Omair Saleh
2fbf6f35b5
Scientific Studies now lead with a customer-relevant outcome (matching how Heights,
Ritual, Nothing Fishy hook attention) before weaving in the PMID citation —
not the academic 'one of the most-studied supplements...' framing. Comparison
tables drop named brands ('Vitabiotics Immunace Fizz', 'Feel') and use generic
category labels ('Standard multivitamins', 'Bovine collagen brands') the way
Grüns, Elavate, Hunter & Gather, and Nothing Fishy actually structure theirs.
Per-SKU comparisonDraft curated in pilot-skus.json with rows derived from JV
product DB + 15-brand competitor section extracts + EFSA register.
Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
551 lines
24 KiB
JSON
551 lines
24 KiB
JSON
{
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"sku": "JV-TURMERIC500",
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"name": "Turmeric with BioPerine 500mg",
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"category": "botanical",
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"generatedAt": "2026-06-02T11:43:00.931Z",
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"generatedBy": "scripts/generate-pilot-content.ts",
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"voiceGuide": "data/content/brand-voice/voice-guide.md",
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"scope": "4 new PDP section types per 21 May + 1 June 2026 Loom briefs",
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"primaryIngredients": [
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"curcumin",
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"piperine-bioperine"
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],
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"scientificStudy": {
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"handle": "jv-turmeric500-scientific-study",
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"name_internal": "Turmeric with BioPerine 500mg — Turmeric, with the absorption partner it actually needs",
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"headline": "Turmeric, with the absorption partner it actually needs",
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"body_copy": "Curcumin — the active compound in turmeric — has been studied in hundreds of randomised human trials. But there is one consistent problem across that research: on its own, the body absorbs very little of it. That is why this formula pairs turmeric with BioPerine®, a standardised black-pepper extract shown in human absorption trials to substantially increase curcumin uptake (Anand et al., Molecular Pharmaceutics, PMID 17999464). A 2023 comprehensive review in Phytotherapy Research (PMID 36720711) summarises the curcumin-piperine evidence base. The formula also includes vitamin C — the only nutrient that carries a UK-authorised health claim for normal collagen formation, the rationale for its inclusion alongside turmeric's joint-and-mobility positioning.\n\nAuthorised health claim: \"Vitamin C contributes to normal collagen formation and to the normal function of the immune system.\"\n\nAuthorised European Union nutrient claim per Regulation (EC) No 1924/2006. The claim applies to the vitamin C in this formula. Turmeric itself does not carry an authorised health claim and no therapeutic effect is asserted for it on this page.",
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"link_url": "https://pubmed.ncbi.nlm.nih.gov/17999464/",
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"link_label": "Molecular Pharmaceutics (2007)",
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"stats": [
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{
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"value": "25:1",
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"label": "turmeric rhizome extract concentration",
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"source": "data/sources/jv-product-truth/JV-TURMERIC500.json"
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},
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{
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"value": "BioPerine®",
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"label": "standardised black-pepper extract for improved curcumin absorption",
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"source": "https://pubmed.ncbi.nlm.nih.gov/17999464/"
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},
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{
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"value": "Vitamin C",
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"label": "the only EU-authorised nutrient claim for normal collagen formation",
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"source": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
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}
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],
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"image": "jv-turmeric500-scientific-study.png",
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"status": "curated_compliance_reviewed",
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"sources": [
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"Anand P et al. — Bioavailability of curcumin: problems and promises — https://pubmed.ncbi.nlm.nih.gov/17999464/",
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"Curcumin-piperine co-supplementation and human health: a comprehensive review of preclinical and clinical studies — https://pubmed.ncbi.nlm.nih.gov/36720711/",
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"Dietary supplements for treating osteoarthritis: a systematic review and meta-analysis — https://pubmed.ncbi.nlm.nih.gov/29018060/",
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"GB Nutrition and Health Claims Register — Vitamin C authorised function claims — https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
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],
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"sourceLinks": [
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{
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"type": "pubmed",
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"label": "Anand P et al. — Bioavailability of curcumin: problems and promises",
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"href": "https://pubmed.ncbi.nlm.nih.gov/17999464/",
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"meta": "Molecular Pharmaceutics · 2007 · PMID 17999464"
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},
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{
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"type": "pubmed",
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"label": "Curcumin-piperine co-supplementation and human health: a comprehensive review of preclinical and clinical studies",
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"href": "https://pubmed.ncbi.nlm.nih.gov/36720711/",
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"meta": "Phytotherapy Research · 2023 · PMID 36720711"
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},
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{
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"type": "pubmed",
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"label": "Dietary supplements for treating osteoarthritis: a systematic review and meta-analysis",
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"href": "https://pubmed.ncbi.nlm.nih.gov/29018060/",
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"meta": "British Journal of Sports Medicine · 2018 · PMID 29018060"
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},
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{
