Omair Saleh
2fbf6f35b5
Scientific Studies now lead with a customer-relevant outcome (matching how Heights,
Ritual, Nothing Fishy hook attention) before weaving in the PMID citation —
not the academic 'one of the most-studied supplements...' framing. Comparison
tables drop named brands ('Vitabiotics Immunace Fizz', 'Feel') and use generic
category labels ('Standard multivitamins', 'Bovine collagen brands') the way
Grüns, Elavate, Hunter & Gather, and Nothing Fishy actually structure theirs.
Per-SKU comparisonDraft curated in pilot-skus.json with rows derived from JV
product DB + 15-brand competitor section extracts + EFSA register.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
532 lines
23 KiB
JSON
532 lines
23 KiB
JSON
{
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"sku": "JV-COLLAGEN400",
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"name": "Marine Collagen + Vitamin C",
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"category": "collagen",
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"generatedAt": "2026-06-02T11:43:00.936Z",
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"generatedBy": "scripts/generate-pilot-content.ts",
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"voiceGuide": "data/content/brand-voice/voice-guide.md",
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"scope": "4 new PDP section types per 21 May + 1 June 2026 Loom briefs",
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"primaryIngredients": [
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"marine-collagen-peptides"
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],
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"scientificStudy": {
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"handle": "jv-collagen400-scientific-study",
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"name_internal": "Marine Collagen + Vitamin C — Marine collagen + the only nutrient regulators link to it",
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"headline": "Marine collagen + the only nutrient regulators link to it",
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"body_copy": "A 2023 systematic review and meta-analysis published in Nutrients pooled 26 randomised controlled trials of hydrolysed collagen across 1,721 participants, finding improvements in skin hydration and elasticity over 8 to 12 weeks of daily intake (PMID 37432180). Marine collagen peptides — the form in this product — were the focus of a 2021 meta-analysis in the International Journal of Dermatology on hydrolysed collagen and skin ageing (PMID 33742704). And the formula pairs marine collagen peptides with vitamin C, the only nutrient that carries an authorised European health claim for normal collagen formation. Together, the building blocks plus the regulator-recognised collagen-formation nutrient.\n\nAuthorised health claim: \"Vitamin C contributes to normal collagen formation for the normal function of skin, bones, cartilage, gums, teeth, and blood vessels.\"\n\nAuthorised European Union nutrient claim per Regulation (EC) No 1924/2006. The claim applies to the vitamin C in this formula. Marine collagen itself does not carry an authorised health claim and no therapeutic effect is asserted for it on this page.",
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"link_url": "https://pubmed.ncbi.nlm.nih.gov/37432180/",
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"link_label": "Nutrients (2023)",
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"stats": [
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{
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"value": "26 RCTs",
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"label": "pooled in the 2023 Nutrients meta-analysis of hydrolysed collagen (n=1,721)",
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"source": "https://pubmed.ncbi.nlm.nih.gov/37432180/"
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},
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{
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"value": "8-12 weeks",
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"label": "typical study duration for measurable skin outcomes",
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"source": "https://pubmed.ncbi.nlm.nih.gov/37432180/"
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},
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{
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"value": "Vitamin C",
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"label": "the only EU-authorised nutrient claim for normal collagen formation",
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"source": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
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}
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],
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"image": "jv-collagen400-scientific-study.png",
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"status": "curated_compliance_reviewed",
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"sources": [
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"Effects of Oral Collagen for Skin Anti-Aging: a Systematic Review and Meta-Analysis (26 RCTs, n=1,721) — https://pubmed.ncbi.nlm.nih.gov/37432180/",
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"Effects of hydrolyzed collagen supplementation on skin aging: a systematic review and meta-analysis — https://pubmed.ncbi.nlm.nih.gov/33742704/",
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"GB Nutrition and Health Claims Register — Vitamin C authorised function claims — https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
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],
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"sourceLinks": [
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{
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"type": "pubmed",
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"label": "Effects of Oral Collagen for Skin Anti-Aging: a Systematic Review and Meta-Analysis (26 RCTs, n=1,721)",
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"href": "https://pubmed.ncbi.nlm.nih.gov/37432180/",
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"meta": "Nutrients · 2023 · PMID 37432180"
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},
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{
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"type": "pubmed",
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"label": "Effects of hydrolyzed collagen supplementation on skin aging: a systematic review and meta-analysis",
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"href": "https://pubmed.ncbi.nlm.nih.gov/33742704/",
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"meta": "International Journal of Dermatology · 2021 · PMID 33742704"
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},
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{
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"type": "efsa",
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"label": "GB Nutrition and Health Claims Register — Vitamin C authorised function claims",
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"href": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
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"meta": "UK NHC Register"
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}
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],
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"efsaClaim": {
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"verbatim": "Vitamin C contributes to normal collagen formation for the normal function of skin, bones, cartilage, gums, teeth, and blood vessels.",
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"context": "Authorised European Union nutrient claim per Regulation (EC) No 1924/2006. The claim applies to the vitamin C in this formula. Marine collagen itself does not carry an authorised health claim and no therapeutic effect is asserted for it on this page."
