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justvitamin/content_population_exports/pilot-extended-comparison_row.csv
T
Omair Saleh 056c47581f feat: editorial review dashboard + elite-grade pilot batch (5 SKUs) 
Ships the second dashboard surface — a Pattern Library + Preview Theatre — that
presents the 4-section PDP pilot batch back to Umar, compliance, and the board
in an editorial format. Adds the full data layer that drives it: 5 source-backed
per-SKU drafts at QA 100/100, 15 competitor PDP semantic extracts, PubMed
evidence packs, EFSA claims library extension, JV brand voice guide, hand-curated
product FAQs, and the Matrixify-ready CSV exports for Lewis.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
2026-06-02 18:50:09 +08:00

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Handle,Display Name,Status,Definition: Handle,Definition: Name,Field,Value
jv-calcit-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,feature_label,Format
jv-calcit-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""Capsules"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-calcit-cmp-row-2,Dose / strength,source_backed_draft,comparison_row,Comparison Row,feature_label,Dose / strength
jv-calcit-cmp-row-2,Dose / strength,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""500mg"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-calcit-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,feature_label,Price signal
jv-calcit-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""£10.95 (90)"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-calcit-cmp-row-4,Certifications,source_backed_draft,comparison_row,Comparison Row,feature_label,Certifications
jv-calcit-cmp-row-4,Certifications,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""Vegetarian"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-calcit-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,feature_label,Brand claim
jv-calcit-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""EFSA-authorised wording only"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-calcit-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,feature_label,Opportunity (competitor whitespace)
jv-calcit-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":"""",""note"":""""},""1"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""2"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""3"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""}}"
jv-collagen400-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,feature_label,Format
jv-collagen400-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""Capsules"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-collagen400-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,feature_label,Price signal
jv-collagen400-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""£25.95 (180)"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-collagen400-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,feature_label,Brand claim
jv-collagen400-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""EFSA-authorised wording only"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-collagen400-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,feature_label,Opportunity (competitor whitespace)
jv-collagen400-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":"""",""note"":""""},""1"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""2"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""3"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""}}"
jv-d1000-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,feature_label,Format
jv-d1000-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""Tablets"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-d1000-cmp-row-2,Dose / strength,source_backed_draft,comparison_row,Comparison Row,feature_label,Dose / strength
jv-d1000-cmp-row-2,Dose / strength,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""1000iu"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-d1000-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,feature_label,Price signal
jv-d1000-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""£10.95 (120)"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-d1000-cmp-row-4,Certifications,source_backed_draft,comparison_row,Comparison Row,feature_label,Certifications
jv-d1000-cmp-row-4,Certifications,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""Vegetarian"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-d1000-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,feature_label,Brand claim
jv-d1000-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""EFSA-authorised wording only"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-d1000-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,feature_label,Opportunity (competitor whitespace)
jv-d1000-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":"""",""note"":""""},""1"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""2"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""3"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""}}"
jv-d4000-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,feature_label,Format
jv-d4000-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""Tablets"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-d4000-cmp-row-2,Dose / strength,source_backed_draft,comparison_row,Comparison Row,feature_label,Dose / strength
jv-d4000-cmp-row-2,Dose / strength,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""4000iu"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-d4000-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,feature_label,Price signal
jv-d4000-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""£16.95 (120)"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-d4000-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,feature_label,Brand claim
jv-d4000-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""EFSA-authorised wording only"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-d4000-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,feature_label,Opportunity (competitor whitespace)
jv-d4000-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":"""",""note"":""""},""1"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""2"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""3"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""}}"
jv-turmeric500-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,feature_label,Format
jv-turmeric500-cmp-row-1,Format,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""Tablets"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-turmeric500-cmp-row-2,Dose / strength,source_backed_draft,comparison_row,Comparison Row,feature_label,Dose / strength
jv-turmeric500-cmp-row-2,Dose / strength,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""12,500mg"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-turmeric500-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,feature_label,Price signal
jv-turmeric500-cmp-row-3,Price signal,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""£35.95 (120)"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-turmeric500-cmp-row-4,Certifications,source_backed_draft,comparison_row,Comparison Row,feature_label,Certifications
jv-turmeric500-cmp-row-4,Certifications,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""Vegetarian"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-turmeric500-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,feature_label,Brand claim
jv-turmeric500-cmp-row-5,Brand claim,source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":""EFSA-authorised wording only"",""note"":""""},""1"":{""mark"":""text"",""value"":"""",""note"":""""},""2"":{""mark"":""text"",""value"":"""",""note"":""""},""3"":{""mark"":""text"",""value"":"""",""note"":""""}}"
jv-turmeric500-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,feature_label,Opportunity (competitor whitespace)
jv-turmeric500-cmp-row-6,Opportunity (competitor whitespace),source_backed_draft,comparison_row,Comparison Row,values_json,"{""0"":{""mark"":""text"",""value"":"""",""note"":""""},""1"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""2"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""},""3"":{""mark"":""text"",""value"":""Homepage/PDP probe captured. Needs product-specific extraction before final comparison."",""note"":""""}}"
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