonuses.", + "medical": "Clinical, medically-safe tone. Proper nomenclature, structure/function claims only, FDA disclaimer.", +} + +def pdp_surgeon(product: dict, style: str = "balanced") -> dict: + instruction = STYLE_INSTRUCTIONS.get(style, STYLE_INSTRUCTIONS["balanced"]) + prompt = f"""You are a PDP conversion specialist rewriting a product page for Just Vitamins. + +PRODUCT: +- Title: {product.get('title','')} +- Subtitle: {product.get('subtitle','')} +- Price: {product.get('price','')} for {product.get('quantity','')} +- Benefits: {json.dumps(product.get('benefits',[]))} +- Description: {product.get('description','')[:1500]} +- EFSA Claims: {json.dumps(product.get('health_claims',[]))} + +STYLE: {style.upper()} — {instruction} + +Rewrite the PDP. For EVERY change add a conversion annotation with estimated % impact. + +Output JSON: +{{ + "style":"{style}", + "title":"…", + "subtitle":"…", + "hero_copy":"Main persuasion paragraph", + "hero_annotation":"Why this works — conversion impact", + "bullets":[ + {{"text":"…","annotation":"Why — e.g. +22% add-to-cart"}}, + {{"text":"…","annotation":"…"}}, + {{"text":"…","annotation":"…"}}, + {{"text":"…","annotation":"…"}} + ], + "social_proof":"Line using 4.8★ Trustpilot, 230K customers", + "social_proof_annotation":"…", + "price_reframe":"Reframe price as no-brainer", + "price_annotation":"…", + "cta_text":"CTA button text", + "usage_instruction":"How to take — written to remove friction", + "usage_annotation":"…" +}} + +RULES: EFSA claims accurate. Realistic % lifts (5-40%). UK English.""" + return _call_gemini(prompt, 0.8) + + +# ═══════════════════════════════════════════════════════════════ +# FULL PDP OPTIMISATION +# ═══════════════════════════════════════════════════════════════ + +def optimise_pdp_copy(product: dict) -> dict: + prompt = f"""You are an expert ecommerce copywriter for Just Vitamins (justvitamins.co.uk) — 4.8★ Trustpilot, 230K+ customers, 20 years. + +PRODUCT: +- Title: {product['title']} +- Subtitle: {product.get('subtitle','')} +- Price: {product.get('price','')} for {product.get('quantity','')} +- Per unit: {product.get('per_unit_cost','')} +- Benefits: {json.dumps(product.get('benefits',[]))} +- Description: {product.get('description','')[:1500]} +- EFSA Claims: {json.dumps(product.get('health_claims',[]))} +- Category: {product.get('category','')} + +Rewrite everything. Output JSON: +{{ + "seo_title":"…", + "subtitle":"…", + "benefit_bullets":["…","…","…","…","…"], + "why_section":"Para 1\\n\\nPara 2\\n\\nPara 3", + "who_for":["…","…","…"], + "social_proof":"…", + "meta_description":"…", + "faqs":[{{"q":"…","a":"…"}},{{"q":"…","a":"…"}},{{"q":"…","a":"…"}}] +}} + +Keep EFSA claims accurate. UK English.""" + return _call_gemini(prompt, 0.7) + + +# ═══════════════════════════════════════════════════════════════ +# IMAGE GENERATION — Nano Banana / Pro +# ═══════════════════════════════════════════════════════════════ + +def generate_product_images(product: dict) -> dict: + """Generate product images using Nano Banana (fast) + Nano Banana Pro (hero).""" + title = product.get("title", "vitamin supplement") + category = product.get("category", "vitamins") + results = {} + + # Hero — use Nano Banana Pro for best quality + hero_prompt = ( + f"Professional product hero photograph for an ecommerce page. " + f"A premium eco-friendly kraft bio-pouch supplement packaging for '{title}' " + f"by Just Vitamins UK. Clean cream/white background, soft natural shadows, " + f"minimalist staging with a small ceramic dish of capsules/tablets beside it " + f"and a sprig of green herb. Premium, trustworthy, modern. " + f"Commercial product photography, sharp focus, studio lighting." + ) + fname, mime = _generate_image(hero_prompt, IMG_PRO) + results["hero"] = {"filename": fname, "mime": mime, "model": "Nano Banana Pro"} + + # Lifestyle — Nano Banana (fast) + lifestyle_prompt = ( + f"Lifestyle product photograph: '{title}' by Just Vitamins UK in an eco " + f"bio-pouch sitting on a marble kitchen counter with morning sunlight " + f"streaming through a window. Fresh fruit, a glass of water, and green " + f"leaves nearby. Warm, healthy, inviting mood. Shallow depth of field. " + f"Photorealistic, 4K quality." + ) + fname, mime = _generate_image(lifestyle_prompt, IMG_FAST) + results["lifestyle"] = {"filename": fname, "mime": mime, "model": "Nano Banana"} + + # Benefits — Nano Banana Pro + benefits_prompt = ( + f"Clean infographic-style illustration showing health benefits of " + f"{category} supplements: strong bones, immune support, energy, vitality. " + f"Modern flat design, warm gold/green/cream palette. " + f"Professional, suitable for a premium UK health brand website. No text." + ) + fname, mime = _generate_image(benefits_prompt, IMG_PRO) + results["benefits"] = {"filename": fname, "mime": mime, "model": "Nano Banana Pro"} + + return results diff --git a/app.py b/app.py new file mode 100644 index 0000000..d0b2acc --- /dev/null +++ b/app.py @@ -0,0 +1,194 @@ +"""JustVitamin × QuikCue — AI Content Engine +Live proposal site with real Gemini-powered demos.""" + +import os, json, time, traceback +from pathlib import Path +from flask import (Flask, render_template, jsonify, request, + send_from_directory, redirect) + +from scraper import scrape_product, scrape_competitor +from ai_engine import (generate_asset_pack, competitor_xray, pdp_surgeon, + optimise_pdp_copy, generate_product_images) + +app = Flask(__name__, + static_folder="static", + template_folder="templates") + +GEN_DIR = Path(__file__).parent / "generated" +GEN_DIR.mkdir(exist_ok=True) + +# ── Page routes ────────────────────────────────────────────── + +@app.route("/") +def index(): + return render_template("index.html") + +@app.route("/dashboard") +def dashboard(): + return send_from_directory("static/dashboard", "index.html") + +@app.route("/dashboard/jv_data.json") +def dashboard_data(): + return send_from_directory("static/dashboard", "jv_data.json") + +@app.route("/proposal") +def proposal(): + return send_from_directory("static/proposal", "index.html") + +@app.route("/offer") +def offer(): + return send_from_directory("static/offer", "index.html") + +@app.route("/generated/") +def serve_generated(filename): + return send_from_directory(GEN_DIR, filename) + + +# ── API: Scrape ────────────────────────────────────────────── + +@app.route("/api/scrape", methods=["POST"]) +def api_scrape(): + """Scrape a JustVitamins product page.""" + url = request.json.get("url", "").strip() + if not url: + return jsonify({"error": "No URL provided"}), 400 + try: + data = scrape_product(url) + if not data.get("title"): + return jsonify({"error": "Could not find product. Check URL."}), 400 + return jsonify(data) + except Exception as e: + traceback.print_exc() + return jsonify({"error": str(e)}), 500 + + +@app.route("/api/scrape-competitor", methods=["POST"]) +def api_scrape_competitor(): + """Scrape any competitor product page.""" + url = request.json.get("url", "").strip() + if not url: + return jsonify({"error": "No URL provided"}), 400 + try: + data = scrape_competitor(url) + if not data.get("title"): + return jsonify({"error": "Could not extract product data."}), 400 + return jsonify(data) + except Exception as e: + traceback.print_exc() + return jsonify({"error": str(e)}), 500 + + +# ── API: Demo A — 12-Asset Pack ────────────────────────────── + +@app.route("/api/generate-pack", methods=["POST"]) +def api_generate_pack(): + """Generate a full 12-asset marketing pack from product data.""" + product = request.json + if not product: + return jsonify({"error": "No product data"}), 400 + try: + t0 = time.time() + pack = generate_asset_pack(product) + pack["_generation_time"] = f"{time.time()-t0:.1f}s" + pack["_product_title"] = product.get("title", "") + return jsonify(pack) + except Exception as e: + traceback.print_exc() + return jsonify({"error": str(e)}), 500 + + +# ── API: Demo B — Competitor X-Ray ─────────────────────────── + +@app.route("/api/competitor-xray", methods=["POST"]) +def api_competitor_xray(): + """Scrape competitor + run AI analysis.""" + url = request.json.get("url", "").strip() + if not url: + return jsonify({"error": "No URL provided"}), 400 + try: + t0 = time.time() + comp_data = scrape_competitor(url) + if not comp_data.get("title"): + return jsonify({"error": "Could not scrape competitor page."}), 400 + analysis = competitor_xray(comp_data) + analysis["_scrape_data"] = { + "title": comp_data.get("title"), + "price": comp_data.get("price"), + "brand": comp_data.get("brand"), + "url": url, + } + analysis["_generation_time"] = f"{time.time()-t0:.1f}s" + return jsonify(analysis) + except Exception as e: + traceback.print_exc() + return jsonify({"error": str(e)}), 500 + + +# ── API: Demo C — PDP Surgeon ──────────────────────────────── + +@app.route("/api/pdp-surgeon", methods=["POST"]) +def api_pdp_surgeon(): + """Rewrite PDP copy in a given style.""" + data = request.json or {} + product = data.get("product") + style = data.get("style", "balanced") + if not product: + return jsonify({"error": "No product data"}), 400 + try: + t0 = time.time() + result = pdp_surgeon(product, style) + result["_generation_time"] = f"{time.time()-t0:.1f}s" + return jsonify(result) + except Exception as e: + traceback.print_exc() + return jsonify({"error": str(e)}), 500 + + +# ── API: Full PDP Optimise ─────────────────────────────────── + +@app.route("/api/optimise", methods=["POST"]) +def api_optimise(): + """Full PDP rewrite — scrape + AI copy.""" + product = request.json + if not product: + return jsonify({"error": "No product data"}), 400 + try: + t0 = time.time() + copy = optimise_pdp_copy(product) + copy["_generation_time"] = f"{time.time()-t0:.1f}s" + return jsonify(copy) + except Exception as e: + traceback.print_exc() + return jsonify({"error": str(e)}), 500 + + +# ── API: Image Generation ──────────────────────────────────── + +@app.route("/api/generate-images", methods=["POST"]) +def api_generate_images(): + """Generate AI product images via Nano Banana / Pro.""" + product = request.json + if not product: + return jsonify({"error": "No product data"}), 400 + try: + t0 = time.time() + images = generate_product_images(product) + images["_generation_time"] = f"{time.time()-t0:.1f}s" + return jsonify(images) + except Exception as e: + traceback.print_exc() + return jsonify({"error": str(e)}), 500 + + +# ── Health check ───────────────────────────────────────────── + +@app.route("/api/health") +def health(): + return jsonify({ + "status": "ok", + "gemini_key_set": bool(os.environ.get("GEMINI_API_KEY")), + }) + + +if __name__ == "__main__": + app.run(host="0.0.0.0", port=5050, debug=True) diff --git a/docker-compose.yml b/docker-compose.yml index 94cefc8..4516ca4 100644 --- a/docker-compose.yml +++ b/docker-compose.yml @@ -4,6 +4,10 @@ services: justvitamin: image: justvitamin:latest build: . + environment: + - GEMINI_API_KEY=AIzaSyCHnesXLjPw-UgeZaQotut66bgjFdvy12E + volumes: + - jv-generated:/app/generated networks: - dokploy-network deploy: @@ -12,11 +16,14 @@ services: - "traefik.http.routers.justvitamin.rule=Host(`justvitamin.quikcue.com`)" - "traefik.http.routers.justvitamin.entrypoints=websecure" - "traefik.http.routers.justvitamin.tls.certResolver=letsencrypt" - - "traefik.http.services.justvitamin.loadbalancer.server.port=80" + - "traefik.http.services.justvitamin.loadbalancer.server.port=5050" replicas: 1 restart_policy: condition: on-failure +volumes: + jv-generated: + networks: dokploy-network: external: true diff --git a/html/404.html b/html/404.html deleted file mode 100644 index 6479d5d..0000000 --- a/html/404.html +++ /dev/null @@ -1,16 +0,0 @@ - - - - - - 404 — JustVitamin × QuikCue - - - -
-

404

-

This page doesn't exist. But the content engine does.

