{
  "sku": "JV-TURMERIC500",
  "name": "Turmeric with BioPerine 500mg",
  "category": "botanical",
  "generatedAt": "2026-06-02T08:59:33.748Z",
  "generatedBy": "scripts/generate-pilot-content.ts",
  "voiceGuide": "data/content/brand-voice/voice-guide.md",
  "scope": "4 new PDP section types per 21 May + 1 June 2026 Loom briefs",
  "primaryIngredients": [
    "curcumin",
    "piperine-bioperine"
  ],
  "scientificStudy": {
    "handle": "jv-turmeric500-vitamin-c-normal-collagen-immune-function",
    "name_internal": "Turmeric with BioPerine 500mg — Vitamin C contributes to normal collagen formation and to the normal function of the immune system",
    "headline": "Vitamin C contributes to normal collagen formation and to the normal function of the immune system",
    "body_copy": "Vitamin C contributes to normal collagen formation and to the normal function of the immune system. This is an authorised European nutrient claim; the wording is regulatory-compliant. Independent published research on this ingredient — including a recent 2024 article in Phytotherapy research — continues to investigate dose, form, and population response.",
    "link_url": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
    "link_label": "Great Britain nutrition and health claims register / UK nutrition and health claims framework",
    "stats": [
      {
        "value": "normal collagen formation",
        "label": "Permitted vitamin C wording",
        "source": "claims-library.json#vitamin-c-normal-collagen-immune-function.stat_1"
      },
      {
        "value": "normal immune function",
        "label": "Permitted vitamin C wording",
        "source": "claims-library.json#vitamin-c-normal-collagen-immune-function.stat_2"
      },
      {
        "value": "botanical claims excluded",
        "label": "Copy restriction",
        "source": "claims-library.json#vitamin-c-normal-collagen-immune-function.stat_3"
      }
    ],
    "image": "jv-turmeric500-scientific-study.png",
    "status": "source_backed_draft",
    "sources": [
      "data/intelligence/JV-TURMERIC500/claims-evidence.json#vitamin-c-normal-collagen-immune-function",
      "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
    ],
    "pubmedReferences": [
      {
        "pmid": "38576215",
        "year": "2024",
        "journal": "Phytotherapy research : PTR",
        "title": "The efficacy of curcumin in relieving osteoarthritis: A meta-analysis of meta-analyses.",
        "url": "https://pubmed.ncbi.nlm.nih.gov/38576215/"
      },
      {
        "pmid": "39121267",
        "year": "2024",
        "journal": "Medicine",
        "title": "A randomized, double-blind, placebo-controlled study to evaluate the benefits of a standardized Nigella sativa oil containing 5% thymoquinone in reducing the symptoms of seasonal allergy.",
        "url": "https://pubmed.ncbi.nlm.nih.gov/39121267/"
      }
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "timelineBlock": {
    "handle": "jv-turmeric500-results-timeline",
    "name_internal": "Turmeric with BioPerine 500mg — Results Timeline",
    "headline": "Results",
    "subtitle": "What you can expect",
    "intro_copy": "A look at your first few months, drawn from customer reviews and supported by published research on this ingredient.",
    "study_link_label": "Great Britain nutrition and health claims register / UK nutrition and health claims framework",
    "study_link_url": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
    "phases": [
      {
        "handle": "jv-turmeric500-phase-1",
        "phase_label": "Month 1",
        "body_copy": "The first month is groundwork. Some customers do feel something quickly — like this one: \"Started helping almost immediately\" (5-star review). The job of this phase is consistency: same time each day, with food where possible.",
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/_raw_reviews.json[1070]",
          "data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 1"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-phase-2",
        "phase_label": "Month 2",
        "body_copy": "By the second month, the picture starts to fill in. Customer reviews from this window often sound like this: \"It takes some time (6-8 weeks) before you fully notice the effect, but it has enabled me to go from taking a strong painkiller twice a day (for a serious back problem) to half the strength, once a month\" (5-star review). Keep the daily routine steady through this window.",
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/_raw_reviews.json[3]",
          "data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 2"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-phase-3",
        "phase_label": "Month 3",
        "body_copy": "Month three is where many customers describe the strongest sense of routine paying off. By this point reviews like this become more frequent: \"I think it will help me..lets talk about this again in 2-3 months\" (5-star review). Keep the daily routine steady through this window.",
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/_raw_reviews.json[2189]",
          "data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 3"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-phase-4",
        "phase_label": "Month 4+",
        "body_copy": "From here, it becomes a maintenance routine. By this point reviews like this become more frequent: \"After 20 weeks I was overjoyed\" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point.",
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/_raw_reviews.json[382]",
          "data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 4+"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      }
