{
  "sku": "JV-D4000", "name": "Super Strength Vitamin D3 4000iu & K2 100μg (as MK-7)",
  "generatedAt": "2026-04-28", "generatedBy": "claude-code-in-session",
  "improvements": [
    { "rank": 1, "impact": 5, "difficulty": "Low", "improvement": "Add D3+K2 synergy explanation to PDP hero copy", "productWeakness": "D3+K2 science invisible", "suggestedCopy": "D3 raises your vitamin D levels. K2 (as MK-7) ensures calcium goes to your bones — not your arteries. Most D3 supplements don't include K2. Ours does." },
    { "rank": 2, "impact": 5, "difficulty": "Low", "improvement": "Surface 'healthcare professional recommended' on PDP and imagery", "productWeakness": "Clinical recommendation not visible", "suggestedCopy": "Recommended by GPs, rheumatologists and nutritionists across the UK. Join 500+ customers whose blood vitamin D levels have improved." },
    { "rank": 3, "impact": 4, "difficulty": "Medium", "improvement": "Add lifestyle photography: older adult outdoors or active indoors", "productWeakness": "No lifestyle imagery", "suggestedCopy": "Supporting bone health and immune function — every day, whatever the weather." },
    { "rank": 4, "impact": 3, "difficulty": "Low", "improvement": "Promote compostable packaging as a feature — not a footnote", "productWeakness": "Eco packaging underused", "suggestedCopy": "Fully compostable pouch. Supplements that are good for you and the planet." }
  ]
}