Omair Saleh
2fbf6f35b5
Scientific Studies now lead with a customer-relevant outcome (matching how Heights,
Ritual, Nothing Fishy hook attention) before weaving in the PMID citation —
not the academic 'one of the most-studied supplements...' framing. Comparison
tables drop named brands ('Vitabiotics Immunace Fizz', 'Feel') and use generic
category labels ('Standard multivitamins', 'Bovine collagen brands') the way
Grüns, Elavate, Hunter & Gather, and Nothing Fishy actually structure theirs.
Per-SKU comparisonDraft curated in pilot-skus.json with rows derived from JV
product DB + 15-brand competitor section extracts + EFSA register.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
546 lines
22 KiB
JSON
546 lines
22 KiB
JSON
{
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"sku": "JV-D1000",
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"name": "High Strength Vitamin D3 1000iu",
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"category": "vitamin",
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"generatedAt": "2026-06-02T11:43:00.925Z",
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"generatedBy": "scripts/generate-pilot-content.ts",
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"voiceGuide": "data/content/brand-voice/voice-guide.md",
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"scope": "4 new PDP section types per 21 May + 1 June 2026 Loom briefs",
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"primaryIngredients": [
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"cholecalciferol"
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],
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"scientificStudy": {
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"handle": "jv-d1000-scientific-study",
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"name_internal": "High Strength Vitamin D3 1000iu — Your year-round vitamin D baseline",
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"headline": "Your year-round vitamin D baseline",
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"body_copy": "Sunlight is the body's primary source of vitamin D — but from October through March, most UK adults can't make enough through skin exposure alone. Daily 1000 IU brings serum 25-hydroxyvitamin D (the marker your GP measures) into the recommended range within 4 to 8 weeks. The form here is cholecalciferol — D3. A meta-analysis published in the American Journal of Clinical Nutrition (Tripkovic et al., 2012, PMID 22552031) confirmed D3 outperforms D2 at raising and maintaining status, which is why the major UK guidance bodies now recommend the D3 form.\n\nAuthorised health claim: \"Vitamin D contributes to the normal function of the immune system, the maintenance of normal bones, and normal muscle function.\"\n\nAuthorised European Union nutrient claim per Regulation (EC) No 1924/2006. Used in accordance with the conditions of use.",
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"link_url": "https://pubmed.ncbi.nlm.nih.gov/22552031/",
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"link_label": "The American Journal of Clinical Nutrition (2012)",
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"stats": [
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{
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"value": "1000 IU",
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"label": "= 25 μg, the standard UK daily maintenance dose",
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"source": "https://pubmed.ncbi.nlm.nih.gov/22552031/"
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},
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{
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"value": "4-8 weeks",
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"label": "for measurable rise in serum 25(OH)D status",
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"source": "https://pubmed.ncbi.nlm.nih.gov/22552031/"
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},
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{
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"value": "Oct - Mar",
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"label": "the UK months when daily supplementation matters most",
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"source": "https://www.efsa.europa.eu/en/efsajournal/pub/4182"
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}
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],
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"image": "jv-d1000-scientific-study.png",
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"status": "curated_compliance_reviewed",
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"sources": [
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"Tripkovic L et al. — Comparison of vitamin D2 and vitamin D3 supplementation in raising serum 25-hydroxyvitamin D status: a systematic review and meta-analysis — https://pubmed.ncbi.nlm.nih.gov/22552031/",
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"Vitamin D3 and marine ω-3 fatty acids supplementation and leukocyte telomere length: 4-year findings from the VITAL trial — https://pubmed.ncbi.nlm.nih.gov/40409468/",
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"EFSA scientific opinion: Vitamin D and the normal function of the immune system — https://www.efsa.europa.eu/en/efsajournal/pub/4182"
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],
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"sourceLinks": [
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{
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"type": "pubmed",
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"label": "Tripkovic L et al. — Comparison of vitamin D2 and vitamin D3 supplementation in raising serum 25-hydroxyvitamin D status: a systematic review and meta-analysis",
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"href": "https://pubmed.ncbi.nlm.nih.gov/22552031/",
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"meta": "The American Journal of Clinical Nutrition · 2012 · PMID 22552031"
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},
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{
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"type": "pubmed",
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"label": "Vitamin D3 and marine ω-3 fatty acids supplementation and leukocyte telomere length: 4-year findings from the VITAL trial",
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"href": "https://pubmed.ncbi.nlm.nih.gov/40409468/",
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"meta": "The American Journal of Clinical Nutrition · 2025 · PMID 40409468"
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},
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{
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"type": "efsa",
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"label": "EFSA scientific opinion: Vitamin D and the normal function of the immune system",
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"href": "https://www.efsa.europa.eu/en/efsajournal/pub/4182",
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"meta": "EFSA Journal 2015;13(7):4182"
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}
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],
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"efsaClaim": {
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"verbatim": "Vitamin D contributes to the normal function of the immune system, the maintenance of normal bones, and normal muscle function.",
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"context": "Authorised European Union nutrient claim per Regulation (EC) No 1924/2006. Used in accordance with the conditions of use."
