POSITIONING FIX — PNPL is NOT just 'QR codes at events': - Charities collecting at events (QR per table) - High-net-worth donor outreach (personal links via WhatsApp/email) - Org-to-org pledges (multi-charity projects) - Personal fundraisers (LaunchGood/Enthuse redirect) TERMINOLOGY (throughout app): - Events → Campaigns (sidebar, pages, create dialogs, onboarding) - QR Codes page → Pledge Links (sharing-first, QR is one option) - Scans → Clicks (not just QR scans) - 'New Event' → 'New Campaign' - 'Create QR Code' → 'Create Pledge Link' - Source label: 'Table Name' → 'Source / Channel' SHARING (pledge links page): - 4-button share row: Copy · WhatsApp · Email · More (native share) - Each link shows its full URL - Create dialog suggests: 'WhatsApp Family Group, Table 5, Instagram Bio' - QR code is still shown but as one option, not the hero LANDING PAGE (complete rewrite): - Hero: 'Collect pledges. Convert them into donations.' - 4 use case cards: Events, HNW Donors, Org-to-Org, Personal Fundraisers - 'Share anywhere' section: WhatsApp, QR, Email, Instagram, Twitter, 1-on-1 - Platform support: Bank Transfer, LaunchGood, Enthuse, JustGiving, GoFundMe, Any URL - Islamic fund types section: Zakat, Sadaqah, Sadaqah Jariyah, Lillah, Fitrana ZAKAT & FUND TYPES: - Organization.zakatEnabled toggle in Settings - Pledge.fundType: general, zakat, sadaqah, lillah, fitrana - Identity step: fund type picker (5 options) when org has zakatEnabled - Zakat note: Quran 9:60 categories reference - Settings: toggle card with fund type descriptions FUND ALLOCATION: - Event.fundAllocation: 'Mosque Building Fund', 'Orphan Sponsorship' etc. - Charities can also add external URL for reference/allocation (not just fundraisers) - Shows on campaign cards and pledge flow
260 B
260 B