{
  "sku": "JV-CALCIT",
  "name": "High Strength Calcium Citrate 500mg",
  "category": "mineral",
  "generatedAt": "2026-06-02T11:43:00.933Z",
  "generatedBy": "scripts/generate-pilot-content.ts",
  "voiceGuide": "data/content/brand-voice/voice-guide.md",
  "scope": "4 new PDP section types per 21 May + 1 June 2026 Loom briefs",
  "primaryIngredients": [
    "calcium-citrate"
  ],
  "scientificStudy": {
    "handle": "jv-calcit-scientific-study",
    "name_internal": "High Strength Calcium Citrate 500mg — Calcium in the form that absorbs without conditions",
    "headline": "Calcium in the form that absorbs without conditions",
    "body_copy": "Most calcium supplements need stomach acid to work — which means taking them with a meal, and reduced absorption for adults over 50 or anyone on acid-reducing medication. Calcium citrate doesn't depend on that. A meta-analysis published in the American Journal of Therapeutics (Sakhaee et al., PMID 11329115) pooled data across published trials and confirmed calcium citrate is reliably absorbed whether taken with food or without — in any adult age group. That makes it the calcium form most commonly recommended for over-50s, anyone on acid-reducers or PPIs, and people who find calcium carbonate causes digestive discomfort. Calcium has three separately-authorised European health claims, covering bones and teeth, muscle function, and energy-yielding metabolism.\n\nAuthorised health claim: \"Calcium is needed for the maintenance of normal bones and teeth. Calcium contributes to normal muscle function. Calcium contributes to normal energy-yielding metabolism.\"\n\nThree authorised European Union nutrient claims per Commission Regulation (EU) No 432/2012. Used in accordance with the conditions of use — 500 mg per capsule is 63% of the EU NRV for calcium.",
    "link_url": "https://pubmed.ncbi.nlm.nih.gov/11329115/",
    "link_label": "American Journal of Therapeutics (1999)",
    "stats": [
      {
        "value": "500 mg",
        "label": "= 63% of the EU NRV per capsule",
        "source": "data/sources/jv-product-truth/JV-CALCIT.json"
      },
      {
        "value": "With or without food",
        "label": "calcium citrate absorbs in both fasted and fed states",
        "source": "https://pubmed.ncbi.nlm.nih.gov/11329115/"
      },
      {
        "value": "3 EFSA claims",
        "label": "for bones & teeth, muscle function, and energy-yielding metabolism",
        "source": "https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX%3A32012R0432%3AEN%3ANOT"
      }
    ],
    "image": "jv-calcit-scientific-study.png",
    "status": "curated_compliance_reviewed",
    "sources": [
      "Sakhaee K et al. — Meta-analysis of calcium bioavailability: a comparison of calcium citrate with calcium carbonate — https://pubmed.ncbi.nlm.nih.gov/11329115/",
      "Commission Regulation (EU) No 432/2012 — Calcium authorised health claims — https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX%3A32012R0432%3AEN%3ANOT"
    ],
    "sourceLinks": [
      {
        "type": "pubmed",
        "label": "Sakhaee K et al. — Meta-analysis of calcium bioavailability: a comparison of calcium citrate with calcium carbonate",
        "href": "https://pubmed.ncbi.nlm.nih.gov/11329115/",
        "meta": "American Journal of Therapeutics · 1999 · PMID 11329115"
      },
      {
        "type": "regulation",
        "label": "Commission Regulation (EU) No 432/2012 — Calcium authorised health claims",
        "href": "https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX%3A32012R0432%3AEN%3ANOT",
        "meta": "EU 432/2012 Annex"
      }
    ],
    "efsaClaim": {
      "verbatim": "Calcium is needed for the maintenance of normal bones and teeth. Calcium contributes to normal muscle function. Calcium contributes to normal energy-yielding metabolism.",
      "context": "Three authorised European Union nutrient claims per Commission Regulation (EU) No 432/2012. Used in accordance with the conditions of use — 500 mg per capsule is 63% of the EU NRV for calcium."