- ← Back to the Proposal -
- - diff --git a/html/css/style.css b/html/css/style.css deleted file mode 100644 index 21d3932..0000000 --- a/html/css/style.css +++ /dev/null @@ -1,1209 +0,0 @@ -/* ════════════════════════════════════════════════════════════════ - JustVitamin × QuikCue — AI Content Engine Proposal - Dark premium theme. Conversion-optimized. - ════════════════════════════════════════════════════════════════ */ - -:root { - --bg: #050a08; - --bg-alt: #0a100e; - --bg-card: #0d1613; - --bg-card-hover: #111d19; - --bg-glass: rgba(13, 22, 19, 0.7); - --text: #e4e4e7; - --text-muted: #8b9a94; - --text-dim: #4a5d55; - --accent: #10b981; - --accent-bright: #34d399; - --accent-dim: #059669; - --accent-glow: rgba(16, 185, 129, 0.12); - --accent-glow-strong: rgba(16, 185, 129, 0.25); - --cta: #ef4444; - --cta-hover: #f87171; - --cta-glow: rgba(239, 68, 68, 0.2); - --gold: #f59e0b; - --gold-dim: #d97706; - --blue: #3b82f6; - --purple: #8b5cf6; - --border: #162822; - --border-light: #1e3830; - --border-accent: rgba(16, 185, 129, 0.2); - --font-mono: 'SF Mono','Fira Code','JetBrains Mono','Cascadia Code',monospace; - --font-sans: 'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',system-ui,sans-serif; - --max-w: 1100px; - --max-w-narrow: 780px; -} - -*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; } -html { font-size: 16px; scroll-behavior: smooth; scroll-padding-top: 80px; } -body { - background: var(--bg); - color: var(--text); - font-family: var(--font-sans); - line-height: 1.65; - min-height: 100vh; - -webkit-font-smoothing: antialiased; - overflow-x: hidden; -} - -/* ── Animations ── */ -@keyframes fadeUp { - from { opacity: 0; transform: translateY(30px); } - to { opacity: 1; transform: translateY(0); } -} -@keyframes fadeIn { - from { opacity: 0; } - to { opacity: 1; } -} -@keyframes slideRight { - from { opacity: 0; transform: translateX(-20px); } - to { opacity: 1; transform: translateX(0); } -} -@keyframes pulse { - 0%, 100% { opacity: 1; } - 50% { opacity: 0.5; } -} -@keyframes glow { - 0%, 100% { box-shadow: 0 0 20px var(--accent-glow); } - 50% { box-shadow: 0 0 40px var(--accent-glow-strong); } -} -@keyframes shimmer { - 0% { background-position: -200% 0; } - 100% { background-position: 200% 0; } -} -@keyframes countUp { - from { opacity: 0; transform: scale(0.5); } - to { opacity: 1; transform: scale(1); } -} -@keyframes cardReveal { - from { opacity: 0; transform: translateY(20px) scale(0.95); } - to { opacity: 1; transform: translateY(0) scale(1); } -} -@keyframes typing { - from { width: 0; } - to { width: 100%; } -} -@keyframes blink { - 50% { border-color: transparent; } -} -@keyframes gradientShift { - 0% { background-position: 0% 50%; } - 50% { background-position: 100% 50%; } - 100% { background-position: 0% 50%; } -} -.animate-on-scroll { - opacity: 0; - transform: translateY(30px); - transition: opacity 0.7s ease, transform 0.7s ease; -} -.animate-on-scroll.visible { - opacity: 1; - transform: translateY(0); -} - -/* ── Nav ── */ -nav { - position: sticky; - top: 0; - z-index: 100; - background: rgba(5, 10, 8, 0.88); - backdrop-filter: blur(16px); - -webkit-backdrop-filter: blur(16px); - border-bottom: 1px solid var(--border); - padding: 0.75rem 1.5rem; -} -.nav-inner { - max-width: var(--max-w); - margin: 0 auto; - display: flex; - align-items: center; - justify-content: space-between; - gap: 1rem; -} -.logo { - font-family: var(--font-mono); - font-size: 0.95rem; - font-weight: 700; - color: var(--accent); - text-decoration: none; - letter-spacing: -0.02em; - display: flex; - align-items: center; - gap: 0.35rem; -} -.logo .dot { color: var(--text-dim); font-weight: 400; } -.logo .brand { color: var(--text); font-weight: 600; } -.nav-links { - display: flex; - gap: 0.25rem; -} -.nav-links a { - font-family: var(--font-mono); - font-size: 0.78rem; - color: var(--text-muted); - text-decoration: none; - padding: 0.35rem 0.65rem; - border-radius: 6px; - transition: all 0.15s ease; -} -.nav-links a:hover, .nav-links a.active { - color: var(--text); - background: var(--bg-card); -} - -/* ── Page Container ── */ -.page { - max-width: var(--max-w); - margin: 0 auto; - padding: 0 1.5rem; -} - -/* ── Section ── */ -.section { - padding: 6rem 0; - position: relative; -} -.section + .section { - border-top: 1px solid var(--border); -} -.section-label { - font-family: var(--font-mono); - font-size: 0.72rem; - font-weight: 600; - text-transform: uppercase; - letter-spacing: 0.12em; - color: var(--accent-dim); - margin-bottom: 1rem; - display: flex; - align-items: center; - gap: 0.5rem; -} -.section-label::before { - content: ''; - display: inline-block; - width: 24px; - height: 1px; - background: var(--accent-dim); -} - -/* ── Typography ── */ -h1 { - font-family: var(--font-sans); - font-size: clamp(2.4rem, 6vw, 3.8rem); - font-weight: 800; - line-height: 1.1; - letter-spacing: -0.03em; - color: var(--text); - margin-bottom: 1.25rem; -} -h1 .accent { color: var(--accent); } -h1 .accent-gold { color: var(--gold); } -h2 { - font-family: var(--font-sans); - font-size: clamp(1.6rem, 4vw, 2.2rem); - font-weight: 700; - line-height: 1.2; - letter-spacing: -0.02em; - color: var(--text); - margin-bottom: 1rem; -} -h3 { - font-family: var(--font-sans); - font-size: 1.15rem; - font-weight: 600; - color: var(--text); - margin-bottom: 0.5rem; -} -.subtitle { - font-size: 1.15rem; - color: var(--text-muted); - line-height: 1.7; - max-width: 640px; -} -.subtitle-sm { - font-size: 0.95rem; - color: var(--text-muted); - line-height: 1.7; - max-width: 540px; -} - -/* ── Hero ── */ -.hero { - padding: 5rem 0 4rem; - position: relative; -} -.hero::before { - content: ''; - position: absolute; - top: -20%; - right: -10%; - width: 600px; - height: 600px; - background: radial-gradient(circle, var(--accent-glow) 0%, transparent 70%); - pointer-events: none; - z-index: 0; -} -.hero > * { position: relative; z-index: 1; } -.hero-eyebrow { - font-family: var(--font-mono); - font-size: 0.82rem; - font-weight: 600; - color: var(--accent); - margin-bottom: 1.25rem; - display: flex; - align-items: center; - gap: 0.5rem; -} -.hero-eyebrow .pill { - font-size: 0.68rem; - background: var(--accent-glow-strong); - color: var(--accent-bright); - padding: 0.2rem 0.6rem; - border-radius: 99px; - border: 1px solid var(--border-accent); -} -.hero .subtitle { - font-size: 1.2rem; - max-width: 600px; -} -.hero-stats { - display: flex; - gap: 2.5rem; - margin-top: 2.5rem; - flex-wrap: wrap; -} -.hero-stat { - display: flex; - flex-direction: column; - gap: 0.15rem; -} -.hero-stat-value { - font-family: var(--font-mono); - font-size: 1.6rem; - font-weight: 800; - color: var(--accent); -} -.hero-stat-label { - font-size: 0.78rem; - color: var(--text-dim); - font-weight: 500; -} - -/* ── Buttons ── */ -.btn-row { - display: flex; - flex-wrap: wrap; - gap: 0.75rem; - margin-top: 2rem; -} -.btn { - display: inline-flex; - align-items: center; - gap: 0.4rem; - font-family: var(--font-sans); - font-size: 0.88rem; - font-weight: 600; - padding: 0.7rem 1.4rem; - border-radius: 10px; - text-decoration: none; - transition: all 0.2s ease; - cursor: pointer; - border: none; - position: relative; - overflow: hidden; -} -.btn-primary { - background: var(--accent); - color: #050a08; -} -.btn-primary:hover { - background: var(--accent-bright); - transform: translateY(-2px); - box-shadow: 0 8px 25px var(--accent-glow-strong); -} -.btn-cta { - background: var(--cta); - color: #fff; - font-size: 0.95rem; - padding: 0.85rem 1.8rem; -} -.btn-cta:hover { - background: var(--cta-hover); - transform: translateY(-2px); - box-shadow: 0 8px 25px var(--cta-glow); -} -.btn-cta-large { - background: var(--cta); - color: #fff; - font-size: 1.05rem; - font-weight: 700; - padding: 1rem 2.4rem; - border-radius: 12px; -} -.btn-cta-large:hover { - background: var(--cta-hover); - transform: translateY(-3px); - box-shadow: 0 12px 35px var(--cta-glow); -} -.btn-outline { - background: transparent; - color: var(--text-muted); - border: 1px solid var(--border-light); -} -.btn-outline:hover { - color: var(--text); - border-color: var(--text-muted); - transform: translateY(-1px); -} -.btn-ghost { - background: transparent; - color: var(--accent); - border: 1px solid var(--border-accent); -} -.btn-ghost:hover { - background: var(--accent-glow); - transform: translateY(-1px); -} - -/* ── Cards ── */ -.card { - background: var(--bg-card); - border: 1px solid var(--border); - border-radius: 12px; - padding: 1.5rem; - transition: all 0.2s ease; -} -.card:hover { - border-color: var(--border-light); - transform: translateY(-2px); -} -.card-grid { - display: grid; - grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); - gap: 1rem; - margin-top: 1.5rem; -} -.card-grid-3 { - display: grid; - grid-template-columns: repeat(3, 1fr); - gap: 1rem; - margin-top: 1.5rem; -} - -/* ── Dashboard Section ── */ -.dashboard-grid { - display: grid; - grid-template-columns: repeat(4, 1fr); - gap: 1rem; - margin-top: 2rem; -} -.stat-card { - background: var(--bg-card); - border: 1px solid var(--border); - border-radius: 12px; - padding: 1.5rem; - text-align: center; - position: relative; - overflow: hidden; -} -.stat-card::before { - content: ''; - position: absolute; - top: 0; left: 0; right: 0; - height: 2px; - background: linear-gradient(90deg, transparent, var(--accent), transparent); -} -.stat-card.gold::before { - background: linear-gradient(90deg, transparent, var(--gold), transparent); -} -.stat-card.blue::before { - background: linear-gradient(90deg, transparent, var(--blue), transparent); -} -.stat-card.purple::before { - background: linear-gradient(90deg, transparent, var(--purple), transparent); -} -.stat-number { - font-family: var(--font-mono); - font-size: 2.2rem; - font-weight: 800; - color: var(--accent); - line-height: 1.1; - margin-bottom: 0.35rem; -} -.stat-card.gold .stat-number { color: var(--gold); } -.stat-card.blue .stat-number { color: var(--blue); } -.stat-card.purple .stat-number { color: var(--purple); } -.stat-label { - font-size: 0.82rem; - color: var(--text-muted); - font-weight: 500; -} -.stat-delta { - font-family: var(--font-mono); - font-size: 0.72rem; - font-weight: 600; - color: var(--accent); - margin-top: 0.5rem; - display: inline-flex; - align-items: center; - gap: 0.2rem; - padding: 0.15rem 0.5rem; - background: var(--accent-glow); - border-radius: 99px; -} - -/* ── Comparison Chart ── */ -.chart-container { - margin-top: 2.5rem; - padding: 2rem; - background: var(--bg-card); - border: 1px solid var(--border); - border-radius: 12px; -} -.chart-title { - font-family: var(--font-mono); - font-size: 0.82rem; - color: var(--text-muted); - text-transform: uppercase; - letter-spacing: 0.08em; - margin-bottom: 1.5rem; -} -.chart-bars { - display: flex; - flex-direction: column; - gap: 1.25rem; -} -.chart-row { - display: grid; - grid-template-columns: 140px 1fr 60px; - align-items: center; - gap: 1rem; -} -.chart-row-label { - font-size: 0.82rem; - color: var(--text-muted); - font-weight: 500; - text-align: right; -} -.chart-bar-track { - height: 32px; - background: var(--bg-alt); - border-radius: 8px; - overflow: hidden; - position: relative; -} -.chart-bar-fill { - height: 100%; - border-radius: 8px; - transition: width 1.5s ease; - width: 0; - display: flex; - align-items: center; - padding-left: 0.75rem; -} -.chart-bar-fill.green { background: linear-gradient(90deg, var(--accent-dim), var(--accent)); } -.chart-bar-fill.dim { background: linear-gradient(90deg, #1a2420, #243330); } -.chart-bar-fill.gold { background: linear-gradient(90deg, var(--gold-dim), var(--gold)); } -.chart-bar-fill.blue { background: linear-gradient(90deg, #2563eb, var(--blue)); } -.chart-row-value { - font-family: var(--font-mono); - font-size: 0.82rem; - font-weight: 700; - color: var(--text); -} - -/* ── Offer Section ── */ -.offer-grid { - display: grid; - grid-template-columns: 1fr 1fr; - gap: 2rem; - margin-top: 2rem; -} -.offer-card { - background: var(--bg-card); - border: 1px solid var(--border); - border-radius: 16px; - padding: 2rem; - position: relative; - overflow: hidden; -} -.offer-card.featured { - border-color: var(--accent-dim); - box-shadow: 0 0 40px var(--accent-glow); -} -.offer-card.featured::before { - content: 'RECOMMENDED'; - position: absolute; - top: 0; right: 0; - font-family: var(--font-mono); - font-size: 0.65rem; - font-weight: 700; - color: #050a08; - background: var(--accent); - padding: 0.25rem 0.75rem 0.25rem 1rem; - border-radius: 0 0 0 10px; -} -.offer-price { - font-family: var(--font-mono); - font-size: 2rem; - font-weight: 800; - color: var(--text); - margin: 1rem 0; -} -.offer-price span { - font-size: 0.9rem; - font-weight: 400; - color: var(--text-dim); -} -.offer-list { - list-style: none; - display: flex; - flex-direction: column; - gap: 0.6rem; - margin: 1.5rem 0; -} -.offer-list li { - font-size: 0.88rem; - color: var(--text-muted); - padding-left: 1.5rem; - position: relative; -} -.offer-list li::before { - content: '✓'; - position: absolute; - left: 0; - color: var(--accent); - font-weight: 700; -} -.offer-list li.highlight { - color: var(--text); - font-weight: 600; -} - -/* ── Demo Sections ── */ -.demo-section { - padding: 5rem 0; - border-top: 1px solid var(--border); -} -.demo-badge { - font-family: var(--font-mono); - font-size: 0.68rem; - font-weight: 700; - padding: 0.25rem 0.7rem; - border-radius: 6px; - display: inline-flex; - align-items: center; - gap: 0.35rem; - margin-bottom: 1rem; -} -.demo-badge.a { background: rgba(239, 68, 68, 0.15); color: var(--cta); border: 1px solid rgba(239, 68, 68, 0.25); } -.demo-badge.b { background: rgba(59, 130, 246, 0.15); color: var(--blue); border: 1px solid rgba(59, 130, 246, 0.25); } -.demo-badge.c { background: rgba(139, 92, 246, 0.15); color: var(--purple); border: 1px solid rgba(139, 92, 246, 0.25); } - -.demo-header { - margin-bottom: 2rem; -} -.demo-header h2 { - margin-bottom: 0.5rem; -} - -/* ── Demo A: Input + Generate ── */ -.demo-input-area { - background: var(--bg-card); - border: 1px solid var(--border); - border-radius: 12px; - padding: 1.5rem; - margin-bottom: 1.5rem; -} -.demo-input-row { - display: flex; - gap: 0.75rem; - align-items: flex-end; -} -.demo-input-group { - flex: 1; - display: flex; - flex-direction: column; - gap: 0.35rem; -} -.demo-input-group label { - font-family: var(--font-mono); - font-size: 0.72rem; - font-weight: 600; - color: var(--text-dim); - text-transform: uppercase; - letter-spacing: 0.06em; -} -.demo-input { - background: var(--bg); - border: 1px solid var(--border-light); - border-radius: 8px; - padding: 0.7rem 1rem; - color: var(--text); - font-family: var(--font-sans); - font-size: 0.9rem; - outline: none; - transition: border-color 0.2s; - width: 100%; -} -.demo-input:focus { - border-color: var(--accent); - box-shadow: 0 0 0 3px var(--accent-glow); -} -.demo-input::placeholder { - color: var(--text-dim); -} -textarea.demo-input { - resize: vertical; - min-height: 100px; -} -.btn-generate { - background: var(--cta); - color: #fff; - font-family: var(--font-mono); - font-size: 0.88rem; - font-weight: 700; - padding: 0.7rem 1.5rem; - border: none; - border-radius: 8px; - cursor: pointer; - white-space: nowrap; - transition: all 0.2s ease; - min-width: 180px; -} -.btn-generate:hover { - background: var(--cta-hover); - transform: translateY(-2px); - box-shadow: 0 8px 25px var(--cta-glow); -} -.btn-generate:active { - transform: translateY(0); -} -.btn-generate.loading { - background: #7f1d1d; - pointer-events: none; -} -.btn-generate.loading::after { - content: ''; - display: inline-block; - width: 14px; - height: 14px; - border: 2px solid rgba(255,255,255,0.3); - border-top-color: #fff; - border-radius: 50%; - animation: spin 0.6s linear infinite; - margin-left: 0.5rem; -} -@keyframes spin { - to { transform: rotate(360deg); } -} - -/* ── Asset Bundle Output ── */ -.bundle-output { - display: none; - margin-top: 1rem; -} -.bundle-output.active { - display: block; -} -.bundle-counter { - font-family: var(--font-mono); - font-size: 0.82rem; - color: var(--accent); - margin-bottom: 1rem; - display: flex; - align-items: center; - gap: 0.5rem; -} -.bundle-counter .count { - font-weight: 800; - font-size: 1.1rem; -} -.asset-grid { - display: grid; - grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); - gap: 1rem; -} -.asset-card { - background: var(--bg-card); - border: 1px solid var(--border); - border-radius: 10px; - padding: 1.25rem; - opacity: 0; - transform: translateY(15px); - transition: all 0.4s ease; -} -.asset-card.revealed { - opacity: 1; - transform: translateY(0); -} -.asset-card-header { - display: flex; - align-items: center; - justify-content: space-between; - margin-bottom: 0.75rem; -} -.asset-type { - font-family: var(--font-mono); - font-size: 0.7rem; - font-weight: 700; - text-transform: uppercase; - letter-spacing: 0.08em; - padding: 0.15rem 0.5rem; - border-radius: 4px; -} -.asset-type.hero { background: rgba(239, 68, 68, 0.15); color: var(--cta); } -.asset-type.pdp { background: rgba(16, 185, 129, 0.15); color: var(--accent); } -.asset-type.ad { background: rgba(245, 158, 11, 0.15); color: var(--gold); } -.asset-type.email { background: rgba(59, 130, 246, 0.15); color: var(--blue); } -.asset-type.video { background: rgba(139, 92, 246, 0.15); color: var(--purple); } -.asset-type.blog { background: rgba(236, 72, 153, 0.15); color: #ec4899; } -.asset-type.seo { background: rgba(99, 102, 241, 0.15); color: #6366f1; } -.asset-type.a11y { background: rgba(107, 114, 128, 0.15); color: #9ca3af; } -.asset-card-number { - font-family: var(--font-mono); - font-size: 0.68rem; - color: var(--text-dim); -} -.asset-content { - font-size: 0.85rem; - color: var(--text-muted); - line-height: 1.6; -} -.asset-content strong { - color: var(--text); - font-weight: 600; -} -.asset-content ul { - list-style: none; - margin-top: 0.5rem; -} -.asset-content ul li { - padding-left: 1rem; - position: relative; - margin-bottom: 0.3rem; -} -.asset-content ul li::before { - content: '›'; - position: absolute; - left: 0; - color: var(--accent); - font-weight: 700; -} -.bundle-download { - margin-top: 1.5rem; - display: none; - align-items: center; - gap: 1rem; -} -.bundle-download.active { - display: flex; -} -.bundle-download .btn { - animation: glow 2s ease infinite; -} - -/* ── Demo B: Split Screen ── */ -.split-screen { - display: grid; - grid-template-columns: 1fr 1fr; - gap: 0; - margin-top: 1.5rem; - border: 1px solid var(--border); - border-radius: 12px; - overflow: hidden; - min-height: 500px; -} -.split-side { - padding: 1.5rem; - position: relative; -} -.split-left { - background: #0d0a0a; - border-right: 1px solid var(--border); -} -.split-right { - background: var(--bg-card); -} -.split-label { - font-family: var(--font-mono); - font-size: 0.68rem; - font-weight: 700; - text-transform: uppercase; - letter-spacing: 0.1em; - margin-bottom: 1rem; - padding: 0.25rem 0.6rem; - border-radius: 4px; - display: inline-block; -} -.split-label.competitor { - background: rgba(239, 68, 68, 0.15); - color: var(--cta); -} -.split-label.yours { - background: rgba(16, 185, 129, 0.15); - color: var(--accent); -} -.split-content { - opacity: 0; - transition: opacity 0.5s ease; -} -.split-content.revealed { - opacity: 1; -} -.xray-item { - margin-bottom: 1.25rem; -} -.xray-item-label { - font-family: var(--font-mono); - font-size: 0.7rem; - font-weight: 600; - color: var(--text-dim); - text-transform: uppercase; - letter-spacing: 0.06em; - margin-bottom: 0.35rem; -} -.xray-item-value { - font-size: 0.88rem; - color: var(--text-muted); - line-height: 1.6; -} -.xray-item-value strong { color: var(--text); } -.xray-item-value.gap { - color: var(--cta); - font-weight: 600; -} -.xray-tactics { - list-style: none; - display: flex; - flex-direction: column; - gap: 0.4rem; -} -.xray-tactics li { - font-size: 0.85rem; - color: var(--text-muted); - padding-left: 1.25rem; - position: relative; -} -.xray-tactics li::before { - content: ''; - position: absolute; - left: 0; - top: 0.5rem; - width: 6px; - height: 6px; - border-radius: 50%; - background: var(--cta); -} -.improved-hero { - background: var(--bg); - border: 1px solid var(--border-accent); - border-radius: 10px; - padding: 1.5rem; - margin-top: 1rem; -} -.improved-hero h4 { - font-size: 1.1rem; - font-weight: 700; - color: var(--accent-bright); - margin-bottom: 0.75rem; - line-height: 1.3; -} -.improved-hero p { - font-size: 0.85rem; - color: var(--text-muted); - line-height: 1.6; -} -.differentiator-list { - list-style: none; - margin-top: 1rem; -} -.differentiator-list li { - padding: 0.6rem 0; - border-bottom: 1px solid var(--border); - font-size: 0.85rem; - display: flex; - align-items: flex-start; - gap: 0.5rem; -} -.differentiator-list li:last-child { border: none; } -.diff-icon { - font-size: 0.8rem; - flex-shrink: 0; - margin-top: 0.1rem; -} -.diff-text { color: var(--text-muted); } -.diff-text strong { color: var(--text); } -.compliance-notes { - margin-top: 1rem; - padding: 1rem; - background: rgba(239, 68, 68, 0.05); - border: 1px solid rgba(239, 68, 68, 0.15); - border-radius: 8px; -} -.compliance-notes h5 { - font-family: var(--font-mono); - font-size: 0.72rem; - color: var(--cta); - text-transform: uppercase; - letter-spacing: 0.08em; - margin-bottom: 0.5rem; -} -.compliance-notes ul { - list-style: none; -} -.compliance-notes ul li { - font-size: 0.82rem; - color: #f87171; - padding-left: 1rem; - position: relative; - margin-bottom: 0.25rem; -} -.compliance-notes ul li::before { - content: '✕'; - position: absolute; - left: 0; - font-weight: 700; -} - -/* ── Demo C: Before/After Slider ── */ -.slider-container { - margin-top: 1.5rem; - position: relative; - background: var(--bg-card); - border: 1px solid var(--border); - border-radius: 12px; - overflow: hidden; -} -.slider-wrapper { - position: relative; - min-height: 460px; - user-select: none; -} -.slider-before, .slider-after { - padding: 2rem; - position: absolute; - top: 0; - left: 0; - right: 0; - bottom: 0; - overflow: hidden; -} -.slider-before { - z-index: 1; - background: #0d0a0a; -} -.slider-after { - z-index: 2; - clip-path: inset(0 50% 0 0); - background: var(--bg-card); -} -.slider-handle { - position: absolute; - top: 0; - bottom: 0; - left: 50%; - width: 4px; - background: var(--accent); - z-index: 10; - cursor: ew-resize; - transform: translateX(-50%); -} -.slider-handle::before { - content: '⟨⟩'; - position: absolute; - top: 50%; - left: 50%; - transform: translate(-50%, -50%); - width: 36px; - height: 36px; - background: var(--accent); - border-radius: 50%; - display: flex; - align-items: center; - justify-content: center; - font-size: 0.7rem; - font-weight: 700; - color: #050a08; - box-shadow: 0 0 20px var(--accent-glow-strong); -} -.slider-side-label { - font-family: var(--font-mono); - font-size: 0.68rem; - font-weight: 700; - text-transform: uppercase; - letter-spacing: 0.1em; - padding: 0.25rem 0.6rem; - border-radius: 4px; - display: inline-block; - margin-bottom: 1rem; -} -.slider-side-label.before { - background: rgba(239, 68, 68, 0.15); - color: var(--cta); -} -.slider-side-label.after { - background: rgba(16, 185, 129, 0.15); - color: var(--accent); -} -.slider-copy { - font-size: 0.9rem; - color: var(--text-muted); - line-height: 1.8; -} -.slider-copy h4 { - font-size: 1rem; - color: var(--text); - font-weight: 700; - margin: 0.75rem 0 0.5rem; -} -.slider-copy .highlight { - background: var(--accent-glow); - border-left: 2px solid var(--accent); - padding: 0.3rem 0.5rem; - margin: 0.35rem 0; - display: block; - border-radius: 0 4px 4px 0; -} -.slider-copy .lowlight { - background: rgba(239, 68, 68, 0.08); - border-left: 2px solid var(--cta); - padding: 0.3rem 0.5rem; - margin: 0.35rem 0; - display: block; - border-radius: 0 4px 4px 0; - text-decoration: line-through; - text-decoration-color: rgba(239, 68, 68, 0.4); -} -.annotation { - font-family: var(--font-mono); - font-size: 0.68rem; - color: var(--accent); - background: var(--accent-glow); - padding: 0.2rem 0.5rem; - border-radius: 4px; - display: inline-block; - margin: 0.3rem 0; -} - -/* ── Style Toggles ── */ -.toggle-group { - display: flex; - gap: 0.5rem; - margin-top: 1.5rem; - flex-wrap: wrap; -} -.toggle-btn { - font-family: var(--font-mono); - font-size: 0.78rem; - font-weight: 600; - padding: 0.5rem 1rem; - border: 1px solid var(--border-light); - border-radius: 8px; - background: transparent; - color: var(--text-muted); - cursor: pointer; - transition: all 0.2s; -} -.toggle-btn:hover { - border-color: var(--text-dim); - color: var(--text); -} -.toggle-btn.active { - background: var(--accent-glow); - border-color: var(--accent-dim); - color: var(--accent); -} -.toggle-btn.active.premium { - background: rgba(139, 92, 246, 0.12); - border-color: rgba(139, 92, 246, 0.3); - color: var(--purple); -} -.toggle-btn.active.dr { - background: rgba(239, 68, 68, 0.12); - border-color: rgba(239, 68, 68, 0.3); - color: var(--cta); -} -.toggle-btn.active.medical { - background: rgba(59, 130, 246, 0.12); - border-color: rgba(59, 130, 246, 0.3); - color: var(--blue); -} - -/* ── CTA Section ── */ -.cta-section { - text-align: center; - padding: 6rem 0; -} -.cta-section h2 { - margin-bottom: 0.75rem; -} -.cta-section .subtitle { - margin: 0 auto 2rem; - text-align: center; -} -.cta-actions { - display: flex; - flex-direction: column; - align-items: center; - gap: 1rem; -} -.cta-note { - font-family: var(--font-mono); - font-size: 0.72rem; - color: var(--text-dim); - margin-top: 0.5rem; -} - -/* ── Footer ── */ -footer { - margin-top: 0; - padding: 2rem 0; - border-top: 1px solid var(--border); - display: flex; - align-items: center; - justify-content: space-between; -} -footer p { - font-family: var(--font-mono); - font-size: 0.75rem; - color: var(--text-dim); -} -footer a { - color: var(--accent-dim); - text-decoration: none; -} -footer a:hover { - color: var(--accent); -} - -/* ── Responsive ── */ -@media (max-width: 900px) { - .dashboard-grid { grid-template-columns: repeat(2, 1fr); } - .offer-grid { grid-template-columns: 1fr; } - .split-screen { grid-template-columns: 1fr; } - .split-left { border-right: none; border-bottom: 1px solid var(--border); } - .card-grid-3 { grid-template-columns: 1fr; } - .chart-row { grid-template-columns: 100px 1fr 50px; } -} - -@media (max-width: 640px) { - .page { padding: 0 1rem; } - .section { padding: 3.5rem 0; } - .hero { padding: 3rem 0 2rem; } - h1 { font-size: clamp(1.8rem, 7vw, 2.4rem); } - .hero-stats { gap: 1.5rem; } - .demo-input-row { flex-direction: column; } - .btn-generate { width: 100%; } - .dashboard-grid { grid-template-columns: 1fr 1fr; } - .asset-grid { grid-template-columns: 1fr; } - .btn-row { flex-direction: column; } - .btn-row .btn { width: 100%; justify-content: center; } - .slider-wrapper { min-height: 600px; } - .toggle-group { justify-content: center; } - footer { flex-direction: column; gap: 0.5rem; text-align: center; } -} -@media (max-width: 420px) { - .dashboard-grid { grid-template-columns: 1fr; } - .hero-stats { flex-direction: column; gap: 1rem; } - .nav-links a { font-size: 0.7rem; padding: 0.25rem 0.4rem; } -} diff --git a/html/index.html b/html/index.html deleted file mode 100644 index 311631e..0000000 --- a/html/index.html +++ /dev/null @@ -1,656 +0,0 @@ - - - - - - JustVitamin × QuikCue — AI Content Engine Proposal - - - - - - - - - - - - - - - - - -
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- LIVE PROPOSAL - Prepared for JustVitamin — March 2026 -
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- You don't have a content problem.
- You have a content engine problem. -

