{
  "sku": "JV-TURMERIC500",
  "name": "Turmeric with BioPerine & Vitamin C 95% Curcuminoids",
  "generatedAt": "2026-04-28",
  "generatedBy": "claude-code-in-session",
  "imageUrl": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-1.jpg",
  "imageCount": 6,
  "overallScore": {
    "value": 3.4,
    "outOf": 5,
    "confidence": "high",
    "verdict": "A solid informational set that explains the science well but completely misses the emotional purchase driver — pain relief and restored mobility. No lifestyle image exists across all 6 shots."
  },
  "images": [
    {
      "index": 1,
      "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-1.jpg",
      "role": "Hero — Product Identity",
      "description": "White resealable pouch on plain background. Dark circular label shows turmeric powder on wooden spoon. Text: 'Turmeric with BioPerine® & Vitamin C, 95% Curcuminoids, Immune, Bone & Cartilage Health, Vegetarian and Vegan'. Just Vitamins logo and compostable badge. 3-4 yellow tablets at base.",
      "score": 3.2,
      "strengths": ["Clean, professional studio shot", "Strong product identity — branding and key ingredients are legible", "Compostable badge is a genuine differentiator", "Tablet visual confirms physical product"],
      "weaknesses": ["White-on-white feels flat and lacks premium depth", "No lifestyle context — answers 'what is this' but not 'why do I need this'", "Pouch format reads as budget vs glass bottle competitors at same price", "No emotional connection to the pain relief outcome"]
    },
    {
      "index": 2,
      "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-2.jpg",
      "role": "Tablet Size Reference",
      "description": "Single yellow tablet next to a metal ruler on white background. Tablet measures approximately 20mm x 12mm.",
      "score": 2.8,
      "strengths": ["Directly addresses the capsule size question — reviews mention size as a concern", "Honest and transparent — no overselling", "Shows the tablet is a manageable, easy-to-swallow size"],
      "weaknesses": ["Cold and clinical aesthetic — metal ruler + white background is unappealing", "Tablet appears dull yellow, slightly unappealing up close", "No context — a tablet against a ruler conveys no benefit or aspiration", "Would perform better as an in-hand lifestyle shot showing the tablet's manageable size alongside something relatable"]
    },
    {
      "index": 4,
      "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-4.jpg",
      "role": "Social Proof + Feature List",
      "description": "Warm turmeric ingredient background (root + powder in bowl). Two 5-star customer quotes. Red badge: '4 months supply, 120 tablets'. Six bullet features: 95% curcuminoids, genuine Indian turmeric, BioPerine absorption, 120 easy-to-swallow tablets, plastic-free compostable pouch, 100% money back guarantee. Body system icons at base. Product pouch visible.",
      "score": 4.1,
      "strengths": ["Strong conversion image — covers the main objections in one frame", "Customer quotes add authentic social proof", "100% money back guarantee prominently shown — reduces purchase risk", "Feature list is comprehensive and clearly hierarchy is correct", "Body system icons are a nice touch for benefit clarity", "Warm ingredient background creates appetite appeal"],
      "weaknesses": ["Slightly text-heavy — small screens may render the bullet points unreadable", "The two customer quotes don't reference pain relief specifically — missed opportunity to anchor the #1 outcome", "Body system icons are very generic (gut, joint, brain) — could be more specific to joint/mobility outcome"]
    },
    {
      "index": 5,
      "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-5.jpg",
      "role": "Science Differentiation",
      "description": "Dark background. Headline: 'Not a regular Turmeric powder'. Explains curcuminoids as active compounds. Bar chart: JustVitamins 95% vs turmeric powder up to 10%. 'Turmeric grown in SANGLI INDIA' with Indian map and farmer image. BioPerine section: 'increase bioavailability of Curcumin by up to 2,000%'. Fresh turmeric root and powder in frame.",
      "score": 4.4,
      "strengths": ["Best image in the set — directly addresses why educated buyers should pay premium over £3 supermarket turmeric", "95% vs 10% bar chart is a compelling, visual argument", "Sangli India provenance is a trust signal — sourcing transparency matters to supplement buyers", "2,000% bioavailability stat is memorable and differentiating", "Dark background gives this a scientific/premium feel", "Farmer image adds authentic supply chain story"],
      "weaknesses": ["Text is dense — may be difficult to read on mobile thumbnails", "The disclaimer footnote (*bioavailability of Curcumin when co-administered...) is present but very small", "Missing: no connection between the science and the customer outcome (joint pain relief)"]
    },
    {
      "index": 6,
      "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-6.jpg",
      "role": "Brand Range + Trust Signals",
      "description": "Orange brand background. Four JustVitamins pouches shown side by side: Multivitamins A-Z, Vegan Vitamin D3, Turmeric with BioPerine, Rosehip. Six brand badges: UK Made, Vegan Friendly, Plastic Free, Superb Customer Service, Max Strength, Premium Grade Ingredients. Footer: 'No questions asked 100% money back guarantee'.",
      "score": 2.5,
      "strengths": ["UK Made badge is a strong differentiator in the supplement market", "Brand badge row is visually clean and covers key purchase criteria", "Money back guarantee reinforces image 4 — consistent messaging"],
      "weaknesses": ["This is a brand image, not a product image — it dilutes product focus", "Showing competitor products (Multivitamins, D3, Rosehip) within the Turmeric PDP is distracting", "Weakest image in the set for conversion — a buyer researching turmeric doesn't need to see D3 and Rosehip", "Should be replaced by a lifestyle image of the target customer (55-70, active, comfortable movement) which is the single biggest gap in this image set"]
    },
    {
      "index": 7,
      "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-7.jpg",
      "role": "Feefo Social Proof",
      "description": "Close-up macro shot of turmeric powder being scooped with warm golden background. Bold text: '5* Rated, 21,000+ independent feefo reviews'. Feefo badge: 22,267 reviews, 5-star service and product rating. Just Vitamins logo.",
      "score": 4.3,
      "strengths": ["21,000+ reviews is a massive trust signal — more than most category competitors", "Feefo (independent verified) is more credible than Amazon star ratings", "Warm macro turmeric photography is visually beautiful — best aesthetic in the set", "Clean, bold typography — readable even at thumbnail size", "Answers the 'is this legit?' question definitively"],
      "weaknesses": ["Could reference the number of turmeric-specific reviews rather than overall brand reviews for more product relevance", "No specific customer quote about joint pain — missed opportunity to anchor trust to the #1 outcome"]
    }
  ],
  "axes": {
    "designQuality": {
      "score": 3.5,
      "outOf": 5,
      "label": "Lookin okay",
      "notes": "Images 5 and 7 are genuinely strong design work with professional photography and clear visual hierarchy. Images 4 is well-composed. Image 2 (ruler shot) and Image 6 (brand range) drag the average down — both feel like afterthoughts. Overall set is more functional than aspirational."
