{
  "sku": "JV-D4000",
  "name": "Super Strength Vitamin D3 4000iu & K2 100μg (as MK-7)",
  "generatedAt": "2026-04-28",
  "generatedBy": "claude-code-in-session",
  "imageUrl": "https://images.justvitamins.co.uk/product-images/Normal/5f5b1e75-6620-4d85-aac2-5b1e4cc6e52e-1.jpg",
  "imageCount": 2,
  "overallScore": {
    "value": 2.7,
    "outOf": 5,
    "confidence": "high",
    "verdict": "A critically under-resourced image set. With only 2 images — a hero pouch shot and a clinical tablet-on-ruler — this PDP is missing lifestyle context, science differentiation, social proof, and the D3+K2 synergy story that is the product's core differentiator. The sunrise motif on Image 1 hints at vitality but no image connects to why customers actually buy: correcting deficiency, bone protection, and immune support. Immediate expansion required."
  },
  "images": [
    {
      "index": 1,
      "url": "https://images.justvitamins.co.uk/product-images/Normal/5f5b1e75-6620-4d85-aac2-5b1e4cc6e52e-1.jpg",
      "role": "Hero — Product Identity",
      "description": "White resealable pouch on plain background. Dark circular motif shows warm sunrise/sunset landscape with reeds and golden light — evoking vitality and sunlight. Label: 'Super Strength Vitamins D3 4000iu & K2 100μg (as MK-7), Supports Bone Health & Immune Function, Vegetarian'. Just Vitamins logo and compostable badge visible. Small white circular tablets displayed at the base of the pouch.",
      "score": 3.4,
      "strengths": [
        "Sunrise motif is more emotionally resonant than a plain ingredient shot — subtly evokes the sunlight/vitamin D connection",
        "Key product facts are clearly legible: D3 4000iu, K2 100μg (as MK-7), strength and benefit claims",
        "Compostable badge is a genuine differentiator in the supplement category",
        "White tablet visual confirms the physical product form and manageable size"
      ],
      "weaknesses": [
        "White-on-white background is flat and lacks premium depth",
        "Pouch format reads as functional, not premium — dark glass competitors signal more value at this price point",
        "The sunrise motif is evocative but abstract — no direct connection to bone health, deficiency correction, or immune function outcomes",
        "No social proof, no science story, no lifestyle context — this image alone cannot convert a considered supplement purchase"
      ]
    },
    {
      "index": 2,
      "url": "https://images.justvitamins.co.uk/product-images/Normal/5f5b1e75-6620-4d85-aac2-5b1e4cc6e52e-2.jpg",
      "role": "Tablet Size Reference",
      "description": "Single tiny white circular tablet approximately 8mm diameter placed on a metal ruler against a white background. Very clinical, cold aesthetic.",
      "score": 2.0,
      "strengths": [
        "Addresses tablet size anxiety — reviews across D3 products commonly flag large capsules as a concern",
        "Transparent and honest — shows the exact tablet customers will receive"
      ],
      "weaknesses": [
        "Cold and clinical aesthetic — metal ruler against white background is the least appealing image possible for a health supplement",
        "An 8mm tablet on a ruler communicates nothing about the product benefit or the customer outcome",
        "No warmth, no lifestyle context, no aspiration — this image actively depresses perceived value",
        "Should be replaced by an in-hand lifestyle shot: tablet in an open palm with natural warm lighting, showing manageable size in a relatable context",
        "Missing an opportunity to combine size reference with the product pouch to reinforce brand identity"
      ]
    }
  ],
  "axes": {
    "designQuality": {
      "score": 2.8,
      "outOf": 5,
      "label": "Needs work",
      "notes": "Image 1's sunrise motif shows design intent and the warm tones suit the product story. Image 2 is the weakest possible execution for a size reference — clinical metal ruler on white is unappealing and lowers the overall set. With only 2 images, one weak image drags the average significantly."
    },
    "perceivedValue": {
      "score": 2.4,
      "outOf": 5,
      "label": "Needs work",
      "notes": "Pouch format and white backgrounds across both images read as budget. Premium D3+K2 competitors (BetterYou, Wild Nutrition) use dark glass bottles and lifestyle photography that signals worth at the same price point. The compostable badge is a genuine differentiator but too small and unemphasised. This set undersells the product."
