{
  "brand": "Nothing Fishy",
  "handle": "nothing-fishy-complete-collagen",
  "url": "https://www.nothingfishy.co/products/complete-collagen",
  "category": "collagen-plant-based",
  "extractedAt": "2026-06-02T16:35:00Z",
  "extractedBy": "Claude in-session via WebFetch",
  "relevance": "GOLDMINE for JV-COLLAGEN400. 14 PubMed/EFSA citations. 9 stat tiles with timeframes. 6-phase timeline (Day 2 → 1 Year+) matching the green 'Your Results Timeline' design Umar showed in 21 May Loom screenshots. Multi-column comparison table with quantitative competitive claims. 7-Q FAQ.",
  "sections": {
    "scientific_study": {
      "present": true,
      "headline": "Clinical Studies",
      "body_copy": "VeCollal® is the plant-based, proven formula for looking and feeling your best. In clinical trials, participants saw visible results within weeks.",
      "citations": [
        "Lin Y-K et al., Journal of Functional Foods, 2023 (VeCollal® RCT)",
        "VeCollal® in vitro fibroblast study (TCI data)",
        "VeCollal® technical data (TCI; molecular weight, amino acid profile, Clustal Omega alignment)",
        "Proksch E. et al., Skin Pharmacology and Physiology, 2014 (Marine collagen RCT)",
        "Evans M. et al., Journal of Cosmetic Dermatology, 2021 (Marine collagen RCT)",
        "Lee M. et al., Food & Function, 2023 (Marine collagen RCT)",
        "Inoue N. et al., Journal of the Science of Food and Agriculture, 2016 (Bovine collagen RCT)",
        "Bölke E. et al., Journal of Medical Food, 2019 (Bovine collagen RCT)",
        "Koizumi S. et al., Peptide Research and Therapeutics, 2018 (Fish collagen RCT)",
        "EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA). Scientific Opinion on the substantiation of health claims related to biotin. EFSA Journal 2009;7(9):1220",
        "EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA). Scientific Opinion on the substantiation of health claims related to vitamin E. EFSA Journal 2010;8(10):1816",
        "EFSA Panel on Dietetic Products, Nutrition and Allergies (NDA). Scientific Opinion on the substantiation of health claims related to vitamin C. EFSA Journal 2009;7(9):1226",
        "Papakonstantinou E, Roth M, Karakiulakis G. Hyaluronic acid: A key molecule in skin aging. Dermato-Endocrinology. 2012;4(3):253-258",
        "Shuster S. et al., The influence of age and sex on skin thickness, skin collagen and density. Br J Dermatol. 1975;93(6):639-643"
      ],
      "stat_tiles": [
        { "value": "14.6%", "label": "Reduction in fine lines & wrinkles after 2 weeks" },
        { "value": "22.4%", "label": "Reduction in wrinkles & fine lines after 4 weeks" },
        { "value": "32.9%", "label": "Reduction in wrinkles & fine lines after 8 weeks" },
        { "value": "4.8%", "label": "Collagen density increase after 2 weeks" },
        { "value": "7.4%", "label": "Skin hydration increase after 4 weeks" },
        { "value": "15.8%", "label": "Smoothness improvement after 4 weeks" },
        { "value": "16.3%", "label": "Redness reduction after 4 weeks" },
        { "value": "13.1%", "label": "Skin texture improvement after 8 weeks" },
        { "value": "5.6%", "label": "Pore size reduction after 8 weeks" }
      ],
      "notes": "Single most rigorous Scientific Studies block extracted across all 15 competitors. 14 separate peer-reviewed citations including 4 EFSA opinions. Each stat tile time-stamped (2/4/8 weeks)."
    },
    "results_timeline": {
      "present": true,
      "headline": "Your Results Timeline",
      "subtitle": null,
      "intro_copy": null,
      "phases": [
        { "phase_label": "Day 2", "body_copy": "135% Increase in Collagen Production. Complete Collagen starts working fast - supporting your body's collagen synthesis from the inside out, meaning your skin's renewal process begins almost immediately." },
        { "phase_label": "2 Weeks", "body_copy": "14.6% Reduction in fine lines & wrinkles. With early improvements in hydration, plumpness and overall glow, your skin begins to look smoother and more refreshed as collagen renewal builds." },
        { "phase_label": "4 Weeks", "body_copy": "22.4% Reduction in wrinkles & fine lines. Collagen fibres strengthen and the skin's structure becomes more supple and resilient, helping to visibly smooth and firm texture from within." },
        { "phase_label": "8 Weeks", "body_copy": "33% Reduction in wrinkles & fine lines. Your skin feels noticeably firmer and fuller, with visible improvements in tone and elasticity as deeper layers continue to regenerate." },
        { "phase_label": "3 Months+", "body_copy": "Continued improvements in overall wellbeing. After consistent use, your collagen network is visibly replenished - resulting in firmer, smoother, more radiant skin that feels strong and healthy." },
        { "phase_label": "1 Year & Beyond", "body_copy": "Improvement in skin, hair, and joint health. After consistent use, fine lines visibly fade, skin feels firmer, hair and nails grow stronger, while joints maintain flexibility and long-term resilience." }
      ],
      "notes": "EXACTLY the 'Your Results Timeline' green-design pattern Umar showed in 21 May Loom screenshots. Each phase includes a quantitative outcome + 1-2 sentence narrative. This is the gold standard for collagen Timeline structure."
