# JV executive decision brief

Generated: 2026-05-20T02:31:40.952Z

Status: **Not handoff-ready: 374 export blockers remain, concentrated in compliance decisions and product approvals.**

## Snapshot
- Dashboard products: 190
- Matrixify product rows: 350
- Export blockers: 374
- Blocked SKUs: 190
- Readiness gates: 10/12
- Delivery packet files: 179/179
- Action plan blocked actions: 2
- Staging import files present: 7/7

## Decisions required
### D1 — Compliance owner / Umar
- Decision: For each SKU with blank clinically_shown_to, either add a source-backed authorised claim or approve the module being blank.
- Current state: 6 mapped; 184 blank decisions pending; 0 valid blank approvals.
- Evidence file: `data/content/compliance/clinical-blank-decisions.json`
- Blocks: 185 compliance/export blockers and final handoff readiness.
- Safe default: Leave clinically_shown_to blank and blocked; do not invent generic clinical claims.

### D2 — Umar / JV reviewer
- Decision: Approve or reject product content, compliance, images, and export readiness per product.
- Current state: 0 valid approvals; 190 pending; 0 applied.
- Evidence file: `data/content/approvals/product-approval-decisions.json`
- Blocks: 190 approval blockers and Lewis/Euan import confidence.
- Safe default: Keep products blocked until explicit approval evidence is recorded.

### D3 — Lewis/Euan / Kubix
- Decision: Only run Matrixify staging import after dashboard handoff blockers are cleared, then return import logs.
- Current state: 7/7 import/reference files present; readyForLewis=false; export blockers=374.
- Evidence file: `content_population_exports/staging_handoff_packet.md`
- Blocks: Staging import evidence, PDP checks, and production cutover.
- Safe default: Do not import as final while export_blockers.csv has rows.

### D4 — Dashboard owner + Lewis/Euan
- Decision: Complete real staging PDP spot checks and cutover approval after import.
- Current state: 0 passing PDP checks; 0 import logs; cutover approval present=true.
- Evidence file: `data/staging/import-logs/, data/staging/pdp-checks/, data/staging/cutover-approval.json`
- Blocks: Production cutover.
- Safe default: Queued PDP templates are not evidence; real staging URLs must be inspected.

### D5 — Research / project owner
- Decision: Use DataForSEO only for the capped review pilot after endpoint/support/spend gates clear; otherwise use the manual capture fallback.
- Current state: 6 DataForSEO payload rows ready; 4 ASINs missing; reviews docs unavailable=true; current instruction: Do not broaden spend. 6 DataForSEO payload rows are ready from live-confirmed ASINs; 4 ASINs remain unresolved and must stay out of the payload unless exact evidence is found.
- Evidence file: `content_population_exports/dataforseo_support_escalation.md and source_acquisition_next_actions.md`
- Blocks: Amazon review-source depth; not current Matrixify handoff if manual/limited source caveat is accepted.
- Safe default: Do not retry paid Reviews endpoint while official docs/support gate says unavailable.

## Recommended meeting close
1. Confirm who owns the 185 clinical blank/source-backed claim decisions.
2. Confirm who can enter the 190 product approval decisions.
3. Confirm Lewis/Euan should wait for zero export blockers before Matrixify staging import.
4. If Amazon Reviews remains blocked at DataForSEO, choose manual capture for the six confirmed ASINs or accept the limited source caveat.

## Non-negotiable guardrail
Do not mark handoff ready, approve products, or claim staging completion without the explicit evidence files named above.