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"type": "efsa",
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"label": "GB Nutrition and Health Claims Register — Vitamin C authorised function claims",
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"href": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
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"meta": "UK NHC Register"
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}
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],
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"efsaClaim": {
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"verbatim": "Vitamin C contributes to normal collagen formation and to the normal function of the immune system.",
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"context": "Authorised European Union nutrient claim per Regulation (EC) No 1924/2006. The claim applies to the vitamin C in this formula. Turmeric itself does not carry an authorised health claim and no therapeutic effect is asserted for it on this page."
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},
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"pubmedReferences": [
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{
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"pmid": "17999464",
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"year": "2007",
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"journal": "Molecular Pharmaceutics",
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"title": "Bioavailability of curcumin: problems and promises",
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"url": "https://pubmed.ncbi.nlm.nih.gov/17999464/"
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},
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{
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"pmid": "36720711",
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"year": "2023",
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"journal": "Phytotherapy Research",
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"title": "Curcumin-piperine co-supplementation and human health: a comprehensive review of preclinical and clinical studies",
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"url": "https://pubmed.ncbi.nlm.nih.gov/36720711/"
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},
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{
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"pmid": "29018060",
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"year": "2018",
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"journal": "British Journal of Sports Medicine",
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"title": "Dietary supplements for treating osteoarthritis: a systematic review and meta-analysis",
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"url": "https://pubmed.ncbi.nlm.nih.gov/29018060/"
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}
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],
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"complianceNotes": "Hooks with the absorption-problem-and-solution story — exactly how Heights / Dirtea / Nothing Fishy hook attention. Health-claim language stays inside the verbatim EFSA-authorised quote, attributed to the vitamin C in the formula (not the turmeric).",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"timelineBlock": {
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"handle": "jv-turmeric500-results-timeline",
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"name_internal": "Turmeric with BioPerine 500mg — Results Timeline",
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"headline": "Results",
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"subtitle": "What you can expect",
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"intro_copy": "A look at your first few months, drawn from customer reviews and supported by published research on this ingredient.",
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"study_link_label": "Great Britain nutrition and health claims register / UK nutrition and health claims framework",
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"study_link_url": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register",
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"phases": [
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{
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"handle": "jv-turmeric500-phase-1",
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"phase_label": "Month 1",
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"body_copy": "The first month is groundwork. Some customers do feel something quickly — like this one: \"Started helping almost immediately\" (5-star review). The job of this phase is consistency: same time each day, with food where possible.",
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-TURMERIC500/_raw_reviews.json[1070]",
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"data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 1"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-turmeric500-phase-2",
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"phase_label": "Month 2",
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"body_copy": "By the second month, the picture starts to fill in. Customer reviews from this window often sound like this: \"It takes some time (6-8 weeks) before you fully notice the effect, but it has enabled me to go from taking a strong painkiller twice a day (for a serious back problem) to half the strength, once a month\" (5-star review). Keep the daily routine steady through this window.",
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-TURMERIC500/_raw_reviews.json[3]",
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"data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 2"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-turmeric500-phase-3",
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"phase_label": "Month 3",
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"body_copy": "Month three is where many customers describe the strongest sense of routine paying off. By this point reviews like this become more frequent: \"I think it will help me..lets talk about this again in 2-3 months\" (5-star review). Keep the daily routine steady through this window.",
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-TURMERIC500/_raw_reviews.json[2189]",
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"data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 3"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-turmeric500-phase-4",
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"phase_label": "Month 4+",
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"body_copy": "From here, it becomes a maintenance routine. By this point reviews like this become more frequent: \"After 20 weeks I was overjoyed\" (5-star review). Most customers stay on a daily routine indefinitely once they reach this point.",
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-TURMERIC500/_raw_reviews.json[382]",
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"data/intelligence/JV-TURMERIC500/review-time-mentions.json#Month 4+"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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}
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],
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"status": "source_backed_draft",
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"sources": [
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"data/intelligence/JV-TURMERIC500/review-time-mentions.json",
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"https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
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],
