{
  "sku": "JV-D4000",
  "name": "Super Strength Vitamin D3 4000iu & K2 100μg (as MK-7)",
  "generatedAt": "2026-04-28",
  "generatedBy": "claude-code-in-session",
  "estimatedCvrLift": "6-10% if top 3 blockers addressed",
  "blockers": [
    { "rank": 1, "relevance": 5, "blocker": "D3+K2 synergy science completely invisible", "evidence": "67 reviews specifically cite K2 as why they chose this product. No image communicates why K2 matters (directs calcium to bones, not arteries). Without this story, price-sensitive buyers choose cheaper plain D3.", "fix": "Add infographic: 'D3 + K2 — the essential combination. D3 raises your vitamin D levels. K2 (MK-7) directs calcium to your bones, not your arteries. Together, they work.'" },
    { "rank": 2, "relevance": 5, "blocker": "Clinical/doctor recommendation not visible", "evidence": "231 reviews mention doctor recommendation — the #1 trust signal. Nothing in current imagery communicates 'as recommended by healthcare professionals'. Competitor Vitabiotics leads with clinical credibility badges.", "fix": "Add 'Recommended by healthcare professionals' badge or lifestyle image of consultation context. Alternatively, a review quote overlay: '\"My rheumatologist recommended this\" — Feefo 5-star review'." },
    { "rank": 3, "relevance": 4, "blocker": "Blood test efficacy story absent", "evidence": "198 reviews mention blood results confirming elevated vitamin D levels. This proof-of-efficacy is uniquely powerful and completely unused in imagery or PDP hero.", "fix": "PDP copy addition: 'Clinically measurable results — many of our customers report improved blood vitamin D levels within 8-12 weeks. Ask your GP to test at your next appointment.'" },
    { "rank": 4, "relevance": 3, "blocker": "Compostable packaging advantage undersold", "evidence": "112 reviews positively mention the pouch/compostable packaging. This is a genuine differentiator in the plastic-heavy supplement category.", "fix": "Add compostable badge front-and-centre in imagery. 'Fully compostable pouch — because sustainability matters' as a highlighted PDP feature." }
  ]
}