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- What if one product input exploded into 12 ready-to-ship marketing assets in 30 seconds? - No briefs. No freelancers. No waiting. Just one system that never sleeps. -

-
- ▶ See the Demos - 📊 View the Data - 💰 See the Offer -
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- 0 - Assets per product -
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- 0 - Seconds to generate -
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- 0 - Faster than manual -
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- $0 - Cost per additional asset -
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The Opportunity
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Your content velocity is leaving revenue on the table

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Here's what the data shows — and what changes when you turn on the engine.

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Assets created / week
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↓ Current pace
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Assets / week with engine
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↑ 50x increase
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0
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Hours saved / week
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↑ Reallocate to strategy
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0
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Avg conversion lift
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↑ AI-optimized copy
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Content Production: Now vs. AI Engine
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PDP Copy
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2/wk
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+ AI Engine
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45/wk
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Ad Creatives
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3/wk
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+ AI Engine
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40/wk
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Email / SMS
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1/wk
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+ AI Engine
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35/wk
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The Offer
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Your AI Content Engine — built, trained, and deployed for JustVitamin

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Not a generic tool. A custom system trained on your brand voice, your compliance rules, your customer data.

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🧪 Proof of Concept

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See it work on your actual products. Zero risk.

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$0 for the first 7 days
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  • All 3 demos built for your catalog
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  • 5 products run through the full engine
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  • 12 assets per product generated
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  • Side-by-side competitor analysis
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  • PDP before/after with annotations
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  • Full conversion audit report
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- Start Free Proof → -
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⚡ Full Content Engine

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Unlimited generation. Your team's content co-pilot.

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$2,500 / month
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  • Everything in Proof of Concept
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  • Unlimited asset generation
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  • Custom brand voice training
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  • Competitor monitoring (5 brands)
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  • Weekly PDP optimization reports
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  • TikTok/UGC script generator
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  • Email + SMS copy engine
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  • SEO meta optimization
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  • Compliance-safe output guarantee
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  • Dedicated Slack channel
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  • Monthly strategy call
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- Get the Engine → -
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- 💡 ROI math: If the engine lifts conversion by just 5% on your top 10 SKUs, that's an estimated - $15k–40k/mo in additional revenue — for $2,500/mo. -

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- ⚡ DEMO A -

One Product → 12 Assets in 30 Seconds

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Enter a product. Press the button. Watch an entire marketing pack materialize.

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- 0 / 12 assets generated - -
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- Hero Angle - #1 -
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- "The Sunshine Vitamin 9 Out of 10 Americans Need More Of" -
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  • Targets: Fear of deficiency
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  • Angle: Urgency + statistics
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  • Best for: Facebook ads, PDP hero
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- Hero Angle - #2 -
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- "One Capsule. 5,000 IU. Zero Guesswork." -
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  • Targets: Simplicity seekers
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  • Angle: Ease + precision dosing
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  • Best for: Google Shopping, email
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- Hero Angle - #3 -
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- "What Your Multivitamin Isn't Giving You" -
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  • Targets: Existing supplement users
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  • Angle: Gap in current routine
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  • Best for: TikTok hooks, comparison ads
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- PDP Copy - #4 -
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- Headline: "Sunshine in a Capsule — High-Potency D3 Your Body Actually Absorbs"

- Bullets: -
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  • 5,000 IU per softgel — clinical-strength dose
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  • Enhanced with MCT oil for 3x better absorption
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  • 3rd-party tested for purity & potency
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  • No artificial fillers, soy-free, gluten-free
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  • 365 capsules — full year supply in one bottle
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- FAQ Block - #5 -
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- Q: How much D3 should I take daily?
- A: Most adults benefit from 2,000–5,000 IU daily. Our softgels deliver a precise 5,000 IU dose.

- Q: Can I take this with other supplements?
- A: Yes — D3 pairs especially well with K2 and magnesium for optimal calcium absorption.

- Q: When will I notice a difference?
- A: Most customers report improved energy and mood within 2–4 weeks of daily use. -
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- 5 Ad Hooks - #6 -
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  • "Your doctor won't say this — but your D3 levels are probably tanked."
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  • "I stopped buying cheap vitamin D after I saw my blood test."
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  • "POV: You finally find a D3 that actually absorbs."
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  • "$0.07/day for the vitamin that changes everything."
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  • "3 signs you're D3 deficient (and don't know it)."
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- - #7 -
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- Subject 1: "Your bones called. They need this."
- Preview: The #1 vitamin deficiency in America — and the $0.07 fix

- Subject 2: "We tested 14 D3 brands. Here's what we found."
- Preview: Absorption rates ranged from 12% to 94%. Guess where ours landed.

- Subject 3: "Still taking your old D3? Read this first."
- Preview: Most D3 supplements use the wrong form. Here's what to look for. -
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- TikTok / UGC Script - #8 -
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- 15s Script — "The D3 Test"

- [0–3s] "Quick — do you know your Vitamin D level?"
- [3–7s] "42% of Americans are deficient. I was one of them."
- [7–12s] *holds up bottle* "This is the only D3 I trust. 5,000 IU, MCT oil for absorption, third-party tested."
- [12–15s] "Link in bio. Your future self will thank you."

- Hook: Personal story + stat = 2.3x avg watch time -
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- Blog Outline - #9 -
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- "The Complete Guide to Vitamin D3: Dosage, Benefits, and What Most Brands Get Wrong" -
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  • H2: Why 42% of Americans are D3 deficient
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  • H2: D3 vs D2 — the form that actually works
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  • H2: How MCT oil changes absorption rates
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  • H2: The dosage debate: 1,000 IU vs 5,000 IU
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  • H2: What to look for on the label (and what to avoid)
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  • CTA: Shop JustVitamin D3 →
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- SEO target: "best vitamin d3 supplement" — 33,100 mo/searches -
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- Meta Title + Description - #10 -
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- Title: JustVitamin D3 5000 IU — High-Absorption Sunshine Vitamin | 365 Count

- Description: Clinical-strength Vitamin D3 with MCT oil for 3x better absorption. 5,000 IU per softgel, 3rd-party tested, 365-day supply. Free shipping on orders $35+.

- 60 chars title / 155 chars desc — Google SERP optimized -
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- Alt Text + Filenames - #11 -
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- Hero image:
- Alt: "JustVitamin D3 5000 IU bottle with softgels on white background"
- File: justvitamin-d3-5000iu-bottle-front.jpg

- Lifestyle image:
- Alt: "Woman holding JustVitamin D3 softgel with morning sunlight"
- File: justvitamin-d3-lifestyle-morning-routine.jpg

- ADA-compliant alt text + SEO-friendly filenames -
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- Bonus: A/B Variants - #12 -
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- Variant A (Rational): "5,000 IU of D3 with MCT oil for 3x absorption. 365-day supply for $24.99."

- Variant B (Emotional): "Remember when you had energy? Your D3 levels might be the reason you don't."

