Omair Saleh
17b3e15fae
COMPLETE RETHINK — from monitoring dashboard to message design studio.
## The Big Idea
Aaisha doesn't need a dashboard that says 'is it working?'
She needs a studio where she can SEE what Ahmed sees on his phone,
EDIT the words, TEST different approaches, and DESIGN cross-channel
sequences. The WhatsApp phone mockup is the star.
## New: Phone Mockups (3 channels)
- WhatsApp: green bubbles, blue ticks, org avatar, chat wallpaper,
full formatting (*bold*, _italic_, `code`, ━━━ dividers)
- Email: macOS mail client chrome, From header, subject line
- SMS: iOS Messages style, grey bubbles, contact avatar
## New: Template Editor
- Editable templates per step (receipt, day 2, 7, 14) per channel
- Live preview in phone mockup as you type
- Variable insertion chips: {{name}}, {{amount}}, {{reference}}, etc.
- Subject line editor for email channel
- Character count + SMS segment counter
## New: A/B Testing
- Create Variant B of any step/channel message
- 50/50 split traffic automatically
- Track sent count + conversion rate (paid after receiving)
- Side-by-side stats: 'A: 33% paid, B: 54% paid ★'
- Delete variant to revert to single message
## New: Channel Strategy Matrix
- 3 presets: Waterfall (default), Belt & Suspenders, Escalation
- Visual matrix: steps × channels with status indicators
- 1st = primary, fb = fallback, + = parallel send
- Waterfall: WhatsApp → SMS → Email (most cost-effective)
- Belt & Suspenders: all channels for receipts + final
- Escalation: start gentle (WA only), add channels as urgency increases
## New: Customizable Timing
- Each step's delay is editable inline (dropdown next to phone)
- Default: Day 2, Day 7, Day 14
- Can change to any schedule: Day 1, Day 3, Day 21, Day 28
## Schema: 2 new models
- MessageTemplate: per-org editable templates with A/B variants
(step, channel, variant, body, subject, splitPercent, sentCount, convertedCount)
- AutomationConfig: per-org timing + strategy + channel matrix
## API: /api/automations (GET/PATCH/DELETE)
- GET seeds defaults on first load (12 templates: 4 steps × 3 channels)
- PATCH upserts templates and config
- DELETE removes variant B and resets A to 100%
## Default templates (src/lib/templates.ts)
Extracted from hardcoded whatsapp.ts + reminders.ts into editable templates:
- WhatsApp: receipt, gentle, impact, final (with emoji + formatting)
- Email: receipt, gentle, impact, final (with cancel/pledge URLs)
- SMS: receipt, gentle, impact, final (160-char optimized)
## Architecture
templates.ts → resolvePreview() fills {{variables}} with examples
templates.ts → resolveTemplate() fills {{variables}} with real data
messaging.ts → sendToDonor() routes via channel waterfall
automations/route.ts → seeds + CRUD for templates + config
## Visual: Step timeline at top
4 tabs across the top with emoji, timing, description
Active step is dark (111827), others are white
Click to switch — editor and phone update together
## Layout
[Step Timeline — 4 tabs across top]
[Phone Mockup (left) | Editor (right)]
[Channel Strategy — expandable matrix]
[Live Feed — condensed stats + scheduled + messages]
Pledge Now, Pay Later
Convert "I'll donate later" into tracked pledges with automatic payment follow-up. Free forever for UK charities.
