CRITICAL:
- Fix broken mailto: CTAs on /offer and /proposal (empty href!)
- Fix 97.4% channel dependency claim → actual 85% (verified from DB)
- Fix 37.3% repeat rate → 57.6% cohort return rate (verified)
- Fix revenue model payback math (was 2.6mo, actual 3.5mo at 100/mo)
- Fix cost-of-waiting claim with verifiable math
CONVERSION:
- Hero rewrite: 'Lost 84% of new customers' → client problem, not tech brag
- Nav: remove duplicate Proposal link, single 'The Proposal' → /offer
- Footer CTA: primary action is now 'See the Full Proposal'
- All CTAs now include properly formatted mailto with subject+body
- Replace unverified competitor claim with specific named competitors
DATA INTEGRITY:
- 15/23 claims verified SOURCE-LINKED from PostgreSQL (728K orders)
- 4 claims corrected (97.4%→85%, 37.3%→57.6%, payback, cost-of-waiting)
- Revenue calculator uses cohort-verified return rate
- Board summary updated with correct figures
Image Generation:
- Downloads actual product images from justvitamins.co.uk
- Sends real photo as reference to Gemini (image-to-image)
- Generates 5 ecommerce-grade variations maintaining product consistency:
Hero (clean studio), Lifestyle (kitchen scene), Scale (hand reference),
Detail (ingredients close-up), Banner (wide hero)
- Uses Nano Banana Pro for hero/lifestyle/banner, Nano Banana for fast shots
PDP Output:
- Demo A now renders as a real ecommerce product detail page
- Gallery: original + AI-generated images with clickable thumbnails
- Above the fold: H1, value props, price block, trust bar, CTAs
- Key Benefits: Feature → Benefit → Proof format, 5 icon cards
- Stats bar, Why This Formula, 5★ review, FAQ accordion
- Meta SEO (Google preview), Ad Hooks (5 platform-targeted), Email sequences
Prompts:
- Conversion-optimised based on Cialdini/Kahneman principles
- EFSA health claim compliance baked into every prompt
- Feature → Benefit → Proof bullet structure
- Price anchoring, social proof, urgency psychology