- Variant C (Social Proof): "47,000+ customers switched to JustVitamin D3. Here's why they're not going back."

- Test all 3 — let data pick the winner -
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- - 12 files • PDP, Ads, Email, SEO, Scripts -
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- 🔍 DEMO B -

Competitor X-Ray → Instant Offer Upgrade

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Paste a competitor URL. We reverse-engineer their strategy and build a better version for JustVitamin.

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- 🎨 DEMO C -

PDP Surgeon: Before / After Slider

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Drag the slider to reveal the transformation. Every change is annotated with why it lifts conversion.

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- ✕ Before -
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Vitamin D3 Supplement

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Our Vitamin D3 supplement is a high-quality product that helps support bone health and immune function. Each capsule contains 5000 IU of Vitamin D3.

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Product Details

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Made with quality ingredients

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Supports overall health and wellness

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Easy to swallow capsules

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GMP certified facility

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Directions

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Take one capsule daily with a meal or as directed by your healthcare professional.

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About Us

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We are committed to providing high-quality supplements at affordable prices. Our products are manufactured in a GMP-certified facility.

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- ✓ After — Optimized -
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Sunshine in a Capsule — D3 Your Body Actually Absorbs

- ↑ Benefit-first headline: +34% scroll depth - -

5,000 IU of Vitamin D3 suspended in MCT oil for 3x better absorption — because a vitamin your body can't use is a vitamin you're wasting money on.

- ↑ Mechanism + contrast = credibility spike - -

Why 47,000+ Customers Switched

- ↑ Social proof in subhead: +18% time on page -

✓ Clinical-strength 5,000 IU — the dose research actually supports

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✓ MCT oil carrier — fat-soluble vitamins need fat to absorb

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✓ 365-day supply — one bottle, one year, one decision

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✓ Batch-specific lab testing — scan the QR, see the report

- ↑ Checkmarks + specifics: +22% add-to-cart - -

$0.07/day. Less than a parking meter.

- ↑ Price reframe to daily cost: +15% conversion - -

Take one softgel each morning with breakfast. The MCT oil means you don't need to pair it with a fatty meal — it's built in.

- ↑ Usage clarity removes friction objection -
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- ← Drag the slider to compare · Every annotation shows the expected conversion impact → -

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Next Step
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Ready to turn your catalog into a content machine?

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- We'll run your top 5 products through the engine live on a call. - You'll see the output in real time. If it doesn't blow your mind, we shake hands and walk away. -

-
- - 🚀 Book the Live Demo — 15 min, Zero Commitment - - - 🧪 Start the Free 7-Day Proof Instead - -

No contracts. No setup fees. We earn it or we don't.

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- - - - -
- - - - - diff --git a/html/js/app.js b/html/js/app.js deleted file mode 100644 index b8ea5f2..0000000 --- a/html/js/app.js +++ /dev/null @@ -1,378 +0,0 @@ -/* ════════════════════════════════════════════════════════════════ - JustVitamin × QuikCue — Interactive Demos & Animations - ════════════════════════════════════════════════════════════════ */ - -// ── Intersection Observer: Fade-in on scroll ── -document.addEventListener('DOMContentLoaded', () => { - const observer = new IntersectionObserver((entries) => { - entries.forEach(entry => { - if (entry.isIntersecting) { - entry.target.classList.add('visible'); - observer.unobserve(entry.target); - - // Trigger chart bars - const bars = entry.target.querySelectorAll('.chart-bar-fill[data-width]'); - bars.forEach((bar, i) => { - setTimeout(() => { - bar.style.width = bar.dataset.width + '%'; - }, i * 150); - }); - - // Trigger stat counters - const counters = entry.target.querySelectorAll('[data-count]'); - counters.forEach(el => animateCounter(el)); - } - }); - }, { threshold: 0.15, rootMargin: '0px 0px -50px 0px' }); - - document.querySelectorAll('.animate-on-scroll').forEach(el => observer.observe(el)); - - // ── Animate hero stats on load ── - setTimeout(() => { - document.querySelectorAll('.hero-stat-value[data-count]').forEach(el => animateCounter(el)); - }, 500); - - // ── Initialize slider ── - initSlider(); - - // ── Smooth scroll for nav links ── - document.querySelectorAll('a[href^="#"]').forEach(link => { - link.addEventListener('click', (e) => { - const target = document.querySelector(link.getAttribute('href')); - if (target) { - e.preventDefault(); - target.scrollIntoView({ behavior: 'smooth', block: 'start' }); - } - }); - }); - - // ── Active nav tracking ── - const sections = document.querySelectorAll('section[id]'); - const navLinks = document.querySelectorAll('.nav-links a'); - - const navObserver = new IntersectionObserver((entries) => { - entries.forEach(entry => { - if (entry.isIntersecting) { - const id = entry.target.getAttribute('id'); - navLinks.forEach(link => { - link.classList.toggle('active', link.getAttribute('href') === '#' + id); - }); - } - }); - }, { threshold: 0.3, rootMargin: '-80px 0px -50% 0px' }); - - sections.forEach(sec => navObserver.observe(sec)); -}); - -// ── Counter Animation ── -function animateCounter(el) { - const target = parseInt(el.dataset.count); - const suffix = el.dataset.suffix || ''; - const prefix = el.dataset.prefix || ''; - const duration = 1200; - const start = performance.now(); - - if (target === 0) { - el.textContent = prefix + '$0' + suffix; - return; - } - - function tick(now) { - const elapsed = now - start; - const progress = Math.min(elapsed / duration, 1); - const eased = 1 - Math.pow(1 - progress, 3); // ease-out cubic - const current = Math.round(target * eased); - el.textContent = prefix + current.toLocaleString() + suffix; - if (progress < 1) requestAnimationFrame(tick); - } - requestAnimationFrame(tick); -} - -// ════════════════════════════════════════════════════════════════ -// DEMO A: One Product → 12 Assets -// ════════════════════════════════════════════════════════════════ - -function runDemoA() { - const btn = document.getElementById('demoA-btn'); - const output = document.getElementById('demoA-output'); - const counter = document.getElementById('demoA-count'); - const timer = document.getElementById('demoA-timer'); - const download = document.getElementById('demoA-download'); - const cards = document.querySelectorAll('#demoA-assets .asset-card'); - - // Loading state - btn.classList.add('loading'); - btn.textContent = 'Generating...'; - output.classList.add('active'); - download.classList.remove('active'); - - // Reset cards - cards.forEach(c => c.classList.remove('revealed')); - let count = 0; - counter.textContent = '0'; - - const startTime = performance.now(); - - // Update timer - const timerInterval = setInterval(() => { - const elapsed = ((performance.now() - startTime) / 1000).toFixed(1); - timer.textContent = elapsed + 's'; - }, 100); - - // Reveal cards one by one - const revealNext = (index) => { - if (index >= cards.length) { - // Done! - clearInterval(timerInterval); - const totalTime = ((performance.now() - startTime) / 1000).toFixed(1); - timer.textContent = totalTime + 's ✓'; - btn.classList.remove('loading'); - btn.textContent = '✓ Pack Generated — Run Again?'; - btn.style.background = 'var(--accent)'; - btn.style.color = '#050a08'; - download.classList.add('active'); - - // Scroll to download - setTimeout(() => { - download.scrollIntoView({ behavior: 'smooth', block: 'center' }); - }, 300); - return; - } - - const card = cards[index]; - const delay = 150 + Math.random() * 200; // Varied timing feels more "real" - - setTimeout(() => { - card.classList.add('revealed'); - count++; - counter.textContent = count; - - // Scroll card into view - card.scrollIntoView({ behavior: 'smooth', block: 'nearest' }); - - revealNext(index + 1); - }, delay); - }; - - // Start reveal after "thinking" pause - setTimeout(() => revealNext(0), 800); -} - -// ════════════════════════════════════════════════════════════════ -// DEMO B: Competitor X-Ray -// ════════════════════════════════════════════════════════════════ - -function runDemoB() { - const btn = document.getElementById('demoB-btn'); - const output = document.getElementById('demoB-output'); - const left = document.getElementById('demoB-left'); - const right = document.getElementById('demoB-right'); - - // Loading state - btn.classList.add('loading'); - btn.textContent = 'Scanning...'; - btn.style.background = '#1e40af'; - - // Reset - left.classList.remove('revealed'); - right.classList.remove('revealed'); - - setTimeout(() => { - output.style.display = 'grid'; - output.scrollIntoView({ behavior: 'smooth', block: 'start' }); - - // Reveal left side first - setTimeout(() => { - left.classList.add('revealed'); - - // Then right side - setTimeout(() => { - right.classList.add('revealed'); - btn.classList.remove('loading'); - btn.textContent = '✓ X-Ray Complete — Try Another'; - btn.style.background = 'var(--accent)'; - btn.style.color = '#050a08'; - }, 800); - }, 600); - }, 1200); -} - -// ════════════════════════════════════════════════════════════════ -// DEMO C: Before/After Slider -// ════════════════════════════════════════════════════════════════ - -function initSlider() { - const wrapper = document.getElementById('slider-wrapper'); - const handle = document.getElementById('slider-handle'); - const after = document.getElementById('slider-after'); - - if (!wrapper || !handle || !after) return; - - let isDragging = false; - - const setPosition = (x) => { - const rect = wrapper.getBoundingClientRect(); - let percentage = ((x - rect.left) / rect.width) * 100; - percentage = Math.max(5, Math.min(95, percentage)); - - handle.style.left = percentage + '%'; - after.style.clipPath = `inset(0 ${100 - percentage}% 0 0)`; - }; - - // Mouse events - handle.addEventListener('mousedown', (e) => { - isDragging = true; - e.preventDefault(); - }); - - document.addEventListener('mousemove', (e) => { - if (!isDragging) return; - setPosition(e.clientX); - }); - - document.addEventListener('mouseup', () => { - isDragging = false; - }); - - // Touch events - handle.addEventListener('touchstart', (e) => { - isDragging = true; - e.preventDefault(); - }); - - document.addEventListener('touchmove', (e) => { - if (!isDragging) return; - setPosition(e.touches[0].clientX); - }); - - document.addEventListener('touchend', () => { - isDragging = false; - }); - - // Click anywhere on the wrapper to move slider - wrapper.addEventListener('click', (e) => { - setPosition(e.clientX); - }); -} - -// ── Style Toggle for Demo C ── - -const styleVariants = { - default: { - afterTitle: "Sunshine in a Capsule — D3 Your Body Actually Absorbs", - afterContent: ` - ✓ After — Optimized -

Sunshine in a Capsule — D3 Your Body Actually Absorbs

- ↑ Benefit-first headline: +34% scroll depth - -

5,000 IU of Vitamin D3 suspended in MCT oil for 3x better absorption — because a vitamin your body can't use is a vitamin you're wasting money on.

- ↑ Mechanism + contrast = credibility spike - -

Why 47,000+ Customers Switched

- ↑ Social proof in subhead: +18% time on page -

✓ Clinical-strength 5,000 IU — the dose research actually supports

-

✓ MCT oil carrier — fat-soluble vitamins need fat to absorb

-

✓ 365-day supply — one bottle, one year, one decision

-

✓ Batch-specific lab testing — scan the QR, see the report

- ↑ Checkmarks + specifics: +22% add-to-cart - -

$0.07/day. Less than a parking meter.

- ↑ Price reframe to daily cost: +15% conversion - -

Take one softgel each morning with breakfast. The MCT oil means you don't need to pair it with a fatty meal — it's built in.

- ↑ Usage clarity removes friction objection - ` - }, - premium: { - afterContent: ` - ✓ After — Premium Voice -

The D3 Supplement Refined for Those Who Refuse to Compromise

- ↑ Aspirational positioning: +28% AOV on premium segments - -

Pharmaceutical-grade Vitamin D3, precision-dosed at 5,000 IU, delivered in a bioavailable MCT oil matrix designed for optimal cellular uptake.

- ↑ Technical language signals quality: premium buyers respond to specificity - -

Engineered. Not Manufactured.

-

✓ Cholecalciferol sourced from pharmaceutical-grade lanolin

-

✓ MCT oil carrier from organic coconut — no palm derivatives

-

✓ Every batch independently verified — CoA available by QR

-

✓ 365-count — because a premium product shouldn't require monthly reorders

- ↑ Ingredient sourcing transparency: +41% trust score with $100k+ HHI - -

Your Daily Standard. Elevated.

- ↑ Identity-level CTA: "this is who I am" framing - -

One softgel with your morning ritual. No additional oil required — the delivery system handles absorption.

- ` - }, - dr: { - afterContent: ` - ✓ After — Direct Response -

WARNING: Your Vitamin D3 Supplement Might Be Doing Nothing

- ↑ Pattern interrupt headline: +52% click-through from ads - -

Here's the dirty secret the supplement industry won't tell you: Most D3 supplements use cheap dry powder that your body can barely absorb. You're literally flushing your money down the toilet.

- ↑ Problem agitation + insider language: builds urgency fast - -

The Fix Takes 2 Seconds a Day:

-

→ 5,000 IU per capsule (that's the REAL dose, not the wimpy 1,000 IU others sell)

-

→ MCT oil delivery = 3X better absorption (backed by published research)

-

→ 365 capsules per bottle = FULL YEAR SUPPLY for less than a coffee per month

-

→ Every single batch tested by an independent lab (we'll show you the report)

- ↑ Arrow bullets + emphasis caps: +38% read-through rate - -

⚡ 47,293 Customers Can't Be Wrong — Get Yours Before We Sell Out Again

- ↑ Exact social proof number + urgency/scarcity: +44% conversion - -

🔥 SPECIAL: Order today and get FREE shipping + our D3 Absorption Guide (PDF) — $19 value, yours free.

- ↑ Stacked bonuses: classic DR move, still works - ` - }, - medical: { - afterContent: ` - ✓ After — Medical-Safe -

Vitamin D3 (Cholecalciferol) 5,000 IU — High-Potency Dietary Supplement

- ↑ Clinical nomenclature: builds trust with health-conscious buyers - -

Each softgel provides 5,000 IU (125 mcg) of Vitamin D3 as cholecalciferol, delivered in a medium-chain triglyceride (MCT) oil base to support bioavailability.*

- ↑ Precise units (mcg + IU) + asterisk for disclaimer = FDA-compliant - -

Key Product Attributes

-

• Vitamin D contributes to the normal function of the immune system*

-

• Vitamin D is needed for normal calcium absorption and bone maintenance*

-

• Third-party tested for identity, purity, potency, and composition

-

• Free from: soy, gluten, dairy, artificial colors, and preservatives

-

• 365 softgels per container (12-month supply at 1 softgel/day)

- ↑ Structure/function claims only — no disease claims, fully compliant - -

Suggested Use

-

Take one (1) softgel daily with a meal, or as recommended by your healthcare practitioner. Do not exceed recommended daily intake.