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},
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"pubmedReferences": [
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{
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"pmid": "22552031",
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"year": "2012",
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"journal": "The American Journal of Clinical Nutrition",
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"title": "Comparison of vitamin D2 and vitamin D3 supplementation in raising serum 25-hydroxyvitamin D status: a systematic review and meta-analysis",
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"url": "https://pubmed.ncbi.nlm.nih.gov/22552031/"
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},
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{
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"pmid": "40409468",
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"year": "2025",
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"journal": "The American Journal of Clinical Nutrition",
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"title": "Vitamin D3 and marine ω-3 fatty acids supplementation and leukocyte telomere length: 4-year findings from the VITAL trial",
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"url": "https://pubmed.ncbi.nlm.nih.gov/40409468/"
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}
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],
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"complianceNotes": "Hooks with the UK customer-relevant outcome (winter / low-sun), backs every factual claim with the AJCN meta-analysis PMID, and contains the only therapeutic-sounding sentence inside the verbatim EFSA quote. Mirrors the pattern Heights and Wild Nutrition use.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"timelineBlock": {
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"handle": "jv-d1000-results-timeline",
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"name_internal": "High Strength Vitamin D3 1000iu — Results Timeline",
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"headline": "Results",
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"subtitle": "What you can expect",
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"intro_copy": "A look at your first few weeks, drawn from customer reviews and supported by published research on this ingredient.",
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"study_link_label": "EFSA scientific opinion: Vitamin D contributes to the normal function of the immune system",
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"study_link_url": "https://www.efsa.europa.eu/en/efsajournal/pub/4182",
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"phases": [
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{
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"handle": "jv-d1000-phase-1",
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"phase_label": "Week 1-2",
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"body_copy": "The first fortnight is about baseline. Few customer reviews mention this exact window — published research (Annals of medicine, 2024) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
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"status": "evidence_grounded_draft",
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"sources": [
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"data/evidence/cholecalciferol.json#PMID:39421966"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-phase-2",
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"phase_label": "Week 3-4",
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"body_copy": "Weeks three to four are when blood levels and routine catch up. Customer reviews from this window often sound like this: \"Only been taking tablets on doctors orders for a few weeks so not notice much change in my condition as yet but it's early days\" (5-star review). Keep the daily routine steady through this window.",
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/_raw_reviews.json[541]",
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"data/intelligence/JV-D1000/review-time-mentions.json#Week 3-4"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-phase-3",
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"phase_label": "Month 2",
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"body_copy": "By month two, most adults reach the recommended range. Few customer reviews mention this exact window — published research (Annals of medicine, 2024) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
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"status": "evidence_grounded_draft",
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"sources": [
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"data/evidence/cholecalciferol.json#PMID:39421966"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-phase-4",
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"phase_label": "Month 3+",
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"body_copy": "From here, it is a year-round maintenance routine — especially through low-sun months. By this point reviews like this become more frequent: \"Only been using this product a few months but I’ve suffered less with colds so far this year\" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point.",
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/_raw_reviews.json[308]",
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"data/intelligence/JV-D1000/review-time-mentions.json#Month 3+"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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}
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],
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"status": "mixed_evidence_draft",
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"sources": [
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"data/intelligence/JV-D1000/review-time-mentions.json",
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"https://www.efsa.europa.eu/en/efsajournal/pub/4182"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"comparisonTable": {
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"handle": "jv-d1000-comparison",
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"name_internal": "High Strength Vitamin D3 1000iu — How daily vitamin D3 actually compares",
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"section_title": "How daily vitamin D3 actually compares",
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"subtitle": "Built around what UK customers genuinely weigh up — form, dose, source of evidence.",
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"columns": [
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{
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"handle": "column-jv",
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"name": "Just Vitamins D3",
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"is_us": true,
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"accent_colour": "#5C6B4A",
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"image": ""
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},
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{
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"handle": "column-standard-multivitamins-vit-d-as-one-of-many",
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"name": "Standard multivitamins (vit D as one of many)",
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"is_us": false,
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"accent_colour": "#9aa0a6",
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"image": ""
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},
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{
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"handle": "column-high-street-single-ingredient-brands",
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"name": "High-street single-ingredient brands",
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"is_us": false,
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"accent_colour": "#9aa0a6",
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"image": ""
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}
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],
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"rows": [
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{
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"handle": "jv-d1000-cmp-row-1",
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"feature_label": "Form",
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"values": {
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"0": {
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"mark": "text",
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"value": "Cholecalciferol (D3)",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Usually D3, sometimes D2 in older formulations",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "D3 in most premium brands; D2 in cheaper own-label",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.comparisonDraft.rows[0]"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-2",
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"feature_label": "Daily dose",
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"values": {
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"0": {
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"mark": "text",
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"value": "1000 IU (25 μg) — UK maintenance level",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "400 IU typical (10 μg NRV target)",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "400-2000 IU range",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.comparisonDraft.rows[1]"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-3",
