{
  "sku": "JV-D1000",
  "generatedAt": "2026-05-20T02:39:17.319Z",
  "generatedBy": "generate-top3-research-profiles.ts",
  "profileVersion": "v1",
  "status": "research_profile_ready_for_pdp_generation",
  "sourceCoverage": {
    "officialPdpFacts": 5,
    "publicReviewSignals": 3,
    "amazonSignals": 3,
    "redditSignals": 3,
    "competitorSignals": 4,
    "objections": 9,
    "allowedClaims": 1
  },
  "productTruth": {
    "productName": "Vitamin D Effervescent Tablets - 1000iu",
    "handle": "one-a-day-vitamin-d-effervescent-tablets-aspx",
    "formatAndUse": "Effervescent tablet dissolved in 200ml water.",
    "ingredientsAndDose": [
      "Effervescent Vitamin D3 1000iu / 25mcg per tablet",
      "Peach and passion fruit flavour; dissolve one tablet in 200ml water",
      "Product page positions it for immune system, muscle function, bones and teeth",
      "Public PDP says UK sun is not strong enough for vitamin D synthesis October to March",
      "60 tablets as 3 x 20; product page currently says 0 in stock in the captured evidence"
    ],
    "dietaryAndCollection": {
      "dietaryTags": [
        "dietary_tag.vegetarian"
      ],
      "healthGoals": [
        "health_goals.bone-immune-support"
      ],
      "keyIngredient": "key_ingredients.vitamin-d3",
      "primaryCollection": "vitamin-d",
      "strength": "Daily Strength"
    },
    "nonNegotiableFacts": [
      "key_ingredients.vitamin-d3",
      "Dissolve one tablet in 200ml water",
      "Vegetarian product positioning",
      "Do not use swallow-tablet imagery or copy for this SKU",
      "Show drink-format usage clearly in PDP imagery",
      "Effervescent Vitamin D3 1000iu / 25mcg per tablet",
      "Peach and passion fruit flavour; dissolve one tablet in 200ml water",
      "Product page positions it for immune system, muscle function, bones and teeth",
      "Public PDP says UK sun is not strong enough for vitamin D synthesis October to March"
    ]
  },
  "customerIntent": {
    "archetype": "UK low-sun customer who wants Vitamin D but dislikes another swallow tablet.",
    "primaryIntent": "Find a simple daily Vitamin D3 format that is easy and pleasant to take during darker months.",
    "topSearchQuestions": [
      "Is 1000IU enough for daily maintenance?",
      "Is this for deficiency or everyday support?",
      "Does it taste good?",
      "How much water do I use?",
      "Is it actually effervescent, not a tablet?"
    ],
    "redditLanguage": [
      {
        "topic": "UK dose confusion",
        "evidence": "r/VitaminD UK posters compare 800IU maintenance guidance, blood-test levels and higher repletion dosing.",
        "contentUse": "Add a clear maintenance-vs-deficiency disclaimer and avoid implying this product treats deficiency.",
        "sourceUrl": "https://www.reddit.com/r/VitaminD/comments/1e66yt1"
      },
      {
        "topic": "Customers want simple daily routine language",
        "evidence": "Vitamin D discussions cluster around low-sun months, indoor lifestyles and knowing what dose is appropriate.",
        "contentUse": "Frame as daily 1000IU routine support, with medical advice for diagnosed deficiency.",
        "sourceUrl": "https://www.reddit.com/r/VitaminD/comments/1e66yt1"
      },
      {
        "topic": "Amazon supplement trust concern",
        "evidence": "Reddit supplement threads include concern about counterfeit or unreliable Amazon supplement listings.",
        "contentUse": "Use direct-from-brand quality and source reassurance if Amazon competitor trust is discussed.",
        "sourceUrl": "https://www.reddit.com/r/SupplementSafety/comments/1nzu8d0"
      }
    ],
    "publicReviewLanguage": [
      {
        "theme": "Format clarity",
        "evidence": "Official PDP says it is an effervescent drink tablet, not a small swallow tablet.",
        "contentUse": "Fix current cross-product content contamination."
      },
      {
        "theme": "Taste/convenience",
        "evidence": "Official PDP highlights peach and passion fruit flavour and dissolve-in-water use.",
        "contentUse": "Hero/FAQ and image brief."
      },
      {
        "theme": "Seasonal UK need",
        "evidence": "Official PDP explains October-March low-sun context and PHE winter supplement recommendation.",
        "contentUse": "Audience and education block."