    },
    "comparison_table": {
      "present": true,
      "section_title": "FASTER. SMARTER.",
      "column_headers": ["Why it Matters", "NothingFishy", "Bovine Collagen", "Marine Collagen"],
      "rows": [
        { "feature_label": "Faster results", "us_value": "2 weeks", "competitor_values": ["8-12 weeks", "8-12 weeks"] },
        { "feature_label": "Wrinkle reduction", "us_value": "-32.9% in 8 weeks", "competitor_values": ["Typically ~10-20% in 12 weeks", "Typically ~10-35% in 12 weeks"] },
        { "feature_label": "Collagen density boost", "us_value": "+13.9% in 4 weeks", "competitor_values": ["Usually +2-5% in 12 weeks", "Usually +3-6% in 12 weeks"] },
        { "feature_label": "Smarter absorption", "us_value": "~90% amino acids released in stomach", "competitor_values": ["~60% released in intestine", "~60% released in intestine"] },
        { "feature_label": "Type I collagen match", "us_value": "Perfect", "competitor_values": ["Partial", "Partial"] },
        { "feature_label": "Clean, active-only formula", "us_value": "Yes", "competitor_values": ["No", "No"] },
        { "feature_label": "Plastic-free packaging", "us_value": "Yes", "competitor_values": ["No", "No"] }
      ],
      "notes": "Quantitative competitive claims throughout — most ambitious comparison structure of all extracted brands. JV should NOT match this aggressiveness without identical evidence (Nothing Fishy is plant-based, JV-COLLAGEN400 is marine, so claims would differ)."
    },
    "faq_block": {
      "present": true,
      "section_title": "Got questions?",
      "cta_label": "View All FAQs",
      "pairs": [
        { "question": "What is Collagen and why does it matter for skin, hair, and joints?", "answer": "Collagen is one of your body's key structural proteins, making up about 30% of your total protein mass. You can think of it as the 'glue' that holds everything together, providing your skin, hair, nails, bones, and joints with strength, support, and elasticity." },
        { "question": "Why is this product more expensive than your other supplements?", "answer": "Our other supplements are essential single-ingredient products. Collagen Complete is different — a carefully blended formula with multiple active ingredients working together. At the heart of it is VeCollal® - the world's first plant-based collagen identical to human collagen, and a very costly ingredient to produce." },
        { "question": "Does this product work with your other products?", "answer": "Yes. Collagen Complete is designed to sit alongside the rest of our range. Many customers combine it with Omega-3, Vitamin D3 or Sea Moss for all-round support." },
        { "question": "Do I really need a supplement, or can I get enough Collagen naturally?", "answer": "Collagen isn't an 'ingredient' you can get from your food. It's a protein your body naturally produces from amino acids in your diet. But from your mid-20s, collagen production slows down, falling by about 1% each year. A high-quality supplement can top up your collagen levels." },
        { "question": "What makes Complete Collagen unique compared to marine or bovine collagen?", "answer": "Apart from being unethical and less sustainable to produce, animal collagen is fundamentally different from human collagen. It's often missing essential amino acids, like l-tryptophan, which make it an incomplete protein. VeCollal® is a biomimetic collagen designed to replicate the exact structure and amino acid profile of human Type 1 collagen." },
        { "question": "Does it only help skin, or also hair, nails, joints, and energy?", "answer": "VeCollal® is clinically proven to transform your skin, but there are plenty more benefits. Hair and nails: Biotin and Bamboo Extract (silica) support keratin and collagen production. Muscles and joints: collagen also supports cartilage, tendons, and ligaments. Energy and vitality: Vitamin C contributes to energy metabolism." },
        { "question": "What happens if I stop taking it, will my results stop?", "answer": "Like any supplement, your results will gradually fade if you stop taking it. Collagen levels naturally decline with age, so consistency is key." }
      ],
      "notes": "7 Q&A. Tier-1 voice quality — confident, scientific, transparent about positioning vs animal collagen."
    }
  }
}