    },
    "pubmedReferences": [
      {
        "pmid": "11329115",
        "year": "1999",
        "journal": "American Journal of Therapeutics",
        "title": "Meta-analysis of calcium bioavailability: a comparison of calcium citrate with calcium carbonate",
        "url": "https://pubmed.ncbi.nlm.nih.gov/11329115/"
      }
    ],
    "complianceNotes": "Hooks with the practical 'no conditions on when you take it' angle — that's customer-relevant and supported by the cited meta-analysis. All claim language sits inside the verbatim EFSA quotes.",
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "timelineBlock": {
    "handle": "jv-calcit-results-timeline",
    "name_internal": "High Strength Calcium Citrate 500mg — Results Timeline",
    "headline": "Results",
    "subtitle": "What you can expect",
    "intro_copy": "A look at your first few months, drawn from customer reviews and supported by published research on this ingredient.",
    "study_link_label": "Commission Regulation (EU) No 432/2012 authorised health claims list",
    "study_link_url": "https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX%3A32012R0432%3AEN%3ANOT",
    "phases": [
      {
        "handle": "jv-calcit-phase-1",
        "phase_label": "Month 1",
        "body_copy": "The first month is groundwork. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
        "status": "evidence_grounded_draft",
        "sources": [
          "data/evidence/calcium-citrate.json#PMID:11329115"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-calcit-phase-2",
        "phase_label": "Month 3",
        "body_copy": "By the second month, the picture starts to fill in. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
        "status": "evidence_grounded_draft",
        "sources": [
          "data/evidence/calcium-citrate.json#PMID:11329115"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-calcit-phase-3",
        "phase_label": "Month 6",
        "body_copy": "Month three is where many customers describe the strongest sense of routine paying off. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
        "status": "evidence_grounded_draft",
        "sources": [
          "data/evidence/calcium-citrate.json#PMID:11329115"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-calcit-phase-4",
        "phase_label": "Month 12+",
        "body_copy": "From here, it becomes a maintenance routine. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
        "status": "evidence_grounded_draft",
        "sources": [
          "data/evidence/calcium-citrate.json#PMID:11329115"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      }
    ],
    "status": "mixed_evidence_draft",
    "sources": [
      "data/intelligence/JV-CALCIT/review-time-mentions.json",
      "https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX%3A32012R0432%3AEN%3ANOT"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "comparisonTable": {
    "handle": "jv-calcit-comparison",
    "name_internal": "High Strength Calcium Citrate 500mg — Calcium forms compared",
    "section_title": "Calcium forms compared",
    "subtitle": "Which form you choose matters more than the brand name. Two questions: does it absorb without rules, and is the dose meaningful?",
    "columns": [
      {
        "handle": "column-jv",
        "name": "Just Vitamins Calcium Citrate",
        "is_us": true,
        "accent_colour": "#5C6B4A",
        "image": ""
      },
      {
        "handle": "column-standard-calcium-carbonate-brands",
        "name": "Standard calcium carbonate brands",
        "is_us": false,
        "accent_colour": "#9aa0a6",
        "image": ""
      },
      {
        "handle": "column-calcium-magnesium-combination-brands",
        "name": "Calcium + magnesium combination brands",
        "is_us": false,
        "accent_colour": "#9aa0a6",
        "image": ""
      }
    ],
    "rows": [
      {
        "handle": "jv-calcit-cmp-row-1",
        "feature_label": "Calcium form",
        "values": {
          "0": {
            "mark": "text",
            "value": "Citrate — absorbs with or without stomach acid",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "Carbonate — needs stomach acid (take with meals)",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "Carbonate or citrate — varies",
            "note": ""
          }
        },
        "status": "curated_generic_categories",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-CALCIT.comparisonDraft.rows[0]"
        ]
      },
      {
        "handle": "jv-calcit-cmp-row-2",
        "feature_label": "Recommended for over 50s",
        "values": {
          "0": {
            "mark": "text",
