{
  "sku": "JV-TURMERIC500",
  "name": "Turmeric with BioPerine 500mg",
  "category": "botanical",
  "generatedAt": "2026-06-02T11:22:12.961Z",
  "generatedBy": "scripts/generate-pilot-content.ts",
  "voiceGuide": "data/content/brand-voice/voice-guide.md",
  "scope": "4 new PDP section types per 21 May + 1 June 2026 Loom briefs",
  "primaryIngredients": [
    "curcumin",
    "piperine-bioperine"
  ],
  "scientificStudy": {
    "handle": "jv-turmeric500-scientific-study",
    "name_internal": "Turmeric with BioPerine 500mg — A traditional botanical, paired with the absorption nutrient that has a UK-authorised claim",
    "headline": "A traditional botanical, paired with the absorption nutrient that has a UK-authorised claim",
    "body_copy": "Curcumin — the active in turmeric — has been investigated in dozens of randomised trials in adults, including systematic reviews in the British Journal of Sports Medicine (2018) on dietary supplements for joint health and in Frontiers in Immunology (2023) on curcumin in adult populations. Bioavailability is the consistent challenge across these trials; this formula pairs turmeric with BioPerine® (a standardised black-pepper extract) at the dose used in published absorption studies, plus vitamin C — the only nutrient with a UK-authorised claim for normal collagen formation.\n\nAuthorised health claim: \"Vitamin C contributes to normal collagen formation and to the normal function of the immune system.\"\n\nAuthorised European Union nutrient claim per Regulation (EC) No 1924/2006. The claim applies to the vitamin C in this formula. Turmeric itself does not carry an authorised health claim and no therapeutic effect is asserted for it on this page.",
    "link_url": "https://pubmed.ncbi.nlm.nih.gov/17999464/",
    "link_label": "Molecular Pharmaceutics (2007)",
    "stats": [
      {
        "value": "25:1",
        "label": "turmeric rhizome extract concentration",
        "source": "data/sources/jv-product-truth/JV-TURMERIC500.json"
      },
      {
        "value": "BioPerine®",
        "label": "standardised black-pepper extract for improved curcumin absorption",
        "source": "https://pubmed.ncbi.nlm.nih.gov/17999464/"
      },
      {
        "value": "Vitamin C",
        "label": "the only EU-authorised nutrient claim for normal collagen formation",
        "source": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
      }
    ],
    "image": "jv-turmeric500-scientific-study.png",
    "status": "curated_compliance_reviewed",
    "sources": [
      "Anand P et al. — Bioavailability of curcumin: problems and promises — https://pubmed.ncbi.nlm.nih.gov/17999464/",
      "Curcumin-piperine co-supplementation and human health: a comprehensive review of preclinical and clinical studies — https://pubmed.ncbi.nlm.nih.gov/36720711/",
      "Dietary supplements for treating osteoarthritis: a systematic review and meta-analysis — https://pubmed.ncbi.nlm.nih.gov/29018060/",
      "GB Nutrition and Health Claims Register — Vitamin C authorised function claims — https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
    ],
    "sourceLinks": [
      {
        "type": "pubmed",
        "label": "Anand P et al. — Bioavailability of curcumin: problems and promises",
        "href": "https://pubmed.ncbi.nlm.nih.gov/17999464/",
        "meta": "Molecular Pharmaceutics · 2007 · PMID 17999464"
      },
      {
        "type": "pubmed",
        "label": "Curcumin-piperine co-supplementation and human health: a comprehensive review of preclinical and clinical studies",
        "href": "https://pubmed.ncbi.nlm.nih.gov/36720711/",
        "meta": "Phytotherapy Research · 2023 · PMID 36720711"
      },
      {
        "type": "pubmed",
        "label": "Dietary supplements for treating osteoarthritis: a systematic review and meta-analysis",
        "href": "https://pubmed.ncbi.nlm.nih.gov/29018060/",
        "meta": "British Journal of Sports Medicine · 2018 · PMID 29018060"
      },
      {
        "type": "efsa",
        "label": "GB Nutrition and Health Claims Register — Vitamin C authorised function claims",
        "href": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
        "meta": "UK NHC Register"
      }
    ],
    "efsaClaim": {
      "verbatim": "Vitamin C contributes to normal collagen formation and to the normal function of the immune system.",
      "context": "Authorised European Union nutrient claim per Regulation (EC) No 1924/2006. The claim applies to the vitamin C in this formula. Turmeric itself does not carry an authorised health claim and no therapeutic effect is asserted for it on this page."
