Omair Saleh
e3fd4dc806
Replaces the JSON-path source list with structured CitationLink objects (label / href / meta / type) so every citation in the dashboard resolves to a real URL — PubMed PMIDs, EFSA opinions, EU regulation register. Adds a hand-curated scientificStudyDraft per pilot SKU with study framing first and EFSA verbatim wording quoted separately, matching the compliance pattern Wild Nutrition, Ritual, Heights, and Nothing Fishy use. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
559 lines
22 KiB
JSON
559 lines
22 KiB
JSON
{
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"sku": "JV-D1000",
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"name": "High Strength Vitamin D3 1000iu",
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"category": "vitamin",
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"generatedAt": "2026-06-02T11:22:12.955Z",
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"generatedBy": "scripts/generate-pilot-content.ts",
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"voiceGuide": "data/content/brand-voice/voice-guide.md",
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"scope": "4 new PDP section types per 21 May + 1 June 2026 Loom briefs",
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"primaryIngredients": [
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"cholecalciferol"
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],
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"scientificStudy": {
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"handle": "jv-d1000-scientific-study",
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"name_internal": "High Strength Vitamin D3 1000iu — Backed by peer-reviewed research",
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"headline": "Backed by peer-reviewed research",
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"body_copy": "Vitamin D3 (cholecalciferol) is one of the most-studied supplements in human nutrition. A landmark meta-analysis published in the American Journal of Clinical Nutrition showed that vitamin D3 raises and maintains serum 25-hydroxyvitamin D — the marker your GP measures — more effectively than vitamin D2. Recent 2024-2025 publications, including a large UK trial in Annals of Medicine and 4-year follow-up data from the VITAL trial, continue to investigate vitamin D's role in immune and skeletal health in adults.\n\nAuthorised health claim: \"Vitamin D contributes to the normal function of the immune system, the maintenance of normal bones, and normal muscle function.\"\n\nAuthorised European Union nutrient claim per Regulation (EC) No 1924/2006. Used here in accordance with the conditions of use.",
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"link_url": "https://pubmed.ncbi.nlm.nih.gov/22552031/",
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"link_label": "The American Journal of Clinical Nutrition (2012)",
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"stats": [
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{
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"value": "1000 IU",
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"label": "= 25 μg daily dose, the standard UK maintenance level",
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"source": "https://pubmed.ncbi.nlm.nih.gov/22552031/"
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},
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{
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"value": "4-8 weeks",
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"label": "until measurable rise in serum 25(OH)D status",
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"source": "https://pubmed.ncbi.nlm.nih.gov/22552031/"
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},
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{
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"value": "100 μg/day",
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"label": "EFSA tolerable upper intake (adults) — stay below this in total",
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"source": "https://www.efsa.europa.eu/en/efsajournal/pub/4182"
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}
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],
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"image": "jv-d1000-scientific-study.png",
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"status": "curated_compliance_reviewed",
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"sources": [
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"Tripkovic L et al. — Comparison of vitamin D2 and vitamin D3 supplementation in raising serum 25-hydroxyvitamin D status: a systematic review and meta-analysis — https://pubmed.ncbi.nlm.nih.gov/22552031/",
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"Vitamin D3 and marine ω-3 fatty acids supplementation and leukocyte telomere length: 4-year findings from the VITAL trial — https://pubmed.ncbi.nlm.nih.gov/40409468/",
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"EFSA scientific opinion: Vitamin D contributes to the normal function of the immune system — https://www.efsa.europa.eu/en/efsajournal/pub/4182"
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],
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"sourceLinks": [
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{
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"type": "pubmed",
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"label": "Tripkovic L et al. — Comparison of vitamin D2 and vitamin D3 supplementation in raising serum 25-hydroxyvitamin D status: a systematic review and meta-analysis",
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"href": "https://pubmed.ncbi.nlm.nih.gov/22552031/",
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"meta": "The American Journal of Clinical Nutrition · 2012 · PMID 22552031"
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},
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{
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"type": "pubmed",
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"label": "Vitamin D3 and marine ω-3 fatty acids supplementation and leukocyte telomere length: 4-year findings from the VITAL trial",
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"href": "https://pubmed.ncbi.nlm.nih.gov/40409468/",
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"meta": "The American Journal of Clinical Nutrition · 2025 · PMID 40409468"
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},
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{
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"type": "efsa",
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"label": "EFSA scientific opinion: Vitamin D contributes to the normal function of the immune system",
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"href": "https://www.efsa.europa.eu/en/efsajournal/pub/4182",
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"meta": "EFSA Journal 2015;13(7):4182"
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}
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],
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"efsaClaim": {
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"verbatim": "Vitamin D contributes to the normal function of the immune system, the maintenance of normal bones, and normal muscle function.",
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"context": "Authorised European Union nutrient claim per Regulation (EC) No 1924/2006. Used here in accordance with the conditions of use."
