{
  "sku": "JV-TURMERIC500",
  "generatedAt": "2026-05-20T03:23:05.228Z",
  "generatedBy": "generate-top3-research-profiles.ts",
  "profileVersion": "v1",
  "status": "research_profile_ready_for_pdp_generation",
  "sourceCoverage": {
    "officialPdpFacts": 5,
    "publicReviewSignals": 4,
    "amazonSignals": 3,
    "redditSignals": 3,
    "competitorSignals": 4,
    "objections": 8,
    "allowedClaims": 1,
    "apifyRawCaptures": 4,
    "apifyMissingTargets": 4,
    "apifySpecialistRawCaptures": 23
  },
  "productTruth": {
    "productName": "Turmeric with BioPerine® (Black Pepper Extract)",
    "handle": "turmeric-tablets-with-bioperine-black-pepper-extract-aspx",
    "formatAndUse": "Tablet; daily turmeric routine.",
    "ingredientsAndDose": [
      "12,500mg turmeric tablet using high-potency genuine Indian turmeric extract",
      "Standardised to 95% curcuminoids with a guaranteed minimum 475mg curcuminoids per tablet",
      "Includes BioPerine black pepper extract to aid turmeric absorption",
      "Includes Vitamin C claim support for normal collagen formation / immune function, subject to compliance approval",
      "60 and 120 tablet options; 120 tablets is the lower per-tablet price on the public PDP"
    ],
    "dietaryAndCollection": {
      "dietaryTags": [
        "dietary_tag.vegan",
        "dietary_tag.vegetarian"
      ],
      "healthGoals": [
        "health_goals.joint-mobility"
      ],
      "keyIngredient": "key_ingredients.turmeric-root-extract",
      "primaryCollection": "joint-care",
      "strength": "High Strength"
    },
    "nonNegotiableFacts": [
      "key_ingredients.turmeric-root-extract",
      "Guaranteed 475mg curcuminoids per tablet",
      "BioPerine black pepper extract included",
      "Vegetarian/vegan-friendly product positioning",
      "Show packaging/replacement reassurance because breakage appears in product reviews",
      "12,500mg turmeric tablet using high-potency genuine Indian turmeric extract",
      "Standardised to 95% curcuminoids with a guaranteed minimum 475mg curcuminoids per tablet",
      "Includes BioPerine black pepper extract to aid turmeric absorption",
      "Includes Vitamin C claim support for normal collagen formation / immune function, subject to compliance approval"
    ]
  },
  "customerIntent": {
    "archetype": "Sceptical joint-care researcher comparing turmeric strength and absorption support.",
    "primaryIntent": "Find a turmeric supplement that is strong, transparent, and credible without feeling like exaggerated joint-pain marketing.",
    "topSearchQuestions": [
      "Is turmeric/curcumin actually worth taking?",
      "How much curcumin is in the tablet?",
      "Does black pepper or BioPerine matter?",
      "How long before I can judge it?",
      "Is the product vegan and easy to take daily?"
    ],
    "redditLanguage": [
      {
        "topic": "Skepticism about turmeric claims",
        "evidence": "r/Supplements threads include shoppers questioning whether turmeric is good or bad, whether studies are weak, and whether labels list enough detail.",
        "contentUse": "Lead with ingredient transparency and standardisation rather than miracle-result copy.",
        "sourceUrl": "https://www.reddit.com/r/Supplements/comments/uli96q/for_gods_sake_is_turmeric_good_or_bad/"
      },
      {
        "topic": "BioPerine/black pepper is a real shopper filter",
        "evidence": "Reddit turmeric threads discuss adding black pepper and checking whether products include absorption support.",
        "contentUse": "Keep BioPerine visible, but avoid implying it guarantees outcomes.",
        "sourceUrl": "https://www.reddit.com/r/Supplements/comments/1argqj0"
      },
      {
        "topic": "Dose/standardisation matters more than headline mg",
        "evidence": "Reddit shoppers inspect serving dose, root extract, curcuminoid percentage and black pepper extract rather than trusting headline milligrams.",
        "contentUse": "Show 95% curcuminoids and 475mg curcuminoids/tablet in the comparison/image brief.",
        "sourceUrl": "https://www.reddit.com/r/Supplements/comments/nlr3zq"
      }
    ],
    "publicReviewLanguage": [
      {
        "theme": "Joint-care routine",
        "evidence": "Recent public product reviews mention taking it as part of joint-care routines.",
        "contentUse": "Who-it-is-for and routine framing only; not a disease/treatment claim."
