{
  "sku": "JV-COLLAGEN400",
  "name": "Marine Collagen + Vitamin C",
  "category": "collagen",
  "generatedAt": "2026-06-02T08:59:33.753Z",
  "generatedBy": "scripts/generate-pilot-content.ts",
  "voiceGuide": "data/content/brand-voice/voice-guide.md",
  "scope": "4 new PDP section types per 21 May + 1 June 2026 Loom briefs",
  "primaryIngredients": [
    "marine-collagen-peptides"
  ],
  "scientificStudy": {
    "handle": "jv-collagen400-vitamin-c-normal-collagen-immune-function",
    "name_internal": "Marine Collagen + Vitamin C — Vitamin C contributes to normal collagen formation and to the normal function of the immune system",
    "headline": "Vitamin C contributes to normal collagen formation and to the normal function of the immune system",
    "body_copy": "Vitamin C contributes to normal collagen formation and to the normal function of the immune system. This is an authorised European nutrient claim; the wording is regulatory-compliant. Independent published research on this ingredient — including a recent 2024 article in Journal of cosmetic dermatology — continues to investigate dose, form, and population response.",
    "link_url": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
    "link_label": "Great Britain nutrition and health claims register / UK nutrition and health claims framework",
    "stats": [
      {
        "value": "normal collagen formation",
        "label": "Permitted vitamin C wording",
        "source": "claims-library.json#vitamin-c-normal-collagen-immune-function.stat_1"
      },
      {
        "value": "normal immune function",
        "label": "Permitted vitamin C wording",
        "source": "claims-library.json#vitamin-c-normal-collagen-immune-function.stat_2"
      },
      {
        "value": "botanical claims excluded",
        "label": "Copy restriction",
        "source": "claims-library.json#vitamin-c-normal-collagen-immune-function.stat_3"
      }
    ],
    "image": "jv-collagen400-scientific-study.png",
    "status": "source_backed_draft",
    "sources": [
      "data/intelligence/JV-COLLAGEN400/claims-evidence.json#vitamin-c-normal-collagen-immune-function",
      "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
    ],
    "pubmedReferences": [
      {
        "pmid": "37822045",
        "year": "2024",
        "journal": "Journal of cosmetic dermatology",
        "title": "Low-molecular-weight collagen peptides supplement promotes a healthy skin: A randomized, double-blinded, placebo-controlled study.",
        "url": "https://pubmed.ncbi.nlm.nih.gov/37822045/"
      }
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "timelineBlock": {
    "handle": "jv-collagen400-results-timeline",
    "name_internal": "Marine Collagen + Vitamin C — Results Timeline",
    "headline": "Results",
    "subtitle": "What you can expect",
    "intro_copy": "A look at your first few months, drawn from customer reviews and supported by published research on this ingredient.",
    "study_link_label": "Great Britain nutrition and health claims register / UK nutrition and health claims framework",
    "study_link_url": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
    "phases": [
      {
        "handle": "jv-collagen400-phase-1",
        "phase_label": "Month 1",
        "body_copy": "The first month is groundwork. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
        "status": "evidence_grounded_draft",
        "sources": [
          "data/evidence/marine-collagen-peptides.json#PMID:33742704"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-collagen400-phase-2",
        "phase_label": "Month 2",
        "body_copy": "By the second month, the picture starts to fill in. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
        "status": "evidence_grounded_draft",
        "sources": [
          "data/evidence/marine-collagen-peptides.json#PMID:33742704"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-collagen400-phase-3",
        "phase_label": "Month 3",
        "body_copy": "Month three is where many customers describe the strongest sense of routine paying off. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
        "status": "evidence_grounded_draft",
        "sources": [
          "data/evidence/marine-collagen-peptides.json#PMID:33742704"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-collagen400-phase-4",
        "phase_label": "Month 4+",
        "body_copy": "From here, it becomes a maintenance routine. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
        "status": "evidence_grounded_draft",
        "sources": [
          "data/evidence/marine-collagen-peptides.json#PMID:33742704"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      }
    ],
    "status": "mixed_evidence_draft",
    "sources": [
      "data/intelligence/JV-COLLAGEN400/review-time-mentions.json",
      "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "comparisonTable": {
    "handle": "jv-collagen400-comparison",
    "name_internal": "Marine Collagen + Vitamin C — How we compare",
    "section_title": "How we compare",
    "subtitle": "",
    "columns": [
      {
        "handle": "column-jv",
        "name": "Just Vitamins",
        "is_us": true,
        "accent_colour": "#1a2b4d",
        "image": ""
      },
      {
        "handle": "column-feel",
        "name": "Feel",
        "is_us": false,
        "accent_colour": "#9aa0a6",
        "image": ""
      },
      {
        "handle": "column-ancient-brave",
        "name": "Ancient & Brave",
        "is_us": false,
        "accent_colour": "#9aa0a6",
        "image": ""
      },
      {
        "handle": "column-heights",
        "name": "Heights",
        "is_us": false,
        "accent_colour": "#9aa0a6",
        "image": ""
      }
    ],
    "rows": [
      {
        "handle": "jv-collagen400-cmp-row-1",
        "feature_label": "Format",
        "values": {
          "0": {
            "mark": "text",
            "value": "Capsules",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "3": {
            "mark": "text",
            "value": "",
            "note": ""
          }
        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-COLLAGEN400/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-COLLAGEN400.json"
        ]
      },
      {
        "handle": "jv-collagen400-cmp-row-3",
        "feature_label": "Price signal",
        "values": {
          "0": {
            "mark": "text",
            "value": "£25.95 (180)",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "3": {
            "mark": "text",
            "value": "",
            "note": ""
          }
        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-COLLAGEN400/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-COLLAGEN400.json"
        ]
      },
      {
        "handle": "jv-collagen400-cmp-row-5",
        "feature_label": "Brand claim",
        "values": {
          "0": {
            "mark": "text",
            "value": "EFSA-authorised wording only",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "3": {
            "mark": "text",
            "value": "",
            "note": ""
          }
        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-COLLAGEN400/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-COLLAGEN400.json"
        ]
      },
      {
        "handle": "jv-collagen400-cmp-row-6",
        "feature_label": "Opportunity (competitor whitespace)",
        "values": {
          "0": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
            "note": ""
          },
          "3": {
            "mark": "text",
            "value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
            "note": ""
          }
        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-COLLAGEN400/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-COLLAGEN400.json"
        ]
      }
    ],
    "status": "source_backed_draft",
    "sources": [
      "data/intelligence/JV-COLLAGEN400/competitor-comparison.json"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "faqBlock": {
    "handle": "jv-collagen400-faq",
    "name_internal": "Marine Collagen + Vitamin C — FAQ block",
    "section_title": "Frequently asked questions",
    "cta_label": "Still unsure? Get in touch",
    "cta_url": "/pages/contact",
    "pairs": [
      {
        "handle": "jv-collagen400-faq-product-1",
        "scope": "product",
        "question": "Where does the marine collagen come from?",
        "answer": "The collagen is hydrolysed from fish — see the pack for the current sourcing detail and certifications. Marine collagen peptides are the form most studied for skin and joint outcomes in human trials, and their amino-acid profile is well-suited to daily supplementation.",
        "source_citation_id": "pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
          "evidence tier: product label + general marine collagen sourcing standards",
          "compliance: Points to label for specifics; no specific origin/sustainability claim."