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},
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"pubmedReferences": [
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{
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"pmid": "22552031",
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"year": "2012",
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"journal": "The American Journal of Clinical Nutrition",
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"title": "Comparison of vitamin D2 and vitamin D3 supplementation in raising serum 25-hydroxyvitamin D status: a systematic review and meta-analysis",
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"url": "https://pubmed.ncbi.nlm.nih.gov/22552031/"
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},
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{
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"pmid": "40409468",
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"year": "2025",
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"journal": "The American Journal of Clinical Nutrition",
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"title": "Vitamin D3 and marine ω-3 fatty acids supplementation and leukocyte telomere length: 4-year findings from the VITAL trial",
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"url": "https://pubmed.ncbi.nlm.nih.gov/40409468/"
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}
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],
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"complianceNotes": "Frames evidence honestly. The body copy describes what studies investigate — it does not claim therapeutic efficacy. The only therapeutic-sounding sentence is the verbatim EFSA-authorised wording, which is regulatory-safe.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"timelineBlock": {
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"handle": "jv-d1000-results-timeline",
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"name_internal": "High Strength Vitamin D3 1000iu — Results Timeline",
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"headline": "Results",
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"subtitle": "What you can expect",
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"intro_copy": "A look at your first few weeks, drawn from customer reviews and supported by published research on this ingredient.",
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"study_link_label": "EFSA scientific opinion: Vitamin D contributes to the normal function of the immune system",
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"study_link_url": "https://www.efsa.europa.eu/en/efsajournal/pub/4182",
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"phases": [
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{
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"handle": "jv-d1000-phase-1",
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"phase_label": "Week 1-2",
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"body_copy": "The first fortnight is about baseline. Few customer reviews mention this exact window — published research (Annals of medicine, 2024) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
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"status": "evidence_grounded_draft",
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"sources": [
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"data/evidence/cholecalciferol.json#PMID:39421966"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-phase-2",
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"phase_label": "Week 3-4",
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"body_copy": "Weeks three to four are when blood levels and routine catch up. Customer reviews from this window often sound like this: \"Only been taking tablets on doctors orders for a few weeks so not notice much change in my condition as yet but it's early days\" (5-star review). Keep the daily routine steady through this window.",
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/_raw_reviews.json[541]",
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"data/intelligence/JV-D1000/review-time-mentions.json#Week 3-4"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-phase-3",
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"phase_label": "Month 2",
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"body_copy": "By month two, most adults reach the recommended range. Few customer reviews mention this exact window — published research (Annals of medicine, 2024) suggests consistent daily intake is what produces measurable effects over time. The routine matters more than the dose.",
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"status": "evidence_grounded_draft",
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"sources": [
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"data/evidence/cholecalciferol.json#PMID:39421966"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-phase-4",
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"phase_label": "Month 3+",
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"body_copy": "From here, it is a year-round maintenance routine — especially through low-sun months. By this point reviews like this become more frequent: \"Only been using this product a few months but I’ve suffered less with colds so far this year\" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point.",
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/_raw_reviews.json[308]",
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"data/intelligence/JV-D1000/review-time-mentions.json#Month 3+"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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}
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],
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"status": "mixed_evidence_draft",
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"sources": [
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"data/intelligence/JV-D1000/review-time-mentions.json",
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"https://www.efsa.europa.eu/en/efsajournal/pub/4182"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"comparisonTable": {
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"handle": "jv-d1000-comparison",
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"name_internal": "High Strength Vitamin D3 1000iu — How we compare",
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"section_title": "How we compare",
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"subtitle": "",
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"columns": [
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{
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"handle": "column-jv",
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"name": "Just Vitamins",
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"is_us": true,
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"accent_colour": "#1a2b4d",
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"image": ""
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},
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{
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"handle": "column-feel",
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"name": "Feel",
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"is_us": false,
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"accent_colour": "#9aa0a6",
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"image": ""
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},
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{
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"handle": "column-ancient-brave",
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"name": "Ancient & Brave",
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"is_us": false,
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"accent_colour": "#9aa0a6",
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"image": ""
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},
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{
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"handle": "column-heights",
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"name": "Heights",
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"is_us": false,
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"accent_colour": "#9aa0a6",
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"image": ""
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}
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],
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"rows": [
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{
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"handle": "jv-d1000-cmp-row-1",
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"feature_label": "Format",
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"values": {
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"0": {
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"mark": "text",
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"value": "Tablets",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"3": {
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"mark": "text",
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"value": "",
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"note": ""
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}
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},
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/competitor-comparison.json#competitors[]",
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"data/sources/jv-product-truth/JV-D1000.json"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-2",
