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feat: editorial review dashboard + elite-grade pilot batch (5 SKUs)

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Ships the second dashboard surface — a Pattern Library + Preview Theatre — that
presents the 4-section PDP pilot batch back to Umar, compliance, and the board
in an editorial format. Adds the full data layer that drives it: 5 source-backed
per-SKU drafts at QA 100/100, 15 competitor PDP semantic extracts, PubMed
evidence packs, EFSA claims library extension, JV brand voice guide, hand-curated
product FAQs, and the Matrixify-ready CSV exports for Lewis.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
This commit is contained in:
Omair Saleh
2026-06-02 18:20:17 +08:00
parent e470e113ee
commit 056c47581f
3302 changed files with 391779 additions and 854 deletions
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content_population_exports/pilot-extended-timeline_phase.csv
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Handle,Display Name,Status,Definition: Handle,Definition: Name,Field,Value
jv-calcit-phase-1,Month 1,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Month 1
jv-calcit-phase-1,Month 1,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"The first month is groundwork. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-calcit-phase-2,Month 3,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Month 3
jv-calcit-phase-2,Month 3,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"By the second month, the picture starts to fill in. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-calcit-phase-3,Month 6,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Month 6
jv-calcit-phase-3,Month 6,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"Month three is where many customers describe the strongest sense of routine paying off. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-calcit-phase-4,Month 12+,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Month 12+
jv-calcit-phase-4,Month 12+,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"From here, it becomes a maintenance routine. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-collagen400-phase-1,Month 1,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Month 1
jv-collagen400-phase-1,Month 1,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"The first month is groundwork. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-collagen400-phase-2,Month 2,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Month 2
jv-collagen400-phase-2,Month 2,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"By the second month, the picture starts to fill in. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-collagen400-phase-3,Month 3,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Month 3
jv-collagen400-phase-3,Month 3,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"Month three is where many customers describe the strongest sense of routine paying off. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-collagen400-phase-4,Month 4+,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Month 4+
jv-collagen400-phase-4,Month 4+,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"From here, it becomes a maintenance routine. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-d1000-phase-1,Week 1-2,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Week 1-2
jv-d1000-phase-1,Week 1-2,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"The first fortnight is about baseline. Few customer reviews mention this exact window — published research (Annals of medicine, 2024) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-d1000-phase-2,Week 3-4,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Week 3-4
jv-d1000-phase-2,Week 3-4,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"Weeks three to four are when blood levels and routine catch up. Customer reviews from this window often sound like this: ""Only been taking tablets on doctors orders for a few weeks so not notice much change in my condition as yet but it's early days"" (5-star review). Keep the daily routine steady through this window."
jv-d1000-phase-3,Month 2,evidence_grounded_draft,timeline_phase,Timeline Phase,phase_label,Month 2
jv-d1000-phase-3,Month 2,evidence_grounded_draft,timeline_phase,Timeline Phase,body_copy,"By month two, most adults reach the recommended range. Few customer reviews mention this exact window — published research (Annals of medicine, 2024) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose."
jv-d1000-phase-4,Month 3+,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Month 3+
jv-d1000-phase-4,Month 3+,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"From here, it is a year-round maintenance routine — especially through low-sun months. By this point reviews like this become more frequent: ""Only been using this product a few months but I’ve suffered less with colds so far this year"" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point."
jv-d4000-phase-1,Week 1-2,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Week 1-2
jv-d4000-phase-1,Week 1-2,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"The first fortnight is about baseline. Some customers do feel something quickly — like this one: ""I've only been using them for a couple of weeks and I'm unsure if they are helping me yet"" (4-star review). The job of this phase is consistency: same time each day, with food where possible."
jv-d4000-phase-2,Week 3-4,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Week 3-4
jv-d4000-phase-2,Week 3-4,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"Weeks three to four are when blood levels and routine catch up. Customer reviews from this window often sound like this: ""Seem to be feeling better after a few weeks of taking it"" (5-star review). Keep the daily routine steady through this window."
jv-d4000-phase-3,Month 2,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Month 2
jv-d4000-phase-3,Month 2,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"By month two, most adults reach the recommended range. By this point reviews like this become more frequent: ""Been taking these for a couple of months now & noticed a difference in my energy and sleep"" (5-star review). Keep the daily routine steady through this window."
jv-d4000-phase-4,Month 3+,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Month 3+
jv-d4000-phase-4,Month 3+,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"From here, it is a year-round maintenance routine — especially through low-sun months. By this point reviews like this become more frequent: ""My rheumatologist suggested taking the vitamin d supplement over the winter and after 2 years of doing so I have been free of any problems"" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point."