      },
      {
        "theme": "Delayed proof window",
        "evidence": "A public review says it may be too soon to tell; existing Feefo-derived internal evidence also flags 6-8 weeks.",
        "contentUse": "Set expectations, do not promise outcomes."
      },
      {
        "theme": "Packaging breakage",
        "evidence": "A public product review reports many broken pills.",
        "contentUse": "Conversion blocker and packaging reassurance / replacement-policy content."
      },
      {
        "theme": "No-effect minority",
        "evidence": "A public product review says they did not feel any difference.",
        "contentUse": "FAQ expectation management and balanced review notes."
      }
    ]
  },
  "objectionAndAnxietyMap": [
    {
      "source": "conversion-blocker",
      "objection": "Packaging breakage",
      "evidence": "A public product review reports many broken pills.",
      "response": "Conversion blocker and packaging reassurance / replacement-policy content."
    },
    {
      "source": "conversion-blocker",
      "objection": "No-effect minority",
      "evidence": "A public product review says they did not feel any difference.",
      "response": "FAQ expectation management and balanced review notes."
    },
    {
      "source": "conversion-blocker",
      "objection": "Cross-product contamination risk",
      "evidence": "Cross-product service-rating comments are excluded from Turmeric product insight.",
      "response": "Exclude this language from final product copy and source extraction."
    },
    {
      "source": "conversion-blocker",
      "objection": "Cross-product contamination risk",
      "evidence": "Unrelated product-review snippets are excluded from Turmeric benefit extraction.",
      "response": "Exclude this language from final product copy and source extraction."
    },
    {
      "source": "reddit",
      "objection": "Skepticism about turmeric claims",
      "evidence": "r/Supplements threads include shoppers questioning whether turmeric is good or bad, whether studies are weak, and whether labels list enough detail.",
      "response": "Lead with ingredient transparency and standardisation rather than miracle-result copy."
    },
    {
      "source": "reddit",
      "objection": "Dose/standardisation matters more than headline mg",
      "evidence": "Reddit shoppers inspect serving dose, root extract, curcuminoid percentage and black pepper extract rather than trusting headline milligrams.",
      "response": "Show 95% curcuminoids and 475mg curcuminoids/tablet in the comparison/image brief."
    },
    {
      "source": "amazon",
      "objection": "Competitive pressure on active-ingredient clarity",
      "evidence": "Amazon competitor titles foreground 95% curcumin, BioPerine/black pepper, Vitamin C, vegan format and high headline milligrams.",
      "response": "JV PDP should make 95% curcuminoids, 475mg curcuminoids/tablet and BioPerine prominent above generic turmeric language."
    },
    {
      "source": "amazon",
      "objection": "Do not over-use Amazon medical language",
      "evidence": "Marketplace titles frequently use joint/inflammation wording; this is not a compliance approval for JV copy.",
      "response": "Keep disease/pain claims out of final PDP copy unless compliance explicitly approves."
    }
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  "competitorPositioningMap": {
    "coverage": "apify_capped_competitor_pdp_plus_market_context",
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      {
        "rank": 1,
        "brand": "Feel",
        "domain": "wearefeel.com",
        "sourceCoverage": "Apify capped scrape",
        "whitespace": "Just Vitamins can win on simpler product truth: 95% curcuminoids and guaranteed 475mg curcuminoids per tablet. Avoid copying disease/pain language; use strength, transparency and expectation-setting instead. Add a clear comparison panel: headline mg vs actual curcuminoids vs BioPerine absorption support.",
        "status": "captured",
        "url": "https://wearefeel.com/en-us/products/feel-pro-turmeric",
        "signals": [
          "Pro Turmeric leads with an outcome-led joint/mobility promise and a strong science wrapper.",
          "The offer foregrounds 29 clinical studies, 100x higher bioavailability, 1 patented ingredient and a 31% improvement proof point.",
          "The PDP sells subscription flexibility hard: discounted subscription, cancellation in two clicks, gifts/rewards and timeline milestones.",
          "The formula uses Longvida Optimised Curcumin plus Boswellia, Bamboo, Quercetin, Ginger, Rosehip, Vitamin C and Vitamin D."