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"feature_label": "Dose / strength",
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"values": {
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"0": {
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"mark": "text",
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"value": "1000iu",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"3": {
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"mark": "text",
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"value": "",
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"note": ""
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}
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},
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/competitor-comparison.json#competitors[]",
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"data/sources/jv-product-truth/JV-D1000.json"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-3",
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"feature_label": "Price signal",
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"values": {
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"0": {
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"mark": "text",
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"value": "£10.95 (120)",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"3": {
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"mark": "text",
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"value": "",
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"note": ""
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}
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},
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/competitor-comparison.json#competitors[]",
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"data/sources/jv-product-truth/JV-D1000.json"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-4",
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"feature_label": "Certifications",
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"values": {
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"0": {
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"mark": "text",
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"value": "Vegetarian",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"3": {
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"mark": "text",
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"value": "",
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"note": ""
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}
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},
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/competitor-comparison.json#competitors[]",
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"data/sources/jv-product-truth/JV-D1000.json"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-5",
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"feature_label": "Brand claim",
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"values": {
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"0": {
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"mark": "text",
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"value": "EFSA-authorised wording only",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"3": {
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"mark": "text",
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"value": "",
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"note": ""
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}
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},
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/competitor-comparison.json#competitors[]",
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"data/sources/jv-product-truth/JV-D1000.json"
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]
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},
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{
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"handle": "jv-d1000-cmp-row-6",
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"feature_label": "Opportunity (competitor whitespace)",
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"values": {
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"0": {
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"mark": "text",
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"value": "",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
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"note": ""
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},
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"3": {
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"mark": "text",
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"value": "Homepage/PDP probe captured. Needs product-specific extraction before final comparison.",
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"note": ""
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}
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},
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/competitor-comparison.json#competitors[]",
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"data/sources/jv-product-truth/JV-D1000.json"
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]
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}
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],
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-D1000/competitor-comparison.json"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"faqBlock": {
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"handle": "jv-d1000-faq",
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"name_internal": "High Strength Vitamin D3 1000iu — FAQ block",
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"section_title": "Frequently asked questions",
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"cta_label": "Still unsure? Get in touch",
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"cta_url": "/pages/contact",
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"pairs": [
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{
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"handle": "jv-d1000-faq-product-1",
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"scope": "product",
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"question": "Do I need a higher dose during UK winter?",
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"answer": "Daily 1000 IU is intended as a year-round maintenance dose. Many UK adults supplement at this level through October-March because sunlight is limited and the skin's natural vitamin D production drops. If you've had a blood test showing low levels, your GP may recommend a higher therapeutic dose for a defined window — speak with them rather than self-escalating.",
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"source_citation_id": "pilot-skus.json#JV-D1000.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.productSpecificFaqs",
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"evidence tier: NHS public health guidance + EFSA upper limit framework",
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"compliance: Frames daily maintenance honestly without claiming treatment of deficiency."
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],
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"evidenceTier": "NHS public health guidance + EFSA upper limit framework",
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"complianceNotes": "Frames daily maintenance honestly without claiming treatment of deficiency.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-faq-product-2",
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"scope": "product",
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"question": "Should I take it with food?",
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"answer": "Vitamin D is fat-soluble, which means it absorbs better when taken with a meal that contains some fat — breakfast with eggs, lunch with avocado, or your usual evening meal. The difference is meaningful in studies of absorption. Same time each day matters more than exact mealtime.",
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"source_citation_id": "pilot-skus.json#JV-D1000.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.productSpecificFaqs",
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"evidence tier: published pharmacokinetic consensus",
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"compliance: Practical absorption guidance; no efficacy claim."
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],
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"evidenceTier": "published pharmacokinetic consensus",
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"complianceNotes": "Practical absorption guidance; no efficacy claim.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-d1000-faq-product-3",
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"scope": "product",
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"question": "Can I take this with a multivitamin?",
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"answer": "Yes — check the vitamin D content of your multivitamin and add the two together. EU regulations set the tolerable upper intake for adults at 100 μg (4000 IU) per day; staying within this is straightforward at the 1000 IU dose.",
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"source_citation_id": "pilot-skus.json#JV-D1000.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-D1000.productSpecificFaqs",
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"evidence tier: EFSA upper intake regulation",
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"compliance: Cites regulated upper limit; practical stacking guidance."