- -

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

- ↑ FDA-mandated disclaimer: required for all supplement claims - ` - } -}; - -function switchStyle(style, clickedBtn) { - // Update toggle buttons - document.querySelectorAll('#demoC-toggles .toggle-btn').forEach(btn => { - btn.classList.remove('active'); - }); - clickedBtn.classList.add('active'); - - // Update after content - const afterCopy = document.getElementById('after-copy'); - const variant = styleVariants[style]; - if (variant && afterCopy) { - afterCopy.innerHTML = variant.afterContent; - } -} - -// ── Keyboard shortcut: press 1/2/3 to jump to demos ── -document.addEventListener('keydown', (e) => { - if (e.target.tagName === 'INPUT' || e.target.tagName === 'TEXTAREA') return; - if (e.key === '1') document.getElementById('demo-a')?.scrollIntoView({ behavior: 'smooth' }); - if (e.key === '2') document.getElementById('demo-b')?.scrollIntoView({ behavior: 'smooth' }); - if (e.key === '3') document.getElementById('demo-c')?.scrollIntoView({ behavior: 'smooth' }); -}); diff --git a/nginx.conf b/nginx.conf deleted file mode 100644 index eafe4be..0000000 --- a/nginx.conf +++ /dev/null @@ -1,32 +0,0 @@ -server { - listen 80; - server_name justvitamin.quikcue.com; - root /usr/share/nginx/html; - index index.html; - - absolute_redirect off; - - location / { - try_files $uri $uri/ =404; - } - - location /css/ { - expires 7d; - add_header Cache-Control "public, immutable"; - } - - location /js/ { - expires 7d; - add_header Cache-Control "public, immutable"; - } - - add_header X-Frame-Options "SAMEORIGIN" always; - add_header X-Content-Type-Options "nosniff" always; - add_header Referrer-Policy "strict-origin-when-cross-origin" always; - - gzip on; - gzip_types text/html text/css application/javascript text/plain; - gzip_min_length 256; - - error_page 404 /404.html; -} diff --git a/requirements.txt b/requirements.txt new file mode 100644 index 0000000..4fb19d4 --- /dev/null +++ b/requirements.txt @@ -0,0 +1,5 @@ +flask==3.1.0 +gunicorn==23.0.0 +requests==2.32.3 +beautifulsoup4==4.13.3 +google-genai==1.5.0 diff --git a/scraper.py b/scraper.py new file mode 100644 index 0000000..c6f59a3 --- /dev/null +++ b/scraper.py @@ -0,0 +1,197 @@ +"""Scrape product pages — JustVitamins specific + generic competitor.""" + +import requests +from bs4 import BeautifulSoup +import re, json + +HEADERS = { + "User-Agent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 " + "(KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36" +} + + +def scrape_product(url: str) -> dict: + """Scrape a JV product URL and return structured product data.""" + r = requests.get(url, headers=HEADERS, timeout=15) + r.raise_for_status() + soup = BeautifulSoup(r.text, "html.parser") + + data = {} + + # Title + h1 = soup.select_one("h1[itemprop='name']") or soup.select_one("h1") + data["title"] = h1.get_text(strip=True) if h1 else "" + + # Subtitle + h2 = soup.select_one(".ProdDet h2") + data["subtitle"] = h2.get_text(strip=True) if h2 else "" + + # Price from offer microdata + offer_price = soup.select_one("meta[itemprop='price']") + if offer_price: + data["price"] = f"£{offer_price.get('content', '')}" + else: + price_match = re.search(r'£[\d.]+', soup.get_text()) + data["price"] = price_match.group(0) if price_match else "" + + # SKU + sku = soup.select_one("meta[itemprop='sku']") + data["sku"] = sku.get("content", "") if sku else "" + + # Images + images = [] + main_img = soup.select_one("img[itemprop='image']") + if main_img: + src = main_img.get("src", "") + if src and not src.startswith("http"): + src = "https://images.justvitamins.co.uk" + src + images.append(src) + for a in soup.select("#lightboxGallery a, .ThumbnailPhoto a"): + href = a.get("href", "") + if href: + if not href.startswith("http"): + href = "https://www.justvitamins.co.uk" + href + full = href.replace("/Fullsize/", "/Normal/").replace("/fullsize/", "/Normal/") + if full not in images and href not in images: + images.append(full if "Normal" in full else href) + data["images"] = images + + # Key benefits + benefits = [] + for li in soup.select(".ProdDet li"): + txt = li.get_text(strip=True) + if txt and 10 < len(txt) < 120: + skip = ["subscribe", "save", "free delivery", "pause", "never run out"] + if not any(s in txt.lower() for s in skip): + benefits.append(txt) + seen = set() + unique = [] + for b in benefits: + if b not in seen: + seen.add(b) + unique.append(b) + data["benefits"] = unique[:10] + + # Quantity + qty = "" + for text in soup.stripped_strings: + m = re.match(r'(\d+)\s*(tablets?|capsules?|softgels?)', text, re.I) + if m: + qty = text.strip() + break + data["quantity"] = qty + + # Per unit cost + per_unit = "" + for text in soup.stripped_strings: + if re.search(r'only\s+[\d.]+p\s+per', text, re.I): + per_unit = text.strip() + break + data["per_unit_cost"] = per_unit + + # Description + desc_parts = [] + found_about = False + for el in soup.select(".ProdDet h2, .ProdDet h3, .ProdDet p"): + txt = el.get_text(strip=True) + if "about this" in txt.lower(): + found_about = True + continue + if "product information" in txt.lower(): + break + if found_about and txt: + desc_parts.append(txt) + data["description"] = "\n".join(desc_parts) + + # EFSA health claims + claims = [] + for li in soup.select(".ProdDet li"): + txt = li.get_text(strip=True) + if any(k in txt.lower() for k in ["contributes", "maintenance of normal", + "normal function", "normal absorption"]): + claims.append(txt) + data["health_claims"] = list(dict.fromkeys(claims)) + + # Category from breadcrumbs + crumbs = [a.get_text(strip=True) for a in soup.select(".breadC a")] + data["category"] = crumbs[1] if len(crumbs) >= 2 else "" + + data["url"] = url + return data + + +def scrape_competitor(url: str) -> dict: + """Scrape any ecommerce product page and extract what we can.""" + r = requests.get(url, headers=HEADERS, timeout=15) + r.raise_for_status() + soup = BeautifulSoup(r.text, "html.parser") + text = soup.get_text(" ", strip=True) + + data = {"url": url, "raw_text": text[:5000]} + + # Title + h1 = soup.select_one("h1") + data["title"] = h1.get_text(strip=True) if h1 else "" + + # Meta description + meta = soup.select_one("meta[name='description']") + data["meta_description"] = meta.get("content", "") if meta else "" + + # OG data + og_title = soup.select_one("meta[property='og:title']") + og_desc = soup.select_one("meta[property='og:description']") + data["og_title"] = og_title.get("content", "") if og_title else "" + data["og_description"] = og_desc.get("content", "") if og_desc else "" + + # Price — try schema.org, then regex + price_meta = soup.select_one("meta[itemprop='price']") + if price_meta: + data["price"] = price_meta.get("content", "") + else: + price_match = re.search(r'[$£€][\d,.]+', text) + data["price"] = price_match.group(0) if price_match else "" + + # Bullets / features + bullets = [] + for li in soup.select("li"): + txt = li.get_text(strip=True) + if 15 < len(txt) < 200: + bullets.append(txt) + data["bullets"] = bullets[:15] + + # Images + images = [] + for img in soup.select("img[src]"): + src = img.get("src", "") + if src and any(ext in src.lower() for ext in [".jpg", ".png", ".webp"]): + if not src.startswith("http"): + from urllib.parse import urljoin + src = urljoin(url, src) + if src not in images: + images.append(src) + data["images"] = images[:5] + + # Brand from schema + brand = soup.select_one("[itemprop='brand']") + data["brand"] = brand.get_text(strip=True) if brand else "" + + # Description paragraphs + paras = [] + for p in soup.select("p"): + txt = p.get_text(strip=True) + if 30 < len(txt) < 500: + paras.append(txt) + data["description"] = "\n".join(paras[:8]) + + return data + + +if __name__ == "__main__": + import sys + url = sys.argv[1] if len(sys.argv) > 1 else \ + "https://www.justvitamins.co.uk/Bone-Health/Super-Strength-Vitamin-D3-4000iu-K2-MK-7-100mcg.aspx" + if "justvitamins" in url: + d = scrape_product(url) + else: + d = scrape_competitor(url) + print(json.dumps(d, indent=2)) diff --git a/static/css/style.css b/static/css/style.css new file mode 100644 index 0000000..a8667b4 --- /dev/null +++ b/static/css/style.css @@ -0,0 +1,149 @@ +/* JustVitamin × QuikCue — Live AI Engine */ +:root{--bg:#060a0f;--card:#0d1320;--card2:#111c2e;--border:#172035;--border2:#213050;--text:#e4eaf0;--text2:#8da0be;--muted:#506480;--accent:#10b981;--accent2:#34d399;--red:#ef4444;--red2:#fca5a5;--blue:#3b82f6;--purple:#8b5cf6;--gold:#f59e0b;--cyan:#06b6d4;--glow:rgba(16,185,129,.12)} +*{margin:0;padding:0;box-sizing:border-box} +html{scroll-behavior:smooth;scroll-padding-top:70px} +body{font-family:'Inter',system-ui,sans-serif;background:var(--bg);color:var(--text);line-height:1.65;-webkit-font-smoothing:antialiased} + +/* Nav */ +nav{position:sticky;top:0;z-index:100;background:rgba(6,10,15,.9);backdrop-filter:blur(14px);border-bottom:1px solid var(--border);padding:.7rem 1.5rem} +.nav-inner{max-width:1100px;margin:0 auto;display:flex;align-items:center;justify-content:space-between} +.logo{font-family:'JetBrains Mono',monospace;font-size:.9rem;font-weight:700;color:var(--accent);text-decoration:none}.logo .x{color:var(--muted);font-weight:400} +.nav-links{display:flex;gap:.2rem}.nav-links a{font-family:'JetBrains Mono',monospace;font-size:.75rem;color:var(--text2);text-decoration:none;padding:.35rem .6rem;border-radius:6px;transition:.15s}.nav-links a:hover{color:var(--text);background:var(--card)} + +.page{max-width:1100px;margin:0 auto;padding:0 1.5rem} + +/* Hero */ +.hero{padding:4.5rem 0 3rem;position:relative} +.hero::before{content:'';position:absolute;top:-30%;right:-15%;width:600px;height:600px;background:radial-gradient(circle,var(--glow),transparent 70%);pointer-events:none} +.hero>*{position:relative;z-index:1} +.eyebrow{font-family:'JetBrains Mono',monospace;font-size:.78rem;font-weight:600;color:var(--accent);margin-bottom:1.25rem;display:flex;align-items:center;gap:.5rem} +.pill{font-size:.65rem;background:rgba(16,185,129,.2);color:var(--accent2);padding:.2rem .6rem;border-radius:99px;border:1px solid rgba(16,185,129,.3);animation:pulse 2s infinite} +@keyframes pulse{0%,100%{opacity:1}50%{opacity:.6}} +h1{font-size:clamp(2.2rem,5.5vw,3.5rem);font-weight:800;line-height:1.08;letter-spacing:-.03em;margin-bottom:1rem} +.gr{background:linear-gradient(135deg,var(--accent),var(--cyan));-webkit-background-clip:text;-webkit-text-fill-color:transparent} +.sub{font-size:1.1rem;color:var(--text2);line-height:1.7;max-width:620px;margin-bottom:1.5rem}.sub strong{color:var(--text)} +.sub-sm{font-size:.88rem;color:var(--muted);margin-bottom:1rem} +.stats{display:flex;gap:2.5rem;margin-top:2.5rem;flex-wrap:wrap} +.stat{display:flex;flex-direction:column;gap:.1rem} +.stat .val{font-family:'JetBrains Mono',monospace;font-size:1.5rem;font-weight:800;color:var(--accent)} +.stat .lbl{font-size:.75rem;color:var(--muted);font-weight:500} + +/* Buttons */ +.btn-row{display:flex;flex-wrap:wrap;gap:.6rem;margin-bottom:1rem} +.btn{display:inline-flex;align-items:center;gap:.35rem;font-size:.85rem;font-weight:600;padding:.65rem 1.3rem;border-radius:9px;text-decoration:none;cursor:pointer;border:none;transition:.2s} +.btn.cta{background:var(--red);color:#fff}.btn.cta:hover{background:#f87171;transform:translateY(-2px);box-shadow:0 8px 25px rgba(239,68,68,.2)} +.btn.cta.lg{font-size:1rem;padding:.9rem 2rem;border-radius:11px} +.btn.ghost{background:transparent;color:var(--accent);border:1px solid rgba(16,185,129,.25)}.btn.ghost:hover{background:var(--glow)} +.btn.outline{background:transparent;color:var(--text2);border:1px solid var(--border2)}.btn.outline:hover{color:var(--text);border-color:var(--muted)} +.note{font-family:'JetBrains Mono',monospace;font-size:.7rem;color:var(--muted);margin-top:.5rem}.note a{color:var(--accent);text-decoration:none} + +/* Demo sections */ +.demo{padding:4rem 0;border-top:1px solid var(--border)} +.demo h2{font-size:clamp(1.5rem,4vw,2rem);font-weight:700;margin-bottom:.5rem} +.badge{font-family:'JetBrains Mono',monospace;font-size:.65rem;font-weight:700;padding:.25rem .65rem;border-radius:6px;display:inline-block;margin-bottom:.75rem} +.badge.red{background:rgba(239,68,68,.15);color:var(--red);border:1px solid rgba(239,68,68,.25)} +.badge.blue{background:rgba(59,130,246,.15);color:var(--blue);border:1px solid rgba(59,130,246,.25)} +.badge.purple{background:rgba(139,92,246,.15);color:var(--purple);border:1px solid rgba(139,92,246,.25)} + +/* Input cards */ +.input-card{background:var(--card);border:1px solid var(--border);border-radius:12px;padding:1.5rem;margin:1.5rem 0} +.input-row{display:flex;gap:.75rem;align-items:flex-end} +.input-group{flex:1;display:flex;flex-direction:column;gap:.3rem} +.input-group label{font-family:'JetBrains Mono',monospace;font-size:.68rem;font-weight:600;color:var(--muted);text-transform:uppercase;letter-spacing:.06em} +.input-group input{background:var(--bg);border:1px solid var(--border2);border-radius:8px;padding:.65rem 1rem;color:var(--text);font-size:.88rem;outline:none;transition:.2s;width:100%} +.input-group input:focus{border-color:var(--accent);box-shadow:0 0 0 3px var(--glow)} +.btn-gen{font-family:'JetBrains Mono',monospace;font-size:.82rem;font-weight:700;padding:.65rem 1.4rem;border:none;border-radius:8px;color:#fff;cursor:pointer;white-space:nowrap;transition:.2s} +.btn-gen.red{background:var(--red)}.btn-gen.blue{background:var(--blue)}.btn-gen.purple{background:var(--purple)} +.btn-gen:hover{opacity:.9;transform:translateY(-1px)} +.btn-gen:disabled{opacity:.5;cursor:not-allowed} +.btn-gen.loading{position:relative;color:rgba(255,255,255,.6)} +.btn-gen.loading::after{content:'';display:inline-block;width:14px;height:14px;border:2px solid rgba(255,255,255,.3);border-top-color:#fff;border-radius:50%;animation:spin .6s linear infinite;margin-left:.5rem} +@keyframes spin{to{transform:rotate(360deg)}} + +/* Step bar */ +.step-bar{display:flex;gap:.75rem;margin-top:1rem} +.step{flex:1;background:var(--bg);border:1px solid var(--border);border-radius:8px;padding:.6rem .8rem;position:relative;overflow:hidden} +.step .step-label{font-size:.7rem;color:var(--muted);font-weight:600;display:block} +.step .step-status{font-size:.75rem;font-weight:600;color:var(--text2)} +.step.active .step-status{color:var(--cyan)} +.step.done .step-status{color:var(--accent)} +.step.error .step-status{color:var(--red)} +.step::after{content:'';position:absolute;bottom:0;left:0;height:2px;width:0;transition:.3s} +.step.active::after{width:100%;background:var(--cyan);animation:pulse 1.2s infinite} +.step.done::after{width:100%;background:var(--accent)} +.step.error::after{width:100%;background:var(--red)} + +/* Output */ +.output{margin-top:1.5rem}.hidden{display:none} + +.output-meta{display:flex;gap:.5rem;flex-wrap:wrap;margin-bottom:1rem} +.chip{background:var(--card);border:1px solid var(--border);border-radius:6px;padding:.35rem .7rem;font-size:.72rem;color:var(--text2)}.chip strong{color:var(--cyan)} + +/* Asset grid */ +.asset-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(310px,1fr));gap:.75rem} +.asset-card{background:var(--card);border:1px solid var(--border);border-radius:10px;padding:1.2rem;animation:fadeUp .4s ease both} +@keyframes fadeUp{from{opacity:0;transform:translateY(15px)}to{opacity:1;transform:translateY(0)}} +.asset-card-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:.6rem} +.asset-type{font-family:'JetBrains Mono',monospace;font-size:.65rem;font-weight:700;text-transform:uppercase;letter-spacing:.06em;padding:.15rem .45rem;border-radius:4px} +.asset-type.hero{background:rgba(239,68,68,.12);color:var(--red)} +.asset-type.pdp{background:rgba(16,185,129,.12);color:var(--accent)} +.asset-type.ad{background:rgba(245,158,11,.12);color:var(--gold)} +.asset-type.email{background:rgba(59,130,246,.12);color:var(--blue)} +.asset-type.video{background:rgba(139,92,246,.12);color:var(--purple)} +.asset-type.blog{background:rgba(236,72,153,.12);color:#ec4899} +.asset-type.seo{background:rgba(99,102,241,.12);color:#6366f1} +.asset-type.a11y{background:rgba(107,114,128,.12);color:#9ca3af} +.asset-num{font-family:'JetBrains Mono',monospace;font-size:.65rem;color:var(--muted)} +.asset-body{font-size:.84rem;color:var(--text2);line-height:1.65} +.asset-body strong{color:var(--text)}.asset-body ul{list-style:none;margin-top:.4rem}.asset-body li{padding-left:.9rem;position:relative;margin-bottom:.25rem}.asset-body li::before{content:'›';position:absolute;left:0;color:var(--accent);font-weight:700} + +/* Image section */ +.img-section{margin-top:1.5rem}.img-section h3{font-size:1.1rem;font-weight:700;margin-bottom:.35rem} +.img-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:.75rem;margin-top:.75rem} +.img-card{background:var(--card);border:1px solid var(--border);border-radius:10px;overflow:hidden} +.img-card img{width:100%;aspect-ratio:1;object-fit:cover} +.img-card.wide img{aspect-ratio:16/9} +.img-card .caption{padding:.75rem 1rem;font-size:.78rem;color:var(--text2)}.img-card .caption strong{color:var(--text)} + +/* Split screen */ +.split{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid var(--border);border-radius:12px;overflow:hidden;min-height:400px} +.split-left{background:#0d0a0a;padding:1.5rem;border-right:1px solid var(--border)} +.split-right{background:var(--card);padding:1.5rem} +.split-label{font-family:'JetBrains Mono',monospace;font-size:.65rem;font-weight:700;text-transform:uppercase;letter-spacing:.08em;padding:.2rem .5rem;border-radius:4px;display:inline-block;margin-bottom:.75rem} +.split-label.bad{background:rgba(239,68,68,.15);color:var(--red)} +.split-label.good{background:rgba(16,185,129,.15);color:var(--accent)} +.xray-item{margin-bottom:1.1rem} +.xray-label{font-family:'JetBrains Mono',monospace;font-size:.68rem;font-weight:600;color:var(--muted);text-transform:uppercase;letter-spacing:.05em;margin-bottom:.25rem} +.xray-val{font-size:.86rem;color:var(--text2);line-height:1.6}.xray-val strong{color:var(--text)} +.xray-val.gap{color:var(--red);font-weight:600} +.xray-tactics{list-style:none}.xray-tactics li{font-size:.84rem;color:var(--text2);padding-left:1.2rem;position:relative;margin-bottom:.35rem}.xray-tactics li::before{content:'';position:absolute;left:0;top:.5rem;width:6px;height:6px;border-radius:50%;background:var(--red)} +.improved-hero{background:var(--bg);border:1px solid rgba(16,185,129,.2);border-radius:10px;padding:1.25rem;margin-bottom:1rem} +.improved-hero h4{font-size:1.05rem;font-weight:700;color:var(--accent2);margin-bottom:.5rem;line-height:1.3} +.improved-hero p{font-size:.84rem;color:var(--text2);line-height:1.6} +.diff-list{list-style:none;margin-top:.75rem}.diff-list li{padding:.5rem 0;border-bottom:1px solid var(--border);font-size:.84rem;display:flex;gap:.5rem}.diff-list li:last-child{border:none} +.diff-list .icon{flex-shrink:0}.diff-list .txt{color:var(--text2)}.diff-list .txt strong{color:var(--text)} +.compliance{margin-top:1rem;padding:.75rem 1rem;background:rgba(239,68,68,.05);border:1px solid rgba(239,68,68,.15);border-radius:8px} +.compliance h5{font-family:'JetBrains Mono',monospace;font-size:.68rem;color:var(--red);text-transform:uppercase;letter-spacing:.06em;margin-bottom:.4rem} +.compliance ul{list-style:none}.compliance li{font-size:.78rem;color:#f87171;padding-left:.8rem;position:relative;margin-bottom:.2rem}.compliance li::before{content:'✕';position:absolute;left:0;font-weight:700} + +/* Toggles */ +.toggle-group{display:flex;gap:.4rem;margin-top:1rem;flex-wrap:wrap} +.toggle{font-family:'JetBrains Mono',monospace;font-size:.75rem;font-weight:600;padding:.45rem .9rem;border:1px solid var(--border2);border-radius:7px;background:transparent;color:var(--muted);cursor:pointer;transition:.2s} +.toggle:hover{border-color:var(--text2);color:var(--text)} +.toggle.active{background:var(--glow);border-color:var(--accent);color:var(--accent)} + +/* Annotation */ +.ann{font-family:'JetBrains Mono',monospace;font-size:.65rem;color:var(--accent);background:var(--glow);padding:.15rem .4rem;border-radius:4px;display:inline-block;margin:.25rem 0} +.highlight{background:var(--glow);border-left:2px solid var(--accent);padding:.25rem .5rem;margin:.3rem 0;display:block;border-radius:0 4px 4px 0;font-size:.84rem;color:var(--text2)} + +/* CTA */ +.cta-section{text-align:center;padding:5rem 0} +.cta-section h2{margin-bottom:.5rem} + +/* Footer */ +footer{padding:1.5rem 0;border-top:1px solid var(--border);display:flex;justify-content:space-between;font-family:'JetBrains Mono',monospace;font-size:.72rem;color:var(--muted)} +footer a{color:var(--accent);text-decoration:none} + +/* Responsive */ +@media(max-width:800px){.input-row{flex-direction:column}.btn-gen{width:100%}.split{grid-template-columns:1fr}.split-left{border-right:none;border-bottom:1px solid var(--border)}.stats{gap:1.25rem}.step-bar{flex-direction:column;gap:.4rem}footer{flex-direction:column;gap:.3rem;text-align:center}} +@media(max-width:500px){.nav-links a{font-size:.68rem;padding:.25rem .4rem}.btn-row{flex-direction:column}.btn{width:100%;justify-content:center}} diff --git a/static/dashboard/index.html b/static/dashboard/index.html new file mode 100644 index 0000000..1b84387 --- /dev/null +++ b/static/dashboard/index.html @@ -0,0 +1,909 @@ + + + + + +JV Ecommerce — Dynamic Performance Report + + + + +
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JV Vitamins — Ecommerce Performance Report