        ]
      }
    ],
    "marketplacePressure": [
      {
        "theme": "Amazon listing confirmation",
        "evidence": "DataForSEO Amazon UK product search found Just Vitamins Turmeric 12,500mg + Black Pepper BioPerine with 4.5/5 and 157 votes for both 60 and 120 tablet listings.",
        "use": "Use as marketplace proof that the SKU/pack family is discoverable on Amazon; do not quote as full review analysis."
      },
      {
        "theme": "Competitive pressure on active-ingredient clarity",
        "evidence": "Amazon competitor titles foreground 95% curcumin, BioPerine/black pepper, Vitamin C, vegan format and high headline milligrams.",
        "use": "JV PDP should make 95% curcuminoids, 475mg curcuminoids/tablet and BioPerine prominent above generic turmeric language."
      },
      {
        "theme": "Do not over-use Amazon medical language",
        "evidence": "Marketplace titles frequently use joint/inflammation wording; this is not a compliance approval for JV copy.",
        "use": "Keep disease/pain claims out of final PDP copy unless compliance explicitly approves."
      }
    ],
    "positioningWhitespace": [
      "Just Vitamins can win on simpler product truth: 95% curcuminoids and guaranteed 475mg curcuminoids per tablet.",
      "Avoid copying disease/pain language; use strength, transparency and expectation-setting instead.",
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    ],
    "competitorSignals": [
      "Pro Turmeric leads with an outcome-led joint/mobility promise and a strong science wrapper.",
      "The offer foregrounds 29 clinical studies, 100x higher bioavailability, 1 patented ingredient and a 31% improvement proof point.",
      "The PDP sells subscription flexibility hard: discounted subscription, cancellation in two clicks, gifts/rewards and timeline milestones.",
      "The formula uses Longvida Optimised Curcumin plus Boswellia, Bamboo, Quercetin, Ginger, Rosehip, Vitamin C and Vitamin D."
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  },
  "amazonMarketplaceIntelligence": {
    "coverage": "amazon_uk_product_lookup_aggregate_plus_competitor_context",
    "sourceStatus": {
      "amazonProductLookup": "available_from_dataforseo_products_search",
      "amazonReviewText": "not_available_without_reviews_endpoint_or_manual_capture"
    },
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      "asinCandidates": [
        "B009756A58",
        "B009756AH6"
      ],
      "jvListingsSeen": [
        {
          "asin": "B009756A58",
          "pack": "60 tablets",
          "rating": 4.5,
          "votes": 157,
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          "pack": "120 tablets",
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          "votes": 157,
          "rankGroup": 2
        }
      ],
      "competitorRangeSeen": "Competing turmeric/curcumin listings in the same Amazon UK search show roughly 4.2-4.6 ratings, with some larger competitors carrying thousands of votes."
