Omair Saleh
23 lines
2.0 KiB
JSON
23 lines
2.0 KiB
JSON
{
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"sku": "JV-D1000",
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"name": "Vitamin D3 1000iu",
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"generatedAt": "2026-04-28",
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"generatedBy": "claude-code-in-session",
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"imageUrl": "https://images.justvitamins.co.uk/product-images/Normal/WRONG-IMAGE.jpg",
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"imageDescription": "CRITICAL ERROR: Image shows 3× green effervescent tablet tubes branded 'Basic Nutrition — Effervescent Vitamin D3 1000iu, Immune Support, Peach & Passion Fruit Flavour, 20 Tablets'. This is a COMPETITOR'S product, not a JustVitamins product.",
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"overallScore": { "value": 1.0, "outOf": 5, "confidence": "high", "verdict": "CRITICAL FAILURE — image shows wrong brand entirely. Active trust damage. Must be replaced before any other optimisation work." },
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"axes": {
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"designQuality": { "score": 1.0, "outOf": 5, "label": "Critical failure", "notes": "Not applicable — image is of a competitor product." },
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"perceivedValue": { "score": 1.0, "outOf": 5, "label": "Critical failure", "notes": "Showing competitor branding destroys JustVitamins brand equity for this SKU." },
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"messageClarity": { "score": 1.0, "outOf": 5, "label": "Critical failure", "notes": "The image communicates the wrong product, wrong brand, wrong format (effervescent vs tablet), wrong flavour." },
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"messageStrength": { "score": 1.0, "outOf": 5, "label": "Critical failure", "notes": "No JustVitamins messaging possible when competitor image is shown." }
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},
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"criticalAction": "URGENT: Replace product image immediately. Source correct JV Vitamin D3 1000iu product image from JustVitamins website or photography archive. This is the highest-priority fix in the entire catalog — a wrong image is worse than no image.",
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"priorityFixes": [
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"IMMEDIATE: Replace with correct JustVitamins Vitamin D3 1000iu product image",
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"Once correct image live: conduct full image audit against same 4-axis rubric",
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"Add lifestyle image: UK winter scene or indoor setting communicating 'topping up what sunlight can't provide'",
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"Add clinical credibility: 'As recommended by GPs and healthcare professionals'"
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]
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}
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