Executive Summary
Growth & Channels
Products
Free Shipping Analysis
Customers
Revenue & Orders — Monthly
AOV Trend
New vs Returning Customer Revenue
Yearly Performance
Orders by Day of Week
Payment Processor Split
Channel Performance
Channel Revenue Trend
Channel Mix Over Time
Discount Analysis
Top 20 Discount Codes
Product Categories
Revenue by Category
Margin % by Category
Top 50 Products
Frequently Bought Together
Free Shipping Hypothesis Testing
Head-to-Head: Free Shipping vs Paid Shipping Orders
Order Value Distribution
Shipping Cost & Free Ship % by Order Value
Free Shipping Threshold Scenarios
What happens if you offer free shipping above a minimum order value?