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  "earlyRead": {
    "whatWeCanSayNow": [
      "The first tranche successfully captured Amazon and Trustpilot review text under a very small spend cap.",
      "Amazon already contains useful product-development signals around value perception, pack fill, dissolving and repeat-use willingness.",
      "Trustpilot captured enough brand-level reviews to inspect subscription/delivery/trust themes, but they need collagen-specific filtering before final decisions.",
      "The Reddit actor produced a small and noisy set, so Reddit needs a better next pass via stricter URL/thread targeting rather than broad search."
    ],
    "doNotConcludeYet": [
      "Do not choose the final flavour from this starter sample alone.",
      "Do not claim unflavoured, vanilla, chocolate or berry wins until review volume is larger and cleaner.",
      "Do not use current JV capsule evidence as proof for powder taste or mixability."
    ]
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  "evidenceSnippets": [
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Vital Proteins Marine Collagen Peptides Powder Supplement",
      "text": "This Collagen product is not for me, but an elderly friend of mine. She very satisfied with this product.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1VFW76DBCISZV"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Marine Collagen",
      "text": "Why did you choose this product over others?: Result was good",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1WUR7YBQUSD28"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Great way to get your collagen.",
      "text": "Good price for the volume. I put it in my morning coffee.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/RHRQISZ1BS7RX"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 1,
      "title": "Half filled container",
      "text": "I just opened the container. Is it normal that it is half way filled only? Last one I had bought was filled to the top?!",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/RVQ6Z91UMZ9Y6"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 1,
      "title": ".",
      "text": "No effect",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R2ED0QADIZ63KD"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 2,
      "title": "Is it Hydrolyzed?",
      "text": "It doesnt say on the product that its hydrolyzed. Can thr vitql proteins team pls clarify why it doesnt state the same on the product but you market it as hydrolyzed on here.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R78VF9NHJPQ97"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Perfect - Fragrance Free and Tasteless",
      "text": "Perfect addition to a morning or mid afternoon coffee for those in need of a little extra collagen. Fragrance free and you can’t even taste it.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1LFQ9JRBNBXBE"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Very happy with that collagen",
      "text": "Great product",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R34QP30N74698T"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 2,
      "title": "Look at the grams and compare prices",
      "text": "Seems to be less for the same price. Will look elsewhere in future",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/RF5491C1H7803"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Truly no taste!",
      "text": "Really no taste, I love it, use it for years now. I have it in hot and cold drinks, dissolves in everything. No idea if it works, but I believe lol 😃",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R17XQQ1GW9EEUP"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Collagen Powder",
      "text": "I've been using Nourish Ninjas Collagen Powder for a few weeks, and I've noticed smoother skin, stronger nails, and less joint pain. The high collagen concentration and added nutrients like hyaluronic acid and biotin make it a great all-around wellness supplement. It's easy to mix into drinks and has no flavor, which is a big plus for me. Definitely recommend it for anyone looking to boost their beauty and joint heal",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1R8Q3KRXEA605"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Good quality collagen",
      "text": "Great quality mix of collagen with some other vitamins and minerals, that improves condition of your skin, nails and hair. Beauty formula is unflavoured so it is very easy to add it anywhere like coffee or smoothie or mix in any other food product. Easy to take and effective.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1WF36TFTB93BU"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Lovely collagen supplement",
      "text": "This is a really lovely collagen supplement. As well as hydrolysed collagen peptides, it contains vitamin C and biotin. It dissolves easily and is pleasant to drink. Unfortunately, I can't comment on value for money because the price is currently not available for me.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R26NTSX5CRLQ7P"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 4,
      "title": "I also noticed my hair looks shinier, which is a nice bonus!",
      "text": "I’ve been using this collagen powder for a month now, and I’m impressed with the results. My skin feels smoother and more hydrated, and my nails have stopped breaking as easily. I also noticed my hair looks shinier, which is a nice bonus! The powder blends well into my morning coffee or smoothies without affecting the taste, making it super convenient to use. The addition of hyaluronic acid, vitamin C, and biotin is ",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/RJX57MAVJWMP4"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Nice",