      }
    ]
  },
  "objectionAndAnxietyMap": [
    {
      "source": "conversion-blocker",
      "objection": "Format clarity",
      "evidence": "Official PDP says it is an effervescent drink tablet, not a small swallow tablet.",
      "response": "Fix current cross-product content contamination."
    },
    {
      "source": "conversion-blocker",
      "objection": "Cross-product contamination risk",
      "evidence": "Any small-tablet/easy-swallow Vitamin D3 tablet content belongs to a different Just Vitamins product and is excluded.",
      "response": "Exclude this language from final product copy and source extraction."
    },
    {
      "source": "conversion-blocker",
      "objection": "Cross-product contamination risk",
      "evidence": "D4000/K2 content is excluded from this SKU.",
      "response": "Exclude this language from final product copy and source extraction."
    },
    {
      "source": "reddit",
      "objection": "UK dose confusion",
      "evidence": "r/VitaminD UK posters compare 800IU maintenance guidance, blood-test levels and higher repletion dosing.",
      "response": "Add a clear maintenance-vs-deficiency disclaimer and avoid implying this product treats deficiency."
    },
    {
      "source": "reddit",
      "objection": "Customers want simple daily routine language",
      "evidence": "Vitamin D discussions cluster around low-sun months, indoor lifestyles and knowing what dose is appropriate.",
      "response": "Frame as daily 1000IU routine support, with medical advice for diagnosed deficiency."
    },
    {
      "source": "reddit",
      "objection": "Amazon supplement trust concern",
      "evidence": "Reddit supplement threads include concern about counterfeit or unreliable Amazon supplement listings.",
      "response": "Use direct-from-brand quality and source reassurance if Amazon competitor trust is discussed."
    },
    {
      "source": "amazon",
      "objection": "Exact Amazon JV effervescent listing not confirmed",
      "evidence": "Amazon UK product search returned competitor effervescent Vitamin D listings, not a confirmed Just Vitamins effervescent SKU.",
      "response": "Do not claim Amazon review proof for JV-D1000; use this as competitor/category context only."
    },
    {
      "source": "amazon",
      "objection": "Effervescent competitors win on flavour clarity",
      "evidence": "Competitor listings foreground orange, mixed berry, lemon/lime and fizz/dissolve format.",
      "response": "JV content should foreground peach and passion fruit plus dissolve-one-tablet-in-200ml-water."
    },
    {
      "source": "amazon",
      "objection": "Swallow-tablet Amazon snippets must be excluded",
      "evidence": "Amazon category snippets include small/easy-to-swallow/no-aftertaste language for tablet/capsule Vitamin D products.",
      "response": "Exclude this language from JV-D1000 because this product is an effervescent drink tablet."
    }
  ],
  "competitorPositioningMap": {
    "coverage": "apify_capped_competitor_pdp_plus_market_context",
    "comparedCompetitors": [
      {
        "rank": 1,
        "brand": "Vitabiotics Immunace Fizz",
        "domain": "www.vitabiotics.com",
        "sourceCoverage": "Apify capped scrape",
        "whitespace": "Just Vitamins must make the drink format visually obvious: peach/passion fruit, one tablet in 200ml water. Because the SKU is single-ingredient Vitamin D3, compete on simplicity and daily maintenance rather than broad multinutrient complexity. Exclude swallow-tablet Amazon/category language from this PDP.",
        "status": "captured",
        "url": "https://www.vitabiotics.com/collections/all-vitabiotics-products/products/immunace-fizz-effervescent-tablets",
        "signals": [
          "Immunace Fizz leads with convenient, great-tasting effervescent orange drink format for people who dislike swallowing tablets.",
          "The PDP positions 1000IU Vitamin D inside a broader 12-nutrient immune/vitality formula with Vitamin C, Zinc and Selenium.",
          "The offer uses 3-for-2 and subscribe-and-save mechanics alongside free UK delivery.",
          "The brand proof angle is “from the UK’s No.1 vitamin company”."
        ]
      }
    ],
    "marketplacePressure": [
      {
        "theme": "Exact Amazon JV effervescent listing not confirmed",
        "evidence": "Amazon UK product search returned competitor effervescent Vitamin D listings, not a confirmed Just Vitamins effervescent SKU.",
        "use": "Do not claim Amazon review proof for JV-D1000; use this as competitor/category context only."
      },
      {
        "theme": "Effervescent competitors win on flavour clarity",
        "evidence": "Competitor listings foreground orange, mixed berry, lemon/lime and fizz/dissolve format.",
        "use": "JV content should foreground peach and passion fruit plus dissolve-one-tablet-in-200ml-water."
