{
  "brand": "Heights",
  "handle": "heights-biotic",
  "url": "https://www.heights.com/products/biotic",
  "category": "probiotic",
  "extractedAt": "2026-06-02T16:30:00Z",
  "extractedBy": "Claude in-session via WebFetch",
  "relevance": "REFERENCE for JV Figma: Heights Biotic+ Month 1-4 timeline copy matches JV's Figma mockup verbatim. This is the structural template Lewis used.",
  "sections": {
    "scientific_study": {
      "present": true,
      "headline": "Proven in gold standard testing",
      "body_copy": "Biotic+ is over 50x more effective at delivering live, active bacteria to the gut than competitors.",
      "citations": [
        "Third-party study showed active bacteria boosts microbial diversity in colon",
        "Independent scientific human study"
      ],
      "stat_tiles": [
        { "value": "50x", "label": "more effective at delivering live, active bacteria to gut than competitors" },
        { "value": "20 billion", "label": "CFU delivered to gut alive" }
      ],
      "notes": "Study results referenced but full details linked to separate page (#biotic-50x-science)"
    },
    "results_timeline": {
      "present": true,
      "headline": "What you can expect",
      "subtitle": null,
      "intro_copy": "A look at your first few months, supported by findings from an independent scientific human study.",
      "phases": [
        { "phase_label": "Month 1", "body_copy": "You may notice some gentle shifts in the first few weeks, that's simply your gut adjusting to the new bacteria." },
        { "phase_label": "Month 2", "body_copy": "As your microbiome rebalances, things may start running a little smoother down there. Leaving you feeling lighter through the day." },
        { "phase_label": "Month 3", "body_copy": "Consistency brings stability. By now, the bacteria have made themselves at home. This is often when your gut begins to feel more predictable and balanced." },
        { "phase_label": "Month 4+", "body_copy": "With continued use, you'll be supporting long-term balance from within. This is when you'll feel your most steady, comfortable and at ease day-to-day." }
      ],
      "notes": "THIS COPY APPEARS VERBATIM IN JV'S FIGMA MOCKUP — Lewis/Kubix referenced Heights as the structural template for the JV PDP."
    },
    "comparison_table": {
      "present": true,
      "section_title": "One of the UK's most validated probiotics",
      "column_headers": ["Feature", "Heights Biotic+", "Leading Standard Capsule", "Leading Powder Probiotic", "Leading Liquid Probiotic"],
      "rows": [
        { "feature_label": "Price", "us_value": "£40/mo", "competitor_values": ["£48/mo", "£79/mo", "£49.99/mo"] },
        { "feature_label": "Leading standard capsules", "us_value": "✓", "competitor_values": ["✓", "", ""] },
        { "feature_label": "Easy to take", "us_value": "✓", "competitor_values": ["✓", "", ""] },
        { "feature_label": "Competitively priced", "us_value": "✓", "competitor_values": ["✓", "", ""] },
        { "feature_label": "Survives stomach acid", "us_value": "✓", "competitor_values": ["✓", "Unclear", "Unclear"] },
        { "feature_label": "Proven to work by third-party testing", "us_value": "✓", "competitor_values": ["✓", "", ""] },
        { "feature_label": "Sugar, fibre, dairy & gluten-free", "us_value": "✓", "competitor_values": ["✓", "", ""] },
        { "feature_label": "Made by doctors & dietitians", "us_value": "✓", "competitor_values": ["✓", "", ""] }
      ],
      "notes": "Compared to leading standard capsule, leading powder probiotic, and leading liquid probiotic. Tested in fasted conditions."
    },
    "faq_block": {
      "present": true,
      "section_title": "Frequently asked questions",
      "cta_label": null,
      "pairs": [
        { "question": "Is Biotic+ suitable for everyone?", "answer": "For everyone aged 12+. If pregnant, breastfeeding, or have health problems, check with doctor first. For children under 12, take half the daily dose by opening capsule and adding to food." },
        { "question": "What can I expect while taking Biotic+?", "answer": "May feel initial adjustment effects in first 24-48 hours. Gut might feel different for first few weeks with irregularities as bacteria adjusts—normal. Keep taking daily; effects settle in 1-3 weeks. Take for 3 months for optimal results." },
        { "question": "Can I take Biotic+ with food?", "answer": "Can take with or without food. Designed for maximum absorption, so taking on empty stomach won't compromise efficacy." },
        { "question": "Why doesn't Biotic+ contain prebiotics?", "answer": "Most symptoms blamed on probiotics (gas, bloating, indigestion) actually come from prebiotics. Can't fit enough in easy-to-swallow capsule to make difference. Supports food-first approach instead." },
        { "question": "Can I take it alongside Vitals+?", "answer": "Absolutely. Biotic+ and Vitals+ are specifically formulated to be more effective together, maximizing absorption and balancing gut, mind and body." }
      ],
      "notes": null
    }
  }
}
