{
  "generatedAt": "2026-05-19T17:56:30.055Z",
  "definitions": {
    "dietary_tag": [
      {
        "handle": "vegetarian",
        "name": "Vegetarian",
        "icon": "dietary-vegetarian.svg",
        "status": "draft",
        "source": "seed taxonomy"
      },
      {
        "handle": "vegan",
        "name": "Vegan",
        "icon": "dietary-vegan.svg",
        "status": "draft",
        "source": "seed taxonomy"
      }
    ],
    "health_goals": [
      {
        "handle": "bone-immune-support",
        "name": "Bone & immune support",
        "icon": "goal-bone-immune.svg",
        "status": "draft",
        "source": "Vitamin D pilot SKU review themes"
      },
      {
        "handle": "joint-mobility",
        "name": "Joint mobility",
        "icon": "goal-joint-mobility.svg",
        "status": "draft",
        "source": "Turmeric review themes"
      }
    ],
    "key_ingredients": [
      {
        "handle": "vitamin-d3",
        "name": "Vitamin D3",
        "description": "Vitamin D3 support for customers who want a straightforward daily vitamin D routine.",
        "image": "vitamin-d3.svg",
        "status": "draft",
        "source": "JV-D4000 intelligence seed"
      },
      {
        "handle": "turmeric-root-extract",
        "name": "Turmeric root extract",
        "description": "A daily turmeric extract positioned around customers who want ongoing joint and mobility support.",
        "image": "turmeric-root-extract.svg",
        "status": "draft",
        "source": "JV-TURMERIC500 intelligence seed"
      }
    ],
    "benefits": [
      {
        "handle": "uk-sun-exposure-awareness-driving-purchase",
        "name": "UK sun exposure awareness driving purchase",
        "description": "UK sun exposure awareness driving purchase",
        "icon": "benefit-uk-sun-exposure-awareness-driving-purchase.svg",
        "status": "needs_review",
        "source": "JV-D1000 strengths-weaknesses rank 1"
      },
      {
        "handle": "doctor-or-gp-recommended",
        "name": "Doctor or GP recommended",
        "description": "Doctor or GP recommended",
        "icon": "benefit-doctor-or-gp-recommended.svg",
        "status": "needs_review",
        "source": "JV-D1000 strengths-weaknesses rank 2"
      },
      {
        "handle": "essential-for-elderly-and-vulnerable-customers",
        "name": "Essential for elderly and vulnerable customers",
        "description": "Essential for elderly and vulnerable customers",
        "icon": "benefit-essential-for-elderly-and-vulnerable-customers.svg",
        "status": "needs_review",
        "source": "JV-D1000 strengths-weaknesses rank 3"
      },
      {
        "handle": "doctor-gp-specialist-recommended",
        "name": "Doctor/GP/specialist recommended",
        "description": "Doctor/GP/specialist recommended",
        "icon": "benefit-doctor-gp-specialist-recommended.svg",
        "status": "needs_review",
        "source": "JV-D4000 strengths-weaknesses rank 1"
      },
      {
        "handle": "verifiable-efficacy-via-blood-tests",
        "name": "Verifiable efficacy via blood tests",
        "description": "Verifiable efficacy via blood tests",
        "icon": "benefit-verifiable-efficacy-via-blood-tests.svg",
        "status": "needs_review",
        "source": "JV-D4000 strengths-weaknesses rank 2"
      },
      {
        "handle": "d3-k2-synergy-understood-by-buyers",
        "name": "D3+K2 synergy understood by buyers",
        "description": "D3+K2 synergy understood by buyers",
        "icon": "benefit-d3-k2-synergy-understood-by-buyers.svg",
        "status": "needs_review",
        "source": "JV-D4000 strengths-weaknesses rank 3"
      },
      {
        "handle": "bone-health-osteoporosis-use-case",
        "name": "Bone health / osteoporosis use case",
        "description": "Bone health / osteoporosis use case",
        "icon": "benefit-bone-health-osteoporosis-use-case.svg",
        "status": "needs_review",
        "source": "JV-D4000 strengths-weaknesses rank 4"
      },
      {
        "handle": "joint-and-arthritis-pain-relief",
        "name": "Joint & arthritis pain relief",
        "description": "Joint & arthritis pain relief",
        "icon": "benefit-joint-and-arthritis-pain-relief.svg",
        "status": "needs_review",
        "source": "JV-TURMERIC500 strengths-weaknesses rank 1"
      },
      {
        "handle": "value-vs-high-street-competitors",
        "name": "Value vs high-street competitors",
        "description": "Value vs high-street competitors",
        "icon": "benefit-value-vs-high-street-competitors.svg",
        "status": "needs_review",
        "source": "JV-TURMERIC500 strengths-weaknesses rank 2"