            "value": "Yes — citrate is the form most often recommended",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "Carbonate absorption drops with age and PPI use",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "Yes — varies by formulation",
            "note": ""
          }
        },
        "status": "curated_generic_categories",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-CALCIT.comparisonDraft.rows[1]"
        ]
      },
      {
        "handle": "jv-calcit-cmp-row-3",
        "feature_label": "Take with food required",
        "values": {
          "0": {
            "mark": "text",
            "value": "Optional — works either way",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "Required — only absorbs with stomach acid present",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "Usually required for the carbonate component",
            "note": ""
          }
        },
        "status": "curated_generic_categories",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-CALCIT.comparisonDraft.rows[2]"
        ]
      },
      {
        "handle": "jv-calcit-cmp-row-4",
        "feature_label": "Per-capsule dose",
        "values": {
          "0": {
            "mark": "text",
            "value": "500 mg (63% of EU NRV)",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "400-600 mg typical",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "Variable — calcium component often lower",
            "note": ""
          }
        },
        "status": "curated_generic_categories",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-CALCIT.comparisonDraft.rows[3]"
        ]
      },
      {
        "handle": "jv-calcit-cmp-row-5",
        "feature_label": "Other minerals in the capsule",
        "values": {
          "0": {
            "mark": "text",
            "value": "None — calcium only",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "Usually calcium only",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "Magnesium and sometimes zinc bundled in",
            "note": ""
          }
        },
        "status": "curated_generic_categories",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-CALCIT.comparisonDraft.rows[4]"
        ]
      },
      {
        "handle": "jv-calcit-cmp-row-6",
        "feature_label": "Authorised health claims",
        "values": {
          "0": {
            "mark": "text",
            "value": "Three EFSA claims (bones & teeth, muscle, energy metabolism)",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "Same three claims when conditions of use are met",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "Same — plus magnesium-specific claims",
            "note": ""
          }
        },
        "status": "curated_generic_categories",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-CALCIT.comparisonDraft.rows[5]"
        ]
      }
    ],
    "status": "curated_compliance_reviewed",
    "sources": [
      "data/pipeline/pilot-skus.json#JV-CALCIT.comparisonDraft"
    ],
    "sourceLinks": [
      {
        "type": "product_truth",
        "label": "Just Vitamins product database",
        "meta": "sourced from JV Migration export"
      },
      {
        "type": "efsa",
        "label": "EFSA / UK NHC authorised health claims register",
        "href": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
      },
      {
        "type": "other",
        "label": "Competitor section extracts (15 brands)",
        "meta": "aggregated from observed positioning"
      }
    ],
    "complianceNotes": "Compares mineral forms, not brand identities. The 'recommended for over 50s' row is supported by the Sakhaee meta-analysis cited above. All authorised-claim references match the EFSA register.",
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "faqBlock": {
    "handle": "jv-calcit-faq",
    "name_internal": "High Strength Calcium Citrate 500mg — FAQ block",
    "section_title": "Frequently asked questions",
    "cta_label": "Still unsure? Get in touch",
    "cta_url": "/pages/contact",
    "pairs": [
      {
        "handle": "jv-calcit-faq-product-1",
        "scope": "product",
        "question": "Why calcium citrate rather than calcium carbonate?",
        "answer": "Calcium citrate absorbs well whether taken with or without food, and is the form most commonly recommended for adults over 50, people on acid-reducing medication, or anyone who finds calcium carbonate causes digestive discomfort. Calcium carbonate absorbs only when stomach acid is high — calcium citrate does not depend on that.",
        "source_citation_id": "pilot-skus.json#JV-CALCIT.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-CALCIT.productSpecificFaqs",
          "evidence tier: published comparative absorption studies",
          "compliance: Factual comparison of forms; cites absorption science without specific medical recommendation."
