{ "sku": "JV-TURMERIC500", "name": "Turmeric with BioPerine & Vitamin C 95% Curcuminoids", "generatedAt": "2026-04-28", "generatedBy": "claude-code-in-session", "priority": "HIGH — top SKU by review count (2,195). Highest impact on catalog revenue.", "shootType": "Mixed: product studio + lifestyle + ingredient flat-lay", "shotList": [ { "shotId": "T1", "type": "Hero product", "description": "Front straight-on of pouch on off-white linen surface. Soft diffused window light from left. One turmeric root and 2-3 peppercorns placed naturally to the right of pouch. Clean, warm, honest.", "purpose": "PDP primary image — replaces current white background shot", "surface": "Off-white linen", "lighting": "Large softbox or diffused window, key light left, white fill card right", "props": ["Fresh turmeric root (2 pieces)", "Black peppercorns (small scatter)", "None else"] }, { "shotId": "T2", "type": "3/4 angle hero", "description": "30-45 degree angle showing pouch depth. Same linen surface. Slight warm tone. Tablets displayed in front of pouch — 4-5 whole tablets arranged cleanly to show size and colour.", "purpose": "Secondary PDP image — shows product format and tablet clarity (addresses breakage concern indirectly)", "surface": "Off-white linen", "lighting": "Same setup as T1", "props": ["4-5 whole intact tablets in foreground"] }, { "shotId": "T3", "type": "Ingredient flat-lay", "description": "Top-down. Fresh turmeric roots, turmeric powder in a small wooden bowl, black peppercorns, and the pouch arranged on linen. Golden warm light. Instagram-optimised square crop.", "purpose": "Social media / Meta ads — most shareable format. Communicates natural ingredient provenance.", "surface": "Natural linen or warm marble", "lighting": "Overhead diffused, warm golden tone", "props": ["Fresh turmeric root (3-4 pieces)", "Small wooden bowl with turmeric powder", "Peppercorns", "Optional: small dried herb sprig"] }, { "shotId": "T4", "type": "Label / detail close-up", "description": "Tight crop on the label area focusing on: 'BioPerine® · 95% Curcuminoids · Vegetarian & Vegan · Fully Compostable'. Shallow depth of field, warm focus.", "purpose": "Trust and detail shot — communicates quality markers and differentiators", "surface": "Any (out of focus)", "lighting": "Soft macro lighting, no harsh reflection on label", "props": [] }, { "shotId": "T5", "type": "Lifestyle — mobility", "description": "Person aged 55-70 (any gender, any ethnicity) in a garden or on a walk. Relaxed, comfortable, in motion. NOT posed or clinical. Natural daylight. Product not necessarily in shot — this is a benefit image. Crop space for copy overlay.", "purpose": "PDP lifestyle banner — emotionally connects product to outcome (joint pain relief, mobility)", "surface": "Outdoor — garden, path, park", "lighting": "Natural daylight, warm time of day (late morning or afternoon)", "props": ["None — authentic environment only"], "notes": "Must not feel like a stock photo. Real person, real setting. Approx 40% of frame should be neutral area for copy placement." }, { "shotId": "T6", "type": "Group / family shot", "description": "JV-TURMERIC500 alongside 2-3 other JustVitamins joint/inflammation products (e.g. Glucosamine, Rosehip) on the linen surface. Range shot for bundle ads.", "purpose": "Bundle promotions and range advertising", "surface": "Off-white linen", "lighting": "Matching T1 setup for consistency across range", "props": ["Other JV joint range products only"] } ], "mustCommunicate": [ "Joint pain relief and mobility restoration — the #1 reason customers buy", "BioPerine® absorption advantage — why this outperforms cheaper turmeric", "95% Curcuminoids — pharmaceutical-grade potency", "Natural ingredient provenance — real turmeric root, not synthetic", "Trust: 2,000+ five-star reviews, UK-made, Feefo Platinum" ], "mustNOTCommunicate": [ "Clinical / medical imagery (no white coats, no pills in doctors hands)", "Overly staged or stock-photo lifestyle (must feel authentic)", "Broken or damaged tablets", "Dark, moody or edgy aesthetic (this is JV brand: warm, approachable, honest)" ], "styling": { "background": "Off-white linen (#F5F0E8 equivalent)", "lightingOnSet": "Large softbox or diffused window, neutral clean exposure — NO creative lighting on set", "lightingPostAI": "AI handles: golden hour warmth, shadow styles, colour grading", "colourTemperature": "Warm (turmeric's natural gold reads best in warm light)", "props": "Natural and restrained — turmeric root, peppercorns, small wooden bowl. No more than 2 prop types per shot.", "brandColour": "#32327d — can appear as subtle accent in composition if needed" }, "aiGenerationNotes": { "targetAesthetic": "Between Wild Nutrition and Heights — clean and trustworthy, with natural warmth. Off-white linen surface, soft diffused light, natural botanical prop, authentic feel.", "referencePrompt": "Generate a PDP hero image for JustVitamin Turmeric with BioPerine 500mg. Soft window light from left. Off-white linen surface. Fresh turmeric root and peppercorns as props. Warm, honest, approachable. Brand Blue #32327d for any text overlays. Match the warmth and restraint of Wild Nutrition's product photography.", "sourceImages": "Use T1 (hero) and T3 (flat-lay) from shoot as AI generation base images for variant lighting and background styles." }, "conversionBlockersAddressed": [ "T5 (lifestyle) addresses: no visual dramatisation of pain relief", "T4 (detail) addresses: BioPerine absorption advantage invisible", "T2 (3/4 with tablets) addresses: tablet integrity concern", "T3 (flat-lay) addresses: natural ingredient provenance story missing" ], "fileFormat": "RAW (CR3/ARW/NEF) primary. JPG same-day previews only.", "competitorReferences": [ "Holland & Barrett Turmeric — active lifestyle imagery alongside product", "Nature's Best — clean white bottle with benefit-led headline", "Wild Nutrition — off-white linen, botanical props, warm natural light" ] }