    },
    "pubmedReferences": [
      {
        "pmid": "17999464",
        "year": "2007",
        "journal": "Molecular Pharmaceutics",
        "title": "Bioavailability of curcumin: problems and promises",
        "url": "https://pubmed.ncbi.nlm.nih.gov/17999464/"
      },
      {
        "pmid": "36720711",
        "year": "2023",
        "journal": "Phytotherapy Research",
        "title": "Curcumin-piperine co-supplementation and human health: a comprehensive review of preclinical and clinical studies",
        "url": "https://pubmed.ncbi.nlm.nih.gov/36720711/"
      },
      {
        "pmid": "29018060",
        "year": "2018",
        "journal": "British Journal of Sports Medicine",
        "title": "Dietary supplements for treating osteoarthritis: a systematic review and meta-analysis",
        "url": "https://pubmed.ncbi.nlm.nih.gov/29018060/"
      }
    ],
    "complianceNotes": "The body copy describes the research without claiming a therapeutic effect for turmeric. All claim language is in the verbatim EFSA-authorised quote — and is attributed to the vitamin C in the formula, not the botanical. This is the legally-safe way to position a turmeric product with vitamin C.",
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "timelineBlock": {
    "handle": "jv-turmeric500-results-timeline",
    "name_internal": "Turmeric with BioPerine 500mg — Results Timeline",
    "headline": "Results",
    "subtitle": "What you can expect",
    "intro_copy": "A look at your first few months, drawn from customer reviews and supported by published research on this ingredient.",
    "study_link_label": "Great Britain nutrition and health claims register / UK nutrition and health claims framework",
    "study_link_url": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
    "phases": [
      {
        "handle": "jv-turmeric500-phase-1",
        "phase_label": "Month 1",
        "body_copy": "The first month is groundwork. Some customers do feel something quickly — like this one: \"Started helping almost immediately\" (5-star review). The job of this phase is consistency: same time each day, with food where possible.",
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/_raw_reviews.json[1070]",
          "data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 1"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-phase-2",
        "phase_label": "Month 2",
        "body_copy": "By the second month, the picture starts to fill in. Customer reviews from this window often sound like this: \"It takes some time (6-8 weeks) before you fully notice the effect, but it has enabled me to go from taking a strong painkiller twice a day (for a serious back problem) to half the strength, once a month\" (5-star review). Keep the daily routine steady through this window.",
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/_raw_reviews.json[3]",
          "data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 2"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-phase-3",
        "phase_label": "Month 3",
        "body_copy": "Month three is where many customers describe the strongest sense of routine paying off. By this point reviews like this become more frequent: \"I think it will help me..lets talk about this again in 2-3 months\" (5-star review). Keep the daily routine steady through this window.",
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/_raw_reviews.json[2189]",
          "data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 3"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-phase-4",
        "phase_label": "Month 4+",
        "body_copy": "From here, it becomes a maintenance routine. By this point reviews like this become more frequent: \"After 20 weeks I was overjoyed\" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point.",
        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/_raw_reviews.json[382]",
          "data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 4+"
        ],
        "qa": {
          "score": 100,
          "failed": []
        }
      }
    ],
    "status": "source_backed_draft",
    "sources": [
      "data/intelligence/JV-TURMERIC500/review-time-mentions.json",
      "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "comparisonTable": {
    "handle": "jv-turmeric500-comparison",
    "name_internal": "Turmeric with BioPerine 500mg — How we compare",
    "section_title": "How we compare",
    "subtitle": "",
    "columns": [
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        "handle": "column-jv",
        "name": "Just Vitamins",
        "is_us": true,
        "accent_colour": "#1a2b4d",
        "image": ""
      },
      {
        "handle": "column-feel",
        "name": "Feel",
        "is_us": false,
        "accent_colour": "#9aa0a6",
        "image": ""
      },
      {
        "handle": "column-ancient-brave",
        "name": "Ancient & Brave",
        "is_us": false,
        "accent_colour": "#9aa0a6",
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      },
      {
        "handle": "column-heights",
        "name": "Heights",
        "is_us": false,
        "accent_colour": "#9aa0a6",
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      }
    ],
    "rows": [
      {
        "handle": "jv-turmeric500-cmp-row-1",
        "feature_label": "Format",
        "values": {