    },
    "messageClarity": {
      "score": 3.8,
      "outOf": 5,
      "label": "Lookin okay",
      "notes": "Image 1 clearly communicates: product name, strength (4000iu), K2 pairing (100μg as MK-7), benefit claims (Bone Health & Immune Function), and vegetarian status. Tablet format confirmed in Image 2. What is not communicated: the D3+K2 synergy mechanism, why 4000iu is the right dose, how deficiency is corrected — all key to supplement conversion."
    },
    "messageStrength": {
      "score": 2.0,
      "outOf": 5,
      "label": "Needs work",
      "notes": "Critical gap. The single most compelling D3+K2 message — that K2 directs the calcium raised by D3 to bones rather than arteries — is completely absent. No lifestyle image exists. No social proof. No science differentiation. No timeline or expectation-setting. Two images for a supplement competing in a high-consideration category is commercially insufficient."
    }
  },
  "setAnalysis": {
    "coverage": {
      "productIdentity": true,
      "tabletSizeReference": true,
      "socialProof": false,
      "scienceDifferentiation": false,
      "brandTrust": false,
      "outcomeLifestyle": false,
      "timelineExpectation": false,
      "ingredientHeroShot": false
    },
    "criticalGap": "6 out of 8 key image types are missing entirely. The D3+K2 synergy story — the product's primary differentiator — has no visual representation. No lifestyle image, no social proof, no science explainer. This PDP is relying on a single hero pouch shot and a clinical ruler image to convert a considered supplement purchase. Expanding from 2 to 6 images with targeted content is the highest-ROI action for this product.",
    "imageToReplace": "Image 2 (tablet on metal ruler) should be re-executed, not just replaced. Keep the size-reference function — it addresses real review anxiety — but reframe as a warm lifestyle shot: small white tablet resting in an open adult palm, natural daylight, warm skin tones. Same information, dramatically better emotional register.",
    "imageToImprove": "Image 1 is the strongest in the set but needs a companion context to activate it. The sunrise motif hints at the right story but the product pouch alone cannot carry the full D3+K2 narrative. Adding a feature/benefits overlay image (similar to TURMERIC500's Image 4) would significantly strengthen conversion."
  },
  "competitorBenchmark": {
    "betterYou": "BetterYou's D3+K2 spray uses a lifestyle shot of an active adult outdoors with sunlight as primary hero. Their image set includes a science infographic on D3 deficiency and a close-up of the spray mechanism. Advantage: +1.2 on messageStrength vs JV's current 2-image set.",
    "hollandAndBarrett": "H&B own-label D3+K2 includes a benefits-led infographic image and a lifestyle shot. Their set typically runs 5-6 images. Advantage: +0.9 on perceivedValue and complete social proof coverage.",
    "naturesBest": "Nature's Best D3+K2 uses a clean dark background hero with a 'Synergistic Formula' badge and a science explainer as Image 3. The K2-directs-calcium story is explicitly visualised. Advantage: +1.0 on scienceDifferentiation.",
    "verdict": "JV's D3+K2 has a genuinely strong formula (4000iu + 100μg MK-7 + BioPerine equivalent). The product can compete on merit. The image set currently communicates none of this competitive advantage. Every major competitor leads JV on image depth for this category."
  },
  "priorityFixes": [
    "Add D3+K2 synergy explainer image (top priority): 'D3 raises blood levels. K2 directs calcium to bones, not arteries.' Infographic-style with dark background, similar to TURMERIC500's science image. This is the product's #1 differentiator and is completely invisible in the current set.",
    "Add lifestyle image: person aged 50-65 in natural outdoor light — walking, gardening, or morning activity. Implied energy, immune health, and bone strength. Warm natural lighting. This fills the single biggest emotional gap.",
    "Re-execute Image 2 (size reference): replace metal ruler with an in-hand shot — small white tablet in an open adult palm, warm natural daylight. Same function, dramatically warmer and more appealing.",
    "Add social proof image: 'Trusted by X customers — 5-star rated on Feefo' with brand credentials (UK Made, Vegetarian, Plastic Free, Money Back Guarantee). The current set has zero trust signals beyond the hero pouch.",
    "Add deficiency context image: 'Over 50% of UK adults are Vitamin D deficient' with a map or statistic visual. This creates the problem-awareness that makes the product purchase feel necessary rather than optional.",
    "Add blood level / dose clarity image: '4000iu — clinician-recommended strength' with a healthcare professional endorsement badge. Addresses the dose-anxiety common in D3 reviews and differentiates from lower-strength competitors."
  ]
}