    ],
    "status": "source_backed_draft",
    "sources": [
      "data/intelligence/JV-TURMERIC500/review-time-mentions.json",
      "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "comparisonTable": {
    "handle": "jv-turmeric500-comparison",
    "name_internal": "Turmeric with BioPerine 500mg — How we compare",
    "section_title": "How we compare",
    "subtitle": "",
    "columns": [
      {
        "handle": "column-jv",
        "name": "Just Vitamins",
        "is_us": true,
        "accent_colour": "#1a2b4d",
        "image": ""
      },
      {
        "handle": "column-feel",
        "name": "Feel",
        "is_us": false,
        "accent_colour": "#9aa0a6",
        "image": ""
      },
      {
        "handle": "column-ancient-brave",
        "name": "Ancient & Brave",
        "is_us": false,
        "accent_colour": "#9aa0a6",
        "image": ""
      },
      {
        "handle": "column-heights",
        "name": "Heights",
        "is_us": false,
        "accent_colour": "#9aa0a6",
        "image": ""
      }
    ],
    "rows": [
      {
        "handle": "jv-turmeric500-cmp-row-1",
        "feature_label": "Format",
        "values": {
          "0": {
            "mark": "text",
            "value": "Tablets",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "3": {
            "mark": "text",
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            "note": ""
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        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-TURMERIC500.json"
        ]
      },
      {
        "handle": "jv-turmeric500-cmp-row-2",
        "feature_label": "Dose / strength",
        "values": {
          "0": {
            "mark": "text",
            "value": "12,500mg",
            "note": ""
          },
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            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "",
            "note": ""
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          "3": {
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            "note": ""
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        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-TURMERIC500.json"
        ]
      },
      {
        "handle": "jv-turmeric500-cmp-row-3",
        "feature_label": "Price signal",
        "values": {
          "0": {
            "mark": "text",
            "value": "£35.95 (120)",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "3": {
            "mark": "text",
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            "note": ""
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        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-TURMERIC500.json"
        ]
      },
      {
        "handle": "jv-turmeric500-cmp-row-4",
        "feature_label": "Certifications",
        "values": {
          "0": {
            "mark": "text",
            "value": "Vegetarian",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "2": {
            "mark": "text",
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            "note": ""
          },
          "3": {
            "mark": "text",
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            "note": ""
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        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-TURMERIC500.json"
        ]
      },
      {
        "handle": "jv-turmeric500-cmp-row-5",
        "feature_label": "Brand claim",
        "values": {
          "0": {
            "mark": "text",
            "value": "EFSA-authorised wording only",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "3": {
            "mark": "text",
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            "note": ""
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        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-TURMERIC500.json"
        ]
      },
      {
        "handle": "jv-turmeric500-cmp-row-6",
        "feature_label": "Opportunity (competitor whitespace)",
        "values": {
          "0": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
            "note": ""
          },
          "3": {
            "mark": "text",
            "value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
            "note": ""
          }
        },
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/competitor-comparison.json#competitors[]",
          "data/sources/jv-product-truth/JV-TURMERIC500.json"
        ]
      }
    ],
    "status": "source_backed_draft",
    "sources": [
      "data/intelligence/JV-TURMERIC500/competitor-comparison.json"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "faqBlock": {
    "handle": "jv-turmeric500-faq",
    "name_internal": "Turmeric with BioPerine 500mg — FAQ block",
    "section_title": "Frequently asked questions",
    "cta_label": "Still unsure? Get in touch",
    "cta_url": "/pages/contact",
    "pairs": [
      {
        "handle": "jv-turmeric500-faq-product-1",
        "scope": "product",
        "question": "What does the 25:1 extract ratio mean?",
        "answer": "It tells you the concentration. Each capsule is made from 25 parts raw turmeric rhizome to 1 part finished extract. A 500 mg capsule of 25:1 extract delivers the equivalent of 12.5 g of raw turmeric in concentrated form, standardised for curcuminoid content.",
        "source_citation_id": "pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
          "evidence tier: product specification + extract chemistry convention",
          "compliance: Factual product description; no efficacy claim."