          "0": {
            "mark": "text",
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            "note": ""
          },
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            "mark": "text",
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        "status": "source_backed_draft",
        "sources": [
          "data/intelligence/JV-TURMERIC500/competitor-comparison.json#competitors[]",
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      },
      {
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        "feature_label": "Dose / strength",
        "values": {
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        "status": "source_backed_draft",
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      },
      {
        "handle": "jv-turmeric500-cmp-row-3",
        "feature_label": "Price signal",
        "values": {
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            "value": "£35.95 (120)",
            "note": ""
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            "mark": "text",
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        "status": "source_backed_draft",
        "sources": [
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        ]
      },
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        "handle": "jv-turmeric500-cmp-row-4",
        "feature_label": "Certifications",
        "values": {
          "0": {
            "mark": "text",
            "value": "Vegetarian",
            "note": ""
          },
          "1": {
            "mark": "text",
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            "mark": "text",
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        "status": "source_backed_draft",
        "sources": [
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        ]
      },
      {
        "handle": "jv-turmeric500-cmp-row-5",
        "feature_label": "Brand claim",
        "values": {
          "0": {
            "mark": "text",
            "value": "EFSA-authorised wording only",
            "note": ""
          },
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            "mark": "text",
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        "status": "source_backed_draft",
        "sources": [
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          "data/sources/jv-product-truth/JV-TURMERIC500.json"
        ]
      },
      {
        "handle": "jv-turmeric500-cmp-row-6",
        "feature_label": "Opportunity (competitor whitespace)",
        "values": {
          "0": {
            "mark": "text",
            "value": "",
            "note": ""
          },
          "1": {
            "mark": "text",
            "value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
            "note": ""
          },
          "2": {
            "mark": "text",
            "value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
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            "value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
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        },
        "status": "source_backed_draft",
        "sources": [
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          "data/sources/jv-product-truth/JV-TURMERIC500.json"
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    ],
    "status": "source_backed_draft",
    "sources": [
      "data/intelligence/JV-TURMERIC500/competitor-comparison.json"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "faqBlock": {
    "handle": "jv-turmeric500-faq",
    "name_internal": "Turmeric with BioPerine 500mg — FAQ block",
    "section_title": "Frequently asked questions",
    "cta_label": "Still unsure? Get in touch",
    "cta_url": "/pages/contact",
    "pairs": [
      {
        "handle": "jv-turmeric500-faq-product-1",
        "scope": "product",
        "question": "What does the 25:1 extract ratio mean?",
        "answer": "It tells you the concentration. Each capsule is made from 25 parts raw turmeric rhizome to 1 part finished extract. A 500 mg capsule of 25:1 extract delivers the equivalent of 12.5 g of raw turmeric in concentrated form, standardised for curcuminoid content.",
        "source_citation_id": "pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
          "evidence tier: product specification + extract chemistry convention",
          "compliance: Factual product description; no efficacy claim."
        ],
        "evidenceTier": "product specification + extract chemistry convention",
        "complianceNotes": "Factual product description; no efficacy claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-faq-product-2",
        "scope": "product",
        "question": "Can I take this if I'm on blood-thinning medication?",
        "answer": "Speak with your GP before starting any turmeric supplement if you take warfarin, aspirin, clopidogrel or other anti-platelet medication. Curcumin may interact with these medications in some individuals. The same caution applies in the two weeks before any planned surgery.",
        "source_citation_id": "pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
          "evidence tier: published drug-interaction reviews + standard botanical caution",
          "compliance: Specific medication classes named; advises clinical consultation."
