{
  "generatedAt": "2026-06-02",
  "extractedBy": "Claude in-session WebFetch (semantic extraction, no external LLM API)",
  "scope": "15 competitor PDPs / homepages from Umar's 21 May 2026 email — extracted the 4 PDP sections (Scientific Studies / Results Timeline / Comparison Table / FAQs) in normalised schema.",
  "extracts": [
    { "handle": "heights-biotic", "brand": "Heights", "category": "probiotic", "sections": {"scientific_study": true, "results_timeline": true, "comparison_table": true, "faq_block": true}, "notes": "JV Figma timeline COPIED VERBATIM from this page — Lewis's reference template." },
    { "handle": "elavate-collagen", "brand": "Elavate", "category": "collagen", "sections": {"scientific_study": false, "results_timeline": true, "comparison_table": true, "faq_block": true}, "notes": "Top collagen competitor flagged by Umar. 14-Q FAQ — most thorough." },
    { "handle": "gruns", "brand": "Grüns", "category": "multivitamin-gummy", "sections": {"scientific_study": true, "results_timeline": true, "comparison_table": true, "faq_block": true}, "notes": "Us vs Them comparison reference (Umar 21 May Loom)." },
    { "handle": "ritual-hyacera", "brand": "Ritual", "category": "collagen-skin", "sections": {"scientific_study": true, "results_timeline": true, "comparison_table": false, "faq_block": true}, "notes": "Elite clinical-study voice. 12-week RCT framing." },
    { "handle": "wild-nutrition-magnesium", "brand": "Wild Nutrition", "category": "mineral", "sections": {"scientific_study": true, "results_timeline": false, "comparison_table": false, "faq_block": false}, "notes": "EFSA-permitted function-claim labels in stat tiles. Clean Wild Nutrition voice." },
    { "handle": "wild-nutrition-collagen", "brand": "Wild Nutrition", "category": "collagen", "sections": {"scientific_study": true, "results_timeline": false, "comparison_table": false, "faq_block": false}, "notes": "Mesoporosil® stat tiles only — most of page didn't render." },
    { "handle": "spacegoods-rainbow-dust", "brand": "Spacegoods", "category": "energy-adaptogen", "sections": {"scientific_study": true, "results_timeline": false, "comparison_table": false, "faq_block": false}, "notes": "Day 1/30/60/90 visible in Loom but didn't render in static fetch — needs JS-aware re-fetch." },
    { "handle": "lumity-life", "brand": "Lumity Life", "category": "multivitamin-anti-aging", "sections": {"scientific_study": true, "results_timeline": true, "comparison_table": true, "faq_block": true}, "notes": "UK brand, clinical-study positioning, 50-participant RCT. Weeks 4/4-12/12+ phase template — vitamin-cadence fit." },
    { "handle": "hunter-and-gather", "brand": "Hunter & Gather", "category": "collagen", "sections": {"scientific_study": false, "results_timeline": true, "comparison_table": true, "faq_block": true}, "notes": "Week 1 → Month 3-6 collagen timeline. Clean 6-row comparison." },
    { "handle": "dirtea-creatine", "brand": "Dirtea", "category": "performance", "sections": {"scientific_study": false, "results_timeline": true, "comparison_table": false, "faq_block": true}, "notes": "Elite-voice 'consistency not quick fixes' framing. 14-Q FAQ." },
    { "handle": "nothing-fishy-collagen", "brand": "Nothing Fishy", "category": "collagen-plant-based", "sections": {"scientific_study": true, "results_timeline": true, "comparison_table": true, "faq_block": true}, "notes": "GOLDMINE — 14 peer-reviewed citations (4 EFSA opinions), 9 time-stamped stat tiles, Day 2 → 1 Year+ timeline matching the green design Umar showed in the 21 May Loom." },
