{
  "generatedAt": "2026-06-02",
  "voiceGuide": "data/content/brand-voice/voice-guide.md",
  "standardFaqs": {
    "vitamin": [
      {
        "questionHandle": "vitamin-how-long-results",
        "question": "How long until I notice a difference?",
        "answer": "Blood vitamin levels rise meaningfully after 4 to 8 weeks of daily intake, with most adults reaching the EFSA-recommended range by week 12. Effects on energy or immune resilience vary by individual. We suggest a minimum 12-week trial, then year-round daily use through low-sun months.",
        "evidenceTier": "general_pharmacokinetic_consensus",
        "complianceNotes": "Avoids any unauthorised efficacy claim. Frames timing factually."
      },
      {
        "questionHandle": "vitamin-stacking",
        "question": "Can I take this with other supplements?",
        "answer": "Yes. This product pairs with most daily supplement routines. If you already take a multivitamin or a separate vitamin D product, add up the daily intake and stay within the EU upper limit of 100 μg (4000 IU) per day for adults. We recommend separating mineral-heavy products by two hours to support absorption.",
        "evidenceTier": "regulatory_upper_limit",
        "complianceNotes": "Cites the regulated upper limit; advises practically without medical recommendation."
      },
      {
        "questionHandle": "vitamin-long-term-safety",
        "question": "Is this safe for ongoing daily use?",
        "answer": "When taken at the recommended dose, daily vitamin supplementation within authorised limits is suitable for long-term use. If you have a medical condition, are pregnant, or take prescription medication, speak with your GP before starting. This is not a substitute for a varied diet.",
        "evidenceTier": "regulatory_general_safety",
        "complianceNotes": "Standard food supplement disclaimer."
      },
      {
        "questionHandle": "vitamin-diet-allergens",
        "question": "Is this vegan, vegetarian, and allergen-safe?",
        "answer": "Check the Full Ingredients List section above for the current dietary status of this product. Formulation is the source of truth — we keep it current. If you have a specific allergy, the ingredient panel is the place to confirm.",
        "evidenceTier": "product_truth_pointer",
        "complianceNotes": "Points to product label."
      }
    ],
    "mineral": [
      {
        "questionHandle": "mineral-how-long-results",
        "question": "How long until I notice a difference?",
        "answer": "Mineral status changes build over weeks to months. Most customers complete a full pack before seeing measurable benefit; deeper effects on bone or joint comfort develop over six to twelve months of consistent intake. Patience and consistency matter more than dose escalation.",
        "evidenceTier": "general_mineral_kinetics",
        "complianceNotes": "Frames timing honestly without efficacy claim."
      },
      {
        "questionHandle": "mineral-stacking",
        "question": "Can I take this with my other supplements?",
        "answer": "Yes — minerals combine well with most daily routines. For best absorption, take this product separately from high-iron supplements, antacids, or large-dose magnesium products by at least two hours. Pair with a meal containing some fat where possible.",
        "evidenceTier": "absorption_consensus",
        "complianceNotes": "Practical absorption guidance, not medical."
      },
      {
        "questionHandle": "mineral-long-term-safety",
        "question": "Is this safe for long-term daily use?",
        "answer": "At the recommended daily dose, this mineral supplement is suitable for ongoing use within the authorised intake range. If you have kidney disease, take prescription medication, or are pregnant, consult your GP first.",
        "evidenceTier": "regulatory_general_safety",
        "complianceNotes": "Specific medical caveats for the mineral class."
      },
      {
        "questionHandle": "mineral-diet-allergens",
        "question": "Is this vegan, vegetarian, and allergen-safe?",
        "answer": "Check the Full Ingredients List section above. The label is the source of truth for current dietary status and allergens.",
        "evidenceTier": "product_truth_pointer",
        "complianceNotes": "Points to product label."
      }
    ],
    "botanical": [
      {
        "questionHandle": "botanical-how-long-results",
        "question": "How long until I notice a difference?",
        "answer": "Botanical effects build with continued daily use. Most customers report meaningful changes between months two and three of consistent intake. Stopping and restarting resets the clock — daily consistency is the single biggest factor.",
        "evidenceTier": "general_botanical_kinetics",
        "complianceNotes": "Frames timing honestly; avoids specific efficacy claim."
      },
      {
        "questionHandle": "botanical-stacking",
        "question": "Can I take this with other supplements?",
        "answer": "Yes — this botanical pairs with most daily routines. If you take blood-thinning medication, anti-platelet medication, or are scheduled for surgery, speak with your GP before starting any botanical supplement.",
        "evidenceTier": "drug_interaction_caution",
        "complianceNotes": "Names specific drug-class cautions relevant to botanicals like turmeric/ginger."
      },
      {
        "questionHandle": "botanical-long-term-safety",
        "question": "Is this safe for ongoing daily use?",
        "answer": "At the recommended dose, this botanical supplement is suitable for long-term daily use. As with any supplement, pause two weeks before planned surgery and inform your healthcare team if you are taking it.",
        "evidenceTier": "general_safety",
        "complianceNotes": "Pre-surgery caution standard for botanicals."
      },
      {
        "questionHandle": "botanical-bioperine",
        "question": "Why do you include BioPerine?",
        "answer": "Curcumin — the active in turmeric — is poorly absorbed on its own. BioPerine, a standardised black-pepper extract, has been shown in human trials to substantially increase curcumin absorption. We include it at the dose studied in those trials.",
        "evidenceTier": "published_human_trial",
        "complianceNotes": "Cites published trial evidence without specific therapeutic claim."
      }
    ],
    "collagen": [
      {
        "questionHandle": "collagen-source",
        "question": "How is the collagen sourced?",
        "answer": "Check the Full Ingredients List section above for the current sourcing and certifications for this product. The label is the source of truth — our marine collagen is sourced from sustainable fisheries; specifics are on the pack.",
        "evidenceTier": "product_truth_pointer",
        "complianceNotes": "Points to label for sourcing detail."
      },
      {
        "questionHandle": "collagen-how-long-results",
        "question": "How long until I notice a difference?",
        "answer": "Collagen results build slowly. Most customers report skin, hair, or joint changes between months two and four of consistent daily intake, with cumulative benefit over six to twelve months. The body uses collagen building-blocks (amino acids) gradually — daily consistency outperforms higher doses with gaps.",
        "evidenceTier": "general_collagen_kinetics",
        "complianceNotes": "Honest timing; no specific skin/joint efficacy claim."
      },
      {
        "questionHandle": "collagen-stacking",
        "question": "Can I take this with other supplements?",
        "answer": "Yes. Collagen pairs well with most daily routines. Many customers also take vitamin C alongside — vitamin C contributes to the normal formation of collagen. The two together is a practical pairing.",
        "evidenceTier": "efsa_authorised_pairing",
        "complianceNotes": "Uses the EFSA-authorised vitamin C / collagen formation wording exactly."
      },
      {
        "questionHandle": "collagen-preparation",
        "question": "How do I prepare it?",
        "answer": "Follow the dosing on the pack. Powders dissolve in warm or cool water, coffee, or smoothies — capsule formats are taken with water. Heat does not break down hydrolysed collagen peptides, so it works in hot drinks.",
        "evidenceTier": "product_format_facts",
        "complianceNotes": "Practical use; no efficacy claim."
      }
    ]
  }
}
