# Collagen NPD priority workstream

Generated: 2026-05-21T08:15:49.190Z

Umar's 6 May email makes collagen product-development intelligence the priority and asks to hold other JV work until this is done.

## Research objective
Reverse-engineer the UK collagen market from flavour, retention/subscription, mixability/dissolvability, positioning and customer psychology. This is not ingredient-only research.

## Required dimensions
- flavour intelligence
- chalkiness / mixability / dissolvability
- sweetness, smell and aftertaste
- daily usability
- retention and subscription potential
- positioning and customer psychology

## Candidate flavours
1. Unflavoured
2. Vanilla
3. Chocolate
4. Fresh berry / mixed berries

## Current evidence in dashboard
- Existing competitor PDP captures: Feel, Ancient & Brave, Heights, Wild Nutrition, Dirtea, Ethical Nutrition, Puro Labs.
- Existing DataForSEO Amazon UK product search for JV-COLLAGEN400 can seed ASIN targeting.
- Existing JV truth for JV-COLLAGEN400 is capsule-format product truth only; do not confuse this with the upcoming collagen NPD powder/drink decision.

## Next scrape tranche, low-risk
Keep the first paid expansion capped at a few dollars. Prioritise:
1. Amazon reviews for 8-12 UK collagen ASINs, focused on flavour/mixability complaints.
2. Reddit threads for collagen powder taste, unflavoured collagen in coffee, marine collagen smell, and best collagen UK.
3. Trustpilot reviews for competitor brands where reviews mention subscription, taste, delivery or cancellation.

## Dashboard routes
- /product/COLLAGEN-NPD/research-profile
- /product/COLLAGEN-NPD/raw-evidence
- /product/COLLAGEN-NPD/flavor-intelligence