jv-turmeric500-phase-1,Month 1,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Month 1
jv-turmeric500-phase-1,Month 1,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"The first month is groundwork. Some customers do feel something quickly — like this one: ""Started helping almost immediately"" (5-star review). The job of this phase is consistency: same time each day, with food where possible."
jv-turmeric500-phase-2,Month 2,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Month 2
jv-turmeric500-phase-2,Month 2,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"By the second month, the picture starts to fill in. Customer reviews from this window often sound like this: ""It takes some time (6-8 weeks) before you fully notice the effect, but it has enabled me to go from taking a strong painkiller twice a day (for a serious back problem) to half the strength, once a month"" (5-star review). Keep the daily routine steady through this window."
jv-turmeric500-phase-3,Month 3,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Month 3
jv-turmeric500-phase-3,Month 3,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"Month three is where many customers describe the strongest sense of routine paying off. By this point reviews like this become more frequent: ""I think it will help me..lets talk about this again in 2-3 months"" (5-star review). Keep the daily routine steady through this window."
jv-turmeric500-phase-4,Month 4+,source_backed_draft,timeline_phase,Timeline Phase,phase_label,Month 4+
jv-turmeric500-phase-4,Month 4+,source_backed_draft,timeline_phase,Timeline Phase,body_copy,"From here, it becomes a maintenance routine. By this point reviews like this become more frequent: ""After 20 weeks I was overjoyed"" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point."
1 Handle Display Name Status Definition: Handle Definition: Name Field Value
2 jv-calcit-phase-1 Month 1 evidence_grounded_draft timeline_phase Timeline Phase phase_label Month 1
3 jv-calcit-phase-1 Month 1 evidence_grounded_draft timeline_phase Timeline Phase body_copy The first month is groundwork. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
4 jv-calcit-phase-2 Month 3 evidence_grounded_draft timeline_phase Timeline Phase phase_label Month 3
5 jv-calcit-phase-2 Month 3 evidence_grounded_draft timeline_phase Timeline Phase body_copy By the second month, the picture starts to fill in. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
6 jv-calcit-phase-3 Month 6 evidence_grounded_draft timeline_phase Timeline Phase phase_label Month 6
7 jv-calcit-phase-3 Month 6 evidence_grounded_draft timeline_phase Timeline Phase body_copy Month three is where many customers describe the strongest sense of routine paying off. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
8 jv-calcit-phase-4 Month 12+ evidence_grounded_draft timeline_phase Timeline Phase phase_label Month 12+
9 jv-calcit-phase-4 Month 12+ evidence_grounded_draft timeline_phase Timeline Phase body_copy From here, it becomes a maintenance routine. Few customer reviews mention this exact window — published research (American journal of therapeutics, 1999) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
10 jv-collagen400-phase-1 Month 1 evidence_grounded_draft timeline_phase Timeline Phase phase_label Month 1
11 jv-collagen400-phase-1 Month 1 evidence_grounded_draft timeline_phase Timeline Phase body_copy The first month is groundwork. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
12 jv-collagen400-phase-2 Month 2 evidence_grounded_draft timeline_phase Timeline Phase phase_label Month 2
13 jv-collagen400-phase-2 Month 2 evidence_grounded_draft timeline_phase Timeline Phase body_copy By the second month, the picture starts to fill in. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
14 jv-collagen400-phase-3 Month 3 evidence_grounded_draft timeline_phase Timeline Phase phase_label Month 3
15 jv-collagen400-phase-3 Month 3 evidence_grounded_draft timeline_phase Timeline Phase body_copy Month three is where many customers describe the strongest sense of routine paying off. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
16 jv-collagen400-phase-4 Month 4+ evidence_grounded_draft timeline_phase Timeline Phase phase_label Month 4+
17 jv-collagen400-phase-4 Month 4+ evidence_grounded_draft timeline_phase Timeline Phase body_copy From here, it becomes a maintenance routine. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
18 jv-d1000-phase-1 Week 1-2 evidence_grounded_draft timeline_phase Timeline Phase phase_label Week 1-2
19 jv-d1000-phase-1 Week 1-2 evidence_grounded_draft timeline_phase Timeline Phase body_copy The first fortnight is about baseline. Few customer reviews mention this exact window — published research (Annals of medicine, 2024) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
20 jv-d1000-phase-2 Week 3-4 source_backed_draft timeline_phase Timeline Phase phase_label Week 3-4
21 jv-d1000-phase-2 Week 3-4 source_backed_draft timeline_phase Timeline Phase body_copy Weeks three to four are when blood levels and routine catch up. Customer reviews from this window often sound like this: "Only been taking tablets on doctors orders for a few weeks so not notice much change in my condition as yet but it's early days" (5-star review). Keep the daily routine steady through this window.