        ],
        "evidenceTier": "product specification + extract chemistry convention",
        "complianceNotes": "Factual product description; no efficacy claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-faq-product-2",
        "scope": "product",
        "question": "Can I take this if I'm on blood-thinning medication?",
        "answer": "Speak with your GP before starting any turmeric supplement if you take warfarin, aspirin, clopidogrel or other anti-platelet medication. Curcumin may interact with these medications in some individuals. The same caution applies in the two weeks before any planned surgery.",
        "source_citation_id": "pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
          "evidence tier: published drug-interaction reviews + standard botanical caution",
          "compliance: Specific medication classes named; advises clinical consultation."
        ],
        "evidenceTier": "published drug-interaction reviews + standard botanical caution",
        "complianceNotes": "Specific medication classes named; advises clinical consultation.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-faq-product-3",
        "scope": "product",
        "question": "Why is there a small amount of Vitamin C in the formula?",
        "answer": "Vitamin C is included for two reasons. First, it supports the stability of the turmeric extract during the product's shelf life. Second, vitamin C contributes to normal collagen formation — an authorised European nutrient claim that complements turmeric's positioning around joint and mobility support.",
        "source_citation_id": "pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
          "evidence tier: EFSA authorised vitamin C claim + formulation rationale",
          "compliance: Uses the EFSA-authorised vitamin C wording exactly. Does not extend to joint claim for turmeric/curcumin."
        ],
        "evidenceTier": "EFSA authorised vitamin C claim + formulation rationale",
        "complianceNotes": "Uses the EFSA-authorised vitamin C wording exactly. Does not extend to joint claim for turmeric/curcumin.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "botanical-botanical-how-long-results",
        "scope": "standard",
        "question": "How long until I notice a difference?",
        "answer": "Botanical effects build with continued daily use. Most customers report meaningful changes between months two and three of consistent intake. Stopping and restarting resets the clock — daily consistency is the single biggest factor.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#botanical.botanical-how-long-results",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "general_botanical_kinetics",
        "complianceNotes": "Frames timing honestly; avoids specific efficacy claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "botanical-botanical-stacking",
        "scope": "standard",
        "question": "Can I take this with other supplements?",
        "answer": "Yes — this botanical pairs with most daily routines. If you take blood-thinning medication, anti-platelet medication, or are scheduled for surgery, speak with your GP before starting any botanical supplement.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#botanical.botanical-stacking",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "drug_interaction_caution",
        "complianceNotes": "Names specific drug-class cautions relevant to botanicals like turmeric/ginger.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "botanical-botanical-long-term-safety",
        "scope": "standard",
        "question": "Is this safe for ongoing daily use?",
        "answer": "At the recommended dose, this botanical supplement is suitable for long-term daily use. As with any supplement, pause two weeks before planned surgery and inform your healthcare team if you are taking it.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#botanical.botanical-long-term-safety",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "general_safety",
        "complianceNotes": "Pre-surgery caution standard for botanicals.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "botanical-botanical-bioperine",
        "scope": "standard",
        "question": "Why do you include BioPerine?",
        "answer": "Curcumin — the active in turmeric — is poorly absorbed on its own. BioPerine, a standardised black-pepper extract, has been shown in human trials to substantially increase curcumin absorption. We include it at the dose studied in those trials.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#botanical.botanical-bioperine",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "published_human_trial",
        "complianceNotes": "Cites published trial evidence without specific therapeutic claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      }
    ],
    "status": "mixed_source_backed_and_voice_reviewed",
    "sources": [
      "data/intelligence/JV-TURMERIC500/conversion-blockers.json",
      "data/content/brand-voice/elite-faq-templates.json"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "qa": {
    "sectionScores": {
      "scientificStudy": 100,
      "timelineBlock": 100,
      "comparisonTable": 100,
      "faqBlock": 100
    },
    "overallScore": 100,
    "failedChecks": [],
    "checksRun": [
      "empty",
      "forbidden_phrase",
      "medical_claim"
    ]
  },
  "overallStatus": "draft_ready_for_review",
  "blockers": []
}