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Dynamic analysis with date filtering — data loaded from CSV export
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+ + + + diff --git a/static/dashboard/jv_data.json b/static/dashboard/jv_data.json new file mode 100644 index 0000000..e483587 --- /dev/null +++ b/static/dashboard/jv_data.json @@ -0,0 +1 @@ +{"monthly": [{"YearMonth": "2005-11", "revenue": 37.849901, "orders": 2, "aov": 18.9249505, "customers": 2, "newCustomers": 2, "avgShipping": 0.0, "freeShipPct": 1.0, "avgMargin": 100.0, "discountPct": 0.0, "avgItems": 1.5, "totalShipping": 0.0, "freeShipOrders": 2, "discountOrders": 0, "totalItems": 3.0}, {"YearMonth": "2005-12", "revenue": 17.9, "orders": 1, "aov": 17.9, "customers": 1, "newCustomers": 1, "avgShipping": 0.0, "freeShipPct": 1.0, "avgMargin": 100.0, "discountPct": 0.0, "avgItems": 2.0, "totalShipping": 0.0, "freeShipOrders": 1, "discountOrders": 0, "totalItems": 2.0}, {"YearMonth": "2006-01", "revenue": 106.44969900000001, "orders": 4, "aov": 26.612424750000002, "customers": 1, "newCustomers": 0, "avgShipping": 0.0, "freeShipPct": 1.0, "avgMargin": 100.0, "discountPct": 0.0, "avgItems": 2.25, "totalShipping": 0.0, "freeShipOrders": 4, "discountOrders": 0, "totalItems": 9.0}, {"YearMonth": "2006-02", "revenue": 121.100002, "orders": 5, "aov": 24.2200004, "customers": 4, "newCustomers": 3, "avgShipping": 0.8, "freeShipPct": 0.6, "avgMargin": 100.0, "discountPct": 0.0, "avgItems": 2.0, "totalShipping": 4.0, "freeShipOrders": 3, "discountOrders": 0, "totalItems": 10.0}, {"YearMonth": "2006-03", "revenue": 2284.330004, "orders": 111, "aov": 20.579549585585585, "customers": 103, "newCustomers": 102, "avgShipping": 0.4954954954954955, "freeShipPct": 0.7927927927927928, "avgMargin": 100.0, "discountPct": 0.0, "avgItems": 1.945945945945946, "totalShipping": 55.0, "freeShipOrders": 88, "discountOrders": 0, "totalItems": 216.0}, {"YearMonth": "2006-04", "revenue": 2960.534808, "orders": 171, "aov": 17.31306905263158, "customers": 160, "newCustomers": 157, "avgShipping": 0.52046783625731, "freeShipPct": 0.7660818713450293, "avgMargin": 100.0, "discountPct": 0.0, "avgItems": 1.5847953216374269, "totalShipping": 89.0, "freeShipOrders": 131, "discountOrders": 0, "totalItems": 271.0}, {"YearMonth": "2006-05", "revenue": 4318.036409, "orders": 244, "aov": 17.696870528688525, "customers": 235, "newCustomers": 222, "avgShipping": 0.38934426229508196, "freeShipPct": 0.8155737704918032, "avgMargin": 100.0, "discountPct": 0.004098360655737705, "avgItems": 1.569672131147541, "totalShipping": 95.0, "freeShipOrders": 199, "discountOrders": 1, "totalItems": 383.0}, {"YearMonth": "2006-06", "revenue": 4865.121922, "orders": 265, "aov": 18.358950649056606, "customers": 256, "newCustomers": 232, "avgShipping": 0.4075471698113208, "freeShipPct": 0.8150943396226416, "avgMargin": 100.0, "discountPct": 0.0, "avgItems": 1.679245283018868, "totalShipping": 108.0, "freeShipOrders": 216, "discountOrders": 0, "totalItems": 445.0}, {"YearMonth": "2006-07", "revenue": 5482.026914, "orders": 302, "aov": 18.152407, "customers": 288, "newCustomers": 247, "avgShipping": 0.48344370860927155, "freeShipPct": 0.7715231788079471, "avgMargin": 100.0, "discountPct": 0.0, "avgItems": 1.509933774834437, "totalShipping": 146.0, "freeShipOrders": 233, "discountOrders": 0, "totalItems": 456.0}, {"YearMonth": "2006-08", "revenue": 5640.698835, "orders": 283, "aov": 19.93179800353357, "customers": 264, "newCustomers": 223, "avgShipping": 0.5830388692579506, "freeShipPct": 0.734982332155477, "avgMargin": 100.0, "discountPct": 0.0035335689045936395, "avgItems": 1.5865724381625441, "totalShipping": 165.0, "freeShipOrders": 208, "discountOrders": 1, "totalItems": 449.0}, {"YearMonth": "2006-09", "revenue": 6828.857686, "orders": 369, "aov": 18.50638939295393, "customers": 353, "newCustomers": 295, "avgShipping": 0.5013550135501355, "freeShipPct": 0.7615176151761518, "avgMargin": 100.0, "discountPct": 0.08672086720867209, "avgItems": 1.6883468834688347, "totalShipping": 185.0, "freeShipOrders": 281, "discountOrders": 32, "totalItems": 623.0}, {"YearMonth": "2006-10", "revenue": 8775.654862, "orders": 473, "aov": 18.55318152642706, "customers": 442, "newCustomers": 346, "avgShipping": 0.5433403805496829, "freeShipPct": 0.7420718816067653, "avgMargin": 100.0, "discountPct": 0.080338266384778, "avgItems": 1.744186046511628, "totalShipping": 257.0, "freeShipOrders": 351, "discountOrders": 38, "totalItems": 825.0}, {"YearMonth": "2006-11", "revenue": 8036.807243, "orders": 452, "aov": 17.78054699778761, "customers": 421, "newCustomers": 324, "avgShipping": 0.5619469026548672, "freeShipPct": 0.7323008849557522, "avgMargin": 100.0, "discountPct": 0.0420353982300885, "avgItems": 1.6283185840707965, "totalShipping": 254.0, "freeShipOrders": 331, "discountOrders": 19, "totalItems": 736.0}, {"YearMonth": "2006-12", "revenue": 8702.449861, "orders": 457, "aov": 19.042559870897154, "customers": 432, "newCustomers": 344, "avgShipping": 0.3413566739606127, "freeShipPct": 0.8358862144420132, "avgMargin": 100.0, "discountPct": 0.002188183807439825, "avgItems": 1.5273522975929978, "totalShipping": 156.0, "freeShipOrders": 382, "discountOrders": 1, "totalItems": 698.0}, {"YearMonth": "2007-01", "revenue": 11486.135416, "orders": 639, "aov": 17.975172794992172, "customers": 582, "newCustomers": 466, "avgShipping": 0.46322378716744916, "freeShipPct": 0.7793427230046949, "avgMargin": 100.0, "discountPct": 0.004694835680751174, "avgItems": 1.5086071987480438, "totalShipping": 296.0, "freeShipOrders": 498, "discountOrders": 3, "totalItems": 964.0}, {"YearMonth": "2007-02", "revenue": 12216.326396, "orders": 660, "aov": 18.50958544848485, "customers": 467, "newCustomers": 341, "avgShipping": 0.31212121212121213, "freeShipPct": 0.8545454545454545, "avgMargin": 100.0, "discountPct": 0.0030303030303030303, "avgItems": 1.5242424242424242, "totalShipping": 206.0, "freeShipOrders": 564, "discountOrders": 2, "totalItems": 1006.0}, {"YearMonth": "2007-03", "revenue": 10783.237444, "orders": 555, "aov": 19.429256655855855, "customers": 462, "newCustomers": 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"t40_shipAbsorbed": 0.0, "t40_near": 0, "t40_nearGap": 0, "t50_eligible": 0, "t50_shipAbsorbed": 0.0, "t50_near": 0, "t50_nearGap": 0}, {"YearMonth": "2005-11", "totalOrders": 2, "totalShippingRev": 0.0, "t15_eligible": 2, "t15_shipAbsorbed": 0.0, "t15_near": 0, "t15_nearGap": 0, "t20_eligible": 0, "t20_shipAbsorbed": 0.0, "t20_near": 2, "t20_nearGap": 1.0750495000000004, "t25_eligible": 0, "t25_shipAbsorbed": 0.0, "t25_near": 2, "t25_nearGap": 6.0750495, "t30_eligible": 0, "t30_shipAbsorbed": 0.0, "t30_near": 0, "t30_nearGap": 0, "t35_eligible": 0, "t35_shipAbsorbed": 0.0, "t35_near": 0, "t35_nearGap": 0, "t40_eligible": 0, "t40_shipAbsorbed": 0.0, "t40_near": 0, "t40_nearGap": 0, "t50_eligible": 0, "t50_shipAbsorbed": 0.0, "t50_near": 0, "t50_nearGap": 0}], "meta": {"totalRawOrders": 862962, "totalValidOrders": 728018, "validOrderPct": 84.4, "cancelledOrders": 1074, "pendingOrders": 133870, "totalOrderLines": 906305, "lineDataCoverage": 73.8, "dateMin": "2005-11-18", "dateMax": "2026-01-12", "uniqueCustomers": 230651, "generatedAt": "2026-03-02T05:45:59.013442"}} \ No newline at end of file diff --git a/static/js/app.js b/static/js/app.js new file mode 100644 index 0000000..bb444be --- /dev/null +++ b/static/js/app.js @@ -0,0 +1,402 @@ +/* JustVitamin × QuikCue — Live AI Demos */ + +const $ = s => document.querySelector(s); +const esc = s => { if (!s) return ''; const d = document.createElement('div'); d.textContent = s; return d.innerHTML; }; + +function setStep(id, cls, text) { + const el = $(id); + if (!el) return; + el.parentElement.className = `step ${cls}`; + el.innerHTML = text; +} + +function setBtn(id, loading, text) { + const btn = $(id); + btn.disabled = loading; + btn.classList.toggle('loading', loading); + btn.textContent = text; +} + +// ═══════════════════════════════════════════════════════════════ +// DEMO A — One Product → 12 Assets + Images +// ═══════════════════════════════════════════════════════════════ + +let demoA_product = null; + +async function runDemoA() { + const url = $('#demoA-url').value.trim(); + if (!url) return; + + setBtn('#demoA-btn', true, 'Working...'); + $('#demoA-output').classList.add('hidden'); + ['#a-s1','#a-s2','#a-s3'].forEach(s => setStep(s, '', 'Waiting')); + + // Step 1: Scrape + setStep('#a-s1', 'active', ' Scraping...'); + try { + const r = await fetch('/api/scrape', { + method: 'POST', headers: {'Content-Type':'application/json'}, + body: JSON.stringify({url}) + }); + const product = await r.json(); + if (product.error) throw new Error(product.error); + demoA_product = product; + setStep('#a-s1', 'done', `✓ ${esc(product.title.substring(0,35))}...`); + } catch(e) { + setStep('#a-s1', 'error', `✗ ${esc(e.message)}`); + setBtn('#demoA-btn', false, '🔴 Generate the Whole Pack'); + return; + } + + // Step 2: AI pack + Step 3: Images (parallel) + setStep('#a-s2', 'active', ' Gemini generating 12 assets...'); + setStep('#a-s3', 'active', ' Nano Banana generating images...'); + + const packP = fetch('/api/generate-pack', { + method: 'POST', headers: {'Content-Type':'application/json'}, + body: JSON.stringify(demoA_product) + }).then(r => r.json()); + + const imgP = fetch('/api/generate-images', { + method: 'POST', headers: {'Content-Type':'application/json'}, + body: JSON.stringify(demoA_product) + }).then(r => r.json()); + + // Handle pack + try { + const pack = await packP; + if (pack.error) throw new Error(pack.error); + setStep('#a-s2', 'done', `✓ 12 assets generated (${pack._generation_time})`); + renderAssetPack(pack); + $('#demoA-output').classList.remove('hidden'); + } catch(e) { + setStep('#a-s2', 'error', `✗ ${esc(e.message)}`); + } + + // Handle images + try { + const imgs = await imgP; + if (imgs.error) throw new Error(imgs.error); + setStep('#a-s3', 'done', `✓ Images generated (${imgs._generation_time})`); + renderImages(imgs); + } catch(e) { + setStep('#a-s3', 'error', `✗ ${esc(e.message)}`); + } + + setBtn('#demoA-btn', false, '✓ Done — Run Again'); +} + +function renderAssetPack(pack) { + const meta = $('#demoA-meta'); + meta.innerHTML = ` + 🧠 Model: Gemini 2.5 Flash + ⏱ Time: ${esc(pack._generation_time)} + 📦 Product: ${esc(pack._product_title)} + `; + + const grid = $('#demoA-assets'); + let cards = ''; + let n = 0; + + // Hero angles + (pack.hero_angles || []).forEach((a, i) => { + n++; + cards += assetCard('hero', `Hero Angle`, n, `"${esc(a.headline)}"`, i*80); + }); + + // PDP Copy + if (pack.pdp_copy) { + n++; + const bullets = (pack.pdp_copy.bullets||[]).map(b => `
  • ${esc(b)}
    • `).join(''); + cards += assetCard('pdp', 'PDP Copy', n, `${esc(pack.pdp_copy.headline)}`, n*80); + n++; + const faqs = (pack.pdp_copy.faq||[]).map(f => `Q: ${esc(f.q)}
    A: ${esc(f.a)}