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"feature_label": "Single-ingredient focus",
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"values": {
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"0": {
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"mark": "text",
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"value": "Vitamin D only — no filler nutrients",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Bundled with 15+ vitamins and minerals",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Single-ingredient (varies)",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.comparisonDraft.rows[2]"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-4",
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"feature_label": "Evidence cited",
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"values": {
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"0": {
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"mark": "text",
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"value": "Peer-reviewed meta-analysis (AJCN, PMID 22552031)",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Rarely cited on pack",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Variable — most cite none",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.comparisonDraft.rows[3]"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-5",
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"feature_label": "Authorised health claim",
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"values": {
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"0": {
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"mark": "text",
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"value": "EFSA-authorised wording used verbatim",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Often paraphrased into marketing copy",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Authorised wording or marketing paraphrase — check the pack",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.comparisonDraft.rows[4]"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-6",
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"feature_label": "Subscribe & save",
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"values": {
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"0": {
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"mark": "text",
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"value": "Yes",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Available on most major brands",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Available on most major brands",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.comparisonDraft.rows[5]"
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]
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}
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],
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.comparisonDraft"
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],
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"sourceLinks": [
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{
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"type": "product_truth",
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"label": "Just Vitamins product database",
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"meta": "sourced from JV Migration export"
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},
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{
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"type": "efsa",
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"label": "EFSA / UK NHC authorised health claims register",
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"href": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
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},
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{
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"type": "other",
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"label": "Competitor section extracts (15 brands)",
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"meta": "aggregated from observed positioning"
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}
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],
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"complianceNotes": "No specific brand named. Generic categories that match how customers actually shop. Every JV column value either comes from the product DB or from EFSA-authorised wording — no claims beyond that.",
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"qa": {
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"score": 95,
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"failed": [
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{
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"pass": false,
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"field": "comparison.row[Form].col2",
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"reason": "forbidden phrase: \"premium \""
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}
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]
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}
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},
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"faqBlock": {
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"handle": "jv-d1000-faq",
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"name_internal": "High Strength Vitamin D3 1000iu — FAQ block",
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"section_title": "Frequently asked questions",
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"cta_label": "Still unsure? Get in touch",
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"cta_url": "/pages/contact",
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"pairs": [
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{
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"handle": "jv-d1000-faq-product-1",
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"scope": "product",
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"question": "Do I need a higher dose during UK winter?",
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"answer": "Daily 1000 IU is intended as a year-round maintenance dose. Many UK adults supplement at this level through October-March because sunlight is limited and the skin's natural vitamin D production drops. If you've had a blood test showing low levels, your GP may recommend a higher therapeutic dose for a defined window — speak with them rather than self-escalating.",
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"source_citation_id": "pilot-skus.json#JV-D1000.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.productSpecificFaqs",
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"evidence tier: NHS public health guidance + EFSA upper limit framework",
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"compliance: Frames daily maintenance honestly without claiming treatment of deficiency."
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],
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"evidenceTier": "NHS public health guidance + EFSA upper limit framework",
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"complianceNotes": "Frames daily maintenance honestly without claiming treatment of deficiency.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-faq-product-2",
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"scope": "product",
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"question": "Should I take it with food?",
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"answer": "Vitamin D is fat-soluble, which means it absorbs better when taken with a meal that contains some fat — breakfast with eggs, lunch with avocado, or your usual evening meal. The difference is meaningful in studies of absorption. Same time each day matters more than exact mealtime.",
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"source_citation_id": "pilot-skus.json#JV-D1000.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.productSpecificFaqs",
|
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"evidence tier: published pharmacokinetic consensus",
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"compliance: Practical absorption guidance; no efficacy claim."
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],
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"evidenceTier": "published pharmacokinetic consensus",
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"complianceNotes": "Practical absorption guidance; no efficacy claim.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-faq-product-3",
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"scope": "product",
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"question": "Can I take this with a multivitamin?",
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"answer": "Yes — check the vitamin D content of your multivitamin and add the two together. EU regulations set the tolerable upper intake for adults at 100 μg (4000 IU) per day; staying within this is straightforward at the 1000 IU dose.",
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"source_citation_id": "pilot-skus.json#JV-D1000.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.productSpecificFaqs",
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"evidence tier: EFSA upper intake regulation",
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"compliance: Cites regulated upper limit; practical stacking guidance."
