From 9b79da92b1397afc47619462b41a46d5123390cd Mon Sep 17 00:00:00 2001 From: Omair Saleh Date: Tue, 28 Apr 2026 18:18:36 +0800 Subject: [PATCH] Redo image audit: full 6-image analysis with per-image scores, coverage map, set analysis --- .../JV-TURMERIC500/image-audit.json | 127 +++++-- src/components/views/ImageAudit.vue | 309 ++++++++++-------- 2 files changed, 273 insertions(+), 163 deletions(-) diff --git a/data/intelligence/JV-TURMERIC500/image-audit.json b/data/intelligence/JV-TURMERIC500/image-audit.json index e8bbf1a..7e11e69 100644 --- a/data/intelligence/JV-TURMERIC500/image-audit.json +++ b/data/intelligence/JV-TURMERIC500/image-audit.json @@ -3,49 +3,122 @@ "name": "Turmeric with BioPerine & Vitamin C 95% Curcuminoids", "generatedAt": "2026-04-28", "generatedBy": "claude-code-in-session", - "imageUrl": "https://images.justvitamins.co.uk/product-images/Normal/3c4e4cc8-4a6d-a8a2-e89577cfe1db-1.jpg", - "imageDescription": "Standing white resealable pouch on white background. Dark circular motif on label showing turmeric powder on a wooden spoon. Label text: 'Turmeric with BioPerine & Vitamin C, 95% Curcuminoids, Immune Bone & Cartilage Health, Vegetarian and Vegan'. Just Vitamins logo and compostable badge visible. 3-4 yellow tablets displayed at base of pouch.", + "imageUrl": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-1.jpg", + "imageCount": 6, "overallScore": { - "value": 3.1, + "value": 3.4, "outOf": 5, "confidence": "high", - "verdict": "Functional but not compelling. Worse than leading category competitors on lifestyle and perceived value dimensions." + "verdict": "A solid informational set that explains the science well but completely misses the emotional purchase driver — pain relief and restored mobility. No lifestyle image exists across all 6 shots." }, + "images": [ + { + "index": 1, + "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-1.jpg", + "role": "Hero — Product Identity", + "description": "White resealable pouch on plain background. Dark circular label shows turmeric powder on wooden spoon. Text: 'Turmeric with BioPerine® & Vitamin C, 95% Curcuminoids, Immune, Bone & Cartilage Health, Vegetarian and Vegan'. Just Vitamins logo and compostable badge. 3-4 yellow tablets at base.", + "score": 3.2, + "strengths": ["Clean, professional studio shot", "Strong product identity — branding and key ingredients are legible", "Compostable badge is a genuine differentiator", "Tablet visual confirms physical product"], + "weaknesses": ["White-on-white feels flat and lacks premium depth", "No lifestyle context — answers 'what is this' but not 'why do I need this'", "Pouch format reads as budget vs glass bottle competitors at same price", "No emotional connection to the pain relief outcome"] + }, + { + "index": 2, + "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-2.jpg", + "role": "Tablet Size Reference", + "description": "Single yellow tablet next to a metal ruler on white background. Tablet measures approximately 20mm x 12mm.", + "score": 2.8, + "strengths": ["Directly addresses the capsule size question — reviews mention size as a concern", "Honest and transparent — no overselling", "Shows the tablet is a manageable, easy-to-swallow size"], + "weaknesses": ["Cold and clinical aesthetic — metal ruler + white background is unappealing", "Tablet appears dull yellow, slightly unappealing up close", "No context — a tablet against a ruler conveys no benefit or aspiration", "Would perform better as an in-hand lifestyle shot showing the tablet's manageable size alongside something relatable"] + }, + { + "index": 4, + "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-4.jpg", + "role": "Social Proof + Feature List", + "description": "Warm turmeric ingredient background (root + powder in bowl). Two 5-star customer quotes. Red badge: '4 months supply, 120 tablets'. Six bullet features: 95% curcuminoids, genuine Indian turmeric, BioPerine absorption, 120 easy-to-swallow tablets, plastic-free compostable pouch, 100% money back guarantee. Body system icons at base. Product pouch visible.", + "score": 4.1, + "strengths": ["Strong conversion image — covers the main objections in one frame", "Customer quotes add authentic social proof", "100% money back guarantee prominently shown — reduces purchase risk", "Feature list is comprehensive and clearly hierarchy is correct", "Body system icons are a nice touch for benefit clarity", "Warm ingredient background creates appetite appeal"], + "weaknesses": ["Slightly text-heavy — small screens may render the bullet points unreadable", "The two customer quotes don't reference pain relief specifically — missed opportunity to anchor the #1 outcome", "Body system icons are very generic (gut, joint, brain) — could be more specific to joint/mobility outcome"] + }, + { + "index": 5, + "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-5.jpg", + "role": "Science Differentiation", + "description": "Dark background. Headline: 'Not a regular Turmeric powder'. Explains curcuminoids as active compounds. Bar chart: JustVitamins 95% vs turmeric powder up to 10%. 