Core insight: The primary object is the LINK, not the appeal.
Aaisha doesn't think 'manage appeals' — she thinks 'share my link'.
## Collect page (/dashboard/collect) — complete rewrite
- Flattened hierarchy: single-appeal orgs see links directly (no card to click)
- Multi-appeal orgs: quiet appeal switcher at top, links below
- Inline link creation: just type a name + press Enter (no dialog)
- Quick preset buttons: 'Table 1', 'WhatsApp Group', 'Instagram', etc.
- Share buttons are THE primary CTA on every link card (Copy, WhatsApp, Email, Share)
- Each link shows: clicks, pledges, amount raised, conversion rate
- Embedded mini-leaderboard when 3+ links have pledges
- Contextual tips when pledges < 5 ('give each volunteer their own link')
- New appeal creation is inline, auto-creates 'Main link'
## Appeal detail page (/dashboard/events/[id]) — brand redesign
- Sharp edges, gap-px grids, typography-as-hero
- Same link card component with share-first design
- Embedded leaderboard section
- Inline link creation (same as Collect)
- Clone appeal button
- Appeal details in collapsed <details> (context, not hero)
- Download all QR codes link
- Public progress page link
## Leaderboard page — brand redesign
- Total raised as hero number (dark section)
- Progress bars relative to leader
- Medal badges for top 3
- Conversion rate badges
- Auto-refresh every 10 seconds (live event mode)
## Route cleanup
- /dashboard/events re-exports /dashboard/collect (backward compat)
- Old events/page.tsx removed (was duplicate)
5 files changed, 3 pages redesigned
Navigation: goal-oriented, not feature-oriented
- Overview → Home
- Campaigns → Collect ('I want people to pledge')
- Pledges → Money ('Where's the money?')
- Exports → Reports ('My treasurer needs numbers')
- Old routes still work via re-exports
Terminology: human language, not SaaS jargon
- new → Waiting
- initiated → Said they paid
- paid → Received ✓
- overdue → Needs a nudge
- Campaign → Appeal
- QR Source → Pledge link
- Reconcile → Match payments
- Rail → Payment method
- Pipeline by Status → How pledges are doing
- Conversion rate → % who pledged
- CRM Export Pack → Full data download
Visual identity: brand-consistent dashboard
- Sharp edges (no rounded-lg cards)
- Gap-px grids for stats (brand signature pattern)
- Left-border accents (brand signature pattern)
- Midnight/Paper/Promise Blue 60-30-10 color rule
- Typography as hero (big bold numbers, not card-heavy)
- No emoji in UI chrome
- Brand-consistent status badges (colored bg + text, not shadcn Badge)
- Consistent header typography (text-3xl font-black tracking-tight)
Pages rewritten: layout, home, events (collect), pledges (money),
exports (reports), reconcile, settings
Reconcile: auto-detects bank CSV format via presets + AI before upload
UX spec: docs/UX_OVERHAUL_SPEC.md
