{
  "brand": "Ancient & Brave",
  "handle": "ancient-and-brave",
  "url": "https://ancientandbrave.earth/",
  "category": "collagen-wellness",
  "extractedAt": "2026-06-02T16:35:00Z",
  "extractedBy": "Claude in-session via WebFetch",
  "relevance": "Collagen NPD competitor + design language reference (Umar 21 May). 'BECOME Study' clinical-trial positioning.",
  "sections": {
    "scientific_study": {
      "present": true,
      "headline": "Our landmark clinical trial on True Collagen for whole-body health",
      "body_copy": "We are thrilled to introduce the BECOME Study (Benefits of Bovine Collagen vs. Placebo on Skin, Hair...).",
      "citations": [],
      "stat_tiles": [
        { "value": "100%", "label": "Felt their skin was more hydrated" },
        { "value": "81%", "label": "Felt more energized throughout the day" },
        { "value": "93%", "label": "Noticed increase in muscle strength" }
      ],
      "notes": "Branded study name (BECOME). Section title 'Real Results. Real People' frames as citizen-science community. Body copy truncated in fetch."
    },
    "results_timeline": {
      "present": false,
      "headline": null,
      "subtitle": null,
      "intro_copy": null,
      "phases": [],
      "notes": "No dedicated timeline visible from homepage."
    },
    "comparison_table": {
      "present": false,
      "section_title": null,
      "column_headers": [],
      "rows": [],
      "notes": null
    },
    "faq_block": {
      "present": false,
      "section_title": null,
      "cta_label": null,
      "pairs": [],
      "notes": "FAQ likely on individual product pages — homepage doesn't show one."
    }
  }
}