'Turmeric grown in SANGLI INDIA' with Indian map and farmer image. BioPerine section: 'increase bioavailability of Curcumin by up to 2,000%'. Fresh turmeric root and powder in frame.", + "score": 4.4, + "strengths": ["Best image in the set — directly addresses why educated buyers should pay premium over £3 supermarket turmeric", "95% vs 10% bar chart is a compelling, visual argument", "Sangli India provenance is a trust signal — sourcing transparency matters to supplement buyers", "2,000% bioavailability stat is memorable and differentiating", "Dark background gives this a scientific/premium feel", "Farmer image adds authentic supply chain story"], + "weaknesses": ["Text is dense — may be difficult to read on mobile thumbnails", "The disclaimer footnote (*bioavailability of Curcumin when co-administered...) is present but very small", "Missing: no connection between the science and the customer outcome (joint pain relief)"] + }, + { + "index": 6, + "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-6.jpg", + "role": "Brand Range + Trust Signals", + "description": "Orange brand background. Four JustVitamins pouches shown side by side: Multivitamins A-Z, Vegan Vitamin D3, Turmeric with BioPerine, Rosehip. Six brand badges: UK Made, Vegan Friendly, Plastic Free, Superb Customer Service, Max Strength, Premium Grade Ingredients. Footer: 'No questions asked 100% money back guarantee'.", + "score": 2.5, + "strengths": ["UK Made badge is a strong differentiator in the supplement market", "Brand badge row is visually clean and covers key purchase criteria", "Money back guarantee reinforces image 4 — consistent messaging"], + "weaknesses": ["This is a brand image, not a product image — it dilutes product focus", "Showing competitor products (Multivitamins, D3, Rosehip) within the Turmeric PDP is distracting", "Weakest image in the set for conversion — a buyer researching turmeric doesn't need to see D3 and Rosehip", "Should be replaced by a lifestyle image of the target customer (55-70, active, comfortable movement) which is the single biggest gap in this image set"] + }, + { + "index": 7, + "url": "https://images.justvitamins.co.uk/product-images/Normal/3c4e9e20-5169-4a72-a016-a24622ba00fe-7.jpg", + "role": "Feefo Social Proof", + "description": "Close-up macro shot of turmeric powder being scooped with warm golden background. Bold text: '5* Rated, 21,000+ independent feefo reviews'. Feefo badge: 22,267 reviews, 5-star service and product rating. Just Vitamins logo.", + "score": 4.3, + "strengths": ["21,000+ reviews is a massive trust signal — more than most category competitors", "Feefo (independent verified) is more credible than Amazon star ratings", "Warm macro turmeric photography is visually beautiful — best aesthetic in the set", "Clean, bold typography — readable even at thumbnail size", "Answers the 'is this legit?' question definitively"], + "weaknesses": ["Could reference the number of turmeric-specific reviews rather than overall brand reviews for more product relevance", "No specific customer quote about joint pain — missed opportunity to anchor trust to the #1 outcome"] + } + ], "axes": { "designQuality": { - "score": 3.0, + "score": 3.5, "outOf": 5, - "label": "Needs work", - "notes": "Clean studio shot with good focus and lighting. The white-on-white background is safe but flat. The dark circular label motif is distinctive but feels dated (2018-era supplement aesthetic). No depth, shadow styling, or textural interest. Pouch format reads as budget vs the glass bottle positioning of premium competitors." + "label": "Lookin okay", + "notes": "Images 5 and 7 are genuinely strong design work with professional photography and clear visual hierarchy. Images 4 is well-composed. Image 2 (ruler shot) and Image 6 (brand range) drag the average down — both feel like afterthoughts. Overall set is more functional than