{
  "sku": "JV-D1000",
  "name": "Vitamin D Effervescent Tablets - 1000iu",
  "generatedAt": "2026-05-20T02:39:17.198Z",
  "generatedBy": "synthesize-top3-market-insights.ts",
  "sourceCoverage": {
    "officialPdpFacts": 5,
    "publicReviewSignals": 3,
    "amazonSignals": 3,
    "redditSignals": 3,
    "competitorSignals": 4,
    "apifyCaptured": true,
    "apifyFallbackUsed": false
  },
  "offer": "Make the format the offer: a simple daily Vitamin D3 drink for low-sun routines, not another capsule/tablet.",
  "competitor": {
    "brand": "Vitabiotics Immunace Fizz",
    "source": "Apify capped scrape",
    "url": "https://www.vitabiotics.com/collections/all-vitabiotics-products/products/immunace-fizz-effervescent-tablets",
    "fallbackUsed": false,
    "signals": [
      "Immunace Fizz leads with convenient, great-tasting effervescent orange drink format for people who dislike swallowing tablets.",
      "The PDP positions 1000IU Vitamin D inside a broader 12-nutrient immune/vitality formula with Vitamin C, Zinc and Selenium.",
      "The offer uses 3-for-2 and subscribe-and-save mechanics alongside free UK delivery.",
      "The brand proof angle is “from the UK’s No.1 vitamin company”."
    ],
    "whitespace": [
      "Just Vitamins must make the drink format visually obvious: peach/passion fruit, one tablet in 200ml water.",
      "Because the SKU is single-ingredient Vitamin D3, compete on simplicity and daily maintenance rather than broad multinutrient complexity.",
      "Exclude swallow-tablet Amazon/category language from this PDP."
    ],
    "apifyCaptured": true,
    "apifyTitle": "Immunace Fizz | Immune System Tablets | Vitabiotics",
    "apifyRunId": "Q8XvXoemqf6ubRErn",
    "apifyDatasetId": "xGU1dPOgaHR0razQd",
    "apifyRequestCap": 3
  },
  "synthesis": {
    "customerObjections": [
      "UK dose confusion",
      "Customers want simple daily routine language",
      "Amazon supplement trust concern"
    ],
    "marketplacePressure": [
      "Exact Amazon JV effervescent listing not confirmed",
      "Effervescent competitors win on flavour clarity",
      "Swallow-tablet Amazon snippets must be excluded"
    ],
    "pdpDecisions": [
      "Hero image/copy should show the tablet dissolving in water and name the peach/passion fruit flavour.",
      "FAQ should explain this is for daily maintenance/support and not a treatment for diagnosed deficiency.",
      "Offer module should compare “drink format” against capsules/tablets, not claim superiority over medical dosing.",
      "Out-of-stock or availability status needs owner confirmation before final export."
    ],
    "contentGuardrails": [
      "Any small-tablet/easy-swallow Vitamin D3 tablet content belongs to a different Just Vitamins product and is excluded.",
      "D4000/K2 content is excluded from this SKU.",
      "Do not claim Amazon review proof for JV-D1000; use this as competitor/category context only.",
      "Exclude this language from JV-D1000 because this product is an effervescent drink tablet.",
      "Final copy still requires human content and compliance approval."
    ]
  }
}
