Omair Saleh
104 lines
6.3 KiB
JSON
104 lines
6.3 KiB
JSON
{
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"sku": "JV-TURMERIC500",
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"name": "Turmeric with BioPerine & Vitamin C 95% Curcuminoids",
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"generatedAt": "2026-04-28",
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"generatedBy": "claude-code-in-session",
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"priority": "HIGH — top SKU by review count (2,195). Highest impact on catalog revenue.",
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"shootType": "Mixed: product studio + lifestyle + ingredient flat-lay",
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"shotList": [
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{
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"shotId": "T1",
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"type": "Hero product",
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"description": "Front straight-on of pouch on off-white linen surface. Soft diffused window light from left. One turmeric root and 2-3 peppercorns placed naturally to the right of pouch. Clean, warm, honest.",
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"purpose": "PDP primary image — replaces current white background shot",
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"surface": "Off-white linen",
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"lighting": "Large softbox or diffused window, key light left, white fill card right",
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"props": ["Fresh turmeric root (2 pieces)", "Black peppercorns (small scatter)", "None else"]
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},
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{
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"shotId": "T2",
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"type": "3/4 angle hero",
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"description": "30-45 degree angle showing pouch depth. Same linen surface. Slight warm tone. Tablets displayed in front of pouch — 4-5 whole tablets arranged cleanly to show size and colour.",
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"purpose": "Secondary PDP image — shows product format and tablet clarity (addresses breakage concern indirectly)",
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"surface": "Off-white linen",
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"lighting": "Same setup as T1",
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"props": ["4-5 whole intact tablets in foreground"]
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},
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{
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"shotId": "T3",
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"type": "Ingredient flat-lay",
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"description": "Top-down. Fresh turmeric roots, turmeric powder in a small wooden bowl, black peppercorns, and the pouch arranged on linen. Golden warm light. Instagram-optimised square crop.",
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"purpose": "Social media / Meta ads — most shareable format. Communicates natural ingredient provenance.",
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"surface": "Natural linen or warm marble",
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"lighting": "Overhead diffused, warm golden tone",
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"props": ["Fresh turmeric root (3-4 pieces)", "Small wooden bowl with turmeric powder", "Peppercorns", "Optional: small dried herb sprig"]
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},
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{
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"shotId": "T4",
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"type": "Label / detail close-up",
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"description": "Tight crop on the label area focusing on: 'BioPerine® · 95% Curcuminoids · Vegetarian & Vegan · Fully Compostable'. Shallow depth of field, warm focus.",
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"purpose": "Trust and detail shot — communicates quality markers and differentiators",
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"surface": "Any (out of focus)",
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"lighting": "Soft macro lighting, no harsh reflection on label",
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"props": []
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},
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{
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"shotId": "T5",
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"type": "Lifestyle — mobility",
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"description": "Person aged 55-70 (any gender, any ethnicity) in a garden or on a walk. Relaxed, comfortable, in motion. NOT posed or clinical. Natural daylight. Product not necessarily in shot — this is a benefit image. Crop space for copy overlay.",
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"purpose": "PDP lifestyle banner — emotionally connects product to outcome (joint pain relief, mobility)",
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"surface": "Outdoor — garden, path, park",
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"lighting": "Natural daylight, warm time of day (late morning or afternoon)",
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"props": ["None — authentic environment only"],
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"notes": "Must not feel like a stock photo. Real person, real setting. Approx 40% of frame should be neutral area for copy placement."
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},
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{
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"shotId": "T6",
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"type": "Group / family shot",
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"description": "JV-TURMERIC500 alongside 2-3 other JustVitamins joint/inflammation products (e.g. Glucosamine, Rosehip) on the linen surface. Range shot for bundle ads.",
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"purpose": "Bundle promotions and range advertising",
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"surface": "Off-white linen",
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"lighting": "Matching T1 setup for consistency across range",
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"props": ["Other JV joint range products only"]
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}
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],
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"mustCommunicate": [
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"Joint pain relief and mobility restoration — the #1 reason customers buy",
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"BioPerine® absorption advantage — why this outperforms cheaper turmeric",
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"95% Curcuminoids — pharmaceutical-grade potency",
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"Natural ingredient provenance — real turmeric root, not synthetic",
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"Trust: 2,000+ five-star reviews, UK-made, Feefo Platinum"
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],
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"mustNOTCommunicate": [
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"Clinical / medical imagery (no white coats, no pills in doctors hands)",
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"Overly staged or stock-photo lifestyle (must feel authentic)",
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"Broken or damaged tablets",
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"Dark, moody or edgy aesthetic (this is JV brand: warm, approachable, honest)"
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],
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"styling": {
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"background": "Off-white linen (#F5F0E8 equivalent)",
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"lightingOnSet": "Large softbox or diffused window, neutral clean exposure — NO creative lighting on set",
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"lightingPostAI": "AI handles: golden hour warmth, shadow styles, colour grading",
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"colourTemperature": "Warm (turmeric's natural gold reads best in warm light)",
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"props": "Natural and restrained — turmeric root, peppercorns, small wooden bowl. No more than 2 prop types per shot.",
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"brandColour": "#32327d — can appear as subtle accent in composition if needed"
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},
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"aiGenerationNotes": {
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"targetAesthetic": "Between Wild Nutrition and Heights — clean and trustworthy, with natural warmth. Off-white linen surface, soft diffused light, natural botanical prop, authentic feel.",
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"referencePrompt": "Generate a PDP hero image for JustVitamin Turmeric with BioPerine 500mg. Soft window light from left. Off-white linen surface. Fresh turmeric root and peppercorns as props. Warm, honest, approachable. Brand Blue #32327d for any text overlays. Match the warmth and restraint of Wild Nutrition's product photography.",
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"sourceImages": "Use T1 (hero) and T3 (flat-lay) from shoot as AI generation base images for variant lighting and background styles."
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},
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"conversionBlockersAddressed": [
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"T5 (lifestyle) addresses: no visual dramatisation of pain relief",
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"T4 (detail) addresses: BioPerine absorption advantage invisible",
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"T2 (3/4 with tablets) addresses: tablet integrity concern",
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"T3 (flat-lay) addresses: natural ingredient provenance story missing"
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],
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"fileFormat": "RAW (CR3/ARW/NEF) primary. JPG same-day previews only.",
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"competitorReferences": [
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"Holland & Barrett Turmeric — active lifestyle imagery alongside product",
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"Nature's Best — clean white bottle with benefit-led headline",
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"Wild Nutrition — off-white linen, botanical props, warm natural light"
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]
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}
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