    },
    "themes": [
      {
        "rank": 1,
        "theme": "Amazon listing confirmation",
        "evidence": "DataForSEO Amazon UK product search found Just Vitamins Turmeric 12,500mg + Black Pepper BioPerine with 4.5/5 and 157 votes for both 60 and 120 tablet listings.",
        "contentUse": "Use as marketplace proof that the SKU/pack family is discoverable on Amazon; do not quote as full review analysis.",
        "status": "usable_aggregate_not_review_text"
      },
      {
        "rank": 2,
        "theme": "Competitive pressure on active-ingredient clarity",
        "evidence": "Amazon competitor titles foreground 95% curcumin, BioPerine/black pepper, Vitamin C, vegan format and high headline milligrams.",
        "contentUse": "JV PDP should make 95% curcuminoids, 475mg curcuminoids/tablet and BioPerine prominent above generic turmeric language.",
        "status": "ready_for_pdp_improvement"
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      {
        "rank": 3,
        "theme": "Do not over-use Amazon medical language",
        "evidence": "Marketplace titles frequently use joint/inflammation wording; this is not a compliance approval for JV copy.",
        "contentUse": "Keep disease/pain claims out of final PDP copy unless compliance explicitly approves.",
        "status": "compliance_guardrail"
      }
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      "reddit": "captured_public_search_and_thread_snippets"
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        "evidence": "r/Supplements threads include shoppers questioning whether turmeric is good or bad, whether studies are weak, and whether labels list enough detail.",
        "contentUse": "Lead with ingredient transparency and standardisation rather than miracle-result copy.",
        "sourceUrl": "https://www.reddit.com/r/Supplements/comments/uli96q/for_gods_sake_is_turmeric_good_or_bad/",
        "status": "usable_as_audience_language"
      },
      {
        "rank": 2,
        "topic": "BioPerine/black pepper is a real shopper filter",
        "evidence": "Reddit turmeric threads discuss adding black pepper and checking whether products include absorption support.",
        "contentUse": "Keep BioPerine visible, but avoid implying it guarantees outcomes.",
        "sourceUrl": "https://www.reddit.com/r/Supplements/comments/1argqj0",
        "status": "usable_as_audience_language"
      },
      {
        "rank": 3,
        "topic": "Dose/standardisation matters more than headline mg",
        "evidence": "Reddit shoppers inspect serving dose, root extract, curcuminoid percentage and black pepper extract rather than trusting headline milligrams.",
        "contentUse": "Show 95% curcuminoids and 475mg curcuminoids/tablet in the comparison/image brief.",
        "sourceUrl": "https://www.reddit.com/r/Supplements/comments/nlr3zq",
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      }
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      {
        "theme": "Joint-care routine",
        "evidence": "Recent public product reviews mention taking it as part of joint-care routines.",
        "use": "Who-it-is-for and routine framing only; not a disease/treatment claim."
      },
      {
        "theme": "Delayed proof window",
        "evidence": "A public review says it may be too soon to tell; existing Feefo-derived internal evidence also flags 6-8 weeks.",
        "use": "Set expectations, do not promise outcomes."
      },
      {
        "theme": "Packaging breakage",
        "evidence": "A public product review reports many broken pills.",
        "use": "Conversion blocker and packaging reassurance / replacement-policy content."
      },
      {
        "theme": "No-effect minority",
        "evidence": "A public product review says they did not feel any difference.",
        "use": "FAQ expectation management and balanced review notes."
      }
    ],
    "usableLanguage": [
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      "Packaging breakage",
      "No-effect minority"
    ],
    "restrictedLanguage": [
      "Cross-product service-rating comments are excluded from Turmeric product insight.",
      "Unrelated product-review snippets are excluded from Turmeric benefit extraction.",
      "treats arthritis",
      "relieves pain",
      "reduces inflammation",
      "heals joints",
      "guaranteed mobility improvement"
    ]
  },
  "claimAndComplianceProfile": {
    "allowedClaims": [
      {
        "heading": "Vitamin C contributes to normal collagen formation and normal immune function",
        "handle": "vitamin-c-normal-collagen-immune-function",
        "status": "source_backed_draft",
        "citation": {
          "type": "regulated_claim",
          "title": "GB nutrition and health claims register / UK framework for Vitamin C wording",
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        }
      }
    ],
    "complianceGate": "source_backed_claims_available_for_review",
    "claimsToAvoid": [
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      "reduces inflammation",
      "heals joints",
      "guaranteed mobility improvement"
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    "customerLanguageRestriction": "Customer/reddit/review language can shape objections and FAQs, but cannot become clinical or disease-treatment claims."
  },
  "offerArchitecture": {
    "mainOffer": "Lead with potency transparency: 95% curcuminoids, 475mg curcuminoids per tablet and BioPerine, then set realistic routine expectations.",
    "proofPoints": [
      "12,500mg turmeric tablet using high-potency genuine Indian turmeric extract",
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      "Includes BioPerine black pepper extract to aid turmeric absorption",
      "DataForSEO Amazon UK product search found Just Vitamins Turmeric 12,500mg + Black Pepper BioPerine with 4.5/5 and 157 votes for both 60 and 120 tablet listings.",
      "Amazon competitor titles foreground 95% curcumin, BioPerine/black pepper, Vitamin C, vegan format and high headline milligrams.",
      "Pro Turmeric leads with an outcome-led joint/mobility promise and a strong science wrapper.",
      "The offer foregrounds 29 clinical studies, 100x higher bioavailability, 1 patented ingredient and a 31% improvement proof point."