      },
      {
        "handle": "bioperine-absorption-advantage",
        "name": "BioPerine absorption advantage",
        "description": "BioPerine absorption advantage",
        "icon": "benefit-bioperine-absorption-advantage.svg",
        "status": "needs_review",
        "source": "JV-TURMERIC500 strengths-weaknesses rank 6"
      }
    ],
    "clinically_shown_to": [
      {
        "handle": "vitamin-d-normal-immune-function",
        "name": "Vitamin D contributes to the normal function of the immune system",
        "heading": "Vitamin D contributes to the normal function of the immune system",
        "description": "Use only for products that meet the relevant conditions of use for vitamin D. Do not reword as boosts, strengthens, treats, prevents, or improves immunity.",
        "stat_1_value": "authorised",
        "stat_1_name": "GB/EU nutrient function claim wording",
        "stat_2_value": "normal function",
        "stat_2_name": "Permitted claim scope",
        "stat_3_value": "no disease claim",
        "stat_3_name": "Copy restriction",
        "disclaimer": "Food supplements should not replace a varied, balanced diet and healthy lifestyle. Claims must be used only where product composition meets the conditions of use and final compliance approval is recorded.",
        "citation_title": "EFSA scientific opinion: Vitamin D contributes to the normal function of the immune system",
        "citation_url": "https://www.efsa.europa.eu/en/efsajournal/pub/4182",
        "evidence_type": "authorised nutrient/function health claim evidence",
        "approval_owner": "source-backed draft generated from official authorised-claim evidence; final human approval remains required",
        "approval_date": "2026-05-19",
        "status": "needs_human_compliance_approval",
        "source": "data/sources/claims/claims-library.json"
      },
      {
        "handle": "vitamin-d-maintenance-normal-bones-muscle",
        "name": "Vitamin D contributes to the maintenance of normal bones and normal muscle function",
        "heading": "Vitamin D contributes to the maintenance of normal bones and normal muscle function",
        "description": "Use only as normal maintenance/function wording. Do not translate customer blood-test, osteoporosis, pain, or deficiency anecdotes into clinical outcomes without separate approved evidence.",
        "stat_1_value": "normal bones",
        "stat_1_name": "Permitted bone wording",
        "stat_2_value": "normal muscle function",
        "stat_2_name": "Permitted muscle wording",
        "stat_3_value": "no treatment claim",
        "stat_3_name": "Copy restriction",
        "disclaimer": "Food supplements should not replace a varied, balanced diet and healthy lifestyle. Claims must be used only where product composition meets the conditions of use and final compliance approval is recorded.",
        "citation_title": "EFSA scientific opinion on vitamin D related health claims",
        "citation_url": "https://www.efsa.europa.eu/en/efsajournal/pub/1468",
        "evidence_type": "authorised nutrient/function health claim evidence",
        "approval_owner": "source-backed draft generated from official authorised-claim evidence; final human approval remains required",
        "approval_date": "2026-05-19",
        "status": "needs_human_compliance_approval",
        "source": "data/sources/claims/claims-library.json"
      },
      {
        "handle": "vitamin-c-normal-collagen-immune-function",
        "name": "Vitamin C contributes to normal collagen formation and to the normal function of the immune system",
        "heading": "Vitamin C contributes to normal collagen formation and to the normal function of the immune system",
        "description": "Use only if the SKU composition supports a vitamin C claim. This does not approve turmeric, curcumin, joint-pain, inflammation, arthritis, or delayed-onset effect claims.",
        "stat_1_value": "normal collagen formation",
        "stat_1_name": "Permitted vitamin C wording",
        "stat_2_value": "normal immune function",
        "stat_2_name": "Permitted vitamin C wording",
        "stat_3_value": "botanical claims excluded",
        "stat_3_name": "Copy restriction",
        "disclaimer": "Food supplements should not replace a varied, balanced diet and healthy lifestyle. Claims must be used only where product composition meets the conditions of use and final compliance approval is recorded.",
        "citation_title": "Great Britain nutrition and health claims register / UK nutrition and health claims framework",
        "citation_url": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