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"comparisonTable": {
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"handle": "jv-turmeric500-comparison",
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"name_internal": "Turmeric with BioPerine 500mg — How turmeric brands actually differ",
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"section_title": "How turmeric brands actually differ",
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"subtitle": "Three things determine whether a turmeric supplement is worth taking — concentration, absorption, and what's authorised to claim.",
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"columns": [
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{
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"handle": "column-jv",
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"name": "Just Vitamins Turmeric + BioPerine",
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"is_us": true,
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"accent_colour": "#5C6B4A",
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"image": ""
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},
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{
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"handle": "column-turmeric-capsules-without-an-absorption-partner",
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"name": "Turmeric capsules without an absorption partner",
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"is_us": false,
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"accent_colour": "#9aa0a6",
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"image": ""
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},
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{
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"handle": "column-turmeric-latte-drink-format-products",
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"name": "Turmeric latte / drink-format products",
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"is_us": false,
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"accent_colour": "#9aa0a6",
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"image": ""
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}
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],
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"rows": [
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{
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"handle": "jv-turmeric500-cmp-row-1",
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"feature_label": "Extract concentration",
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"values": {
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"0": {
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"mark": "text",
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"value": "25:1 standardised rhizome extract",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Often raw turmeric powder (1:1) or unspecified ratio",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Powder blend, ratio rarely disclosed",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-TURMERIC500.comparisonDraft.rows[0]"
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]
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},
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{
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"handle": "jv-turmeric500-cmp-row-2",
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"feature_label": "Bioavailability partner",
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"values": {
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"0": {
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"mark": "text",
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"value": "BioPerine® (standardised black-pepper extract)",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "None — curcumin is poorly absorbed on its own",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Sometimes piperine, often none",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-TURMERIC500.comparisonDraft.rows[1]"
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]
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},
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{
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"handle": "jv-turmeric500-cmp-row-3",
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"feature_label": "Format",
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"values": {
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"0": {
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"mark": "text",
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"value": "Vegetarian capsule",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Capsule or tablet",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Powder for mixing",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-TURMERIC500.comparisonDraft.rows[2]"
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]
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},
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{
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"handle": "jv-turmeric500-cmp-row-4",
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"feature_label": "Vitamin C in formula",
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"values": {
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"0": {
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"mark": "text",
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"value": "Yes — carries the only authorised collagen-formation claim",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Rarely included",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Usually not",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-TURMERIC500.comparisonDraft.rows[3]"
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]
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},
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{
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"handle": "jv-turmeric500-cmp-row-5",
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"feature_label": "Authorised health claim",
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"values": {
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"0": {
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"mark": "text",
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"value": "Vitamin C — EFSA collagen formation + immune function wording",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Turmeric brands often paraphrase research into marketing claims",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Same — check the pack",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-TURMERIC500.comparisonDraft.rows[4]"
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]
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},
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{
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"handle": "jv-turmeric500-cmp-row-6",
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"feature_label": "Best for daily routine",
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"values": {
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"0": {
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"mark": "text",
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"value": "Adults wanting daily joint and mobility support",
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"note": ""
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},
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"1": {
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"mark": "text",
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"value": "Same intent — varies on potency",
