Scientific Studies now lead with a customer-relevant outcome (matching how Heights,
Ritual, Nothing Fishy hook attention) before weaving in the PMID citation —
not the academic 'one of the most-studied supplements...' framing. Comparison
tables drop named brands ('Vitabiotics Immunace Fizz', 'Feel') and use generic
category labels ('Standard multivitamins', 'Bovine collagen brands') the way
Grüns, Elavate, Hunter & Gather, and Nothing Fishy actually structure theirs.
Per-SKU comparisonDraft curated in pilot-skus.json with rows derived from JV
product DB + 15-brand competitor section extracts + EFSA register.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
Replaces the JSON-path source list with structured CitationLink objects
(label / href / meta / type) so every citation in the dashboard resolves to a
real URL — PubMed PMIDs, EFSA opinions, EU regulation register. Adds a
hand-curated scientificStudyDraft per pilot SKU with study framing first and
EFSA verbatim wording quoted separately, matching the compliance pattern
Wild Nutrition, Ritual, Heights, and Nothing Fishy use.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
Ships the second dashboard surface — a Pattern Library + Preview Theatre — that
presents the 4-section PDP pilot batch back to Umar, compliance, and the board
in an editorial format. Adds the full data layer that drives it: 5 source-backed
per-SKU drafts at QA 100/100, 15 competitor PDP semantic extracts, PubMed
evidence packs, EFSA claims library extension, JV brand voice guide, hand-curated
product FAQs, and the Matrixify-ready CSV exports for Lewis.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
Omair Saleh