        "evidence_type": "authorised nutrient/function health claim evidence",
        "approval_owner": "source-backed draft generated from official authorised-claim evidence; final human approval remains required",
        "approval_date": "2026-05-19",
        "status": "needs_human_compliance_approval",
        "source": "data/sources/claims/claims-library.json"
      },
      {
        "handle": "vitamin-k-maintenance-normal-bones",
        "name": "Vitamin K contributes to the maintenance of normal bones",
        "heading": "Vitamin K contributes to the maintenance of normal bones",
        "description": "Use only for vitamin K-containing products that meet the relevant conditions of use. Do not reword as bone strengthening or osteoporosis treatment/prevention.",
        "stat_1_value": "normal bones",
        "stat_1_name": "Permitted vitamin K wording",
        "stat_2_value": "authorised wording only",
        "stat_2_name": "Wording guardrail",
        "stat_3_value": "no disease risk claim",
        "stat_3_name": "Copy restriction",
        "disclaimer": "Food supplements should not replace a varied, balanced diet and healthy lifestyle. Claims must be used only where product composition meets the conditions of use and final compliance approval is recorded.",
        "citation_title": "ASA CAP ruling summarising GB NHC authorised Vitamin D and Vitamin K bone claim wording",
        "citation_url": "https://www.asa.org.uk/rulings/bettervits-llc-a25-1285794-bettervits-llc.html",
        "evidence_type": "regulatory enforcement/authorised wording guidance",
        "approval_owner": "source-backed draft generated from official/regulatory claim evidence; final human approval remains required",
        "approval_date": "2026-05-19",
        "status": "needs_human_compliance_approval",
        "source": "data/sources/claims/claims-library.json"
      },
      {
        "handle": "vitamin-a-maintenance-normal-vision",
        "name": "Vitamin A contributes to the maintenance of normal vision",
        "heading": "Vitamin A contributes to the maintenance of normal vision",
        "description": "Use only for products that meet the relevant conditions of use for Vitamin A. Do not reword as treats, prevents, improves, restores, or slows eye disease.",
        "stat_1_value": "normal vision",
        "stat_1_name": "Permitted Vitamin A wording",
        "stat_2_value": "authorised wording only",
        "stat_2_name": "Wording guardrail",
        "stat_3_value": "no disease claim",
        "stat_3_name": "Copy restriction",
        "disclaimer": "Food supplements should not replace a varied, balanced diet and healthy lifestyle. Claims must be used only where product composition meets the conditions of use and final compliance approval is recorded.",
        "citation_title": "Commission Regulation (EU) No 432/2012 authorised health claims list",
        "citation_url": "https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX%3A32012R0432%3AEN%3ANOT",
        "evidence_type": "authorised nutrient/function health claim evidence",
        "approval_owner": "source-backed draft generated from official authorised-claim evidence; final human approval remains required",
        "approval_date": "2026-05-19",
        "status": "needs_human_compliance_approval",
        "source": "data/sources/claims/claims-library.json"
      }
    ],
    "promo_card": [
      {
        "handle": "vitamin-d-feefo-review",
        "name": "Vitamin D Feefo review",
        "title": "\"Taken regularly for several years as I had severe vitamin D deficiency. This is a very common condition in the North East as we don't get enough sun, I can't recommend the supplement too highly.\"",
        "subtitle": "Verified Feefo reviewer",
        "button_text": "Shop Vitamin D",
        "button_link": "/collections/vitamin-d",
        "background_colour": "#F5E8C8",
        "background_image": "",
        "status": "needs_review",
        "source": "JV-D4000/_raw_reviews.json index 1, 5 stars"
      },
      {
        "handle": "joint-care-feefo-review",
        "name": "Joint Care Feefo review",
        "title": "\"Turmeric is anti inflammatory. I take 2 tablets per day for arthritis in my finger joints. I notice that it takes my chronic pains in my joints. My husband takes them for his knee pains.\"",
        "subtitle": "Verified Feefo reviewer",
        "button_text": "Shop Joint Care",
        "button_link": "/collections/joint-care",
        "background_colour": "#E8D9B7",
        "background_image": "",
        "status": "needs_review",
        "source": "JV-TURMERIC500/_raw_reviews.json index 780, 5 stars"
      }
    ]
  }
}