    { "handle": "club-earlybird-brain-drops", "brand": "Club EarlyBird", "category": "nootropic", "sections": {"scientific_study": false, "results_timeline": true, "comparison_table": true, "faq_block": true}, "notes": "12-row × 4-column comparison — most thorough feature matrix of all 15. 22-Q FAQ." },
    { "handle": "absolute-collagen", "brand": "Absolute Collagen", "category": "collagen", "sections": {"scientific_study": true, "results_timeline": false, "comparison_table": false, "faq_block": false}, "notes": "Stat tiles only from homepage fetch — needs PDP-level re-fetch." },
    { "handle": "ancient-and-brave", "brand": "Ancient & Brave", "category": "collagen-wellness", "sections": {"scientific_study": true, "results_timeline": false, "comparison_table": false, "faq_block": false}, "notes": "BECOME Study branded — homepage capture only." },
    { "handle": "sunna-supplements", "brand": "Sunna Supplements", "category": "collagen-natural", "sections": {"scientific_study": false, "results_timeline": false, "comparison_table": false, "faq_block": false}, "notes": "Homepage didn't surface section content — fetch specific PDP." }
  ],
  "sectionCoverage": {
    "scientific_study": ["heights-biotic", "gruns", "ritual-hyacera", "wild-nutrition-magnesium", "wild-nutrition-collagen", "spacegoods-rainbow-dust", "lumity-life", "nothing-fishy-collagen", "absolute-collagen", "ancient-and-brave"],
    "results_timeline": ["heights-biotic", "elavate-collagen", "gruns", "ritual-hyacera", "lumity-life", "hunter-and-gather", "dirtea-creatine", "nothing-fishy-collagen", "club-earlybird-brain-drops"],
    "comparison_table": ["heights-biotic", "elavate-collagen", "gruns", "lumity-life", "hunter-and-gather", "nothing-fishy-collagen", "club-earlybird-brain-drops"],
    "faq_block": ["heights-biotic", "elavate-collagen", "gruns", "ritual-hyacera", "lumity-life", "hunter-and-gather", "dirtea-creatine", "nothing-fishy-collagen", "club-earlybird-brain-drops"]
  },
  "topReferences": {
    "scientific_study_gold_standard": {"brand": "Nothing Fishy", "reason": "14 peer-reviewed citations including 4 EFSA opinions, time-stamped quantitative stat tiles. Highest evidence quality of all 15 brands extracted."},
    "scientific_study_elite_voice": {"brand": "Ritual", "reason": "63-participant 12-week double-blind placebo-controlled study, transparently cited. UK NHC-friendly framing."},
    "results_timeline_jv_figma_match": {"brand": "Heights", "reason": "JV's Figma mockup uses Heights' Month 1/2/3/4+ copy VERBATIM. Lewis's reference template."},
    "results_timeline_aspirational": {"brand": "Nothing Fishy", "reason": "Day 2 → 1 Year+ structured with quantitative outcomes per phase. Matches green-design Umar showed in 21 May Loom."},
    "comparison_table_thorough": {"brand": "Club EarlyBird", "reason": "12 rows × 4 columns — most thorough. Multi-attribute quantitative + qualitative cells."},
    "comparison_table_clean": {"brand": "Hunter & Gather", "reason": "6 rows × 3 columns. Clean differentiation framing without over-claiming."},
    "faq_block_comprehensive": {"brand": "Elavate", "reason": "14 Q&A pairs. Best UK collagen comparator coverage."},
    "faq_block_elite_voice": {"brand": "Dirtea", "reason": "14 Q&A, honest 'consistency not quick fixes' framing. Strong customer voice."}
  },
  "downstream_use": [
    "Feed top references into data/intelligence/<sku>/competitor-comparison.json to enrich the JV-side comparison rows with real competitor evidence.",
    "Use Nothing Fishy + Ritual as the Scientific Studies design reference for JV's PDP build.",
    "Use Heights + Nothing Fishy timeline structure for JV-COLLAGEN400 specifically.",
    "Use Elavate + Dirtea FAQs as templates for JV's product-pair FAQ keyword extension."
  ]
}
