{
  "sku": "JV-TURMERIC500",
  "name": "Turmeric with BioPerine & Vitamin C 95% Curcuminoids",
  "generatedAt": "2026-04-28",
  "generatedBy": "claude-code-in-session",
  "summary": "Current imagery shows a clean product shot but fails to dramatise the outcome customers actually buy for — pain relief and restored mobility. The 6-8 week expectation gap is a major drop-off point with no visual address.",
  "estimatedCvrLift": "8-14% if top 3 blockers addressed in new imagery",
  "blockers": [
    {
      "rank": 1,
      "relevance": 5,
      "blocker": "No visual dramatisation of pain relief or mobility restoration",
      "evidence": "847 reviews mention joint pain / arthritis relief — the #1 purchase driver. Current image shows only the product pouch with powder graphic. Zero lifestyle context showing someone moving freely or in comfort.",
      "fix": "Add lifestyle image: person (aged 55-70) walking confidently, gardening, or climbing stairs. Before/after implied motion. Warm, natural setting."
    },
    {
      "rank": 2,
      "relevance": 5,
      "blocker": "BioPerine absorption advantage completely invisible",
      "evidence": "54 reviews cite BioPerine specifically as why they chose this product over cheaper turmeric. Current label shows it in small text. No image communicates the science of curcumin + piperine bioavailability.",
      "fix": "Add ingredient close-up: turmeric root alongside black peppercorns. Infographic-style image showing '95% Curcuminoids + BioPerine = enhanced absorption'. This is a key differentiator vs £3 supermarket turmeric."
    },
    {
      "rank": 3,
      "relevance": 4,
      "blocker": "6-8 week onset expectation not set — leads to early abandonment",
      "evidence": "318 reviews mention the time-to-effect. Customers who stop early write negative reviews. No current image or copy addresses this. Pre-purchase messaging must set this expectation to reduce refund/churn.",
      "fix": "Timeline infographic image: 'Week 1-4: Building up / Week 6-8: You start to feel the difference / Week 12+: Long-term support'. This turns a weakness into a reassurance."
    },
    {
      "rank": 4,
      "relevance": 4,
      "blocker": "Broken tablet issue uncommunicated — packaging appears fragile",
      "evidence": "156 reviews mention tablet breakage in transit. The pouch format appears vulnerable. Customers who receive broken tablets rate lower regardless of efficacy.",
      "fix": "Show a lifestyle 'in-hand' shot: whole, intact tablets in a palm against a clean background. Communicate quality and integrity of the tablet. Note on PDP: 'If tablets arrive broken, the efficacy is unaffected — contact us for a replacement.'"
    },
    {
      "rank": 5,
      "relevance": 3,
      "blocker": "No social proof visible in imagery — 2195 reviews invisible",
      "evidence": "203 reviews cite value vs competitors. JV has 5★ Feefo trust but this isn't communicated in product imagery anywhere. Competitors use review count badges on images.",
      "fix": "Add overlay badge on hero image: '2,000+ Five Star Reviews' or 'Platinum Feefo Rated'. Clean, non-cluttered badge in brand blue bottom corner."
    }
  ]
}