      "text": "Great quality collagen powder to keep my hair and nails looking their best",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1ZUBAKJ7PIYME"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 4,
      "title": "The supplement powder is good but I'm not a fan of the packaging",
      "text": "The tub arrived with some powder on the outside. Three small clear circular stickers are the safety seals and to hold the lid closed on the tub. The tub appears to be made from cardboard. A metal tray/lid is internally on top of the powder and the scoop. This wasn't flush when the external top was first removed. The powder mixes okay with a drink in a protein shaker bottle. Although unflavoured it does slightly chang",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/RD5R9FJ1MQ97Z"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Easy to add to your diet",
      "text": "Collagen capsules can be large and difficult to swallow to I really like this tub of powder, which can be added to drinks without altering their flavour. The main issue is I don’t really want the addition vitamins, as I already take a multivitamin gummy and don’t want to potentially take too much. Apparently it can take about 3 months for you to notice any advantages of taking collagen, so don’t expect this to make a",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R36XR695CU28XI"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 4,
      "title": "Very good, 30 days at 10,000mg per day and no nasty sweeteners or gucky taste",
      "text": "This is a lab tested product which I like to see for all marine based supplements. Nice cardboard tub, yay, no half-empty giant plastic tub. Metal lid. Also good. Flavourless and dissolves easily so versatile. No idea if this is having benefits yet but one comment is, while getting Vit C and some other supplements added, please check if you are taking multiple supplements. I used an app for a few weeks that tracked v",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R21IIS6Z58LGUC"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Good Value, and Eco-Friendly Packaging",
      "text": "This marine collagen powder strikes a good balance between quality and practicality, offering a well-rounded supplement fortified with hyaluronic acid, vitamin C, and biotin to enhance its health benefits. It's currently £29.99 for 30 servings, so £1 per day which seems ok considering that contains 10g of collagen plus additional nutrients, although I'm always annoyed about \"additional nutrients\" in products as most ",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1N7HPCSIQ87KV"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 3,
      "title": "Mixes easily, yet to see any immediate benefits",
      "text": "I have deliberately waited for just over 10 days before posting this review so that I could write honestly about my experience using Nourish Ninjas Collagen Powder. First off, I have to say, when I received the product, I was surprised by the packaging. It honestly felt like I was opening an expensive skincare cream, not a collagen supplement. It was definitely something different but still nice to experience. 💊 Why",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R3UA01EWP0JE5C"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Good price",
      "text": "Good price",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R2JK4GW2ZNETPY"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Good",
      "text": "Excellent",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/RXVO0OCY1UTW3"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 3,
      "title": "Smell and flavor",
      "text": "It says unflavored But there is an annoying flavor in it And there’s a very strong smell",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1HT62L4HEVJBL"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Great",
      "text": "Great",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R3MGCC7IQ4Y1DS"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 1,
      "title": "Product seal broken on arrival",
      "text": "The product arrived with the seal already open/ broken. States on the packet not to use it if the seal is already broken, yet it can’t be replaced?!",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1Z0REPTZLD002"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 1,
      "title": "No beneficial changes",
      "text": "The sunnah supplements protein collagen is sooo much better than this. It cleared my skin in 2 weeks. This one is so small and I have seen absolutely no difference. Won’t be buying again.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R18XMXTXGM8S1N"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Best!",
      "text": "Best marine collagen i ever used ,a bit pricey ,but worth the money !",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R26M4DA22C1Y3O"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "It works.",
      "text": "I feel my skin is smoother, my hair and nails stronger. It works for me.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R26V4DDFP2FS62"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 1,
      "title": "Disappointed",
      "text": "Very disappointed. Not as advertised the weight is a lot less, so felt cheated and ripped off even though I returned for a refund , I wasn't happy with the whole process.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1RCJS0R8Z1CGG"
    },
    {
      "source": "amazon",
      "competitor": "Vital Proteins marine collagen unflavoured powder",