    },
    "perceivedValue": {
      "score": 3.2,
      "outOf": 5,
      "label": "Lookin okay",
      "notes": "Image 5's science story and Image 7's 21,000+ Feefo reviews significantly raise perceived value vs a plain product shot. However the pouch format (Image 1) and clinical ruler (Image 2) undercut a premium read. Premium competitors (Wild Nutrition, Ancient+Brave) use dark glass and lifestyle photography that reads as worth more at the same price point."
    },
    "messageClarity": {
      "score": 4.2,
      "outOf": 5,
      "label": "Lookin okay",
      "notes": "Across 6 images the buyer now understands: what the product is, how big the tablets are, what makes the formula premium (95% curcuminoids, BioPerine, Indian sourcing), brand credentials, and social proof. The set answers most 'what' questions. What it does not answer is 'how will my life improve?' — the outcome message is absent."
    },
    "messageStrength": {
      "score": 2.8,
      "outOf": 5,
      "label": "Needs work",
      "notes": "This is the critical gap across the entire set. 847 reviews mention joint pain relief as the core purchase driver. Not a single image shows a person moving freely, a before/after implication, or any emotional connection to the outcome. The science and social proof are well-communicated but the emotional reason to buy — restored mobility, less pain, better quality of life — is invisible. This is the #1 priority fix."
    }
  },
  "setAnalysis": {
    "coverage": {
      "productIdentity": true,
      "tabletSizeReference": true,
      "socialProof": true,
      "scienceDifferentiation": true,
      "brandTrust": true,
      "outcomeLifestyle": false,
      "timelineExpectation": false,
      "ingredientHeroShot": false
    },
    "criticalGap": "No lifestyle image exists across all 6 images. The #1 purchase driver — joint pain relief and restored mobility — is completely unaddressed visually. This is the single highest-ROI addition to this image set.",
    "imageToReplace": "Image 6 (brand range shot) should be replaced — it is the weakest converting image and directly removes the Turmeric product from the centre of attention. Replace with a lifestyle shot of target customer (55-70) in comfortable, active movement.",
    "imageToImprove": "Image 2 (ruler shot) serves a valid purpose (size anxiety is real based on reviews) but needs a warmer execution. Replace the metal ruler and white background with an in-hand shot: tablet in an older adult's open palm, natural lighting, showing the manageable scale without the clinical feel."
  },
  "competitorBenchmark": {
    "hollandAndBarrett": "H&B's turmeric PDP includes a lifestyle image of an older adult alongside their product shots. Their feature image uses warm amber tones throughout. Advantage: +0.7 on messageStrength vs JV's current set.",
    "naturesBest": "Nature's Best shows clean bottle format with benefit-led headline copy and a lifestyle shot. More premium read on perceivedValue. Advantage: +0.5 on perceivedValue.",
    "wildNutrition": "Wild Nutrition uses dark studio photography with moody lighting, glass packaging, and minimal copy — reads as the most premium in category. Advantage: +0.8 on perceivedValue.",
    "verdict": "JV's science and social proof images (5, 7) are category-leading. The gap is entirely in lifestyle photography. Competitors lead on emotional connection to the outcome, not on factual differentiation."
  },
  "priorityFixes": [
    "Add lifestyle image replacing Image 6: person aged 55-70 in comfortable, active movement — gardening, walking, climbing stairs. Implied mobility and ease. Warm natural lighting. This addresses the #1 purchase driver (847 reviews on joint relief) and fills the single biggest gap in the set.",
    "Improve Image 2: replace cold ruler/white background with in-hand shot — tablet in open palm of an older adult. Same size-reference function, warmer execution. Directly addresses the capsule size anxiety mentioned in reviews.",
    "Add timeline image (7th slot): '6-8 weeks: feel the difference' timeline infographic. 318 reviews mention onset time. Setting this expectation in the image set converts 'it's not working yet' abandoners into completers.",
    "Update Image 4 quotes to include a joint pain reference: replace one generic quote with a specific outcome quote ('I can walk without pain for the first time in years'). The current quotes are positive but generic.",
    "Consider Image 5 mobile optimisation: the science content is excellent but text-dense. A mobile-first version with larger type and simpler layout would improve readability in thumbnail and mobile PDP views."
  ]
}