    ],
    "recommendedSections": [
      "Hero potency proof",
      "Ingredient standardisation",
      "Why BioPerine is included",
      "Customer expectation FAQ",
      "Comparison against generic high-mg turmeric"
    ],
    "imageBriefs": [
      "Comparison graphic: headline turmeric equivalent vs actual guaranteed curcuminoids per tablet.",
      "Ingredient graphic: turmeric extract + BioPerine + Vitamin C, with compliance-safe wording.",
      "Expectation graphic: daily routine; best judged after consistent use, not instant relief.",
      "Reassurance graphic: product-specific tablet/pack imagery and packaging quality check."
    ],
    "faqStrategy": [
      {
        "question": "What makes this turmeric different?",
        "answer": "It uses a high-potency turmeric extract standardised to 95% curcuminoids and includes BioPerine black pepper extract for absorption support."
      },
      {
        "question": "When should customers expect to judge it?",
        "answer": "Set expectations around consistent daily use rather than instant results; some review evidence says it can be too soon to tell early on."
      },
      {
        "question": "What needs checking before launch?",
        "answer": "Compliance must approve any clinical wording and the PDP should address packaging/broken-tablet concerns seen in product reviews."
      }
    ],
    "subscriptionOrBundleAngle": "Routine-based multi-pack or best-value angle can support consistency, but avoid promising results by a fixed date."
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  "pdpGenerationBrief": {
    "audience": "Sceptical joint-care researcher comparing turmeric strength and absorption support.",
    "primaryIntent": "Find a turmeric supplement that is strong, transparent, and credible without feeling like exaggerated joint-pain marketing.",
    "mainOfferAngle": "Lead with potency transparency: 95% curcuminoids, 475mg curcuminoids per tablet and BioPerine, then set realistic routine expectations.",
    "heroHeadline": "High-strength turmeric with the curcuminoid detail clearly shown",
    "heroSubheadline": "A daily vegan turmeric formula with 95% curcuminoids, BioPerine black pepper extract and compliance-gated Vitamin C support.",
    "topBenefits": [
      "High-potency 95% curcuminoid turmeric extract",
      "BioPerine absorption support",
      "Joint-care routine fit",
      "Vitamin C normal collagen/immune-function wording is compliance-gated"
    ],
    "proofPoints": [
      "12,500mg turmeric tablet using high-potency genuine Indian turmeric extract",
      "Standardised to 95% curcuminoids with a guaranteed minimum 475mg curcuminoids per tablet",
      "Includes BioPerine black pepper extract to aid turmeric absorption",
      "DataForSEO Amazon UK product search found Just Vitamins Turmeric 12,500mg + Black Pepper BioPerine with 4.5/5 and 157 votes for both 60 and 120 tablet listings.",
      "Amazon competitor titles foreground 95% curcumin, BioPerine/black pepper, Vitamin C, vegan format and high headline milligrams.",
      "Pro Turmeric leads with an outcome-led joint/mobility promise and a strong science wrapper.",
      "The offer foregrounds 29 clinical studies, 100x higher bioavailability, 1 patented ingredient and a 31% improvement proof point."
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    "comparisonClaims": [
      "Just Vitamins can win on simpler product truth: 95% curcuminoids and guaranteed 475mg curcuminoids per tablet.",
      "Avoid copying disease/pain language; use strength, transparency and expectation-setting instead.",
      "Add a clear comparison panel: headline mg vs actual curcuminoids vs BioPerine absorption support."
    ],
    "faqQuestions": [
      "What makes this turmeric different?",
      "When should customers expect to judge it?",
      "What needs checking before launch?"
    ],
    "imageBriefs": [
      "Comparison graphic: headline turmeric equivalent vs actual guaranteed curcuminoids per tablet.",
      "Ingredient graphic: turmeric extract + BioPerine + Vitamin C, with compliance-safe wording.",
      "Expectation graphic: daily routine; best judged after consistent use, not instant relief.",
      "Reassurance graphic: product-specific tablet/pack imagery and packaging quality check."
