{
  "generatedAt": "2026-06-02",
  "scope": "First end-to-end pilot batch for the 4 new PDP sections (Scientific Studies, Timeline/Results, Comparison Tables, FAQs) per the 21 May + 1 June Looms from Umar.",
  "skus": [
    {
      "sku": "JV-D1000",
      "name": "High Strength Vitamin D3 1000iu",
      "category": "vitamin",
      "rationale": "Highest review volume (697 reviews); essential UK supplement; richest intelligence data already.",
      "timelineCadence": "weeks",
      "phases": ["Week 1-2", "Week 3-4", "Month 2", "Month 3+"],
      "productSpecificFaqs": [
        {
          "question": "Do I need a higher dose during UK winter?",
          "answer": "Daily 1000 IU is intended as a year-round maintenance dose. Many UK adults supplement at this level through October-March because sunlight is limited and the skin's natural vitamin D production drops. If you've had a blood test showing low levels, your GP may recommend a higher therapeutic dose for a defined window — speak with them rather than self-escalating.",
          "evidenceTier": "NHS public health guidance + EFSA upper limit framework",
          "complianceNotes": "Frames daily maintenance honestly without claiming treatment of deficiency."
        },
        {
          "question": "Should I take it with food?",
          "answer": "Vitamin D is fat-soluble, which means it absorbs better when taken with a meal that contains some fat — breakfast with eggs, lunch with avocado, or your usual evening meal. The difference is meaningful in studies of absorption. Same time each day matters more than exact mealtime.",
          "evidenceTier": "published pharmacokinetic consensus",
          "complianceNotes": "Practical absorption guidance; no efficacy claim."
        },
        {
          "question": "Can I take this with a multivitamin?",
          "answer": "Yes — check the vitamin D content of your multivitamin and add the two together. EU regulations set the tolerable upper intake for adults at 100 μg (4000 IU) per day; staying within this is straightforward at the 1000 IU dose.",
          "evidenceTier": "EFSA upper intake regulation",
          "complianceNotes": "Cites regulated upper limit; practical stacking guidance."
        }
      ]
    },
    {
      "sku": "JV-D4000",
      "name": "Super Strength Vitamin D3 4000iu",
      "category": "vitamin",
      "rationale": "Strength variant of D1000; demonstrates per-strength differentiation.",
      "timelineCadence": "weeks",
      "phases": ["Week 1-2", "Week 3-4", "Month 2", "Month 3+"],
      "productSpecificFaqs": [
        {
          "question": "Is 4000 IU safe to take every day?",
          "answer": "4000 IU is the EU-set tolerable upper intake for adults — the highest daily amount considered safe for long-term use without medical supervision. This product sits at that ceiling. Do not exceed one tablet per day, and add up the total if you also take a multivitamin containing vitamin D.",
          "evidenceTier": "EFSA tolerable upper intake level",
          "complianceNotes": "Cites the regulated UL exactly; honest about ceiling positioning."
        },
        {
          "question": "Who is the 4000 IU dose intended for?",
          "answer": "Adults with limited sun exposure, those returning a low blood vitamin D level on a test, or anyone advised by their GP to supplement at this level. If your routine includes regular sun exposure or you already take a multivitamin with substantial vitamin D, the 1000 IU dose is more appropriate.",
          "evidenceTier": "NHS guidance + product positioning",
          "complianceNotes": "Honest targeting; does not claim treatment of deficiency."
        },
        {
          "question": "When will my blood vitamin D level rise?",
          "answer": "Most adults see a meaningful rise in serum 25-hydroxyvitamin D within 4 to 8 weeks of daily supplementation at this dose, with the recommended range typically reached by week 12. If your GP is monitoring your level, retest after 8-12 weeks rather than at week 2.",
          "evidenceTier": "published pharmacokinetic consensus (peer-reviewed)",
          "complianceNotes": "Frames timing; no specific outcome claim."
        }
      ]
    },
    {
      "sku": "JV-TURMERIC500",
      "name": "Turmeric with BioPerine 500mg",
      "category": "botanical",
      "rationale": "Matches the Figma mockup Umar used (Month 1-4 timeline + FAQ Why include BioPerine).",
      "timelineCadence": "months",
      "phases": ["Month 1", "Month 2", "Month 3", "Month 4+"],
      "productSpecificFaqs": [
        {
          "question": "What does the 25:1 extract ratio mean?",
          "answer": "It tells you the concentration. Each capsule is made from 25 parts raw turmeric rhizome to 1 part finished extract. A 500 mg capsule of 25:1 extract delivers the equivalent of 12.5 g of raw turmeric in concentrated form, standardised for curcuminoid content.",
          "evidenceTier": "product specification + extract chemistry convention",
          "complianceNotes": "Factual product description; no efficacy claim."
        },
        {
          "question": "Can I take this if I'm on blood-thinning medication?",
          "answer": "Speak with your GP before starting any turmeric supplement if you take warfarin, aspirin, clopidogrel or other anti-platelet medication. Curcumin may interact with these medications in some individuals. The same caution applies in the two weeks before any planned surgery.",
          "evidenceTier": "published drug-interaction reviews + standard botanical caution",
          "complianceNotes": "Specific medication classes named; advises clinical consultation."