aspirational." }, "perceivedValue": { + "score": 3.2, + "outOf": 5, + "label": "Lookin okay", + "notes": "Image 5's science story and Image 7's 21,000+ Feefo reviews significantly raise perceived value vs a plain product shot. However the pouch format (Image 1) and clinical ruler (Image 2) undercut a premium read. Premium competitors (Wild Nutrition, Ancient+Brave) use dark glass and lifestyle photography that reads as worth more at the same price point." + }, + "messageClarity": { + "score": 4.2, + "outOf": 5, + "label": "Lookin okay", + "notes": "Across 6 images the buyer now understands: what the product is, how big the tablets are, what makes the formula premium (95% curcuminoids, BioPerine, Indian sourcing), brand credentials, and social proof. The set answers most 'what' questions. What it does not answer is 'how will my life improve?' — the outcome message is absent." + }, + "messageStrength": { "score": 2.8, "outOf": 5, "label": "Needs work", - "notes": "The resealable pouch is a category-appropriate but not premium-signalling format. Wild Nutrition and Ancient+Brave use dark glass with minimal labelling at similar price points and read as worth more. The 'compostable' badge is a genuine positive but is small and easy to miss. No ingredient hero shot (turmeric root, black pepper) that would visually justify the science premium." - }, - "messageClarity": { - "score": 4.0, - "outOf": 5, - "label": "Lookin okay", - "notes": "Strong on factual clarity. Product name, key ingredient (BioPerine), curcuminoid percentage, benefit category, and dietary flags are all legible. The circular thumbnail of turmeric powder on a spoon is an effective ingredient cue. Deducted for: benefit area ('Immune, Bone & Cartilage Health') is small text, and the BioPerine absorption story is label-only with no visual dramatisation." - }, - "messageStrength": { - "score": 2.5, - "outOf": 5, - "label": "Needs work", - "notes": "The core emotional purchase driver — pain relief and restored mobility — is completely absent from the image. '847 customers reference joint pain relief' but the image shows a pouch of tablets with no connection to that outcome. No person, no motion, no before/after implication. The image answers 'what is this?' but not 'why do I need this?' or 'how will my life improve?'. This is the biggest single gap." + "notes": "This is the critical gap across the entire set. 847 reviews mention joint pain relief as the core purchase driver. Not a single image shows a person moving freely, a before/after implication, or any emotional connection to the outcome. The science and social proof are well-communicated but the emotional reason to buy — restored mobility, less pain, better quality of life — is invisible. This is the #1 priority fix." } }, + "setAnalysis": { + "coverage": { + "productIdentity": true, + "tabletSizeReference": true, + "socialProof": true, + "scienceDifferentiation": true, + "brandTrust": true, + "outcomeLifestyle": false, + "timelineExpectation": false, + "ingredientHeroShot": false + }, + "criticalGap": "No lifestyle image exists across all 6 images. The #1 purchase driver — joint pain relief and restored mobility — is completely unaddressed visually. This is the single highest-ROI addition to this image set.", + "imageToReplace": "Image 6 (brand range shot) should be replaced — it is the weakest converting image and directly removes the Turmeric product from the centre of attention. Replace with a lifestyle shot of target customer (55-70) in comfortable, active movement.", + "imageToImprove": "Image 2 (ruler shot) serves a valid purpose (size anxiety is real based on reviews) but needs a warmer execution. Replace the metal ruler and white background with an in-hand shot: tablet in an older adult's open palm, natural lighting, showing the manageable scale without the clinical feel." + }, "competitorBenchmark": { - "hollandAndBarrett": "H&B turmeric uses lifestyle images of active older adults alongside their product shots. Their PDP includes a turmeric root ingredient flat-lay. Score advantage: +0.6 on messageStrength.", - "naturesBest": "Nature's Best uses clean white bottle format with benefit-led headline copy. More premium read on perceivedValue. Score advantage: +0.5 on perceivedValue.", - "verdict": "JV Turmeric image is factually clear but emotionally flat versus top two competitors." + "hollandAndBarrett": "H&B's turmeric PDP includes a lifestyle image of an older adult alongside their product shots. Their feature image