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],
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"evidenceTier": "EFSA upper intake regulation",
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"complianceNotes": "Cites regulated upper limit; practical stacking guidance.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "vitamin-vitamin-how-long-results",
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"scope": "standard",
|
||
"question": "How long until I notice a difference?",
|
||
"answer": "Blood vitamin levels rise meaningfully after 4 to 8 weeks of daily intake, with most adults reaching the EFSA-recommended range by week 12. Effects on energy or immune resilience vary by individual. We suggest a minimum 12-week trial, then year-round daily use through low-sun months.",
|
||
"source_citation_id": "",
|
||
"status": "voice_reviewed_pending_compliance",
|
||
"sources": [
|
||
"data/content/brand-voice/elite-faq-templates.json#vitamin.vitamin-how-long-results",
|
||
"voice: data/content/brand-voice/voice-guide.md"
|
||
],
|
||
"evidenceTier": "general_pharmacokinetic_consensus",
|
||
"complianceNotes": "Avoids any unauthorised efficacy claim. Frames timing factually.",
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
},
|
||
{
|
||
"handle": "vitamin-vitamin-stacking",
|
||
"scope": "standard",
|
||
"question": "Can I take this with other supplements?",
|
||
"answer": "Yes. This product pairs with most daily supplement routines. If you already take a multivitamin or a separate vitamin D product, add up the daily intake and stay within the EU upper limit of 100 μg (4000 IU) per day for adults. We recommend separating mineral-heavy products by two hours to support absorption.",
|
||
"source_citation_id": "",
|
||
"status": "voice_reviewed_pending_compliance",
|
||
"sources": [
|
||
"data/content/brand-voice/elite-faq-templates.json#vitamin.vitamin-stacking",
|
||
"voice: data/content/brand-voice/voice-guide.md"
|
||
],
|
||
"evidenceTier": "regulatory_upper_limit",
|
||
"complianceNotes": "Cites the regulated upper limit; advises practically without medical recommendation.",
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
},
|
||
{
|
||
"handle": "vitamin-vitamin-long-term-safety",
|
||
"scope": "standard",
|
||
"question": "Is this safe for ongoing daily use?",
|
||
"answer": "When taken at the recommended dose, daily vitamin supplementation within authorised limits is suitable for long-term use. If you have a medical condition, are pregnant, or take prescription medication, speak with your GP before starting. This is not a substitute for a varied diet.",
|
||
"source_citation_id": "",
|
||
"status": "voice_reviewed_pending_compliance",
|
||
"sources": [
|
||
"data/content/brand-voice/elite-faq-templates.json#vitamin.vitamin-long-term-safety",
|
||
"voice: data/content/brand-voice/voice-guide.md"
|
||
],
|
||
"evidenceTier": "regulatory_general_safety",
|
||
"complianceNotes": "Standard food supplement disclaimer.",
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
},
|
||
{
|
||
"handle": "vitamin-vitamin-diet-allergens",
|
||
"scope": "standard",
|
||
"question": "Is this vegan, vegetarian, and allergen-safe?",
|
||
"answer": "Check the Full Ingredients List section above for the current dietary status of this product. Formulation is the source of truth — we keep it current. If you have a specific allergy, the ingredient panel is the place to confirm.",
|
||
"source_citation_id": "",
|
||
"status": "voice_reviewed_pending_compliance",
|
||
"sources": [
|
||
"data/content/brand-voice/elite-faq-templates.json#vitamin.vitamin-diet-allergens",
|
||
"voice: data/content/brand-voice/voice-guide.md"
|
||
],
|
||
"evidenceTier": "product_truth_pointer",
|
||
"complianceNotes": "Points to product label.",
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
}
|
||
],
|
||
"status": "mixed_source_backed_and_voice_reviewed",
|
||
"sources": [
|
||
"data/intelligence/JV-D1000/conversion-blockers.json",
|
||
"data/content/brand-voice/elite-faq-templates.json"
|
||
],
|
||
"qa": {
|
||
"score": 100,
|
||
"failed": []
|
||
}
|
||
},
|
||
"qa": {
|
||
"sectionScores": {
|
||
"scientificStudy": 100,
|
||
"timelineBlock": 100,
|
||
"comparisonTable": 100,
|
||
"faqBlock": 100
|
||
},
|
||
"overallScore": 100,
|
||
"failedChecks": [],
|
||
"checksRun": [
|
||
"empty",
|
||
"forbidden_phrase",
|
||
"medical_claim"
|
||
]
|
||
},
|
||
"overallStatus": "draft_ready_for_review",
|
||
"blockers": []
|
||
} |