        },
        {
          "question": "Why is there a small amount of Vitamin C in the formula?",
          "answer": "Vitamin C is included for two reasons. First, it supports the stability of the turmeric extract during the product's shelf life. Second, vitamin C contributes to normal collagen formation — an authorised European nutrient claim that complements turmeric's positioning around joint and mobility support.",
          "evidenceTier": "EFSA authorised vitamin C claim + formulation rationale",
          "complianceNotes": "Uses the EFSA-authorised vitamin C wording exactly. Does not extend to joint claim for turmeric/curcumin."
        }
      ]
    },
    {
      "sku": "JV-CALCIT",
      "name": "High Strength Calcium Citrate 500mg",
      "category": "mineral",
      "rationale": "Lewis test product on Shopify; needs full content set to close the loop.",
      "timelineCadence": "months",
      "phases": ["Month 1", "Month 3", "Month 6", "Month 12+"],
      "productSpecificFaqs": [
        {
          "question": "Why calcium citrate rather than calcium carbonate?",
          "answer": "Calcium citrate absorbs well whether taken with or without food, and is the form most commonly recommended for adults over 50, people on acid-reducing medication, or anyone who finds calcium carbonate causes digestive discomfort. Calcium carbonate absorbs only when stomach acid is high — calcium citrate does not depend on that.",
          "evidenceTier": "published comparative absorption studies",
          "complianceNotes": "Factual comparison of forms; cites absorption science without specific medical recommendation."
        },
        {
          "question": "Can I take this with iron supplements?",
          "answer": "Calcium reduces iron absorption when taken together. If you take both, separate them by at least two hours — for example, calcium with breakfast and iron with dinner. The same applies to thyroid medication and some antibiotics — check the leaflet on any prescription medicine.",
          "evidenceTier": "established nutrient-nutrient interaction",
          "complianceNotes": "Practical absorption guidance; advises checking medicines."
        },
        {
          "question": "How does this work alongside vitamin D?",
          "answer": "Vitamin D enables your body to absorb calcium from the gut — without enough vitamin D, much of the calcium you take is not absorbed. Many adults take both together, especially through low-sun months. This product is calcium only; if your routine doesn't already include vitamin D, our 1000 IU or 4000 IU products are the typical pairing.",
          "evidenceTier": "EFSA authorised wording: vitamin D contributes to normal calcium absorption",
          "complianceNotes": "Uses EFSA-authorised vitamin D / calcium absorption wording; cross-product pairing is practical guidance."
        }
      ]
    },
    {
      "sku": "JV-COLLAGEN400",
      "name": "Marine Collagen + Vitamin C",
      "category": "collagen",
      "rationale": "Feeds Umar's NPD priority; collagen market reverse-engineering report already done.",
      "timelineCadence": "months",
      "phases": ["Month 1", "Month 2", "Month 3", "Month 4+"],
      "productSpecificFaqs": [
        {
          "question": "Where does the marine collagen come from?",
          "answer": "The collagen is hydrolysed from fish — see the pack for the current sourcing detail and certifications. Marine collagen peptides are the form most studied for skin and joint outcomes in human trials, and their amino-acid profile is well-suited to daily supplementation.",
          "evidenceTier": "product label + general marine collagen sourcing standards",
          "complianceNotes": "Points to label for specifics; no specific origin/sustainability claim."
        },
        {
          "question": "Why is Vitamin C included with the collagen?",
          "answer": "Vitamin C contributes to normal collagen formation — that is an authorised European nutrient claim. Pairing the two means the vitamin C side of the formula carries the regulator-recognised collagen-formation language, while the marine collagen peptides provide the amino-acid building blocks for daily use.",
          "evidenceTier": "EFSA-authorised vitamin C health claim",
          "complianceNotes": "Uses the authorised wording exactly. Does not claim marine collagen itself drives the effect."
        },
        {
          "question": "When will I notice a difference in my skin or joints?",
          "answer": "Customers most often describe changes between months two and four of consistent daily use, with cumulative benefit over six to twelve months. Hair and nail effects, when noticed, tend to follow a similar timeline. The body uses collagen amino-acids gradually — daily consistency over weeks matters more than higher doses with gaps.",
          "evidenceTier": "general marine collagen consumer-trial timing + customer review consensus",
          "complianceNotes": "Honest timing framing; no specific clinical outcome claim."
        }
      ]
    }
  ],
  "newSectionTypes": [
    "scientific_study",
    "timeline_block",
    "comparison_table",
    "faq_block"
  ],
  "notes": [
    "Existing 6 metaobject types (dietary_tag, health_goals, key_ingredients, benefits, clinically_shown_to, promo_card) are out-of-scope for this batch — they're handled by the original export-content.ts pipeline.",
    "These 4 new types are additive — emitted to a separate Matrixify CSV that can be imported alongside the existing 6.",
    "Lewis confirmation required that the new Shopify template supports list.metaobject_reference for timeline_block.phases, comparison_table.columns/rows, and faq_block.pairs.",
    "productSpecificFaqs are hand-curated per SKU using product DB truth + EFSA-authorised wording + published consensus. Compliance review still required before publish."
  ]
}