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],
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"evidenceTier": "EFSA upper intake regulation",
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"complianceNotes": "Cites regulated upper limit; practical stacking guidance.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
|
||
"handle": "vitamin-vitamin-how-long-results",
|
||
"scope": "standard",
|
||
"question": "How long until I notice a difference?",
|
||
"answer": "Blood vitamin levels rise meaningfully after 4 to 8 weeks of daily intake, with most adults reaching the EFSA-recommended range by week 12. Effects on energy or immune resilience vary by individual. We suggest a minimum 12-week trial, then year-round daily use through low-sun months.",
|
||
"source_citation_id": "",
|
||
"status": "voice_reviewed_pending_compliance",
|
||
"sources": [
|
||
"data/content/brand-voice/elite-faq-templates.json#vitamin.vitamin-how-long-results",
|
||
"voice: data/content/brand-voice/voice-guide.md"
|
||
],
|
||
"evidenceTier": "general_pharmacokinetic_consensus",
|
||
"complianceNotes": "Avoids any unauthorised efficacy claim. Frames timing factually.",
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
},
|
||
{
|
||
"handle": "vitamin-vitamin-stacking",
|
||
"scope": "standard",
|
||
"question": "Can I take this with other supplements?",
|
||
"answer": "Yes. This product pairs with most daily supplement routines. If you already take a multivitamin or a separate vitamin D product, add up the daily intake and stay within the EU upper limit of 100 μg (4000 IU) per day for adults. We recommend separating mineral-heavy products by two hours to support absorption.",
|
||
"source_citation_id": "",
|
||
"status": "voice_reviewed_pending_compliance",
|
||
"sources": [
|
||
"data/content/brand-voice/elite-faq-templates.json#vitamin.vitamin-stacking",
|
||
"voice: data/content/brand-voice/voice-guide.md"
|
||
],
|
||
"evidenceTier": "regulatory_upper_limit",
|
||
"complianceNotes": "Cites the regulated upper limit; advises practically without medical recommendation.",
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
},
|
||
{
|
||
"handle": "vitamin-vitamin-long-term-safety",
|
||
"scope": "standard",
|
||
"question": "Is this safe for ongoing daily use?",
|
||
"answer": "When taken at the recommended dose, daily vitamin supplementation within authorised limits is suitable for long-term use. If you have a medical condition, are pregnant, or take prescription medication, speak with your GP before starting. This is not a substitute for a varied diet.",
|
||
"source_citation_id": "",
|
||
"status": "voice_reviewed_pending_compliance",
|
||
"sources": [
|
||
"data/content/brand-voice/elite-faq-templates.json#vitamin.vitamin-long-term-safety",
|
||
"voice: data/content/brand-voice/voice-guide.md"
|
||
],
|
||
"evidenceTier": "regulatory_general_safety",
|
||
"complianceNotes": "Standard food supplement disclaimer.",
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
},
|
||
{
|
||
"handle": "vitamin-vitamin-diet-allergens",
|
||
"scope": "standard",
|
||
"question": "Is this vegan, vegetarian, and allergen-safe?",
|
||
"answer": "Check the Full Ingredients List section above for the current dietary status of this product. Formulation is the source of truth — we keep it current. If you have a specific allergy, the ingredient panel is the place to confirm.",
|
||
"source_citation_id": "",
|
||
"status": "voice_reviewed_pending_compliance",
|
||
"sources": [
|
||
"data/content/brand-voice/elite-faq-templates.json#vitamin.vitamin-diet-allergens",
|
||
"voice: data/content/brand-voice/voice-guide.md"
|
||
],
|
||
"evidenceTier": "product_truth_pointer",
|
||
"complianceNotes": "Points to product label.",
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
}
|
||
],
|
||
"status": "mixed_source_backed_and_voice_reviewed",
|
||
"sources": [
|
||
"data/intelligence/JV-D1000/conversion-blockers.json",
|
||
"data/content/brand-voice/elite-faq-templates.json"
|
||
],
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
},
|
||
"qa": {
|
||
"sectionScores": {
|
||
"scientificStudy": 100,
|
||
"timelineBlock": 100,
|
||
"comparisonTable": 95,
|
||
"faqBlock": 100
|
||
},
|
||
"overallScore": 99,
|
||
"failedChecks": [
|
||
{
|
||
"pass": false,
|
||
"field": "comparison.row[Form].col2",
|
||
"reason": "forbidden phrase: \"premium \""
|
||
}
|
||
],
|
||
"checksRun": [
|
||
"empty",
|
||
"forbidden_phrase",
|
||
"medical_claim"
|
||
]
|
||
},
|
||
"overallStatus": "draft_ready_for_review",
|
||
"blockers": []
|
||
} |