feat: editorial review dashboard + elite-grade pilot batch (5 SKUs)
Ships the second dashboard surface — a Pattern Library + Preview Theatre — that presents the 4-section PDP pilot batch back to Umar, compliance, and the board in an editorial format. Adds the full data layer that drives it: 5 source-backed per-SKU drafts at QA 100/100, 15 competitor PDP semantic extracts, PubMed evidence packs, EFSA claims library extension, JV brand voice guide, hand-curated product FAQs, and the Matrixify-ready CSV exports for Lewis. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
This commit is contained in:
Omair Saleh
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#!/usr/bin/env bun
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import { existsSync, mkdirSync, readFileSync, writeFileSync } from 'fs'
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import { dirname, join } from 'path'
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const root = process.cwd()
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const outJson = join(root, 'data', 'intelligence', 'COLLAGEN-NPD', 'collagen-market-report.json')
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const outMd = join(root, 'data', 'handoff', 'collagen-market-reverse-engineering-report-2026-05-21.md')
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const summaryPath = join(root, 'data', 'intelligence', 'COLLAGEN-NPD', 'scrape-tranche-summary.json')
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const generatedAt = new Date().toISOString()
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function readJson(path: string, fallback: any = null) { return existsSync(path) ? JSON.parse(readFileSync(path, 'utf8').replace(/^\uFEFF/, '')) : fallback }
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function write(path: string, text: string) { mkdirSync(dirname(path), { recursive: true }); writeFileSync(path, text, 'utf8') }
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function writeJson(path: string, data: any) { write(path, JSON.stringify(data, null, 2) + '\n') }
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const summary = readJson(summaryPath, {})
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const counts = summary.aggregateCounts || {}
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const report = {
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sku: 'COLLAGEN-NPD',
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title: 'UK collagen market reverse-engineering: flavour, mixability and retention',
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generatedAt,
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sourceBase: {
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latestVisibleItems: summary.totalItems || 0,
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cumulativeApifySpendUsd: summary.cumulativeSpendUsd || 0,
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latestVisibleUsageUsd: summary.latestVisibleUsageUsd || 0,
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sources: [
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'Amazon UK competitor review scrape from seeded collagen ASINs',
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'Trustpilot reviews for Feel and Ancient & Brave',
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'Reddit starter search rows, retained as directional/noisy only',
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'Existing competitor PDP captures for Feel, Ancient & Brave, Heights, Wild Nutrition, Dirtea, Ethical Nutrition and Puro Labs',
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'JV migration truth for JV-COLLAGEN400 kept separate from upcoming NPD decisions'
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],
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signalCounts: counts
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},
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executiveDecision: {
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recommendation: 'Launch R&D around unflavoured first, with fresh/mixed berry as the strongest flavoured challenger; keep vanilla as a secondary test cell and hold chocolate unless taste-panel/review evidence improves.',
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reason: 'The market is not just buying collagen dosage. The friction is daily use: taste, smell, dissolving, perceived value and whether the customer can keep taking it every day. Unflavoured owns the widest routine use cases; berry has appetite appeal but higher flavour-fatigue/sweetness risk; vanilla/chocolate are not yet supported enough by this corpus.',
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positioning: 'A collagen ritual people can actually stick with: clean taste, no fishy smell, mixes smoothly into existing daily drinks, clear servings and flexible subscription control.'
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},
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flavourIntelligence: [
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{
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flavour: 'Unflavoured',
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verdict: 'Lead candidate',
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whyItCanWin: [
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'Best fit for coffee, smoothies, tea, oats and other existing habits.',
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'Avoids the sweetness/artificial-flavour trap.',
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'Most flexible for subscription retention because it does not force one taste every day.'
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],
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risksToEngineerOut: [
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'Marine/fishy smell or aftertaste must be actively controlled.',
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'Must prove it dissolves cleanly in hot drinks and does not clump in cold drinks.',
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'Cannot be positioned as tasteless unless QA and reviews support that exact claim.'
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],
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productRequirement: 'Neutral odour, low/no aftertaste, hot-drink compatible, smoothie compatible, visible “how to mix” guidance.'
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},
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{
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flavour: 'Fresh berry / mixed berries',
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verdict: 'Strongest flavoured challenger',
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whyItCanWin: [
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'Berry is already visible in high-volume competitor positioning and Amazon review language.',
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'Works naturally for water/cold drink use cases.',
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'Can mask marine notes better than unflavoured if sweetness is controlled.'
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],
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risksToEngineerOut: [
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'Too sweet, synthetic or sour becomes a daily-use problem.',
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'Berry can create flavour fatigue on subscription if it is the only option.',
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'Bad aftertaste is more damaging because customers expect a pleasant drink.'
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],
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productRequirement: 'Adult fresh berry profile, light sweetness, no candy notes, no lingering marine finish.'
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},
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{
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flavour: 'Vanilla',
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verdict: 'Secondary test cell',
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whyItCanWin: [
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'Good fit for coffee, oats and creamy smoothie rituals.',
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'Can feel softer/premium if not over-sweetened.'
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],
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risksToEngineerOut: [
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'Evidence volume is currently weak versus unflavoured and berry.',
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'Artificial vanilla or protein-powder notes could damage repeat use.'
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],
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productRequirement: 'Low sweetness, no protein-shake aftertaste, test specifically in coffee and oats.'
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},
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{
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flavour: 'Chocolate / cocoa',
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verdict: 'Hold for now',
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whyItCanWin: [
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'Could work for milk/smoothie usage and dessert-like positioning.'
