Navigation: goal-oriented, not feature-oriented
- Overview → Home
- Campaigns → Collect ('I want people to pledge')
- Pledges → Money ('Where's the money?')
- Exports → Reports ('My treasurer needs numbers')
- Old routes still work via re-exports
Terminology: human language, not SaaS jargon
- new → Waiting
- initiated → Said they paid
- paid → Received ✓
- overdue → Needs a nudge
- Campaign → Appeal
- QR Source → Pledge link
- Reconcile → Match payments
- Rail → Payment method
- Pipeline by Status → How pledges are doing
- Conversion rate → % who pledged
- CRM Export Pack → Full data download
Visual identity: brand-consistent dashboard
- Sharp edges (no rounded-lg cards)
- Gap-px grids for stats (brand signature pattern)
- Left-border accents (brand signature pattern)
- Midnight/Paper/Promise Blue 60-30-10 color rule
- Typography as hero (big bold numbers, not card-heavy)
- No emoji in UI chrome
- Brand-consistent status badges (colored bg + text, not shadcn Badge)
- Consistent header typography (text-3xl font-black tracking-tight)
Pages rewritten: layout, home, events (collect), pledges (money),
exports (reports), reconcile, settings
Reconcile: auto-detects bank CSV format via presets + AI before upload
UX spec: docs/UX_OVERHAUL_SPEC.md
- Shorten quote 03 from 'Can I split it across a few months?' to 'Can I pay monthly?' for column symmetry
- Add nbsp between 'money' and 'arriving' to prevent orphan line break