      },
      {
        "theme": "Swallow-tablet Amazon snippets must be excluded",
        "evidence": "Amazon category snippets include small/easy-to-swallow/no-aftertaste language for tablet/capsule Vitamin D products.",
        "use": "Exclude this language from JV-D1000 because this product is an effervescent drink tablet."
      }
    ],
    "positioningWhitespace": [
      "Just Vitamins must make the drink format visually obvious: peach/passion fruit, one tablet in 200ml water.",
      "Because the SKU is single-ingredient Vitamin D3, compete on simplicity and daily maintenance rather than broad multinutrient complexity.",
      "Exclude swallow-tablet Amazon/category language from this PDP."
    ],
    "competitorSignals": [
      "Immunace Fizz leads with convenient, great-tasting effervescent orange drink format for people who dislike swallowing tablets.",
      "The PDP positions 1000IU Vitamin D inside a broader 12-nutrient immune/vitality formula with Vitamin C, Zinc and Selenium.",
      "The offer uses 3-for-2 and subscribe-and-save mechanics alongside free UK delivery.",
      "The brand proof angle is “from the UK’s No.1 vitamin company”."
    ]
  },
  "amazonMarketplaceIntelligence": {
    "coverage": "amazon_uk_competitor_and_category_search_no_exact_jv_listing_confirmed",
    "sourceStatus": {
      "amazonProductLookup": "available_from_dataforseo_products_search",
      "exactJvAmazonListing": "not_found_for_effervescent_sku",
      "amazonReviewText": "limited_public_snippet_only"
    },
    "aggregate": {
      "exactJvListingSeen": false,
      "closestEffervescentCompetitorsSeen": [
        {
          "title": "Vitamin D Effervescent 1000IU Orange Flavour 20 Tablets per Tube",
          "rating": 4.6,
          "votes": 391
        },
        {
          "title": "Vitamin D Effervescent 1000IU Mixed Berry Flavour 20 Tablets x 4",
          "rating": 4.8,
          "votes": 7
        },
        {
          "title": "Vitamin D Effervescent Tablets, 3 Packs of 20 High Strength",
          "rating": 4.6,
          "votes": 168
        }
      ],
      "publicSnippetCategory": "Vitamin D Amazon snippets repeatedly surface taste, easy consumption, value and energy/winter-use language, but many snippets are swallow-tablet products and must not contaminate this effervescent SKU."
    },
    "themes": [
      {
        "rank": 1,
        "theme": "Exact Amazon JV effervescent listing not confirmed",
        "evidence": "Amazon UK product search returned competitor effervescent Vitamin D listings, not a confirmed Just Vitamins effervescent SKU.",
        "contentUse": "Do not claim Amazon review proof for JV-D1000; use this as competitor/category context only.",
        "status": "guardrail_exact_listing_missing"
      },
      {
        "rank": 2,
        "theme": "Effervescent competitors win on flavour clarity",
        "evidence": "Competitor listings foreground orange, mixed berry, lemon/lime and fizz/dissolve format.",
        "contentUse": "JV content should foreground peach and passion fruit plus dissolve-one-tablet-in-200ml-water.",
        "status": "ready_for_pdp_improvement"
      },
      {
        "rank": 3,
        "theme": "Swallow-tablet Amazon snippets must be excluded",
        "evidence": "Amazon category snippets include small/easy-to-swallow/no-aftertaste language for tablet/capsule Vitamin D products.",
        "contentUse": "Exclude this language from JV-D1000 because this product is an effervescent drink tablet.",
        "status": "contamination_filter"
      }
    ]
  },
  "redditSocialListeningProfile": {
    "coverage": "public_reddit_vitamin_d_threads_not_product_reviews",
    "sourceStatus": {
      "reddit": "captured_public_search_and_thread_snippets"
    },
    "pulses": [
      {
        "rank": 1,
        "topic": "UK dose confusion",
        "evidence": "r/VitaminD UK posters compare 800IU maintenance guidance, blood-test levels and higher repletion dosing.",
        "contentUse": "Add a clear maintenance-vs-deficiency disclaimer and avoid implying this product treats deficiency.",
        "sourceUrl": "https://www.reddit.com/r/VitaminD/comments/1e66yt1",
        "status": "usable_as_audience_language"
      },
      {
        "rank": 2,
        "topic": "Customers want simple daily routine language",
        "evidence": "Vitamin D discussions cluster around low-sun months, indoor lifestyles and knowing what dose is appropriate.",
        "contentUse": "Frame as daily 1000IU routine support, with medical advice for diagnosed deficiency.",
        "sourceUrl": "https://www.reddit.com/r/VitaminD/comments/1e66yt1",
        "status": "ready_for_faq"
      },
      {
        "rank": 3,
        "topic": "Amazon supplement trust concern",
        "evidence": "Reddit supplement threads include concern about counterfeit or unreliable Amazon supplement listings.",
        "contentUse": "Use direct-from-brand quality and source reassurance if Amazon competitor trust is discussed.",
        "sourceUrl": "https://www.reddit.com/r/SupplementSafety/comments/1nzu8d0",
        "status": "market_objection"
      }
    ]
  },
  "reviewVoiceOfCustomerProfile": {
    "publicReviewSignals": [
      {
        "theme": "Format clarity",
        "evidence": "Official PDP says it is an effervescent drink tablet, not a small swallow tablet.",
        "use": "Fix current cross-product content contamination."
