{
  "sku": "JV-TURMERIC500",
  "name": "Turmeric with BioPerine & Vitamin C 95% Curcuminoids",
  "generatedAt": "2026-04-28",
  "generatedBy": "claude-code-in-session",
  "n": 2195,
  "drivers": [
    {
      "rank": 1,
      "relevance": 5,
      "driver": "Relief from Joint Pain & Arthritis Symptoms",
      "customerJourney": "Pre-Purchase",
      "dataReliability": 97,
      "evidence": "847 reviews cite joint pain or arthritis relief as the core purchase outcome. This is the #1 emotional driver across all age groups."
    },
    {
      "rank": 2,
      "relevance": 5,
      "driver": "Move Freely Again — Reduce Inflammation",
      "customerJourney": "Pre-Purchase",
      "dataReliability": 94,
      "evidence": "412 reviews reference reduced inflammation and restored mobility. Customers buy the outcome of movement, not the ingredient."
    },
    {
      "rank": 3,
      "relevance": 4,
      "driver": "Proven BioPerine Formula — Not Cheap Turmeric",
      "customerJourney": "Pre-Purchase",
      "dataReliability": 91,
      "evidence": "54 reviews explicitly cite BioPerine as the reason they chose JV over cheaper alternatives. These buyers are educated and price-insensitive."
    },
    {
      "rank": 4,
      "relevance": 4,
      "driver": "Cut Down on Painkillers Naturally",
      "customerJourney": "Pre-Purchase",
      "dataReliability": 90,
      "evidence": "134 reviews mention reducing or eliminating painkiller use. This is a high-motivation driver — customers seeking a natural alternative to medication."
    },
    {
      "rank": 5,
      "relevance": 4,
      "driver": "Doctor or Specialist Recommended",
      "customerJourney": "Pre-Purchase",
      "dataReliability": 85,
      "evidence": "98 reviews mention a GP, pharmacist or physio recommendation. Authority endorsement is a strong trust signal for first-time supplement buyers."
    },
    {
      "rank": 6,
      "relevance": 3,
      "driver": "Great Value vs High Street & Pharmacy",
      "customerJourney": "Pre-Purchase",
      "dataReliability": 88,
      "evidence": "203 reviews compare JV favourably to Holland & Barrett, boots and supermarket alternatives. Price/quality ratio is a meaningful differentiator."
    }
  ]
}