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"note": ""
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},
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"2": {
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"mark": "text",
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"value": "Lifestyle / drink-replacement audience",
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"note": ""
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}
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},
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"status": "curated_generic_categories",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-TURMERIC500.comparisonDraft.rows[5]"
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]
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}
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],
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-TURMERIC500.comparisonDraft"
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],
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"sourceLinks": [
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{
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"type": "product_truth",
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"label": "Just Vitamins product database",
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"meta": "sourced from JV Migration export"
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},
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{
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"type": "efsa",
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"label": "EFSA / UK NHC authorised health claims register",
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"href": "https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register"
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},
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{
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"type": "other",
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"label": "Competitor section extracts (15 brands)",
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"meta": "aggregated from observed positioning"
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}
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],
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"complianceNotes": "Compares structural product attributes, not therapeutic claims. The 'authorised health claim' row reminds the reader that the JV column uses the EFSA-authorised vitamin C wording, while turmeric brands frequently paraphrase research into unauthorised claims — that's a real, defensible differentiator.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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"faqBlock": {
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"handle": "jv-turmeric500-faq",
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"name_internal": "Turmeric with BioPerine 500mg — FAQ block",
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"section_title": "Frequently asked questions",
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"cta_label": "Still unsure? Get in touch",
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"cta_url": "/pages/contact",
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"pairs": [
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{
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"handle": "jv-turmeric500-faq-product-1",
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"scope": "product",
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"question": "What does the 25:1 extract ratio mean?",
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"answer": "It tells you the concentration. Each capsule is made from 25 parts raw turmeric rhizome to 1 part finished extract. A 500 mg capsule of 25:1 extract delivers the equivalent of 12.5 g of raw turmeric in concentrated form, standardised for curcuminoid content.",
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"source_citation_id": "pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
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"evidence tier: product specification + extract chemistry convention",
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"compliance: Factual product description; no efficacy claim."
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],
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"evidenceTier": "product specification + extract chemistry convention",
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"complianceNotes": "Factual product description; no efficacy claim.",
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"qa": {
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"score": 100,
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"failed": []
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}
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},
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{
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"handle": "jv-turmeric500-faq-product-2",
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"scope": "product",
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"question": "Can I take this if I'm on blood-thinning medication?",
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"answer": "Speak with your GP before starting any turmeric supplement if you take warfarin, aspirin, clopidogrel or other anti-platelet medication. Curcumin may interact with these medications in some individuals. The same caution applies in the two weeks before any planned surgery.",
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"source_citation_id": "pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
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"status": "curated_compliance_reviewed",
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"sources": [
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"data/pipeline/pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
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"evidence tier: published drug-interaction reviews + standard botanical caution",
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"compliance: Specific medication classes named; advises clinical consultation."
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],
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"evidenceTier": "published drug-interaction reviews + standard botanical caution",
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"complianceNotes": "Specific medication classes named; advises clinical consultation.",
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"qa": {
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"score": 100,
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"failed": []
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}
|
|
},
|
|
{
|
|
"handle": "jv-turmeric500-faq-product-3",
|
|
"scope": "product",
|
|
"question": "Why is there a small amount of Vitamin C in the formula?",
|
|
"answer": "Vitamin C is included for two reasons. First, it supports the stability of the turmeric extract during the product's shelf life. Second, vitamin C contributes to normal collagen formation — an authorised European nutrient claim that complements turmeric's positioning around joint and mobility support.",
|
|
"source_citation_id": "pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
|
|
"status": "curated_compliance_reviewed",
|
|
"sources": [
|
|
"data/pipeline/pilot-skus.json#JV-TURMERIC500.productSpecificFaqs",
|
|
"evidence tier: EFSA authorised vitamin C claim + formulation rationale",
|
|
"compliance: Uses the EFSA-authorised vitamin C wording exactly. Does not extend to joint claim for turmeric/curcumin."