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},
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"pubmedReferences": [
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{
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"pmid": "37432180",
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"year": "2023",
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"journal": "Nutrients",
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"title": "Effects of Oral Collagen for Skin Anti-Aging: a Systematic Review and Meta-Analysis (26 RCTs, n=1,721)",
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"url": "https://pubmed.ncbi.nlm.nih.gov/37432180/"
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},
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{
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"pmid": "33742704",
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"year": "2021",
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"journal": "International Journal of Dermatology",
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"title": "Effects of hydrolyzed collagen supplementation on skin aging: a systematic review and meta-analysis",
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"url": "https://pubmed.ncbi.nlm.nih.gov/33742704/"
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}
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],
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"complianceNotes": "Hooks with the customer-relevant 'building blocks + the regulator-recognised partner' framing — mirrors how Nothing Fishy positions VeCollal®. Health-claim language sits inside the verbatim EFSA quote, attributed to vitamin C only.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"timelineBlock": {
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"handle": "jv-collagen400-results-timeline",
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"name_internal": "Marine Collagen + Vitamin C — Results Timeline",
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"headline": "Results",
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"subtitle": "What you can expect",
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"intro_copy": "A look at your first few months, drawn from customer reviews and supported by published research on this ingredient.",
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"study_link_label": "Great Britain nutrition and health claims register / UK nutrition and health claims framework",
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"study_link_url": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
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"phases": [
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{
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"handle": "jv-collagen400-phase-1",
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"phase_label": "Month 1",
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"body_copy": "The first month is groundwork. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
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"status": "evidence_grounded_draft",
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"sources": [
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"data/evidence/marine-collagen-peptides.json#PMID:33742704"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-collagen400-phase-2",
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"phase_label": "Month 2",
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"body_copy": "By the second month, the picture starts to fill in. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
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"status": "evidence_grounded_draft",
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"sources": [
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"data/evidence/marine-collagen-peptides.json#PMID:33742704"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-collagen400-phase-3",
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"phase_label": "Month 3",
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"body_copy": "Month three is where many customers describe the strongest sense of routine paying off. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
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"status": "evidence_grounded_draft",
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"sources": [
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"data/evidence/marine-collagen-peptides.json#PMID:33742704"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-collagen400-phase-4",
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"phase_label": "Month 4+",
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"body_copy": "From here, it becomes a maintenance routine. Few customer reviews mention this exact window — published research (International journal of dermatology, 2021) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
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"status": "evidence_grounded_draft",
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"sources": [
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"data/evidence/marine-collagen-peptides.json#PMID:33742704"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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}
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],
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"status": "mixed_evidence_draft",
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"sources": [
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"data/intelligence/JV-COLLAGEN400/review-time-mentions.json",
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"https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"comparisonTable": {
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"handle": "jv-collagen400-comparison",
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"name_internal": "Marine Collagen + Vitamin C — Collagen formulas compared",
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"section_title": "Collagen formulas compared",
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"subtitle": "All collagen supplements are not created equal. Source, format, and what the formula is authorised to claim are what actually differ.",
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"columns": [
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{
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"handle": "column-jv",
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"name": "Just Vitamins Marine Collagen + Vit C",
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"is_us": true,
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"accent_colour": "#5C6B4A",
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"image": ""
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},
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{
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"handle": "column-bovine-collagen-brands-without-vitamin-c",
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"name": "Bovine collagen brands (without vitamin C)",
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"is_us": false,
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"accent_colour": "#9aa0a6",
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"image": ""
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},
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{
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"handle": "column-marine-collagen-brands-without-vitamin-c",
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"name": "Marine collagen brands (without vitamin C)",
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"is_us": false,
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"accent_colour": "#9aa0a6",
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"image": ""
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}
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],
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"rows": [
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{
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"handle": "jv-collagen400-cmp-row-1",
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"feature_label": "Collagen source",
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"values": {
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"0": {
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"mark": "text",
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"value": "Marine (hydrolysed from fish)",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Bovine (hydrolysed from cattle)",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Marine (hydrolysed from fish)",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.comparisonDraft.rows[0]"
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]
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},
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{
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"handle": "jv-collagen400-cmp-row-2",
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"feature_label": "Vitamin C included",
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"values": {
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"0": {
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"mark": "text",
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"value": "Yes — ascorbic acid in the formula",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Usually not",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Usually not",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.comparisonDraft.rows[1]"
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]
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},
