{
  "sku": "JV-D1000",
  "name": "Vitamin D3 1000iu",
  "generatedAt": "2026-04-28",
  "generatedBy": "claude-code-in-session",
  "imageUrl": "https://images.justvitamins.co.uk/product-images/Normal/WRONG-IMAGE.jpg",
  "imageDescription": "CRITICAL ERROR: Image shows 3× green effervescent tablet tubes branded 'Basic Nutrition — Effervescent Vitamin D3 1000iu, Immune Support, Peach & Passion Fruit Flavour, 20 Tablets'. This is a COMPETITOR'S product, not a JustVitamins product.",
  "overallScore": { "value": 1.0, "outOf": 5, "confidence": "high", "verdict": "CRITICAL FAILURE — image shows wrong brand entirely. Active trust damage. Must be replaced before any other optimisation work." },
  "axes": {
    "designQuality": { "score": 1.0, "outOf": 5, "label": "Critical failure", "notes": "Not applicable — image is of a competitor product." },
    "perceivedValue": { "score": 1.0, "outOf": 5, "label": "Critical failure", "notes": "Showing competitor branding destroys JustVitamins brand equity for this SKU." },
    "messageClarity": { "score": 1.0, "outOf": 5, "label": "Critical failure", "notes": "The image communicates the wrong product, wrong brand, wrong format (effervescent vs tablet), wrong flavour." },
    "messageStrength": { "score": 1.0, "outOf": 5, "label": "Critical failure", "notes": "No JustVitamins messaging possible when competitor image is shown." }
  },
  "criticalAction": "URGENT: Replace product image immediately. Source correct JV Vitamin D3 1000iu product image from JustVitamins website or photography archive. This is the highest-priority fix in the entire catalog — a wrong image is worse than no image.",
  "priorityFixes": [
    "IMMEDIATE: Replace with correct JustVitamins Vitamin D3 1000iu product image",
    "Once correct image live: conduct full image audit against same 4-axis rubric",
    "Add lifestyle image: UK winter scene or indoor setting communicating 'topping up what sunlight can't provide'",
    "Add clinical credibility: 'As recommended by GPs and healthcare professionals'"
  ]
}