{
  "_meta": "Charity Right brand photography style — forensic analysis from 8 reference images across Ramadan homepage, One Eats One Waits, Make It Right, Fidya/Kaffarah pages",
  
  "anti_ai_rules": {
    "NEVER_SAY": [
      "golden hour", "warm amber glow", "beautiful bokeh", "cinematic",
      "hopeful eyes", "gentle smile", "content expression", "grateful",
      "Sony A7", "Leica", "85mm f/1.4", "Portra 400", "shallow depth of field",
      "editorial photography", "professional", "dignified"
    ],
    "WHY": "These are the top AI photography prompt clichés. Every AI image uses them. They produce smooth, over-warm, emotionally directed stock photos that scream synthetic."
  },

  "light": {
    "description": "Single hard directional source. NOT even soft glow everywhere.",
    "observed_in_refs": [
      "cr-hunger6-zakat: harsh midday Middle Eastern sun, hard shadows under chin, blue sky",
      "cr-final: late afternoon side-light, long shadows on cracked earth, NOT golden",
      "fidya-hero: single window, hard beam falling across table and face, rest is dark",
      "fidya-quran-elder: single small window right side, chiaroscuro, deep shadows",
      "fidya-child-meal: classroom window right side, directional, hard shadows on desk",
      "oneeats UK: tungsten overhead + window, mixed color temps, NOT uniform warm"
    ],
    "prompt_pattern": "Lit by a single [window/afternoon sun/overhead bulb]. Hard directional light from the [left/right]. Deep shadows on the opposite side. Unlit areas stay dark."
  },

  "color": {
    "description": "MUTED and slightly DESATURATED. NOT oversaturated warm tones.",
    "palette": {
      "dominant": ["dust beige", "concrete grey", "faded ochre", "muted teal sky"],
      "accents": ["terracotta fabric", "olive green", "faded blue", "worn brass"],
      "avoid": ["rich amber", "deep orange", "vivid warm tones", "saturated anything"]
    },
    "grade": "Slightly pulled-back saturation. Faded, dusty quality. Blacks are lifted slightly (not crushed). Highlights have a faint yellow-green cast. Shadows lean cool/neutral, not warm."
  },

  "skin_texture": {
    "description": "REAL skin with visible imperfections. This is the #1 AI tell.",
    "details": [
      "Visible pores on nose and cheeks",
      "Uneven skin tone — darker patches around eyes, lighter on forehead",
      "Dust or slight dirt on face/hands (not clean-scrubbed)",
      "Chapped or dry lips",
      "For elders: deep wrinkles, age spots, visible veins on hands",
      "For children: slightly ashy knees/elbows, scabbed mosquito bites, runny nose",
      "Single catchlight in each eye from the single light source — NOT ring lights"
    ]
  },

  "hair": {
    "description": "Messy, uncombed, natural. NOT styled or neat.",
    "details": [
      "Fly-away strands catching backlight",
      "Dusty, not freshly washed",
      "Irregular — some parts flat, some sticking up",
      "For headscarves: fraying edges, loose threads, real textile weave visible"
    ]
  },

  "clothing": {
    "description": "Simple, worn, faded — but CLEAN (not filthy). Real fabric behavior.",
    "details": [
      "Fabric is thin, slightly translucent where light hits",
      "Visible stitching, slightly uneven hems",
      "Faded color — a shirt that was once bright blue is now pale",
      "Creased and wrinkled from being worn all day",
      "Collar slightly askew, buttons not perfectly aligned",
      "SPECIFIC garments: shalwar kameez, dupatta, cotton kurta — not generic 'traditional dress'"
    ]
  },

  "composition": {
    "description": "IMPERFECT documentary framing. Not centered, not perfectly composed.",
    "details": [
      "Partial figures intruding at frame edges — someone's arm, shoulder, back",
      "Subject slightly OFF-CENTER — not rule-of-thirds perfect",
      "Foreground OBSTRUCTION — shot through a doorway, past a wall edge, between objects",
      "Background has DEPTH with real objects at multiple planes",
      "NOT: single subject centered on clean bokeh background (that's the AI default)"
    ],
    "observed": [
      "cr-hunger6-zakat: someone's arm/torso enters from left edge, buildings and wires behind",
      "fidya-feeding: volunteer's arm enters from left, other people mid-ground",
      "kaffarah-community (the good one from other pages): multiple depth layers, cluttered"
    ]
  },

  "environment": {
    "description": "SPECIFIC, CLUTTERED, REAL locations. Not clean minimalist settings.",
    "details": [
      "Walls: crumbling plaster patches, exposed brick, repair marks, damp stains",
      "Hanging objects: cloths on nails, pots on hooks, photos in cheap frames",
      "Floor: cracked tiles, bare concrete, swept-dirt ground, woven mats with fraying edges",
      "Infrastructure: power lines overhead, water tanks on roofs, satellite dishes",
      "Furniture: wooden charpai with sagging rope, worn benches, plastic chairs",
      "Regional markers: Urdu/Arabic signage visible in distance, specific cookware, clay water pots"
    ]
  },

  "grain_and_noise": {
    "description": "Visible film-like grain, especially in shadows and mid-tones.",
    "details": [
      "Fine luminance noise throughout",
      "Color noise in deep shadow areas",
      "Slight chromatic aberration at high-contrast edges",
      "NOT: clinical digital sharpness with zero noise"
    ]
  },

  "emotion_direction": {
    "description": "NEVER direct the emotion. Describe the PHYSICAL ACTION instead.",
    "wrong": "A child with hopeful grateful eyes smiling gently",
    "right": "A child mid-chew, mouth slightly open, looking sideways at something outside the frame. One hand holds a piece of flatbread, the other rests on the metal plate.",
    "principle": "Real documentary photos capture people DOING things, not FEELING things for the camera."
  },

  "aspect_ratio": "2:1 wide landscape (matching site card slots at ~1400x700)",

  "kaffarah_page_slots": {
    "kaffarah-community.jpg": {
      "context": "Kaffarah card — feeding 60 people as expiation. Shows communal child feeding.",
      "current_problem": "Gritty, dirty children in an aid-distribution queue with workers in grey vests. Feels like poverty-tourism NGO stock.",
      "replacement_brief": "Children eating a communal meal. NOT a handout queue. Kids sitting together, eating, mid-action. Real location with clutter. Muted light."
    }
  }
}