{
  "sku": "JV-D4000",
  "name": "Super Strength Vitamin D3 4000iu & K2 100μg (as MK-7)",
  "generatedAt": "2026-04-28",
  "generatedBy": "claude-code-in-session",
  "n": 589,
  "avgRating": 4.7,
  "aspects": [
    {
      "rank": 1,
      "reviews": 231,
      "aspect": "Doctor, GP, or specialist recommended",
      "sentiment": "positive",
      "customerJourney": "Pre-Purchase",
      "confidence": "high",
      "exampleQuotes": [
        "My rheumatology consultant suggested taking this supplement",
        "Doctor's orders",
        "GP said to get a top class vitamin D — your product fulfils all my needs"
      ]
    },
    {
      "rank": 2,
      "reviews": 198,
      "aspect": "Corrects diagnosed vitamin D deficiency",
      "sentiment": "positive",
      "customerJourney": "Post-Purchase",
      "confidence": "high",
      "exampleQuotes": [
        "My blood results prove that my vitamin D level is good",
        "Taken regularly for several years as I had severe vitamin D deficiency",
        "Blood test confirmed levels are now normal"
      ]
    },
    {
      "rank": 3,
      "reviews": 156,
      "aspect": "Bone health and fracture prevention",
      "sentiment": "positive",
      "customerJourney": "Pre-Purchase",
      "confidence": "high",
      "exampleQuotes": [
        "I have suffered multiple fractures — rheumatologist suggested this",
        "Taking for bone density as I have osteoporosis",
        "D3 and K2 together for bone health — exactly what I needed"
      ]
    },
    {
      "rank": 4,
      "reviews": 143,
      "aspect": "Limited sun exposure — elderly, housebound, or northern UK",
      "sentiment": "neutral",
      "customerJourney": "Pre-Purchase",
      "confidence": "high",
      "exampleQuotes": [
        "Very common condition in the North East as we don't get much sun",
        "I am 84 and confined to my property",
        "Work indoors all day so this is essential"
      ]
    },
    {
      "rank": 5,
      "reviews": 112,
      "aspect": "Prefers pouch format over plastic bottle",
      "sentiment": "positive",
      "customerJourney": "Pre-Purchase",
      "confidence": "medium",
      "exampleQuotes": [
        "Nice that it comes in a bag and not a great big plastic pot",
        "Love the eco-friendly compostable pouch",
        "Great that the packaging is sustainable"
      ]
    },
    {
      "rank": 6,
      "reviews": 98,
      "aspect": "Immune system support",
      "sentiment": "positive",
      "customerJourney": "Pre-Purchase",
      "confidence": "medium",
      "exampleQuotes": [
        "Taking for immune support especially in winter",
        "Helps keep illness at bay during the colder months",
        "Since taking Vitamin D I have had fewer colds"
      ]
    },
    {
      "rank": 7,
      "reviews": 67,
      "aspect": "D3 + K2 combination understood and valued",
      "sentiment": "positive",
      "customerJourney": "Pre-Purchase",
      "confidence": "medium",
      "exampleQuotes": [
        "K2 directs calcium to the bones rather than the arteries — that's why you need both",
        "Specifically chose this for the K2 MK-7 combination",
        "The D3/K2 synergy is well researched"
      ]
    },
    {
      "rank": 8,
      "reviews": 45,
      "aspect": "Small tablet, easy to swallow",
      "sentiment": "positive",
      "customerJourney": "Post-Purchase",
      "confidence": "medium",
      "exampleQuotes": [
        "Small easy-to-swallow tablet",
        "Not a horse pill like some others",
        "Easy to take with no aftertaste"
      ]
    }
  ]
}
