{
  "sku": "JV-D1000",
  "name": "Vitamin D3 1000iu",
  "generatedAt": "2026-04-28",
  "generatedBy": "claude-code-in-session",
  "priority": "CRITICAL — wrong image currently live. Fix before any other work.",
  "immediateAction": "Source correct JustVitamins Vitamin D3 1000iu product image. Check website, old photography archive, or Shopify media library. Must be a JV-branded product, not effervescent tubes.",
  "shotList": [
    { "shotId": "D1-0", "type": "URGENT — correct product shot", "description": "Standard product photo of the actual JustVitamins Vitamin D3 1000iu product (pouch or bottle — whichever format JV sells). White or neutral background. Any professional standard.", "purpose": "Replace wrong image immediately — even an interim shot is better than current state", "surface": "Any", "lighting": "Any professional", "props": [] },
    { "shotId": "D1-1", "type": "Hero product (post-image-fix)", "description": "Pouch on off-white or light grey surface. Soft diffused light. Small white tablets in front. Calm, simple, trustworthy — this is a daily maintenance product, not a dramatic intervention.", "purpose": "PDP primary image — calm and reassuring tone for elderly/at-risk demographic", "surface": "Off-white or light grey seamless", "lighting": "Soft diffused, neutral white balance", "props": ["3-4 small white tablets"] },
    { "shotId": "D1-2", "type": "UK seasonal / sun scarcity", "description": "Conceptual: soft out-of-focus grey sky or window with raindrops in background. Product in sharp focus in foreground. Communicates 'what UK sunlight can't provide'.", "purpose": "Connects product to UK-specific purchase driver", "surface": "Any (background blurred)", "lighting": "Overcast natural light diffused through window", "props": ["Optional: window frame in background bokeh"] },
    { "shotId": "D1-3", "type": "Lifestyle — elderly/active adult", "description": "Person aged 65-80, active and comfortable — seated by a window in morning light, or walking outdoors. Warm, dignified, relatable. Not medical.", "purpose": "Speaks directly to largest demographic (elderly, housebound, limited sun exposure)", "surface": "Home interior or gentle outdoor", "lighting": "Soft natural light", "props": ["None"] },
    { "shotId": "D1-4", "type": "Tablet close-up", "description": "Handful of small white tablets showing size (genuinely small — easy to swallow). Hand model aged 60+.", "purpose": "Addresses 'easy to swallow' aspect mentioned by 143 reviewers", "surface": "Neutral", "lighting": "Soft macro", "props": [] }
  ],
  "mustCommunicate": ["GP/doctor recommendation", "Daily maintenance dose — not just for deficiency", "UK sun exposure gap — October to March especially", "Easy to swallow — small tablet", "Suitable for elderly and vulnerable customers"],
  "mustNOTCommunicate": ["Competitor branding of any kind", "Effervescent or flavoured format (not this product)", "Clinical/medical imagery", "Complex science (this is a simple daily supplement)"],
  "styling": { "background": "Light grey or off-white — calm and accessible, not dramatic", "lighting": "Soft, neutral, gentle — reflects the reassuring, maintenance-level nature of the product", "props": "Minimal. Tablets only. Optional: window/seasonal reference in background." },
  "aiGenerationNotes": { "referencePrompt": "Generate a PDP hero image for JustVitamin Vitamin D3 1000iu supplement. Light grey seamless background. Soft diffused neutral light. Small white tablets in foreground. Calm, reassuring, accessible aesthetic. Brand Blue #32327d for any text overlays.", "targetAesthetic": "Heights brand aesthetic — clean, white/grey, clinical but approachable. Not warm/golden like D4000." },
  "conversionBlockersAddressed": ["D1-0 URGENT: fixes wrong image", "D1-2 addresses: UK sun narrative absent", "D1-3 addresses: elderly demographic not represented", "D1-4 addresses: easy-to-swallow not communicated visually"]
}