- Shorten quote 03 from 'Can I split it across a few months?' to 'Can I pay monthly?' for column symmetry
- Add nbsp between 'money' and 'arriving' to prevent orphan line break
ROOT CAUSE: each card was wrapped in its own div (min-h-[85vh]),
scoping sticky to that wrapper — cards could NEVER overlap.
FIX: flatMap returns all sticky divs + h-4 spacers as direct
siblings under the same parent (mt-14). Sticky now works
correctly — each card overlaps the previous with 20px peek.
- Removed all shadows (border-gray-100 only)
- z-index: 1-4 (was 10-40, conflicting with nav z-40)
- top: 72/92/112/132px (20px stagger)
- h-4 spacers between cards (no big white gaps)
- Regenerated dinner image: dark navy table, candlelight, £5,000
pledge card — zero white space (was white tablecloth)
PERSONA OVERHAUL:
- Personas now defined by WHAT THEY DID, not job titles
- 'Charity Manager' -> 'You organized the dinner'
- 'Personal Fundraiser' -> 'You shared the link'
- 'Volunteer' -> 'You were on the ground'
- 'Organisation/Programme Manager' -> 'You claim the Gift Aid'
SECTION HEADING:
- Brand core insight: 'People don't break promises. Systems do.'
- Eyebrow: 'THE PLEDGE GAP'
- Sub: 'We built the missing system between I'll donate and the money arriving.'
PAIN STATS (visual anchors):
- £50,000 pledged / £22,000 collected (the gap)
- 23 said I'll donate / 8 actually did
- 40 pledges collected / 0 updates received
- 200 rows, 47 typos / 6 hours every quarter
COPY: Emotionally precise, tells each persona's specific story
PHOTOGRAPHY (4 cinematic moment shots):
- Dinner aftermath: empty table with lone pledge card, chandeliers
- Phone: hands on WhatsApp at kitchen table, warm light
- Volunteer: seen from behind, walking between gala tables with cards
- Desk still life: laptop spreadsheet, papers, tea, window light
- All 2:1 wide aspect, 2.7MB -> 260KB optimized