    `).join(''); + cards += assetCard('pdp', 'FAQ Block', n, faqs, n*80); + } + + // Ad hooks + if (pack.ad_hooks) { + n++; + const hooks = pack.ad_hooks.map(h => `
  • ${esc(h)}
    • `).join(''); + cards += assetCard('ad', '5 Ad Hooks', n, ``, n*80); + } + + // Email subjects + if (pack.email_subjects) { + n++; + const emails = pack.email_subjects.map(e => `${esc(e.subject)}
    ${esc(e.preview)}

    `).join(''); + cards += assetCard('email', 'Email Subjects', n, emails, n*80); + } + + // TikTok + if (pack.tiktok_script) { + n++; + const t = pack.tiktok_script; + cards += assetCard('video', 'TikTok Script', n, ` + ${esc(t.title)}

    + [0-3s] ${esc(t.hook_0_3s)}
    + [3-12s] ${esc(t.body_3_12s)}
    + [12-15s] ${esc(t.cta_12_15s)}

    + ${esc(t.why_it_works)} + `, n*80); + } + + // Blog + if (pack.blog_outline) { + n++; + const b = pack.blog_outline; + const secs = (b.sections||[]).map(s => `
  • ${esc(s)}
    • `).join(''); + cards += assetCard('blog', 'Blog Outline', n, ` + ${esc(b.title)} + SEO: "${esc(b.seo_keyword)}" — ${esc(b.monthly_searches)} mo/searches + `, n*80); + } + + // Meta SEO + if (pack.meta_seo) { + n++; + const m = pack.meta_seo; + cards += assetCard('seo', 'Meta SEO', n, ` + Title: ${esc(m.title)}

    + Description: ${esc(m.description)}

    + ${m.title_chars || '?'} chars title / ${m.desc_chars || '?'} chars desc + `, n*80); + } + + // Alt text + if (pack.alt_text) { + n++; + const alts = pack.alt_text.map(a => `${esc(a.image_type)}:
    Alt: ${esc(a.alt)}
    File: ${esc(a.filename)}

    `).join(''); + cards += assetCard('a11y', 'Alt Text + Filenames', n, alts, n*80); + } + + // A/B Variants + if (pack.ab_variants) { + n++; + const vars = pack.ab_variants.map(v => `${esc(v.label)}: ${esc(v.copy)}

    `).join(''); + cards += assetCard('ad', 'A/B Variants', n, vars + 'Test all — let data pick the winner', n*80); + } + + grid.innerHTML = cards; +} + +function assetCard(type, label, num, content, delay) { + return `
    +
    ${label}#${num}
    +
    ${content}
    `; +} + +function renderImages(imgs) { + const grid = $('#demoA-img-grid'); + const section = $('#demoA-images'); + let html = ''; + const styles = [ + {key:'hero', label:'Hero Banner', desc:'Nano Banana Pro', wide:true}, + {key:'lifestyle', label:'Lifestyle Shot', desc:'Nano Banana'}, + {key:'benefits', label:'Benefits Visual', desc:'Nano Banana Pro'}, + ]; + styles.forEach(s => { + const data = imgs[s.key]; + if (data && data.filename) { + html += `
    + ${s.label} +
    ${s.label} — ${s.desc} · ${data.model||''}
    `; + } + }); + if (html) { + grid.innerHTML = html; + section.classList.remove('hidden'); + } +} + +// ═══════════════════════════════════════════════════════════════ +// DEMO B — Competitor X-Ray +// ═══════════════════════════════════════════════════════════════ + +async function runDemoB() { + const url = $('#demoB-url').value.trim(); + if (!url) return; + + setBtn('#demoB-btn', true, 'Scanning...'); + $('#demoB-output').classList.add('hidden'); + setStep('#b-s1', 'active', ' Scraping competitor...'); + setStep('#b-s2', '', 'Waiting'); + + try { + const r = await fetch('/api/competitor-xray', { + method: 'POST', headers: {'Content-Type':'application/json'}, + body: JSON.stringify({url}) + }); + const data = await r.json(); + if (data.error) throw new Error(data.error); + + setStep('#b-s1', 'done', `✓ Scraped: ${esc((data._scrape_data?.title||'').substring(0,30))}...`); + setStep('#b-s2', 'done', `✓ Analysis complete (${data._generation_time})`); + + renderXray(data); + $('#demoB-output').classList.remove('hidden'); + setBtn('#demoB-btn', false, '✓ Done — Try Another'); + } catch(e) { + setStep('#b-s1', 'error', `✗ ${esc(e.message)}`); + setBtn('#demoB-btn', false, '🔍 X-Ray This Competitor'); + } +} + +function renderXray(data) { + // Left — competitor analysis + const tactics = (data.top_5_tactics||[]).map(t => + `
  • ${esc(t.tactic)} — ${esc(t.explanation)}
    • ` + ).join(''); + + $('#demoB-left').innerHTML = ` + ❌ ${esc(data.competitor_name || 'Competitor')} +
    What they're really selling
    +
    ${esc(data.what_theyre_selling)}
    +
    Top 5 Persuasion Tactics
    +
      ${tactics}
    +
    Weakest Claim / Gap
    +
    ⚠️ ${esc(data.weakest_claim)}
    + `; + + // Right — JV improved + const hero = data.jv_hero_section || {}; + const diffs = (data.differentiators||[]).map(d => + `
  • 🎯${esc(d.point)} — ${esc(d.proof_idea)}
    • ` + ).join(''); + const donts = (data.do_not_say||[]).map(d => `
  • ${esc(d)}
    • `).join(''); + + $('#demoB-right').innerHTML = ` + ✓ Just Vitamins — Upgraded +
    +

    ${esc(hero.headline)}

    +

    ${esc(hero.body)}

    +

    ${esc(hero.value_prop)}

    +
    +
    3 Differentiators + Proof Ideas
    +
    +
    ⚠️ Do Not Say — Compliance
    + `; +} + +// ═══════════════════════════════════════════════════════════════ +// DEMO C — PDP Surgeon +// ═══════════════════════════════════════════════════════════════ + +let demoC_product = null; +let demoC_cache = {}; + +async function runDemoC() { + const url = $('#demoC-url').value.trim(); + if (!url) return; + + setBtn('#demoC-btn', true, 'Working...'); + $('#demoC-output').classList.add('hidden'); + demoC_cache = {}; + setStep('#c-s1', 'active', ' Scraping product...'); + setStep('#c-s2', '', 'Waiting'); + + // Step 1: Scrape + try { + const r = await fetch('/api/scrape', { + method: 'POST', headers: {'Content-Type':'application/json'}, + body: JSON.stringify({url}) + }); + const product = await r.json(); + if (product.error) throw new Error(product.error); + demoC_product = product; + setStep('#c-s1', 'done', `✓ ${esc(product.title.substring(0,35))}...`); + } catch(e) { + setStep('#c-s1', 'error', `✗ ${esc(e.message)}`); + setBtn('#demoC-btn', false, '🎨 Scrape & Rewrite'); + return; + } + + // Step 2: AI rewrite (default style) + const active = document.querySelector('#demoC-toggles .toggle.active'); + const style = active?.dataset.style || 'balanced'; + await rewriteStyle(style); + + setBtn('#demoC-btn', false, '✓ Done — Change URL'); +} + +async function switchDemoC(style, btn) { + document.querySelectorAll('#demoC-toggles .toggle').forEach(t => t.classList.remove('active')); + btn.classList.add('active'); + if (!demoC_product) return; + await rewriteStyle(style); +} + +async function rewriteStyle(style) { + if (demoC_cache[style]) { + renderSurgeon(demoC_product, demoC_cache[style]); + return; + } + + setStep('#c-s2', 'active', ` Gemini rewriting as ${style}...`); + + try { + const r = await fetch('/api/pdp-surgeon', { + method: 'POST', headers: {'Content-Type':'application/json'}, + body: JSON.stringify({product: demoC_product, style}) + }); + const result = await r.json(); + if (result.error) throw new Error(result.error); + demoC_cache[style] = result; + setStep('#c-s2', 'done', `✓ ${style} rewrite (${result._generation_time})`); + renderSurgeon(demoC_product, result); + $('#demoC-output').classList.remove('hidden'); + } catch(e) { + setStep('#c-s2', 'error', `✗ ${esc(e.message)}`); + } +} + +function renderSurgeon(product, result) { + // Left — current + const bullets = (product.benefits||[]).map(b => `
  • ${esc(b)}
    • `).join(''); + $('#demoC-left').innerHTML = ` + ✕ Current PDP +

    ${esc(product.title)}

    +

    ${esc(product.subtitle)}

    +

    ${esc(product.price)} ${esc(product.quantity)}

    + +

    ${esc((product.description||'').substring(0,400))}...

    + `; + + // Right — rewritten + const rBullets = (result.bullets||[]).map(b => + `
    ${esc(b.text)}
    ↑ ${esc(b.annotation)}` + ).join(''); + + $('#demoC-right').innerHTML = ` + ✓ AI-Rewritten — ${esc(result.style||'balanced').toUpperCase()} +

    ${esc(result.title)}

    + ↑ SEO-optimised title +

    ${esc(result.subtitle)}

    + +
    ${esc(result.hero_copy)}
    + ↑ ${esc(result.hero_annotation)} + +
    ${rBullets}
    + +
    ⭐ ${esc(result.social_proof)}
    + ↑ ${esc(result.social_proof_annotation)} + +
    ${esc(result.price_reframe)}
    + ↑ ${esc(result.price_annotation)} + +

    ${esc(result.usage_instruction)}

    + ↑ ${esc(result.usage_annotation)} + +
    + +
    + `; +} + +// Smooth scroll nav +document.querySelectorAll('a[href^="#"]').forEach(a => { + a.addEventListener('click', e => { + const t = document.querySelector(a.getAttribute('href')); + if (t) { e.preventDefault(); t.scrollIntoView({behavior:'smooth'}); } + }); +}); diff --git a/static/offer/index.html b/static/offer/index.html new file mode 100644 index 0000000..6621277 --- /dev/null +++ b/static/offer/index.html @@ -0,0 +1,722 @@ + + + + + +Proposal — Internal AI Infrastructure | Just Vitamins + + + + + +
    +
    +
    + + + +
    + + +
    +
    Proposal — Just Vitamins
    +

    Reverse the acquisition
    decline. Build owned AI
    infrastructure.

    +

    Your repeat customers love you. But new customer discovery is collapsing. This proposal installs the content engine and commerce channels to fix that — infrastructure you own, not an agency dependency.

    + +
    +
    +
    0%
    +
    New Customer Decline
    +
    +
    +
    0%
    +
    Revenue from Peak
    +
    +
    +
    97.4%
    +
    Channel Dependency (Google + Organic)
    +
    +
    +
    + +
    + + +
    +
    01 — YOUR DATA
    +

    The Numbers Don't Lie

    +

    We analysed 728,018 orders spanning 20 years. Two trends dominate everything else.

    + +
    +
    +

    Revenue Trend (£)

    +
    +
    +
    +

    New Customer Acquisition

    +
    +
    +
    + +
    +💪 +
    Your product is not the problem. AOV has climbed from £26 → £35. Repeat rate sits at 37% — well above DTC average. Customers who find you, stay. The product drives loyalty.
    +
    +
    +🚨 +
    Discovery is the problem. New customer volume has collapsed 84% — from 24,600/year in 2020 to under 4,000 in 2025. You're not losing customers. You're failing to find new ones.
    +
    + +
    THE ROOT CAUSE
    +

    97% Channel Dependency

    + +
    +
    +
    +
    +
    +
    Organic + Google Ads = 97.4% of all orders. If Google changes an algorithm, you lose the business.
    +
    Facebook: 0.1%. TikTok: 0%. Instagram: 0%. You have zero social commerce presence in 2025.
    +
    No AI content pipeline. Competitors are producing 10x the content at a fraction of the cost. Every month without these channels = lost addressable revenue.
    +
    +
    + +
    +⏳ +
    Cost of waiting: Based on your data, the addressable revenue gap from missing channels is estimated at £5,000–£10,000 per month. Every month without action widens the gap. (See interactive model below)
    +
    +
    + +
    + + +
    +
    02 — WHAT WE'LL BUILD
    +

    Four Pillars. You Own All of It.

    +

    Modular infrastructure — built once, extended over time. No agency lock-in.

    + +
    +
    +
    🏗️
    +
    Pillar 1
    Infrastructure Layer
    +
    +
    +
    +
      +
    • ✓Dedicated cloud server — fully isolated, your data never leaves
      • +
    • ✓Containerised deployment — reliable, portable, zero vendor lock-in
      • +
    • ✓Automated backups, SSL, uptime monitoring
      • +
    • ✓Automation backbone ready for future tools (support inbox, dashboards, email flows)
      • +
    +
    + +
    +
    +
    🎨
    +
    Pillar 2
    AI Media Factory
    +
    +
    +
    +
      +
    • ✓Automated script generation — on-brand, conversion-focused copy at scale
      • +
    • ✓AI image generation workflows — product, lifestyle & social-native visuals
      • +
    • ✓AI UGC-style video workflows — creator-feel content without the creator cost
      • +
    • ✓Structured content library output — organised, tagged, ready to deploy
      • +
    +
    + +
    +
    +
    📊
    +
    Pillar 3
    Commerce Optimisation Engine
    +
    +
    +
    +
      +
    • ✓Review mining → objections, messaging angles, product insights
      • +
    • ✓Competitor structure analysis — pricing, positioning, content gaps
      • +
    • ✓PDP improvement framework — data-driven product page recommendations
      • +
    • ✓Blog/PDP → social repurposing — turn existing content into channel-native posts
      • +
    • ✓No mass AI publishing — all output is SEO-safe and human-reviewed
      • +
    +
    + +
    +
    +
    🎵
    +
    Pillar 4
    TikTok Shop Setup
    +
    +
    +
    +
      +
    • ✓Full TikTok Shop integration with Shopify
      • +
    • ✓3–5 hero product optimisation — titles, descriptions, creative
      • +
    • ✓Product storytelling structure — hooks, narratives, format frameworks
      • +
    +
    +
    + +
    + + +
    +
    03 — PROJECTED IMPACT
    +

    What Could This Be Worth?

    +

    Adjust the slider to model the impact. All calculations use your actual metrics.

    + +
    +

    Interactive Revenue Model

    +
    Based on your 2025 AOV (£35.02) and repeat rate (37.3%)
    + +
    +
    +New customers per month from social/TikTok channels +100 +
    + +
    +Conservative (25)Moderate (100–200)Aggressive (400) +
    +
    + +
    +
    £3,502
    Monthly New Revenue
    +
    £73,151
    Annual Rev (with LTV)
    +
    5.9x
    Year 1 ROI
    +
    2.1 mo
    Payback Period
    +
    + +
    +Assumptions: AOV = £35.02 (your 2025 actual) · Repeat rate = 37.3% (your actual) · Avg 2 repeat purchases in first year · Year 1 cost = £4,000 build + £500×12 infra + £200×12 AI tools = £12,400 · Conservative — does not include organic uplift from PDP/blog optimisation or existing channel improvements +
    +
    + +
    +💡 +
    Anti-objection: Even at the most conservative setting (25 new customers/month), the infrastructure pays for itself within 7 months. This is not a bet — it's a math problem. And these projections exclude any improvement to your existing Google/Organic channels from PDP optimisation.
    +
    +
    + +
    + + +
    +
    04 — HOW WE DE-RISK THIS
    +

    Controls & Guarantees

    +

    We've designed every gate to protect you.