      },
      {
        "theme": "Taste/convenience",
        "evidence": "Official PDP highlights peach and passion fruit flavour and dissolve-in-water use.",
        "use": "Hero/FAQ and image brief."
      },
      {
        "theme": "Seasonal UK need",
        "evidence": "Official PDP explains October-March low-sun context and PHE winter supplement recommendation.",
        "use": "Audience and education block."
      }
    ],
    "usableLanguage": [
      "Format clarity",
      "Taste/convenience",
      "Seasonal UK need"
    ],
    "restrictedLanguage": [
      "Any small-tablet/easy-swallow Vitamin D3 tablet content belongs to a different Just Vitamins product and is excluded.",
      "D4000/K2 content is excluded from this SKU.",
      "treats deficiency",
      "replaces medical dosing",
      "boosts immunity beyond authorised wording",
      "small tablet/no taste swallow-tablet copy"
    ]
  },
  "claimAndComplianceProfile": {
    "allowedClaims": [
      {
        "heading": "Vitamin D contributes to normal immune function / bones / muscle function",
        "handle": "vitamin-d-normal-immune-function",
        "status": "source_backed_draft",
        "citation": {
          "type": "regulated_claim",
          "title": "EFSA vitamin D normal immune function opinion",
          "url": "https://www.efsa.europa.eu/en/efsajournal/pub/4182"
        }
      }
    ],
    "complianceGate": "source_backed_claims_available_for_review",
    "claimsToAvoid": [
      "treats deficiency",
      "replaces medical dosing",
      "boosts immunity beyond authorised wording",
      "small tablet/no taste swallow-tablet copy"
    ],
    "customerLanguageRestriction": "Customer/reddit/review language can shape objections and FAQs, but cannot become clinical or disease-treatment claims."
  },
  "offerArchitecture": {
    "mainOffer": "Make the format the offer: a simple daily Vitamin D3 drink for low-sun routines, not another capsule/tablet.",
    "proofPoints": [
      "Effervescent Vitamin D3 1000iu / 25mcg per tablet",
      "Peach and passion fruit flavour; dissolve one tablet in 200ml water",
      "Product page positions it for immune system, muscle function, bones and teeth",
      "Amazon UK product search returned competitor effervescent Vitamin D listings, not a confirmed Just Vitamins effervescent SKU.",
      "Competitor listings foreground orange, mixed berry, lemon/lime and fizz/dissolve format.",
      "Immunace Fizz leads with convenient, great-tasting effervescent orange drink format for people who dislike swallowing tablets.",
      "The PDP positions 1000IU Vitamin D inside a broader 12-nutrient immune/vitality formula with Vitamin C, Zinc and Selenium."
    ],
    "recommendedSections": [
      "Hero drink format",
      "How to take",
      "UK low-sun education",
      "Maintenance vs deficiency FAQ",
      "Taste/convenience proof"
    ],
    "imageBriefs": [
      "Hero usage image: tablet dissolving in 200ml water with peach/passion-fruit cues.",
      "Comparison graphic: drink format vs swallow tablets/capsules.",
      "Seasonal education graphic: UK low-sun months and daily maintenance support.",
      "Guardrail FAQ graphic: maintenance support, not deficiency treatment."
    ],
    "faqStrategy": [
      {
        "question": "Is this a swallow tablet?",
        "answer": "No. The official product page says to dissolve one effervescent tablet in 200ml of water."
      },
      {
        "question": "Who is it for?",
        "answer": "Customers who want a simple daily Vitamin D3 drink format during darker months, indoor routines, or low dietary intake."
      },
      {
        "question": "What must be fixed before approval?",
        "answer": "Remove the wrong small-tablet/D3 tablet language and use only effervescent-format content and imagery."
