PERSONA OVERHAUL:
- Personas now defined by WHAT THEY DID, not job titles
- 'Charity Manager' -> 'You organized the dinner'
- 'Personal Fundraiser' -> 'You shared the link'
- 'Volunteer' -> 'You were on the ground'
- 'Organisation/Programme Manager' -> 'You claim the Gift Aid'
SECTION HEADING:
- Brand core insight: 'People don't break promises. Systems do.'
- Eyebrow: 'THE PLEDGE GAP'
- Sub: 'We built the missing system between I'll donate and the money arriving.'
PAIN STATS (visual anchors):
- £50,000 pledged / £22,000 collected (the gap)
- 23 said I'll donate / 8 actually did
- 40 pledges collected / 0 updates received
- 200 rows, 47 typos / 6 hours every quarter
COPY: Emotionally precise, tells each persona's specific story
PHOTOGRAPHY (4 cinematic moment shots):
- Dinner aftermath: empty table with lone pledge card, chandeliers
- Phone: hands on WhatsApp at kitchen table, warm light
- Volunteer: seen from behind, walking between gala tables with cards
- Desk still life: laptop spreadsheet, papers, tea, window light
- All 2:1 wide aspect, 2.7MB -> 260KB optimized
HEADLINE:
- 3 balanced lines: 'Turn I'll donate' / 'into money' / 'in the bank.'
- Removed that orphaned 'money' on its own line
- <br className='hidden lg:block'> controls breaks on desktop only
IMAGE:
- Hero container: max-w-5xl -> max-w-7xl (image 25% wider)
- Stat strip widened to match
- Much more of the gala scene visible, phone prominent
DEPLOY SPEED (deploy.sh):
- Persistent /opt/pnpl/ build dir (no temp dir creation/deletion)
- BuildKit with cache mounts (npm + .next/cache)
- No more docker builder prune / docker rmi (preserves cache!)
- Installed docker-buildx v0.31.1 on server
- Before: ~245s (4+ min) After: ~29s (cached) / ~136s (first)
- Use: cd pledge-now-pay-later && bash deploy.sh
- Grid: items-start → md:items-stretch (both columns same height)
- Image: aspect-[4/5] → md:aspect-auto md:h-full (fills column)
- Mobile keeps aspect-[3/4] for stacked layout
- Bottom of image now lines up with buttons/trust line
POSITIONING FIX — PNPL is NOT just 'QR codes at events':
- Charities collecting at events (QR per table)
- High-net-worth donor outreach (personal links via WhatsApp/email)
- Org-to-org pledges (multi-charity projects)
- Personal fundraisers (LaunchGood/Enthuse redirect)
TERMINOLOGY (throughout app):
- Events → Campaigns (sidebar, pages, create dialogs, onboarding)
- QR Codes page → Pledge Links (sharing-first, QR is one option)
- Scans → Clicks (not just QR scans)
- 'New Event' → 'New Campaign'
- 'Create QR Code' → 'Create Pledge Link'
- Source label: 'Table Name' → 'Source / Channel'
SHARING (pledge links page):
- 4-button share row: Copy · WhatsApp · Email · More (native share)
- Each link shows its full URL
- Create dialog suggests: 'WhatsApp Family Group, Table 5, Instagram Bio'
- QR code is still shown but as one option, not the hero
LANDING PAGE (complete rewrite):
- Hero: 'Collect pledges. Convert them into donations.'
- 4 use case cards: Events, HNW Donors, Org-to-Org, Personal Fundraisers
- 'Share anywhere' section: WhatsApp, QR, Email, Instagram, Twitter, 1-on-1
- Platform support: Bank Transfer, LaunchGood, Enthuse, JustGiving, GoFundMe, Any URL
- Islamic fund types section: Zakat, Sadaqah, Sadaqah Jariyah, Lillah, Fitrana
ZAKAT & FUND TYPES:
- Organization.zakatEnabled toggle in Settings
- Pledge.fundType: general, zakat, sadaqah, lillah, fitrana
- Identity step: fund type picker (5 options) when org has zakatEnabled
- Zakat note: Quran 9:60 categories reference
- Settings: toggle card with fund type descriptions
FUND ALLOCATION:
- Event.fundAllocation: 'Mosque Building Fund', 'Orphan Sponsorship' etc.
- Charities can also add external URL for reference/allocation (not just fundraisers)
- Shows on campaign cards and pledge flow
- Remove FPX payment rail entirely (Malaysian, not UK)
- Add volunteer portal (/v/[code]) with live pledge tracking
- Add public event page (/e/[slug]) with progress bar + social proof
- Add fundraiser leaderboard (/dashboard/events/[id]/leaderboard)
- Add WhatsApp share buttons on confirmation, bank instructions, volunteer view
- Enhanced Gift Aid UX with +25% bonus display and HMRC declaration text
- Gift Aid report export (HMRC-ready CSV filter)
- Volunteer view link + WhatsApp share on QR code cards
- Updated home page: 4 personas, 3 UK payment rails, 8 features
- Public event API endpoint with privacy-safe donor name truncation
- Volunteer API with stats, conversion rate, auto-refresh