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{
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"handle": "jv-collagen400-cmp-row-3",
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"feature_label": "Authorised collagen-formation claim",
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"values": {
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"0": {
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"mark": "text",
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"value": "Yes — via the included vitamin C (EU NHC register)",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "No authorised claim for the collagen alone",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "No authorised claim for the collagen alone",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.comparisonDraft.rows[2]"
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]
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},
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{
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"handle": "jv-collagen400-cmp-row-4",
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"feature_label": "Format",
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"values": {
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"0": {
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"mark": "text",
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"value": "Capsules — daily, no mixing",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Powder, capsules, or liquid",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Powder, capsules, or liquid",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.comparisonDraft.rows[3]"
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]
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},
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{
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"handle": "jv-collagen400-cmp-row-5",
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"feature_label": "Evidence base",
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"values": {
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"0": {
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"mark": "text",
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"value": "26-RCT meta-analysis on 1,721 adults (Nutrients, 2023)",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Same meta-analyses apply — collagen-type effect varies",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Marine-specific meta-analyses also apply",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.comparisonDraft.rows[4]"
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]
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},
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{
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"handle": "jv-collagen400-cmp-row-6",
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"feature_label": "Suitable for pescatarian",
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"values": {
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"0": {
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"mark": "text",
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"value": "Yes — fish-derived only",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "No — bovine derived",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Yes — fish-derived",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.comparisonDraft.rows[5]"
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]
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}
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],
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.comparisonDraft"
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],
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"sourceLinks": [
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{
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"type": "product_truth",
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"label": "Just Vitamins product database",
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"meta": "sourced from JV Migration export"
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},
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{
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"type": "efsa",
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"label": "EFSA / UK NHC authorised health claims register",
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"href": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
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},
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{
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"type": "other",
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"label": "Competitor section extracts (15 brands)",
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"meta": "aggregated from observed positioning"
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}
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],
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"complianceNotes": "Distinguishes JV from competitors structurally (vitamin C inclusion, format, source) and from a regulatory standpoint (the only formula in the row with an authorised collagen-formation claim — via vitamin C). No specific brand named, no overclaim on the collagen itself.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"faqBlock": {
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"handle": "jv-collagen400-faq",
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"name_internal": "Marine Collagen + Vitamin C — FAQ block",
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"section_title": "Frequently asked questions",
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"cta_label": "Still unsure? Get in touch",
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"cta_url": "/pages/contact",
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"pairs": [
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{
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"handle": "jv-collagen400-faq-product-1",
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"scope": "product",
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"question": "Where does the marine collagen come from?",
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"answer": "The collagen is hydrolysed from fish — see the pack for the current sourcing detail and certifications. Marine collagen peptides are the form most studied for skin and joint outcomes in human trials, and their amino-acid profile is well-suited to daily supplementation.",
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"source_citation_id": "pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
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"evidence tier: product label + general marine collagen sourcing standards",
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"compliance: Points to label for specifics; no specific origin/sustainability claim."
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],
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"evidenceTier": "product label + general marine collagen sourcing standards",
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"complianceNotes": "Points to label for specifics; no specific origin/sustainability claim.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-collagen400-faq-product-2",
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"scope": "product",
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"question": "Why is Vitamin C included with the collagen?",
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"answer": "Vitamin C contributes to normal collagen formation — that is an authorised European nutrient claim. Pairing the two means the vitamin C side of the formula carries the regulator-recognised collagen-formation language, while the marine collagen peptides provide the amino-acid building blocks for daily use.",
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"source_citation_id": "pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
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"evidence tier: EFSA-authorised vitamin C health claim",
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"compliance: Uses the authorised wording exactly. Does not claim marine collagen itself drives the effect."
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],
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"evidenceTier": "EFSA-authorised vitamin C health claim",
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"complianceNotes": "Uses the authorised wording exactly. Does not claim marine collagen itself drives the effect.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-collagen400-faq-product-3",
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"scope": "product",
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"question": "When will I notice a difference in my skin or joints?",
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"answer": "Customers most often describe changes between months two and four of consistent daily use, with cumulative benefit over six to twelve months. Hair and nail effects, when noticed, tend to follow a similar timeline. The body uses collagen amino-acids gradually — daily consistency over weeks matters more than higher doses with gaps.",
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"source_citation_id": "pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-COLLAGEN400.productSpecificFaqs",
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"evidence tier: general marine collagen consumer-trial timing + customer review consensus",
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"compliance: Honest timing framing; no specific clinical outcome claim."