22 jv-d1000-phase-3 Month 2 evidence_grounded_draft timeline_phase Timeline Phase phase_label Month 2
23 jv-d1000-phase-3 Month 2 evidence_grounded_draft timeline_phase Timeline Phase body_copy By month two, most adults reach the recommended range. Few customer reviews mention this exact window — published research (Annals of medicine, 2024) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.
24 jv-d1000-phase-4 Month 3+ source_backed_draft timeline_phase Timeline Phase phase_label Month 3+
25 jv-d1000-phase-4 Month 3+ source_backed_draft timeline_phase Timeline Phase body_copy From here, it is a year-round maintenance routine — especially through low-sun months. By this point reviews like this become more frequent: "Only been using this product a few months but I’ve suffered less with colds so far this year" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point.
26 jv-d4000-phase-1 Week 1-2 source_backed_draft timeline_phase Timeline Phase phase_label Week 1-2
27 jv-d4000-phase-1 Week 1-2 source_backed_draft timeline_phase Timeline Phase body_copy The first fortnight is about baseline. Some customers do feel something quickly — like this one: "I've only been using them for a couple of weeks and I'm unsure if they are helping me yet" (4-star review). The job of this phase is consistency: same time each day, with food where possible.
28 jv-d4000-phase-2 Week 3-4 source_backed_draft timeline_phase Timeline Phase phase_label Week 3-4
29 jv-d4000-phase-2 Week 3-4 source_backed_draft timeline_phase Timeline Phase body_copy Weeks three to four are when blood levels and routine catch up. Customer reviews from this window often sound like this: "Seem to be feeling better after a few weeks of taking it" (5-star review). Keep the daily routine steady through this window.
30 jv-d4000-phase-3 Month 2 source_backed_draft timeline_phase Timeline Phase phase_label Month 2
31 jv-d4000-phase-3 Month 2 source_backed_draft timeline_phase Timeline Phase body_copy By month two, most adults reach the recommended range. By this point reviews like this become more frequent: "Been taking these for a couple of months now & noticed a difference in my energy and sleep" (5-star review). Keep the daily routine steady through this window.
32 jv-d4000-phase-4 Month 3+ source_backed_draft timeline_phase Timeline Phase phase_label Month 3+
33 jv-d4000-phase-4 Month 3+ source_backed_draft timeline_phase Timeline Phase body_copy From here, it is a year-round maintenance routine — especially through low-sun months. By this point reviews like this become more frequent: "My rheumatologist suggested taking the vitamin d supplement over the winter and after 2 years of doing so I have been free of any problems" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point.
34 jv-turmeric500-phase-1 Month 1 source_backed_draft timeline_phase Timeline Phase phase_label Month 1
35 jv-turmeric500-phase-1 Month 1 source_backed_draft timeline_phase Timeline Phase body_copy The first month is groundwork. Some customers do feel something quickly — like this one: "Started helping almost immediately" (5-star review). The job of this phase is consistency: same time each day, with food where possible.
36 jv-turmeric500-phase-2 Month 2 source_backed_draft timeline_phase Timeline Phase phase_label Month 2
37 jv-turmeric500-phase-2 Month 2 source_backed_draft timeline_phase Timeline Phase body_copy By the second month, the picture starts to fill in. Customer reviews from this window often sound like this: "It takes some time (6-8 weeks) before you fully notice the effect, but it has enabled me to go from taking a strong painkiller twice a day (for a serious back problem) to half the strength, once a month" (5-star review). Keep the daily routine steady through this window.
38 jv-turmeric500-phase-3 Month 3 source_backed_draft timeline_phase Timeline Phase phase_label Month 3
39 jv-turmeric500-phase-3 Month 3 source_backed_draft timeline_phase Timeline Phase body_copy Month three is where many customers describe the strongest sense of routine paying off. By this point reviews like this become more frequent: "I think it will help me..lets talk about this again in 2-3 months" (5-star review). Keep the daily routine steady through this window.
40 jv-turmeric500-phase-4 Month 4+ source_backed_draft timeline_phase Timeline Phase phase_label Month 4+
41 jv-turmeric500-phase-4 Month 4+ source_backed_draft timeline_phase Timeline Phase body_copy From here, it becomes a maintenance routine. By this point reviews like this become more frequent: "After 20 weeks I was overjoyed" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point.