{
  "sku": "JV-D4000",
  "name": "Super Strength Vitamin D3 4000iu & K2 100μg (as MK-7)",
  "generatedAt": "2026-05-19T14:52:13.873Z",
  "generatedBy": "extract-audience.ts",
  "n": 589,
  "sourceStatus": {
    "feefo": "available",
    "amazonJv": "available:1",
    "amazonCompetitors": "available:1",
    "trustpilot": "available:1",
    "reddit": "available:1",
    "competitorPdp": "available:7"
  },
  "coverage": "pilot_feefo_plus_external_sources",
  "profiles": [
    {
      "rank": 1,
      "segment": "Pre-purchase evaluator",
      "motivation": "Doctor, GP, or specialist recommended",
      "sentiment": "positive",
      "reviewVolume": 231,
      "customerLanguage": "My rheumatology consultant suggested taking this supplement",
      "contentUse": "Primary pdp.who_its_for framing",
      "source": "Feefo review-aspects rank 1",
      "status": "ready_for_human_review"
    },
    {
      "rank": 2,
      "segment": "Post-purchase routine user",
      "motivation": "Corrects diagnosed vitamin D deficiency",
      "sentiment": "positive",
      "reviewVolume": 198,
      "customerLanguage": "My blood results prove that my vitamin D level is good",
      "contentUse": "Secondary benefit, FAQ, or comparison copy",
      "source": "Feefo review-aspects rank 2",
      "status": "ready_for_human_review"
    },
    {
      "rank": 3,
      "segment": "Pre-purchase evaluator",
      "motivation": "Bone health and fracture prevention",
      "sentiment": "positive",
      "reviewVolume": 156,
      "customerLanguage": "I have suffered multiple fractures — rheumatologist suggested this",
      "contentUse": "Secondary benefit, FAQ, or comparison copy",
      "source": "Feefo review-aspects rank 3",
      "status": "ready_for_human_review"
    },
    {
      "rank": 4,
      "segment": "Pre-purchase evaluator",
      "motivation": "Limited sun exposure — elderly, housebound, or northern UK",
      "sentiment": "neutral",
      "reviewVolume": 143,
      "customerLanguage": "Very common condition in the North East as we don't get much sun",
      "contentUse": "Secondary benefit, FAQ, or comparison copy",
      "source": "Feefo review-aspects rank 4",
      "status": "ready_for_human_review"
    },
    {
      "rank": 5,
      "segment": "Pre-purchase evaluator",
      "motivation": "Prefers pouch format over plastic bottle",
      "sentiment": "positive",
      "reviewVolume": 112,
      "customerLanguage": "Nice that it comes in a bag and not a great big plastic pot",
      "contentUse": "Secondary benefit, FAQ, or comparison copy",
      "source": "Feefo review-aspects rank 5",
      "status": "ready_for_human_review"
    },
    {
      "rank": 6,
      "segment": "Pre-purchase evaluator",
      "motivation": "Immune system support",
      "sentiment": "positive",
      "reviewVolume": 98,
      "customerLanguage": "Taking for immune support especially in winter",
      "contentUse": "Secondary benefit, FAQ, or comparison copy",
      "source": "Feefo review-aspects rank 6",
      "status": "ready_for_human_review"
    },
    {
      "rank": 7,
      "segment": "Pre-purchase evaluator",
      "motivation": "D3 + K2 combination understood and valued",
      "sentiment": "positive",
      "reviewVolume": 67,
      "customerLanguage": "K2 directs calcium to the bones rather than the arteries — that's why you need both",
      "contentUse": "Secondary benefit, FAQ, or comparison copy",
      "source": "Feefo review-aspects rank 7",
      "status": "ready_for_human_review"
    }
  ]
}