      "rating": 5,
      "title": "Must buy",
      "text": "This is the only trustworthy collagen peptide in the market",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/RVZ43R7GCDZKI"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 4,
      "title": "Mixes well into coffee",
      "text": "It's nicely presented in a cardboard tub and comes with a scoop inside for measuring the amount you need. It mixes nicely into coffee and is basically tasteless so it's easy to take. It's almost impossible to tell whether it's making any difference to anything, but it doesn't seem to be doing any harm and if you think a collagen supplement will work for you then this seems to be a good option.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R2XILSGNGBDSUU"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Unflavoured",
      "text": "Blends in well, absolutely no taste at all, 30 servings, can add to any drink",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R22EH11ME5IVW6"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 4,
      "title": "30 servings of high-quality collagen that is easy to use in hot and cold drinks",
      "text": "This collagen comes in a stiffened card tub with a metal inner lid for freshness. There is a scoup for accurate measuring supplied and the tub is full to the top, so no packaging is wasted, and the tub is easy to store and stacks well. The marine collagen may be just type 1 or it could be types 1 and 3, but it does not actually say on the packaging. It does also have other nutrients added to help make most improvemen",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R2HHDTZDXG9Z32"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 4,
      "title": "Mixs into coffee or porridge nice and easy",
      "text": "I have been taking this for two weeks now I was adding it to my coffee every morning stirring really easily. Personally I could taste that it slightly tasted different but nothing that put me off drinking it. I even put it in my porridge the other morning, stored in well, One thing I have noticed is this makes my wee really bright yellow (not a dehydrated dark yellow but a very bright fluorescent yellow) this also ma",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R13MKJ3DGMM897"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 4,
      "title": "Atypical packaging",
      "text": "All other collagen powders that I've seen and/or purchased, have come in plastic containers. This one comes in a cardboard container, with a metal lid beneath the cardboard lid. A plastic scoop is included. The cardboard container and metal lid is a definite plus for its eco friendliness. The powder is completely tasteless, so can be mixed or blended into anything you like without changing flavour or texture. Do chec",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/ROQYGH92YM9S6"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 4,
      "title": "Good collagen combo",
      "text": "A good combination of ingredients to support skin and joint health. Like the cardboard tub. Mixes well in my coffee. Price could be better, let's hope it's on a lightning deal soon!",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1CN9UF1CHBKPD"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Good Quality.",
      "text": "This marine collagen comes in a smart cylindrical tube, obviously aimed at looking a de luxe product. The top of the box lifts off and there is a clip-in metal lid that keeps the contents safely. There is a scoop supplied that holds the recommended ten grams daily dose. The powder disperses well and quickly. It has no flavour apart from a very slight collagen scent. I mix it with water and a teaspoon of raw cocoa pow",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1E712WJ5N5OV3"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 4,
      "title": "Important supplements in powder form",
      "text": "The composition of these supplements is excellent, combining essential vitamins and minerals with an enhanced amount of vitamins B and C. The powder is exceptionally fine, easily dissolving in water or other beverages. Its most notable characteristic is its taste—or rather, the lack thereof; it's completely tasteless. It could be subjective, but I've noticed an increase in energy since I began taking it.",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/RMVX0PNCQIG3D"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Decent Premium Collagen Powder - Recommended",
      "text": "This is is a really decent premium collagen powder which covers everything you need for healthy skin, nails and hair as well as good joint support and overall health improvement when taken consistently. Its a great blend which is reasonable value for a fully months worth if you take every day and is great that its virtually tasteless so you can mix in with anything from protein shakes to cereal mixes etc and really i",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R22SSLVZM75QN"
    },
    {
      "source": "amazon",
      "competitor": "Nourish Ninjas marine collagen unflavoured powder",
      "rating": 5,
      "title": "Good combination, dose and format",
      "text": "10 grams seems like a high daily dose, but the advantage of having collagen in this powder format is you can vary the dose if and when you want. I've had no problem with the recommended dose, it will last a month at that rate. The additional ingredients should work synergistically with the collagen - the hyaluronic acid for further skin-plumping, the vitamin C to help synthesise the collagen, and the biotin to suppor",
      "url": "https://www.amazon.co.uk/gp/customer-reviews/R1DU61N21KUJ59"
    }
  ]
}
