New: /dashboard/welcome — guided first-time setup
- Step 1: 'What are you raising for?' (starts with what excites them)
- Step 2: 'Where should donors send money?' (natural follow-up)
- Step 3: 'Want auto-reminders?' (WhatsApp as bonus, skippable)
- Step 4: 'Here's your link!' (dark section with copy/WhatsApp/share)
- Auto-creates event + first pledge link during flow
- User holds a shareable link within 90 seconds of signing up
Updated: /dashboard (context-aware home)
- State 1 (no events): auto-redirects to /dashboard/welcome
- State 2 (0 pledges): shows pledge link + share buttons prominently
- State 3 (has pledges): shows stats + feed
- State 4 (has 'said paid'): amber prompt to upload bank statement
- State 5 (100% collected): celebration banner
- No more onboarding checklist — dashboard adapts instead
- Event name as page header (not generic 'Home')
- Event switcher for multi-event orgs
Updated: /signup → redirects to /dashboard/welcome (not /dashboard)
Persona spec: docs/PERSONA_JOURNEY_SPEC.md
Navigation: goal-oriented, not feature-oriented
- Overview → Home
- Campaigns → Collect ('I want people to pledge')
- Pledges → Money ('Where's the money?')
- Exports → Reports ('My treasurer needs numbers')
- Old routes still work via re-exports
Terminology: human language, not SaaS jargon
- new → Waiting
- initiated → Said they paid
- paid → Received ✓
- overdue → Needs a nudge
- Campaign → Appeal
- QR Source → Pledge link
- Reconcile → Match payments
- Rail → Payment method
- Pipeline by Status → How pledges are doing
- Conversion rate → % who pledged
- CRM Export Pack → Full data download
Visual identity: brand-consistent dashboard
- Sharp edges (no rounded-lg cards)
- Gap-px grids for stats (brand signature pattern)
- Left-border accents (brand signature pattern)
- Midnight/Paper/Promise Blue 60-30-10 color rule
- Typography as hero (big bold numbers, not card-heavy)
- No emoji in UI chrome
- Brand-consistent status badges (colored bg + text, not shadcn Badge)
- Consistent header typography (text-3xl font-black tracking-tight)
Pages rewritten: layout, home, events (collect), pledges (money),
exports (reports), reconcile, settings
Reconcile: auto-detects bank CSV format via presets + AI before upload
UX spec: docs/UX_OVERHAUL_SPEC.md