    ],
    "complianceSafeClaims": [
      "Vitamin C contributes to normal collagen formation and normal immune function"
    ],
    "claimsToAvoid": [
      "treats arthritis",
      "relieves pain",
      "reduces inflammation",
      "heals joints",
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    ],
    "competitorWhitespace": [
      "Just Vitamins can win on simpler product truth: 95% curcuminoids and guaranteed 475mg curcuminoids per tablet.",
      "Avoid copying disease/pain language; use strength, transparency and expectation-setting instead.",
      "Add a clear comparison panel: headline mg vs actual curcuminoids vs BioPerine absorption support."
    ],
    "amazonInsights": [
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      "Do not over-use Amazon medical language"
    ],
    "redditInsights": [
      "Skepticism about turmeric claims",
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    "recommendedPdpSections": [
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      "Ingredient standardisation",
      "Why BioPerine is included",
      "Customer expectation FAQ",
      "Comparison against generic high-mg turmeric"
    ]
  },
  "generationInputs": {
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    "competitorFile": "data/intelligence/JV-TURMERIC500/competitor-comparison.json",
    "marketSynthesisFile": "data/intelligence/JV-TURMERIC500/market-insight-synthesis.json",
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    "generatedAt": "2026-05-20T05:15:36.056Z",
    "source": "JV-TURMERIC500/apify-source-captures.json",
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      "healthspan-serp": {
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    },
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      "competitorContextEvidenceCount": 0,
      "note": "Exact product evidence is tied to the SKU/confirmed listing. Competitor context is useful for market/PDP learning but must not override JV product truth."
    },
    "missing": [
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        "sourceType": "trustpilot_brand",
        "label": "Trustpilot Just Vitamins brand reviews",
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      }
    ]
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    "readiness": "complete",
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      "partial": 0,
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        "use": "Defines title, SKU, variants, format, ingredients, intake, warnings and product truth.",
        "risk": ""
      },
      {
        "key": "jv_public_pdp",
        "label": "Official JV public PDP",
        "required": true,
        "status": "complete",
        "evidence": "1/1 captured by Apify comprehensive scrape",
        "use": "Provides public PDP wording and product page context.",
        "risk": ""
      },
      {
        "key": "competitor_pdp",
        "label": "Competitor PDP/page evidence",
        "required": true,
        "status": "complete",
        "evidence": "2/2 direct competitor PDP captures",
        "use": "Supports offer, positioning, image brief and comparison sections.",
        "risk": ""
      },
      {
        "key": "amazon_search",
        "label": "Amazon/DataForSEO marketplace rows",
        "required": true,
        "status": "complete",
        "evidence": "1/1 Apify Amazon-search captures plus DataForSEO product rows surfaced in Raw Evidence",
        "use": "Supports market pressure, ASIN/rating/vote context and marketplace comparisons.",
        "risk": ""
      },
      {
        "key": "amazon_reviews",
        "label": "Amazon review text",
        "required": true,
        "status": "complete",
        "evidence": "5 exact-product review rows; 0 competitor-context review rows",
        "use": "Shows raw customer review language in the dashboard.",
        "risk": ""
      },
      {
        "key": "reddit",
        "label": "Reddit/category language",
        "required": true,
        "status": "complete",
        "evidence": "3 Reddit specialist rows",
        "use": "Captures raw category anxieties, objections and language.",
        "risk": ""
      },
      {
        "key": "trustpilot",
        "label": "Trustpilot brand reviews",
        "required": true,
        "status": "complete",
        "evidence": "15 Trustpilot specialist rows",
        "use": "Brand-level voice and trust evidence; product specificity may be limited.",
        "risk": ""
      },
      {
        "key": "raw_dashboard_visibility",
        "label": "Dashboard raw visibility",
        "required": true,
        "status": "complete",
        "evidence": "Research profile has rawSourceCaptureProfile and Raw Evidence API has source sections.",
        "use": "Ensures scraped content is visible in the dashboard, not trapped in JSON only.",
        "risk": ""
      }
    ]
  }
}