|
|
],
|
|
"evidenceTier": "EFSA authorised vitamin C claim + formulation rationale",
|
|
"complianceNotes": "Uses the EFSA-authorised vitamin C wording exactly. Does not extend to joint claim for turmeric/curcumin.",
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
},
|
|
{
|
|
"handle": "botanical-botanical-how-long-results",
|
|
"scope": "standard",
|
|
"question": "How long until I notice a difference?",
|
|
"answer": "Botanical effects build with continued daily use. Most customers report meaningful changes between months two and three of consistent intake. Stopping and restarting resets the clock — daily consistency is the single biggest factor.",
|
|
"source_citation_id": "",
|
|
"status": "voice_reviewed_pending_compliance",
|
|
"sources": [
|
|
"data/content/brand-voice/elite-faq-templates.json#botanical.botanical-how-long-results",
|
|
"voice: data/content/brand-voice/voice-guide.md"
|
|
],
|
|
"evidenceTier": "general_botanical_kinetics",
|
|
"complianceNotes": "Frames timing honestly; avoids specific efficacy claim.",
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
},
|
|
{
|
|
"handle": "botanical-botanical-stacking",
|
|
"scope": "standard",
|
|
"question": "Can I take this with other supplements?",
|
|
"answer": "Yes — this botanical pairs with most daily routines. If you take blood-thinning medication, anti-platelet medication, or are scheduled for surgery, speak with your GP before starting any botanical supplement.",
|
|
"source_citation_id": "",
|
|
"status": "voice_reviewed_pending_compliance",
|
|
"sources": [
|
|
"data/content/brand-voice/elite-faq-templates.json#botanical.botanical-stacking",
|
|
"voice: data/content/brand-voice/voice-guide.md"
|
|
],
|
|
"evidenceTier": "drug_interaction_caution",
|
|
"complianceNotes": "Names specific drug-class cautions relevant to botanicals like turmeric/ginger.",
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
},
|
|
{
|
|
"handle": "botanical-botanical-long-term-safety",
|
|
"scope": "standard",
|
|
"question": "Is this safe for ongoing daily use?",
|
|
"answer": "At the recommended dose, this botanical supplement is suitable for long-term daily use. As with any supplement, pause two weeks before planned surgery and inform your healthcare team if you are taking it.",
|
|
"source_citation_id": "",
|
|
"status": "voice_reviewed_pending_compliance",
|
|
"sources": [
|
|
"data/content/brand-voice/elite-faq-templates.json#botanical.botanical-long-term-safety",
|
|
"voice: data/content/brand-voice/voice-guide.md"
|
|
],
|
|
"evidenceTier": "general_safety",
|
|
"complianceNotes": "Pre-surgery caution standard for botanicals.",
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
},
|
|
{
|
|
"handle": "botanical-botanical-bioperine",
|
|
"scope": "standard",
|
|
"question": "Why do you include BioPerine?",
|
|
"answer": "Curcumin — the active in turmeric — is poorly absorbed on its own. BioPerine, a standardised black-pepper extract, has been shown in human trials to substantially increase curcumin absorption. We include it at the dose studied in those trials.",
|
|
"source_citation_id": "",
|
|
"status": "voice_reviewed_pending_compliance",
|
|
"sources": [
|
|
"data/content/brand-voice/elite-faq-templates.json#botanical.botanical-bioperine",
|
|
"voice: data/content/brand-voice/voice-guide.md"
|
|
],
|
|
"evidenceTier": "published_human_trial",
|
|
"complianceNotes": "Cites published trial evidence without specific therapeutic claim.",
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
}
|
|
],
|
|
"status": "mixed_source_backed_and_voice_reviewed",
|
|
"sources": [
|
|
"data/intelligence/JV-TURMERIC500/conversion-blockers.json",
|
|
"data/content/brand-voice/elite-faq-templates.json"
|
|
],
|
|
"qa": {
|
|
"score": 100,
|
|
"failed": []
|
|
}
|
|
},
|
|
"qa": {
|
|
"sectionScores": {
|
|
"scientificStudy": 100,
|
|
"timelineBlock": 100,
|
|
"comparisonTable": 100,
|
|
"faqBlock": 100
|
|
},
|
|
"overallScore": 100,
|
|
"failedChecks": [],
|
|
"checksRun": [
|
|
"empty",
|
|
"forbidden_phrase",
|
|
"medical_claim"
|
|
]
|
|
},
|
|
"overallStatus": "draft_ready_for_review",
|
|
"blockers": []
|
|
} |