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],
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risksToEngineerOut: [
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'Very little current evidence in the scraped corpus.',
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'Cocoa can expose powdery/chalky texture and requires more sweetness management.'
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],
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productRequirement: 'Do not prioritise until review scraping or taste panels show demand.'
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}
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],
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mixabilityAndTexture: {
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marketRule: 'Mixability is a retention feature, not a technical footnote.',
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requiredProofPoints: [
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'Dissolves easily in hot drinks.',
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'No clumps or gritty/chalky finish in cold drinks when prepared as instructed.',
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'Clear instructions for water, coffee, smoothie and oats.',
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'Scoop/serving guidance that makes daily use feel simple.'
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],
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riskLanguageToMonitor: ['clumpy', 'chalky', 'gritty', 'powdery', 'does not dissolve', 'fishy', 'aftertaste', 'too sweet', 'artificial']
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},
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retentionAndSubscription: {
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finding: 'Retention is driven by habit fit plus subscription trust. Reviews repeatedly surface ease of repeat orders, delivery/support, skip/cancel control and perceived value.',
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buildIntoOffer: [
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'30-day serving clarity: avoid half-empty tub / short-duration disappointment.',
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'Subscribe-and-save framed as flexible replenishment, not a trap.',
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'Reminder before dispatch and easy skip/pause/cancel language.',
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'Bundle route: unflavoured daily base plus flavoured occasional variant once validated.',
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'Usage ritual: “one scoop in your morning coffee/smoothie” rather than vague wellness copy.'
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]
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},
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positioningMap: [
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{ territory: 'Daily ritual', use: 'Primary recommended territory', angle: 'Clean collagen that fits your existing morning drink.' },
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{ territory: 'Beauty from within', use: 'Secondary', angle: 'Can be used if compliance-approved claims/evidence are in place.' },
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{ territory: 'Joint/active ageing', use: 'Secondary segment', angle: 'Useful audience, but avoid unsupported therapeutic claims.' },
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{ territory: 'Premium wellness', use: 'Packaging/brand layer', angle: 'Use quality and routine credibility, not vague luxury language alone.' }
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],
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customerPsychology: [
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'Customers are sceptical of collagen outcomes, so taste/mixability is the first hurdle and proof/consistency is the second.',
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'Bad first experience creates immediate churn: smell, aftertaste, clumps, sweetness and pack-value disappointment all create cancellation risk.',
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'People want collagen to attach to something they already do. Coffee and smoothies are stronger habit anchors than “mix with water” alone.',
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'Customers tolerate premium pricing when the serving count, pack fill and daily experience feel honest.'
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],
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recommendedNextActions: [
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'Run internal taste/mixability panel with unflavoured, berry and vanilla across water, coffee, smoothie and oats.',
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'Ask supplier for odour/aftertaste controls and solubility specs before choosing marine vs bovine route for powder.',
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'Do one more targeted Reddit pass using specific Reddit URLs/threads, not broad search.',
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'If budget allows, expand Amazon reviews to 500+ rows across the same ASIN set and add Ancient & Brave/Feel exact Amazon products if found.',
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'Create PDP once flavour choice is validated: lead with daily ritual, smooth mixing, serving honesty and flexible subscription.'
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],
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finalAnswerForUmar: 'We should not finalise the flavour from ingredient logic. The market evidence says daily usability is the product: low/no smell, no aftertaste, smooth mixing, honest serving count and subscription flexibility. Recommendation is to prioritise unflavoured as the base R&D candidate, test fresh/mixed berry as the flavoured challenger, keep vanilla as a secondary test, and de-prioritise chocolate until stronger evidence appears.'
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}
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writeJson(outJson, report)
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const md = `# ${report.title}\n\nGenerated: ${generatedAt}\n\n## Evidence base\n- Latest visible scraped items: ${report.sourceBase.latestVisibleItems}\n- Cumulative Apify spend: $${Number(report.sourceBase.cumulativeApifySpendUsd).toFixed(4)}\n- Sources: Amazon UK reviews, Trustpilot, Reddit starter rows, competitor PDP captures, JV current collagen truth kept separate.\n\n## Executive decision\n${report.executiveDecision.recommendation}\n\n**Why:** ${report.executiveDecision.reason}\n\n**Positioning:** ${report.executiveDecision.positioning}\n\n## Flavour recommendation\n\n1. **Unflavoured — lead candidate**\n - Wins because it can attach to coffee, smoothies, tea and oats.\n - Must prove neutral smell, low/no aftertaste and smooth mixing.\n\n2. **Fresh/mixed berry — strongest flavoured challenger**\n - Best for water/cold drink occasions.\n - Must avoid candy sweetness, synthetic notes and flavour fatigue.\n\n3. **Vanilla — secondary test cell**\n - Useful for coffee/oats/creamy rituals.\n - Current evidence is weaker than unflavoured and berry.\n\n4. **Chocolate — hold**\n - Not enough evidence yet; higher risk of powdery/chalky perception.\n\n## Product requirements\n${report.mixabilityAndTexture.requiredProofPoints.map(item => `- ${item}`).join('\n')}\n\n## Retention/subscription requirements\n${report.retentionAndSubscription.buildIntoOffer.map(item => `- ${item}`).join('\n')}\n\n## Customer psychology\n${report.customerPsychology.map(item => `- ${item}`).join('\n')}\n\n## Recommended next actions\n${report.recommendedNextActions.map(item => `- ${item}`).join('\n')}\n\n## Final answer for Umar\n${report.finalAnswerForUmar}\n`
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write(outMd, md)
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console.log(`Wrote ${outJson}`)
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console.log(`Wrote ${outMd}`)
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