Features
- 15-Second Pledge Flow: Mobile-first, 3-screen donor experience
- QR Code Attribution: Every pledge tied to event + volunteer/table
- Pay by Bank Transfer: Zero fees — unique reference for matching
- Direct Debit: GoCardless integration for automatic collection
- Automated Reminders: 4-step follow-up sequence (export/webhook)
- Bank Statement Reconciliation: Upload CSV, auto-match payments
- CRM Export: Full attribution data ready for import
- Pipeline Dashboard: Track pledges from new → paid
Quick Start
Prerequisites
- Node.js 18+
- Docker & Docker Compose
- npm or pnpm
Setup
# 1. Clone and install
cd pledge-now-pay-later
npm install
# 2. Start database
docker compose up -d
# 3. Run migrations
npx prisma migrate dev --name init
# 4. Seed demo data
npx prisma db seed
# 5. Start dev server
npm run dev
Visit http://localhost:3000
Demo URLs
- Landing: http://localhost:3000
- Donor Flow: http://localhost:3000/p/demo
- Dashboard: http://localhost:3000/dashboard
Tech Stack
| Layer | Technology |
|---|---|
| Frontend | Next.js 14 (App Router) |
| Language | TypeScript |
| Styling | Tailwind CSS + shadcn/ui |
| Database | PostgreSQL 16 |
| ORM | Prisma |
| QR Codes | qrcode (node) |
| CSV Parsing | PapaParse |
| Icons | Lucide React |
| Auth | NextAuth.js (ready) |
Architecture
src/
├── app/
│ ├── api/ # API routes
│ │ ├── analytics/ # Event tracking
│ │ ├── dashboard/ # Stats & pipeline
│ │ ├── events/ # CRUD + QR management
│ │ ├── exports/ # CRM pack CSV
│ │ ├── imports/ # Bank statement matching
│ │ ├── pledges/ # Create, update, mark paid
│ │ ├── qr/ # Resolve QR tokens
│ │ └── webhooks/ # Reminder event polling
│ ├── dashboard/ # Staff UI
│ │ ├── events/ # Event management + QR codes
│ │ ├── pledges/ # Pledge pipeline
│ │ ├── reconcile/ # Bank CSV import
│ │ ├── exports/ # Download CRM data
│ │ ├── settings/ # Org config
│ │ └── apply/ # Fractional CTO upsell
│ └── p/[token]/ # Donor pledge flow
│ └── steps/ # Amount → Payment → Identity → Instructions
├── components/ui/ # Reusable UI components
└── lib/ # Core utilities
├── prisma.ts # DB client
├── reference.ts # Bank-safe ref generator
├── qr.ts # QR code generation
├── matching.ts # Bank statement matching
├── reminders.ts # Reminder sequences
├── analytics.ts # Event tracking
├── exports.ts # CRM export formatting
└── validators.ts # Zod schemas
API Reference
| Endpoint | Method | Purpose |
|---|---|---|
/api/qr/{token} |
GET | Resolve QR code → event info |
/api/pledges |
POST | Create pledge |
/api/pledges/{id} |
PATCH | Update pledge status |
/api/pledges/{id}/mark-initiated |
POST | Donor "I've paid" |
/api/events |
GET/POST | List & create events |
/api/events/{id}/qr |
GET/POST | Manage QR sources |
/api/events/{id}/qr/{qrId}/download |
GET | Download QR PNG |
/api/dashboard |
GET | Dashboard stats |
/api/imports/bank-statement |
POST | Upload & match CSV |
/api/exports/crm-pack |
GET | Download CRM CSV |
/api/webhooks |
GET | Poll pending reminders |
/api/analytics |
POST | Track events |
Payment Reference Format
References follow format: PREFIX-XXXX-NN
- PREFIX: Configurable per org (default: PNPL), max 4 chars
- XXXX: 4-char alphanumeric (human-safe: no 0/O, 1/I/l)
- NN: Amount in pounds (helps manual matching)
- Total max 18 chars (UK BACS limit)
Example: PNPL-7K4P-50 (£50 pledge)
Reminder Sequence
| Step | Delay | Message |
|---|---|---|
| 0 | T+0 | Payment instructions with bank details |
| 1 | T+2 days | Gentle nudge |
| 2 | T+7 days | Impact story + urgency |
| 3 | T+14 days | Final reminder + easy cancel |
Reminders auto-stop when pledge is marked paid.
License
Proprietary — © Omair. All rights reserved.