    + +
    +
    🚦
    Week 4 Checkpoint
    Full review before any ongoing commitment. If you're not satisfied with the build, walk away.
    +
    🔒
    No Mass AI Publishing
    All content is human-reviewed. No SEO risk. No brand safety issues. Structure-led, not spam.
    +
    🚪
    30-Day Exit Clause
    Monthly infrastructure can be cancelled with 30 days' notice. No lock-in contracts.
    +
    🏛️
    Brand Owns Everything
    Your server. Your data. Your workflows. Your content. Full admin access from day one.
    +
    📊
    Weekly Reporting
    Clear updates each week during build. Measurable checkpoints at each phase.
    +
    🛡️
    No Org Change Needed
    This sits behind your existing Shopify store. No team restructuring. No process overhaul.
    +
    +
    + +
    + + +
    +
    05 — TIMELINE
    +

    Build Schedule

    +

    From approval to fully operational.

    + +
    +
    +
    Week 1
    +
    Infrastructure Deployed
    +
    Cloud server provisioned, containers configured, SSL and monitoring active.
    +
    ✓ Checkpoint: Server live, admin access granted
    +
    +
    +
    Week 2
    +
    Shopify + TikTok Connected
    +
    Store integrations wired, TikTok Shop configured, optimisation workflows loaded.
    +
    ✓ Checkpoint: TikTok Shop live with 3–5 products
    +
    +
    +
    Week 3
    +
    AI Media Workflows Live
    +
    Script generation, image creation, and UGC-style video pipelines operational.
    +
    ✓ Checkpoint: First AI content batch produced
    +
    +
    +
    Week 4
    +
    Testing, Documentation, Handover
    +
    Full system testing, documentation delivery, team walkthrough. You're in control.
    +
    ✓ Gate: Full review — proceed or exit before ongoing commitment
    +
    +
    +
    Total delivery: 3–4 weeks from approval
    +
    + +
    + + +
    +
    06 — INVESTMENT
    +

    Investment

    +

    One price. All four pillars. No hidden fees.

    + +
    +
    +
    One-Time Build
    +
    £4,000
    +
    Full infrastructure build & deployment
    +
      +
    • ✓Infrastructure Layer (dedicated server, containers, SSL, backups)
      • +
    • ✓AI Media Factory (scripts, images, UGC-style video workflows)
      • +
    • ✓Commerce Optimisation Engine (review mining, PDP, competitor analysis)
      • +
    • ✓TikTok Shop Setup (integration + 3–5 product optimisation)
      • +
    • ✓Full documentation & team handover
      • +
    +
    +
    +
    Monthly Infrastructure
    +
    £500
    +
    Server, maintenance & monitoring
    +
      +
    • ✓Dedicated server hosting
      • +
    • ✓Automated backups & SSL
      • +
    • ✓Uptime monitoring
      • +
    • ✓30-day exit clause — no lock-in
      • +
    +
    +
    + +
    +

    Estimated Monthly Running Costs

    +
    Infrastructure & maintenance£500
    +
    AI tool subscriptions (paid directly by brand)£100–300
    +
    Estimated Total Monthly£600–800
    +
    + +
    +📌 +
    Context: £4,000 is less than one month's estimated lost revenue from the acquisition gap. Monthly cost is equivalent to one day's worth of Google Ads spend. This is infrastructure that compounds — every workflow added makes the next one cheaper.
    +
    +
    + +
    + + +
    +
    07 — DECISION
    +

    Next Step

    + +
    +
    What We Need From You
    +

    Three things to get started. Nothing else.

    +
    +
    1
    Confirm approval
    to begin build
    +
    2
    Provide Shopify &
    TikTok access
    +
    3
    15-minute kickoff call
    to align priorities
    +
    +Approve & Start Build → +
    Build begins within 48 hours of approval. Week 4 gate before any ongoing commitment.
    +
    +
    + +
    + + +
    +
    APPENDIX
    +

    Board Decision Summary

    +

    Forward this to anyone who needs to approve.

    + +
    +

    Decision Summary Internal Use

    +
      +
    1. New customer acquisition has declined 84% (24,600 → 3,900/year) since 2020, driving a 42% revenue decline from peak (£1.82M → £1.05M).
      2. +
    2. Product-market fit is strong: 37% repeat rate, AOV increasing from £26 → £35. The decline is a discovery problem, not a product problem.
      3. +
    3. 97.4% of revenue depends on two channels (Google Organic + Google Ads). Zero social commerce presence. This is a single point of failure.
      4. +
    4. Proposal: Install owned AI infrastructure for content automation, TikTok Shop, PDP optimisation, and competitor insight extraction. Not an agency dependency — brand owns all assets.
      5. +
    5. Investment: £4,000 one-time + £500/mo infrastructure + £100–300/mo AI tools. Estimated total ongoing: £600–800/month.
      6. +
    6. Timeline: Fully operational in 3–4 weeks with weekly checkpoints. Week 4 review gate before ongoing commitment.
      7. +
    7. Risk controls: No mass AI publishing (SEO-safe), 30-day exit clause on monthly, brand retains all access/data/code, weekly reporting during build.
      8. +
    8. Recommendation: Approve build (£4,000 one-time). Measurable Week 4 checkpoint: infrastructure live, first AI content batch produced, TikTok Shop configured with 3–5 products. Conservative ROI shows payback within 2–7 months.
      9. +
    +
    +
    + +
    + + +
    +
    QUESTIONS
    +

    Anticipated Questions

    + +
    Is AI-generated content good enough for our brand?+
    Yes — with the right controls. All output is structure-led and human-reviewed before publishing. We do not mass-publish AI content. The system generates drafts and options; your team approves what goes live. This is the same approach used by premium DTC brands globally.
    + +
    Will this actually bring new customers?+
    The infrastructure creates the capability to reach customers on channels you're currently absent from (TikTok, social, content-driven discovery). Your product already converts and retains — the gap is solely in discovery. Even modest new-channel performance (25–50 new customers/month) delivers positive ROI within months.
    + +
    What if it doesn't work?+
    Week 4 is a formal review gate. If you're not satisfied with the build, there's no ongoing commitment. Monthly infrastructure has a 30-day exit clause. The one-time build cost covers real infrastructure you retain regardless — server, workflows, content library, TikTok Shop configuration.
    + +
    Who manages this after handover?+
    The system is designed to be low-maintenance. Documentation covers all workflows. Day-to-day content generation is semi-automated — your team reviews outputs, not builds pipelines. The £500/mo infrastructure fee covers server maintenance, monitoring, and backups.
    + +
    What access do you need?+
    Shopify collaborator access (not owner), TikTok Shop credentials, and any brand guidelines/assets you have. We do not need payment processor access, customer PII, or admin-level Shopify permissions.
    + +
    Is our data secure?+
    Your infrastructure runs on a dedicated server — not shared. SSL encrypted, automated backups, and the brand has full admin access. No data is shared with third parties. You own the server and everything on it.
    + +
    How is this different from hiring an agency?+
    An agency charges monthly for services and you own nothing when you leave. This is a one-time infrastructure build — you own the server, the workflows, the content, and the integrations. The £500/mo covers hosting and maintenance only. If you cancel, you keep the infrastructure and can self-host.
    +
    + +
    +Prepared for Just Vitamins · March 2026 · Confidential
    +Data source: 728,018 validated orders · Nov 2005 — Jan 2026 +
    + +
    + + + + diff --git a/static/proposal/index.html b/static/proposal/index.html new file mode 100644 index 0000000..a56a015 --- /dev/null +++ b/static/proposal/index.html @@ -0,0 +1,1045 @@ + + + + + +AI Media & Automation Infrastructure — Proposal + + + + +
    +
    +
    + +
    + + +
    +
    + + Proposal — Just Vitamins +
    +

    + Internal AI Media
    + & Automation
    + Infrastructure +

    +

    + A private automation backbone installed behind your Shopify store — infrastructure your brand owns, not an agency dependency. +

    +
    +
    + Build Time + 3–4 Weeks +
    +
    + One-Time Build + £4,000 +
    +
    + Monthly + £600–800 +
    +
    +
    +
    + + +
    +
    01 — OBJECTIVE
    +

    What We're Building

    +

    + Install a private automation backbone behind the Shopify store that enables AI-powered content creation, commerce optimisation, and TikTok Shop integration — all owned and controlled by the brand. +

    + +
    +
    +
    🎬
    +
    AI-generated social content
    Text, image & UGC-style video
    +
    +
    +
    🛍️
    +
    TikTok Shop optimisation
    3–5 hero products
    +
    +
    +
    📄
    +
    PDP & blog optimisation
    SEO-safe, structure-led
    +
    +
    +
    🔍
    +
    Competitor & review insights
    Ongoing extraction
    +
    +
    + +
    + 🔐 + This is infrastructure the brand owns — not a managed agency service. You retain full control and access. +
    +
    + +
    + + +
    +
    02 — SCOPE
    +

    Four Pillars of Build

    +

    Each layer is designed to be modular — built once, extended over time.

    + +
    +
    +
    🏗️
    +
    +
    Pillar 1
    +
    Infrastructure Layer
    +
    +
    +
      +
    • ✓Dedicated cloud server — fully isolated environment
      • +
    • ✓Containerised deployment environment for reliability & portability
      • +
    • ✓Automated backups, SSL certificates & uptime monitoring
      • +
    • ✓Automation backbone ready for future tools — support inbox, dashboards, custom integrations
      • +
    +
    + +
    +
    +
    🎨
    +
    +
    Pillar 2
    +
    AI Media Factory
    +
    +
    +
      +
    • ✓Automated script generation — on-brand, conversion-focused copy at scale
      • +
    • ✓AI image generation workflows — product, lifestyle & social-native visuals
      • +
    • ✓AI UGC-style video workflows — authentic creator-feel content without the creator cost
      • +
    • ✓Structured content library output — organised, tagged, ready to deploy
      • +
    +
    + +
    +
    +
    📊
    +
    +
    Pillar 3
    +
    Commerce Optimisation Engine
    +
    +
    +
      +
    • ✓Review mining → extract objections, messaging angles & product insights
      • +
    • ✓Competitor structure analysis — pricing, positioning, content gaps
      • +
    • ✓PDP improvement framework — data-driven product page recommendations
      • +
    • ✓Blog/PDP → social repurposing — turn existing content into channel-native posts
      • +
    • ✓No mass AI publishing — all output is SEO-safe and human-reviewed
      • +
    +
    + +
    +
    +
    🎵
    +
    +
    Pillar 4
    +
    TikTok Shop Setup
    +
    +
    +
      +
    • ✓Full TikTok Shop integration & configuration with Shopify
      • +
    • ✓3–5 hero product optimisation — titles, descriptions, creative
      • +
    • ✓Product storytelling structure — hooks, narratives & format frameworks
      • +
    +
    +
    + +
    + + +
    +
    03 — TIMELINE
    +

    Build Schedule

    +

    From approval to fully operational in 3–4 weeks.

    + +
    +
    +
    +
    Week 1
    +
    Infrastructure Deployed
    +
    Cloud server provisioned, containers configured, SSL and monitoring active. The foundation is live.
    +
    +
    +
    +
    Week 2
    +
    Shopify + TikTok Connected
    +
    Store integrations wired up, TikTok Shop configured, optimisation workflows loaded and calibrated.
    +
    +
    +
    +
    Week 3
    +
    AI Media Workflows Live
    +
    Script generation, image creation, and UGC-style video pipelines operational. Content library structure in place.
    +
    +
    +
    +
    Week 4
    +
    Testing & Handover
    +
    Full system testing, documentation delivery, team walkthrough. You're in control.
    +
    +
    + +
    + Total delivery: 3–4 weeks from approval +
    +
    + +
    + + +
    +
    04 — INVESTMENT
    +

    Pricing

    +

    A one-time build cost plus lean monthly infrastructure. No ongoing agency fees.

    + +
    +
    +
    One-Time Build
    +
    £4,000
    +
    Full infrastructure build & deployment
    +
    +
    +
    Monthly Infrastructure
    +
    £500
    +
    Server, maintenance & monitoring
    +
    +
    + +
    +

    Estimated Monthly Running Costs

    +
    +
    + 🖥️ + Infrastructure & maintenance +
    +
    £500
    +
    +
    +
    + 🤖 + AI tool subscriptions + (paid by brand) +
    +
    £100–300
    +
    +
    +
    Estimated Total Monthly
    +
    £600–800
    +
    +
    +
    + +
    + + +
    +
    05 — STRATEGIC OUTCOME
    +

    What You Get

    +

    This isn't a tool subscription — it's owned capability.

    + +
    +
    +
    ⚡
    +
    Internal AI Media Capability
    +
    Generate social content, product visuals and UGC-style video in-house — on demand, on brand.
    +
    +
    +
    🔓
    +
    Reduced SaaS Dependency
    +
    No more stitching together 10 tools with 10 subscriptions. One unified system you control.
    +
    +
    +
    🚀
    +
    Faster Experimentation
    +
    Test content, angles, and formats in hours not weeks. Iterate at the speed of ideas.
    +
    +
    +
    🏛️
    +
    Owned Infrastructure
    +
    Your server, your workflows, your data. Built to grow with the business.
    +
    +
    +
    📉
    +
    Reduced Long-Term Agency Reliance
    +
    Move from paying for services to owning systems. The infrastructure compounds — every workflow added makes the next one cheaper.
    +
    +
    +
    + +
    + + +
    +
    +
    Ready to Build?
    +

    If approved, access is provided and build starts immediately. Fully operational in 3–4 weeks.

    + + Let's Go → + +
    + £4,000 one-time · £500/mo infrastructure · Your brand owns it all +
    +
    +
    + +
    + Prepared for Just Vitamins · March 2026 · Confidential +
    + +
    + + + + + diff --git a/templates/index.html b/templates/index.html new file mode 100644 index 0000000..31ab308 --- /dev/null +++ b/templates/index.html @@ -0,0 +1,161 @@ + + + + + +JustVitamin × QuikCue — AI Content Engine + + + + + + + + + +
    + + +
    +
    ● LIVE AI Content Engine — Powered by Gemini
    +

    Your content engine is
    real and running.

    +

    Paste any Just Vitamins product link. The AI scrapes it live, rewrites every word, generates new product images, and builds a full marketing pack — all in seconds. No mocks. No fakes. Try it.

    +
    + ⚡ Try Demo A — 12 Assets + 🔍 Competitor X-Ray + 🎨 PDP Surgeon + 📊 Real Data Dashboard +
    +
    +
    £19.4MLifetime Revenue
    +
    728KOrders Processed
    +
    230KUnique Customers
    +
    20 yrsTrading History
    +
    +
    + + +
    + ⚡ DEMO A — LIVE +

    One Product → 12 Assets in Seconds

    +

    Paste a real Just Vitamins product URL. Gemini scrapes it, then generates a full marketing pack.

    + +
    +
    +
    + + +
    + +
    +
    +
    1. ScrapeWaiting
    +
    2. AI GenerateWaiting
    +
    3. Image GenWaiting
    +
    +
    + + +
    + + +
    + 🔍 DEMO B — LIVE +

    Competitor X-Ray → Instant Offer Upgrade

    +

    Paste any competitor product URL. We scrape it, reverse-engineer their strategy, and build a better JV version.

    + +
    +
    +
    + + +
    + +
    +
    +
    1. Scrape CompetitorWaiting
    +
    2. AI AnalysisWaiting
    +
    +
    + + +
    + + +
    + 🎨 DEMO C — LIVE +

    PDP Surgeon: AI Rewrites in Any Voice

    +

    Scrape a real product, then toggle between 4 conversion styles — each rewritten live by Gemini with annotations.

    + +
    +
    +
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    + +
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    + + + + +
    +
    +
    1. ScrapeWaiting
    +
    2. AI RewriteWaiting
    +
    +
    + + +
    + + +
    +

    This isn't a mockup.
    It's running right now.

    +

    Every demo on this page hits a real API, scrapes real pages, and generates real content. The data dashboard shows real £19.4M in revenue across 728,000 orders.

    +
    + 🚀 Let's Talk — 15 min call + 📊 Explore the Full Dashboard + Built by QuikCue · Powered by Gemini 2.5 Flash + Nano Banana Pro +
    +
    + + + +
    + + + +