{
  "sku": "JV-D4000",
  "name": "Super Strength Vitamin D3 4000iu & K2 100μg (as MK-7)",
  "generatedAt": "2026-04-28",
  "generatedBy": "claude-code-in-session",
  "priority": "HIGH — 589 reviews, #2 SKU by revenue. D3+K2 science story needs visual investment.",
  "shotList": [
    { "shotId": "D4-1", "type": "Hero product", "description": "Pouch on warm slate or stone surface. Morning light from side. Small cluster of softgel-sized white tablets in front. Golden warm tone matching the sunrise motif on label.", "purpose": "PDP primary — replaces flat white background", "surface": "Warm grey slate or light stone", "lighting": "Soft side light, warm morning tone", "props": ["4-5 white tablets arranged naturally"] },
    { "shotId": "D4-2", "type": "Sunshine / lifestyle", "description": "Person (55-75, any gender) standing in soft natural daylight, hands raised slightly or face tilted up. Feeling of warmth and vitality. Copy space on one side.", "purpose": "PDP lifestyle banner — connects product to sun/vitality outcome", "surface": "Outdoor, natural light", "lighting": "Natural daylight, golden hour or late morning", "props": ["None"] },
    { "shotId": "D4-3", "type": "D3+K2 infographic flat-lay", "description": "Top-down: pouch + a small card with two icons — sun (D3) and bone (K2) — and brief text 'D3 raises levels. K2 protects arteries.' Clean and minimal.", "purpose": "Explains the D3+K2 combination — the main differentiation vs plain D3", "surface": "Off-white linen", "lighting": "Overhead diffused", "props": ["Simple printed card/infographic", "Optional: small calcium-rich food (almond, broccoli floret)"] },
    { "shotId": "D4-4", "type": "Close-up detail", "description": "Tight crop on the label showing 'D3 4000iu & K2 100μg as MK-7 · Super Strength · Vegetarian · Fully Compostable'.", "purpose": "Trust and quality shot — highlights super-strength and eco credentials", "surface": "Any (out of focus)", "lighting": "Soft, no label glare", "props": [] },
    { "shotId": "D4-5", "type": "Group / bone health range", "description": "D4000 alongside JV Calcium, Magnesium, or other bone health products on slate surface.", "purpose": "Bundle and range advertising", "surface": "Warm slate", "lighting": "Matching D4-1", "props": ["Other JV bone health products"] }
  ],
  "mustCommunicate": ["D3+K2 synergy — why both are needed together", "Clinical/GP recommendation credibility", "Bone health and immune function outcomes", "Super strength — 4000iu is therapeutic not maintenance", "Eco-friendly compostable pouch"],
  "mustNOTCommunicate": ["Clinical/medical white-coat imagery", "Staged stock photography", "Dark or edgy aesthetic"],
  "styling": { "background": "Warm stone or slate — warmer than turmeric's linen to suit the vitamin D/sunshine narrative", "lighting": "Warm golden morning tone — tie to the sunrise label motif", "props": "Minimal. Tablets only or a simple printed D3/K2 explainer card. No food props." },
  "aiGenerationNotes": { "referencePrompt": "Generate a PDP hero image for JustVitamin Vitamin D3 4000iu & K2 supplement pouch. Warm stone surface. Morning light from left. Warm golden tones echoing the sunrise motif on the label. 4-5 small white tablets in foreground. Clean, professional, trustworthy.", "targetAesthetic": "Warmer than turmeric — lean into the sunshine/vitality association. Stone surface over linen." },
  "conversionBlockersAddressed": ["D4-3 (infographic) addresses: D3+K2 science invisible", "D4-2 (lifestyle) addresses: no clinical/doctor credibility visual", "D4-4 (detail) addresses: compostable packaging undersold"]
}