      }
    ],
    "subscriptionOrBundleAngle": "Use replenishment convenience only if stock/variant logic supports it; do not overcomplicate a simple drink-format SKU."
  },
  "pdpGenerationBrief": {
    "audience": "UK low-sun customer who wants Vitamin D but dislikes another swallow tablet.",
    "primaryIntent": "Find a simple daily Vitamin D3 format that is easy and pleasant to take during darker months.",
    "mainOfferAngle": "Make the format the offer: a simple daily Vitamin D3 drink for low-sun routines, not another capsule/tablet.",
    "heroHeadline": "Daily Vitamin D3 in a simple effervescent drink",
    "heroSubheadline": "One 1000IU Vitamin D3 tablet dissolved in 200ml water — a peach and passion-fruit alternative to capsules.",
    "topBenefits": [
      "1000iu / 25mcg Vitamin D3 per tablet",
      "Effervescent peach and passion fruit drink format",
      "Normal immune, muscle, bones and teeth support wording is compliance-gated",
      "Clear winter/low-sun education angle"
    ],
    "proofPoints": [
      "Effervescent Vitamin D3 1000iu / 25mcg per tablet",
      "Peach and passion fruit flavour; dissolve one tablet in 200ml water",
      "Product page positions it for immune system, muscle function, bones and teeth",
      "Amazon UK product search returned competitor effervescent Vitamin D listings, not a confirmed Just Vitamins effervescent SKU.",
      "Competitor listings foreground orange, mixed berry, lemon/lime and fizz/dissolve format.",
      "Immunace Fizz leads with convenient, great-tasting effervescent orange drink format for people who dislike swallowing tablets.",
      "The PDP positions 1000IU Vitamin D inside a broader 12-nutrient immune/vitality formula with Vitamin C, Zinc and Selenium."
    ],
    "comparisonClaims": [
      "Just Vitamins must make the drink format visually obvious: peach/passion fruit, one tablet in 200ml water.",
      "Because the SKU is single-ingredient Vitamin D3, compete on simplicity and daily maintenance rather than broad multinutrient complexity.",
      "Exclude swallow-tablet Amazon/category language from this PDP."
    ],
    "faqQuestions": [
      "Is this a swallow tablet?",
      "Who is it for?",
      "What must be fixed before approval?"
    ],
    "imageBriefs": [
      "Hero usage image: tablet dissolving in 200ml water with peach/passion-fruit cues.",
      "Comparison graphic: drink format vs swallow tablets/capsules.",
      "Seasonal education graphic: UK low-sun months and daily maintenance support.",
      "Guardrail FAQ graphic: maintenance support, not deficiency treatment."
    ],
    "complianceSafeClaims": [
      "Vitamin D contributes to normal immune function / bones / muscle function"
    ],
    "claimsToAvoid": [
      "treats deficiency",
      "replaces medical dosing",
      "boosts immunity beyond authorised wording",
      "small tablet/no taste swallow-tablet copy"
    ],
    "competitorWhitespace": [
      "Just Vitamins must make the drink format visually obvious: peach/passion fruit, one tablet in 200ml water.",
      "Because the SKU is single-ingredient Vitamin D3, compete on simplicity and daily maintenance rather than broad multinutrient complexity.",
      "Exclude swallow-tablet Amazon/category language from this PDP."
    ],
    "amazonInsights": [
      "Exact Amazon JV effervescent listing not confirmed",
      "Effervescent competitors win on flavour clarity",
      "Swallow-tablet Amazon snippets must be excluded"
    ],
    "redditInsights": [
      "UK dose confusion",
      "Customers want simple daily routine language",
      "Amazon supplement trust concern"
    ],
    "recommendedPdpSections": [
      "Hero drink format",
      "How to take",
      "UK low-sun education",
      "Maintenance vs deficiency FAQ",
      "Taste/convenience proof"
    ]
  },
  "generationInputs": {
    "contentFile": "data/content/products/JV-D1000.json",
    "publicEvidenceFile": "data/intelligence/JV-D1000/public-internet-evidence.json",
    "amazonFile": "data/intelligence/JV-D1000/amazon-reviews.json",
    "redditFile": "data/intelligence/JV-D1000/reddit-pulse.json",
    "competitorFile": "data/intelligence/JV-D1000/competitor-comparison.json",
    "marketSynthesisFile": "data/intelligence/JV-D1000/market-insight-synthesis.json",
    "claimsFile": "data/intelligence/JV-D1000/claims-evidence.json"
  }
}
