Omair Saleh
056c47581f
Ships the second dashboard surface — a Pattern Library + Preview Theatre — that presents the 4-section PDP pilot batch back to Umar, compliance, and the board in an editorial format. Adds the full data layer that drives it: 5 source-backed per-SKU drafts at QA 100/100, 15 competitor PDP semantic extracts, PubMed evidence packs, EFSA claims library extension, JV brand voice guide, hand-curated product FAQs, and the Matrixify-ready CSV exports for Lewis. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
61 lines
4.4 KiB
JSON
61 lines
4.4 KiB
JSON
{
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"brand": "Dirtea",
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"handle": "dirtea-creatine",
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"url": "https://www.dirteaworld.com/products/pure-essentials-dirtea-creatine",
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"category": "performance",
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"extractedAt": "2026-06-02T16:35:00Z",
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"extractedBy": "Claude in-session via WebFetch",
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"relevance": "Timeline + FAQ reference (Umar 21 May). 'Consistency not quick fixes' framing — matches JV brand voice. 14-Q FAQ structure.",
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"sections": {
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"scientific_study": {
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"present": false,
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"headline": null,
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"body_copy": null,
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"citations": [],
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"stat_tiles": [],
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"notes": "No dedicated scientific study section. Relies on creatine's general research consensus rather than brand-specific trial."
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},
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"results_timeline": {
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"present": true,
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"headline": "Benefits that build with consistent daily use",
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"subtitle": null,
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"intro_copy": "Creatine works by gradually increasing your body's stored energy. That's why the biggest benefits come with consistency — not quick fixes.",
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"phases": [
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{ "phase_label": "After 1 Month", "body_copy": "More consistent energy, Improved recovery between effort" },
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{ "phase_label": "After 2 Months", "body_copy": "Noticeable improvement in strength and endurance, Physical output feels easier" },
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{ "phase_label": "After +3 Months", "body_copy": "Sustained strength and resilience, Sharper focus with continued daily use" }
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],
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"notes": "Honest 'gradually increasing' framing — strong elite-voice example."
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},
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"comparison_table": {
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"present": false,
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"section_title": null,
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"column_headers": [],
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"rows": [],
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"notes": "No comparison table."
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},
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"faq_block": {
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"present": true,
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"section_title": "The DIRTEA Standard",
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"cta_label": null,
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"pairs": [
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{ "question": "What is DIRTEA Creatine?", "answer": "DIRTEA Creatine is a pure creatine monohydrate powder, designed to support strength, power, and physical performance during short bursts of high-intensity exercise." },
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{ "question": "What type of creatine does DIRTEA use?", "answer": "We use creatine monohydrate, the most researched and widely used form of creatine." },
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{ "question": "How does creatine work?", "answer": "Creatine helps increase the body's supply of phosphocreatine, which supports the production of ATP — the primary energy source used during intense, short-duration exercise." },
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{ "question": "Who is DIRTEA Creatine for?", "answer": "DIRTEA Creatine is for anyone looking to support physical performance, strength, and everyday energy, as part of an active, balanced lifestyle." },
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{ "question": "How do I take DIRTEA Creatine?", "answer": "Mix one daily serving with water or your preferred drink. It can be taken pre-workout, post-workout, or at any time of day." },
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{ "question": "Do I need to do a creatine loading phase?", "answer": "No. A loading phase is not required. A consistent daily dose is sufficient for most people." },
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{ "question": "Should I take creatine on rest days?", "answer": "Yes. Creatine works best when taken consistently every day, including rest days." },
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{ "question": "Does creatine cause bloating or water retention?", "answer": "Some people may experience temporary water retention within muscles, which is normal. Staying well hydrated can help minimise this." },
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{ "question": "Is creatine safe?", "answer": "Creatine monohydrate is one of the most studied supplements and is considered safe for healthy individuals when used as directed." },
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{ "question": "Can women take creatine?", "answer": "Yes. Creatine is suitable for both men and women." },
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{ "question": "Is DIRTEA Creatine flavoured?", "answer": "No. DIRTEA Creatine is unflavoured, making it easy to mix with any drink." },
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{ "question": "Does DIRTEA Creatine contain caffeine or stimulants?", "answer": "No. DIRTEA Creatine contains no caffeine or stimulants." },
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{ "question": "Can I stack creatine with other DIRTEA products?", "answer": "Yes. Creatine can be taken alongside collagen, matcha, and mushroom blends." },
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{ "question": "Is DIRTEA Creatine tested for quality?", "answer": "Yes. DIRTEA Creatine is produced to strict quality and safety standards to ensure purity and reliability." }
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],
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"notes": "14 Q&A pairs — second-most comprehensive after Elavate."
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}
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}
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}
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