Omair Saleh
056c47581f
Ships the second dashboard surface — a Pattern Library + Preview Theatre — that presents the 4-section PDP pilot batch back to Umar, compliance, and the board in an editorial format. Adds the full data layer that drives it: 5 source-backed per-SKU drafts at QA 100/100, 15 competitor PDP semantic extracts, PubMed evidence packs, EFSA claims library extension, JV brand voice guide, hand-curated product FAQs, and the Matrixify-ready CSV exports for Lewis. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
52 lines
3.0 KiB
JSON
52 lines
3.0 KiB
JSON
{
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"brand": "Grüns",
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"handle": "gruns",
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"url": "https://gruns.co/",
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"category": "multivitamin-gummy",
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"extractedAt": "2026-06-02T16:30:00Z",
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"extractedBy": "Claude in-session via WebFetch",
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"relevance": "Comparison Table reference (Umar 21 May Loom). Clean Us vs Them format.",
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"sections": {
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"scientific_study": {
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"present": true,
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"headline": "Clinically Tested",
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"body_copy": "We put Grüns to the test in 2025 through a gold standard clinical study: randomized, double blind, and placebo controlled. Participants showed meaningful increases in key nutrients, measured in the blood.",
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"citations": [],
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"stat_tiles": [
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{ "value": "Vitamin C", "label": "Improvements in Vitamin C levels after 90 days" },
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{ "value": "Folate", "label": "Improvements in Folate levels after 90 days" }
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],
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"notes": "Clinical study validation framing — strong evidence-based positioning."
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},
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"results_timeline": {
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"present": true,
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"headline": "What to expect taking Grüns for the first 30 days",
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"subtitle": null,
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"intro_copy": null,
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"phases": [
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{ "phase_label": "Timeline varies", "body_copy": "The timeline for experiencing the benefits of Grüns can vary from person to person. Some individuals may notice improvements within days or weeks, while for others, it may be more gradual. Consistent daily use is essential for the best results." }
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],
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"notes": "Less structured than Heights' Month 1-4 — Grüns frames as 'varies'. Honest but less prescriptive."
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},
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"comparison_table": {
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"present": true,
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"section_title": "Us vs. Them",
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"column_headers": ["Feature", "Grüns", "Competitors"],
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"rows": [],
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"notes": "Mobile comparison table image referenced but feature rows not extractable from HTML — image-based comparison. JV should make ours text-based."
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},
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"faq_block": {
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"present": true,
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"section_title": "Any last questions?",
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"cta_label": null,
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"pairs": [
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{ "question": "When will I feel something?", "answer": "The timeline for experiencing the benefits of Grüns can vary from person to person. Some individuals may notice improvements within days or weeks, while for others, it may be more gradual." },
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{ "question": "What's inside each order? What am I getting?", "answer": "All of our gummies ship in a larger pouch that contains 28 daily sachets. Our packs each contain a small handful of gummies for you to enjoy daily." },
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{ "question": "When will my gummies arrive?", "answer": "We're fast! Orders typically ship within 24 hours and on average arrive 3-5 days later." },
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{ "question": "How do you handle returns?", "answer": "We offer a simple 30-day guarantee on your first order. Refunds include the full value of your order. We accept all refund requests within our policy with no hassle." }
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],
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"notes": "Standard FAQs (excluding promotional/Popsicle-specific Qs)."
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}
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}
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}
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