        ],
        "evidenceTier": "product label + general marine collagen sourcing standards",
        "complianceNotes": "Points to label for specifics; no specific origin/sustainability claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-collagen400-faq-product-2",
        "scope": "product",
        "question": "Why is Vitamin C included with the collagen?",
        "answer": "Vitamin C contributes to normal collagen formation — that is an authorised European nutrient claim. Pairing the two means the vitamin C side of the formula carries the regulator-recognised collagen-formation language, while the marine collagen peptides provide the amino-acid building blocks for daily use.",
        "source_citation_id": "pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
          "evidence tier: EFSA-authorised vitamin C health claim",
          "compliance: Uses the authorised wording exactly. Does not claim marine collagen itself drives the effect."
        ],
        "evidenceTier": "EFSA-authorised vitamin C health claim",
        "complianceNotes": "Uses the authorised wording exactly. Does not claim marine collagen itself drives the effect.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-collagen400-faq-product-3",
        "scope": "product",
        "question": "When will I notice a difference in my skin or joints?",
        "answer": "Customers most often describe changes between months two and four of consistent daily use, with cumulative benefit over six to twelve months. Hair and nail effects, when noticed, tend to follow a similar timeline. The body uses collagen amino-acids gradually — daily consistency over weeks matters more than higher doses with gaps.",
        "source_citation_id": "pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
          "evidence tier: general marine collagen consumer-trial timing + customer review consensus",
          "compliance: Honest timing framing; no specific clinical outcome claim."
        ],
        "evidenceTier": "general marine collagen consumer-trial timing + customer review consensus",
        "complianceNotes": "Honest timing framing; no specific clinical outcome claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "collagen-collagen-source",
        "scope": "standard",
        "question": "How is the collagen sourced?",
        "answer": "Check the Full Ingredients List section above for the current sourcing and certifications for this product. The label is the source of truth — our marine collagen is sourced from sustainable fisheries; specifics are on the pack.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#collagen.collagen-source",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "product_truth_pointer",
        "complianceNotes": "Points to label for sourcing detail.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "collagen-collagen-how-long-results",
        "scope": "standard",
        "question": "How long until I notice a difference?",
        "answer": "Collagen results build slowly. Most customers report skin, hair, or joint changes between months two and four of consistent daily intake, with cumulative benefit over six to twelve months. The body uses collagen building-blocks (amino acids) gradually — daily consistency outperforms higher doses with gaps.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#collagen.collagen-how-long-results",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "general_collagen_kinetics",
        "complianceNotes": "Honest timing; no specific skin/joint efficacy claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "collagen-collagen-stacking",
        "scope": "standard",
        "question": "Can I take this with other supplements?",
        "answer": "Yes. Collagen pairs well with most daily routines. Many customers also take vitamin C alongside — vitamin C contributes to the normal formation of collagen. The two together is a practical pairing.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#collagen.collagen-stacking",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "efsa_authorised_pairing",
        "complianceNotes": "Uses the EFSA-authorised vitamin C / collagen formation wording exactly.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "collagen-collagen-preparation",
        "scope": "standard",
        "question": "How do I prepare it?",
        "answer": "Follow the dosing on the pack. Powders dissolve in warm or cool water, coffee, or smoothies — capsule formats are taken with water. Heat does not break down hydrolysed collagen peptides, so it works in hot drinks.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#collagen.collagen-preparation",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "product_format_facts",
        "complianceNotes": "Practical use; no efficacy claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      }
    ],
    "status": "mixed_source_backed_and_voice_reviewed",
    "sources": [
      "data/intelligence/JV-COLLAGEN400/conversion-blockers.json",
      "data/content/brand-voice/elite-faq-templates.json"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "qa": {
    "sectionScores": {
      "scientificStudy": 100,
      "timelineBlock": 100,
      "comparisonTable": 100,
      "faqBlock": 100
    },
    "overallScore": 100,
    "failedChecks": [],
    "checksRun": [
      "empty",
      "forbidden_phrase",
      "medical_claim"
    ]
  },
  "overallStatus": "draft_ready_for_review",
  "blockers": []
}