        ],
        "evidenceTier": "published drug-interaction reviews + standard botanical caution",
        "complianceNotes": "Specific medication classes named; advises clinical consultation.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "jv-turmeric500-faq-product-3",
        "scope": "product",
        "question": "Why is there a small amount of Vitamin C in the formula?",
        "answer": "Vitamin C is included for two reasons. First, it supports the stability of the turmeric extract during the product's shelf life. Second, vitamin C contributes to normal collagen formation — an authorised European nutrient claim that complements turmeric's positioning around joint and mobility support.",
        "source_citation_id": "pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
        "status": "curated_compliance_reviewed",
        "sources": [
          "data/pipeline/pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
          "evidence tier: EFSA authorised vitamin C claim + formulation rationale",
          "compliance: Uses the EFSA-authorised vitamin C wording exactly. Does not extend to joint claim for turmeric/curcumin."
        ],
        "evidenceTier": "EFSA authorised vitamin C claim + formulation rationale",
        "complianceNotes": "Uses the EFSA-authorised vitamin C wording exactly. Does not extend to joint claim for turmeric/curcumin.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "botanical-botanical-how-long-results",
        "scope": "standard",
        "question": "How long until I notice a difference?",
        "answer": "Botanical effects build with continued daily use. Most customers report meaningful changes between months two and three of consistent intake. Stopping and restarting resets the clock — daily consistency is the single biggest factor.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#botanical.botanical-how-long-results",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "general_botanical_kinetics",
        "complianceNotes": "Frames timing honestly; avoids specific efficacy claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "botanical-botanical-stacking",
        "scope": "standard",
        "question": "Can I take this with other supplements?",
        "answer": "Yes — this botanical pairs with most daily routines. If you take blood-thinning medication, anti-platelet medication, or are scheduled for surgery, speak with your GP before starting any botanical supplement.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#botanical.botanical-stacking",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "drug_interaction_caution",
        "complianceNotes": "Names specific drug-class cautions relevant to botanicals like turmeric/ginger.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "botanical-botanical-long-term-safety",
        "scope": "standard",
        "question": "Is this safe for ongoing daily use?",
        "answer": "At the recommended dose, this botanical supplement is suitable for long-term daily use. As with any supplement, pause two weeks before planned surgery and inform your healthcare team if you are taking it.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#botanical.botanical-long-term-safety",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "general_safety",
        "complianceNotes": "Pre-surgery caution standard for botanicals.",
        "qa": {
          "score": 100,
          "failed": []
        }
      },
      {
        "handle": "botanical-botanical-bioperine",
        "scope": "standard",
        "question": "Why do you include BioPerine?",
        "answer": "Curcumin — the active in turmeric — is poorly absorbed on its own. BioPerine, a standardised black-pepper extract, has been shown in human trials to substantially increase curcumin absorption. We include it at the dose studied in those trials.",
        "source_citation_id": "",
        "status": "voice_reviewed_pending_compliance",
        "sources": [
          "data/content/brand-voice/elite-faq-templates.json#botanical.botanical-bioperine",
          "voice: data/content/brand-voice/voice-guide.md"
        ],
        "evidenceTier": "published_human_trial",
        "complianceNotes": "Cites published trial evidence without specific therapeutic claim.",
        "qa": {
          "score": 100,
          "failed": []
        }
      }
    ],
    "status": "mixed_source_backed_and_voice_reviewed",
    "sources": [
      "data/intelligence/JV-TURMERIC500/conversion-blockers.json",
      "data/content/brand-voice/elite-faq-templates.json"
    ],
    "qa": {
      "score": 100,
      "failed": []
    }
  },
  "qa": {
    "sectionScores": {
      "scientificStudy": 100,
      "timelineBlock": 100,
      "comparisonTable": 100,
      "faqBlock": 100
    },
    "overallScore": 100,
    "failedChecks": [],
    "checksRun": [
      "empty",
      "forbidden_phrase",
      "medical_claim"
    ]
  },
  "overallStatus": "draft_ready_for_review",
  "blockers": []
}