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],
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"evidenceTier": "general marine collagen consumer-trial timing + customer review consensus",
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"complianceNotes": "Honest timing framing; no specific clinical outcome claim.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
|
|
"handle": "collagen-collagen-source",
|
|
"scope": "standard",
|
|
"question": "How is the collagen sourced?",
|
|
"answer": "Check the Full Ingredients List section above for the current sourcing and certifications for this product. The label is the source of truth — our marine collagen is sourced from sustainable fisheries; specifics are on the pack.",
|
|
"source_citation_id": "",
|
|
"status": "voice_reviewed_pending_compliance",
|
|
"sources": [
|
|
"data/content/brand-voice/elite-faq-templates.json#collagen.collagen-source",
|
|
"voice: data/content/brand-voice/voice-guide.md"
|
|
],
|
|
"evidenceTier": "product_truth_pointer",
|
|
"complianceNotes": "Points to label for sourcing detail.",
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
},
|
|
{
|
|
"handle": "collagen-collagen-how-long-results",
|
|
"scope": "standard",
|
|
"question": "How long until I notice a difference?",
|
|
"answer": "Collagen results build slowly. Most customers report skin, hair, or joint changes between months two and four of consistent daily intake, with cumulative benefit over six to twelve months. The body uses collagen building-blocks (amino acids) gradually — daily consistency outperforms higher doses with gaps.",
|
|
"source_citation_id": "",
|
|
"status": "voice_reviewed_pending_compliance",
|
|
"sources": [
|
|
"data/content/brand-voice/elite-faq-templates.json#collagen.collagen-how-long-results",
|
|
"voice: data/content/brand-voice/voice-guide.md"
|
|
],
|
|
"evidenceTier": "general_collagen_kinetics",
|
|
"complianceNotes": "Honest timing; no specific skin/joint efficacy claim.",
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
},
|
|
{
|
|
"handle": "collagen-collagen-stacking",
|
|
"scope": "standard",
|
|
"question": "Can I take this with other supplements?",
|
|
"answer": "Yes. Collagen pairs well with most daily routines. Many customers also take vitamin C alongside — vitamin C contributes to the normal formation of collagen. The two together is a practical pairing.",
|
|
"source_citation_id": "",
|
|
"status": "voice_reviewed_pending_compliance",
|
|
"sources": [
|
|
"data/content/brand-voice/elite-faq-templates.json#collagen.collagen-stacking",
|
|
"voice: data/content/brand-voice/voice-guide.md"
|
|
],
|
|
"evidenceTier": "efsa_authorised_pairing",
|
|
"complianceNotes": "Uses the EFSA-authorised vitamin C / collagen formation wording exactly.",
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
},
|
|
{
|
|
"handle": "collagen-collagen-preparation",
|
|
"scope": "standard",
|
|
"question": "How do I prepare it?",
|
|
"answer": "Follow the dosing on the pack. Powders dissolve in warm or cool water, coffee, or smoothies — capsule formats are taken with water. Heat does not break down hydrolysed collagen peptides, so it works in hot drinks.",
|
|
"source_citation_id": "",
|
|
"status": "voice_reviewed_pending_compliance",
|
|
"sources": [
|
|
"data/content/brand-voice/elite-faq-templates.json#collagen.collagen-preparation",
|
|
"voice: data/content/brand-voice/voice-guide.md"
|
|
],
|
|
"evidenceTier": "product_format_facts",
|
|
"complianceNotes": "Practical use; no efficacy claim.",
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
}
|
|
],
|
|
"status": "mixed_source_backed_and_voice_reviewed",
|
|
"sources": [
|
|
"data/intelligence/JV-COLLAGEN400/conversion-blockers.json",
|
|
"data/content/brand-voice/elite-faq-templates.json"
|
|
],
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
},
|
|
"qa": {
|
|
"sectionScores": {
|
|
"scientificStudy": 100,
|
|
"timelineBlock": 100,
|
|
"comparisonTable": 100,
|
|
"faqBlock": 100
|
|
},
|
|
"overallScore": 100,
|
|
"failedChecks": [],
|
|
"checksRun": [
|
|
"empty",
|
|
"forbidden_phrase",
|
|
"medical_claim"
|
|
]
|
|
},
|
|
"overallStatus": "draft_ready_for_review",
|
|
"blockers": []
|
|
} |