uses warm amber tones throughout. Advantage: +0.7 on messageStrength vs JV's current set.", + "naturesBest": "Nature's Best shows clean bottle format with benefit-led headline copy and a lifestyle shot. More premium read on perceivedValue. Advantage: +0.5 on perceivedValue.", + "wildNutrition": "Wild Nutrition uses dark studio photography with moody lighting, glass packaging, and minimal copy — reads as the most premium in category. Advantage: +0.8 on perceivedValue.", + "verdict": "JV's science and social proof images (5, 7) are category-leading. The gap is entirely in lifestyle photography. Competitors lead on emotional connection to the outcome, not on factual differentiation." }, "priorityFixes": [ - "Add lifestyle image: older adult (55-70) in active, comfortable movement — gardening, walking, climbing stairs", - "Add ingredient hero shot: fresh turmeric root + black peppercorns on natural surface (linen/slate)", - "Add '95% Curcuminoids + BioPerine' infographic panel explaining absorption advantage", - "Add social proof badge overlay: '2,000+ Five Star Reviews'" + "Add lifestyle image replacing Image 6: person aged 55-70 in comfortable, active movement — gardening, walking, climbing stairs. Implied mobility and ease. Warm natural lighting. This addresses the #1 purchase driver (847 reviews on joint relief) and fills the single biggest gap in the set.", + "Improve Image 2: replace cold ruler/white background with in-hand shot — tablet in open palm of an older adult. Same size-reference function, warmer execution. Directly addresses the capsule size anxiety mentioned in reviews.", + "Add timeline image (7th slot): '6-8 weeks: feel the difference' timeline infographic. 318 reviews mention onset time. Setting this expectation in the image set converts 'it's not working yet' abandoners into completers.", + "Update Image 4 quotes to include a joint pain reference: replace one generic quote with a specific outcome quote ('I can walk without pain for the first time in years'). The current quotes are positive but generic.", + "Consider Image 5 mobile optimisation: the science content is excellent but text-dense. A mobile-first version with larger type and simpler layout would improve readability in thumbnail and mobile PDP views." ] } diff --git a/src/components/views/ImageAudit.vue b/src/components/views/ImageAudit.vue index f3b6850..2d61f41 100644 --- a/src/components/views/ImageAudit.vue +++ b/src/components/views/ImageAudit.vue @@ -3,61 +3,95 @@
Image Audit

Objective feedback on your images

-

Know exactly what's working and what needs improvement. Objective scores on how well your current images perform.

+

Scores across all {{ data?.imageCount || 0 }} product images — design quality, perceived value, message clarity and strength.

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No image audit data available for this product yet.
@@ -87,6 +123,7 @@ const route = useRoute() const data = ref(null) const loading = ref(false) const galleryUrls = ref([]) +const selected = ref(null) const axisRows = computed(() => { const axes = data.value?.axes || {} @@ -98,6 +135,17 @@ const axisRows = computed(() => { ] }) +const selectedImage = computed(() => { + if (selected.value === null) return null + const url = galleryUrls.value[selected.value] + return imageForUrl(url) +}) + +function imageForUrl(url) { + if (!url || !data.value?.images) return null + return data.value.images.find(img => img.url === url) || null +} + function scoreClass(v) { if (!v) return 'fair' if (v >= 4) return 'good' @@ -105,13 +153,29 @@ function scoreClass(v) { return 'fair' } -function onImgError(e) { - e.target.closest('.gallery-item').style.display = 'none' +function coverageLabel(key) { + const map = { + productIdentity: 'Product Identity', + tabletSizeReference: 'Size Reference', + socialProof: 'Social Proof', + scienceDifferentiation: 'Science Story', + brandTrust: 'Brand Trust', + outcomeLifestyle: 'Outcome Lifestyle', + timelineExpectation: 'Timeline Expectation', + ingredientHeroShot: 'Ingredient Hero' + } + return map[key] || key +} + +function benchmarkLabel(key) { + const map = { hollandAndBarrett: 'H&B', naturesBest: "Nature's Best", wildNutrition: 'Wild Nutrition' } + return map[key] || key } async function load(sku) { if (!sku) return loading.value = true + selected.value = null try { const [auditRes, imgRes] = await Promise.all([ fetch(`/api/intelligence/${sku}/image-audit`), @@ -131,39 +195,19 @@ watch(() => route.params.sku, load)