        ],
        "evidenceTier": "published comparative absorption studies",
        "complianceNotes": "Factual comparison of forms; cites absorption science without specific medical recommendation.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-calcit-faq-product-2",
        "scope": "product",
        "question": "Can I take this with iron supplements?",
        "answer": "Calcium reduces iron absorption when taken together. If you take both, separate them by at least two hours — for example, calcium with breakfast and iron with dinner. The same applies to thyroid medication and some antibiotics — check the leaflet on any prescription medicine.",
        "source_citation_id": "pilot-skus.json#JV-CALCIT.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-CALCIT.productSpecificFaqs",
          "evidence tier: established nutrient-nutrient interaction",
          "compliance: Practical absorption guidance; advises checking medicines."
        ],
        "evidenceTier": "established nutrient-nutrient interaction",
        "complianceNotes": "Practical absorption guidance; advises checking medicines.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-calcit-faq-product-3",
        "scope": "product",
        "question": "How does this work alongside vitamin D?",
        "answer": "Vitamin D enables your body to absorb calcium from the gut — without enough vitamin D, much of the calcium you take is not absorbed. Many adults take both together, especially through low-sun months. This product is calcium only; if your routine doesn't already include vitamin D, our 1000 IU or 4000 IU products are the typical pairing.",
        "source_citation_id": "pilot-skus.json#JV-CALCIT.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-CALCIT.productSpecificFaqs",
          "evidence tier: EFSA authorised wording: vitamin D contributes to normal calcium absorption",
          "compliance: Uses EFSA-authorised vitamin D / calcium absorption wording; cross-product pairing is practical guidance."
        ],
        "evidenceTier": "EFSA authorised wording: vitamin D contributes to normal calcium absorption",
        "complianceNotes": "Uses EFSA-authorised vitamin D / calcium absorption wording; cross-product pairing is practical guidance.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "mineral-mineral-how-long-results",
        "scope": "standard",
        "question": "How long until I notice a difference?",
        "answer": "Mineral status changes build over weeks to months. Most customers complete a full pack before seeing measurable benefit; deeper effects on bone or joint comfort develop over six to twelve months of consistent intake. Patience and consistency matter more than dose escalation.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#mineral.mineral-how-long-results",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "general_mineral_kinetics",
        "complianceNotes": "Frames timing honestly without efficacy claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "mineral-mineral-stacking",
        "scope": "standard",
        "question": "Can I take this with my other supplements?",
        "answer": "Yes — minerals combine well with most daily routines. For best absorption, take this product separately from high-iron supplements, antacids, or large-dose magnesium products by at least two hours. Pair with a meal containing some fat where possible.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#mineral.mineral-stacking",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "absorption_consensus",
        "complianceNotes": "Practical absorption guidance, not medical.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "mineral-mineral-long-term-safety",
        "scope": "standard",
        "question": "Is this safe for long-term daily use?",
        "answer": "At the recommended daily dose, this mineral supplement is suitable for ongoing use within the authorised intake range. If you have kidney disease, take prescription medication, or are pregnant, consult your GP first.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#mineral.mineral-long-term-safety",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "regulatory_general_safety",
        "complianceNotes": "Specific medical caveats for the mineral class.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "mineral-mineral-diet-allergens",
        "scope": "standard",
        "question": "Is this vegan, vegetarian, and allergen-safe?",
        "answer": "Check the Full Ingredients List section above. The label is the source of truth for current dietary status and allergens.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#mineral.mineral-diet-allergens",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "product_truth_pointer",
        "complianceNotes": "Points to product label.",
        "qa": {
          "score": 100,
          "failed": []
        }
      }
    ],
    "status": "mixed_source_backed_and_voice_reviewed",
    "sources": [
      "data/intelligence/JV-CALCIT/conversion-blockers.json",
      "data/content/brand-voice/elite-faq-templates.json"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "qa": {
    "sectionScores": {
      "scientificStudy": 100,
      "timelineBlock": 100,
      "comparisonTable": 100,
      "faqBlock": 100
    },
    "overallScore": 100,
    "failedChecks": [],
    "checksRun": [
      "empty",
      "forbidden_phrase",
      "medical_claim"
    ]
  },
  "overallStatus": "draft_ready_for_review",
  "blockers": []
}